アドラッテとソーシャルアド120126
DESCRIPTION
アドラッテとソーシャルアドの定義について。TRANSCRIPT
- 1. What is Social AD? AD latte ~Social Ad Platform~HALO Inc. Osamu Ise / 2012/01/26
2. NSS QA2005AD 2006 AD 2008 CMO AD Twitter AD 2011iPhoneSocial AD Platform 30 3. 4. Adbyme Josh 5. 2 6. 1.Search 7. 2.Display 8. 9. 3.Social Media 10. PV 11. 2010 8 12. Facebook 1. 2. Techwave http://techwave.jp/archives/51699891.html 13. 14. 1.TwitterPromoted tweetPromoted By http://blog.jp.twitter.com/2011/07/blog-post_29.html 15. 2.Facebook Ads 16. 3.Mixi CTR PC11 16 CTR CTR http://pr.mixi.co.jp/2011/06/23/socialbanner.html 17. 3 18. Q: 19. A: Twitter Facebook 20. 21. 33 22. 23. AD latte ~Social Ad Platform~ HALO Inc. Osamu Ise / 2012/01/26 24. Index1. 2. AD Latte 3. 25. 1. 26. 2. AD Latte 27. 28. AD Latte 29. & 136 30. 37 31. 1. AppStore 130 32. 39 33. Why Adlatte 40 34. Why Adlatte GET 41 35. Why AdlatteSNS 42 36. Why Adlatte//43 37. / SNS CM 38. / SNSCM 30CM 1-5 39. / SNS CM 81 91101 111 121 CM/ CM/ 40. / SNSCM ! CM SNS 41. CPQCost per Quiz/100@1003000=30 CPACost per Action/Action300@300100030/(,,)No 42. CPISDK3) 1) 2) 5,000~10,000 / (FB15015 2,0005,000/2(SDK) 43. 3. 44. 42.9 57.178.721.3 2050 15 45. JAPAN1.CPQ5,000 CMQUIZ 1 3 46. JAPAN2. CPI50,000 2 Appstore 10 47. JAPAN3. CPI15,000 10,000 31 Appstore100 48. JAPAN4. CountDown30 Appstore 13 49. Adlatte marketing flowStep1 Step2 Step3TV! SNS!CM// 356 50. Facebook Osamu Ise Twitter @ossam Playful Worker http://ossam.jp Mail [email protected] TEL 03-64169871 http://www.halo-web.com/ 51. HALO, Inc. 42 6HALO, Inc. 58 52. AppstoreAndroid1