14.10.31 designing from the invisibles: finding new mobility opportunities
TRANSCRIPT
SOOSHIN CHOI Professor of Design Provost & Vice President for Academic Affairs COLLEGE FOR CREATIVE STUDIES
DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES
© Sooshin Choi, 2014
Design: Visualizing Future Possibilities
MY DESIGN JOURNEY
© Sooshin Choi, 2014
Object
Motivation
Scope of work
Learning
Goals
DESIGN HAS BEEN EVOLVING
Chapter 1
• Things
• For Industry
• Doing
• Drawing and Making
• Beautiful & Useful
Chapter 2
• Experiences
• For Market
• Thinking, and Doing
• Drawing, Making, andResearching
• Usable & Enjoyable
Chapter 3
• Values
• For Better World
• Thinking, Doing, and Connecting
• Drawing, Making,Researching, and Communicating
•Meaningful & Valuable
© Sooshin Choi, 2014
LESSONS FROM THE STREET
There Are So Many “One Of Those” Designs.
And Many Are Actually Mediocre Designs.
© Sooshin Choi, 2014
So Where Are My Designs Now?
LESSONS FROM MY EXPERIENCE
© Sooshin Choi, 2014
Life is really simple, but we insist on making it complicated.
LESSON FROM A MASTER
© Sooshin Choi, 2014
LESSONS FROM KID’S MOVIESLESSONS FROM KID’S MOVIES
The More We Produce, The Messier It Can Be.
The More Technology, The Messier We May Be.
© Sooshin Choi, 2014
“ Discovery consists not in
seeking new lands but in seeing
with new eyes ”
Marcel Proust
LESSONS FOR US
© Sooshin Choi, 2014
本質: Know Why We Move, Work And Live.
AUTO ARE HORSES, OXEN, AND DONKEYS IN 21C
© Sooshin Choi, 2014
SUBSTANCE RATHER THAN SUBJECT
色卽是空 空卽是色: Matter is void and void is what matters
© Sooshin Choi, 2014
Aren’t We Creating More Land-Fills?
Or Are We Designing Unforgettable Memories?
MAKING BETTER THINGS VS. KNOWING BETTER WHAT I'M MAKING
© Sooshin Choi, 2014
NEW MOBILITY OPPORTUNITIES
It's All About Dignifying People.
Design, Data, And Technology Should Make This Happen.
© Sooshin Choi, 2014 SOOSHIN CHOI Professor of Design
Provost & Vice President College For Creative [email protected]
DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES