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    A

    RESEARCH REPORT

    ON

    A COMPARATIVE STUDY OF CUSTOMER

    SATISFACTION TOWARD PERFORMANCE OF HEROHONDA, TVS AND BAJAJ BIKES

    (A CASE OF BAREILLY CITY)

    SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELDRESEARCH FOR PARTIAL FULLFILLMENT OF THE MASTER IN

    BUSINESS ADMINISTRATION DEGREE FROM U.P. TECHNICALUNIVERSITY, LUCKNOW

    Under the Kind Guidance of: Submitted By:

    Mr. PANKAJ DIXIT DESH RAJ SINGH

    Co-ordinator Management M.B.A. IV - SemR.B.M.I. Bareilly Roll No. :-0701670033

    SUBMITTED TO:

    DEPARTMENT OF BUSINESS ADMINISTRATION

    RAKSHPAL BAHADUR MANAGEMENT INSTITUTE,

    BAREILLY (U.P.)

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    http://www.herohonda.com/http://www.bajajauto.com/1024/index.asp
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    DECLERATION

    I, Desh Raj Singh, student of M.B.A IV sem (university roll no.0701670033)

    at RBMI; hereby declare that I have completed my research report on the topic titled

    A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD

    PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES as a compulsory

    part of my course curriculum.

    The information provided in the report is original and has not been copied

    from anywhere.

    This report is not submitted to any other university/institute for the award of

    any other degree/diploma.

    DESH RAJ SINGH

    MBA IV Sem.

    Roll No. 0701670033

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    ACKNOWLEDGEMENT

    NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE

    RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN.

    The research on A COMPARATIVE STUDY OF CUSTOMER

    SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ

    BIKES has been given to me as part of the curriculum in Two-Years Masters Degree

    in Business Administration.

    I have tried my best to present this information as clearly as possible using

    basic terms that I hope will be comprehended by the widest spectrum of researchers,

    analysts and students for further studies.

    I have completed this study under the able guidance and supervision of Mr.

    Pankaj Dixit; I will be failed in my duty if I do not acknowledge the esteemed

    scholarly guidance, assistance and knowledge. I have received from them towards

    fruitful and timely completion of this work.

    Mere acknowledgement may not redeem the debt I owe to my parents for theirdirect/indirect support during the entire course of this project.

    GUIDANCE IS THE BEST IN THE WAY

    PROGRESS.

    I also thankful to my friend who helped me a lot in the completion of this

    project.

    DESH RAJ SINGH

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    CONTENTS

    1. HISTORY OF BAJAJ

    Profile

    Key Person

    Bajaj Introduction

    Company History

    Timeline Of New Release

    2. HISTORY OF HERO HONDA

    Board Of Directors

    Company Profile

    3. HISTORY OF TVS

    4. OBJECTIVES OF THE RESEARCH

    5. RESEARCH METHODOLOGY

    Data Source

    Research Approach

    Sampling Unit

    Data Completion And Analysis

    Scope

    6. LIMITATION OF RESEARCH STUDY

    7. ANALYSIS AND INTERPRETATION

    8. FINDINGS

    9. CONCLUSION

    10. RECOMMENDATION

    11. BIBLIOGRAPHY

    12. QUETIONNAIRE

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    Bajaj Auto limited is one of the largest two wheeler manufacturing company

    in India apart from producing two wheelers they also manufacture three wheelers. The

    company had started way back in 1945. Initially it used to import the two wheelers

    from outside, but from 1959 it started manufacturing of two wheelers in the country.

    By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and

    motor cycles have become an integral part of the Indian milieu and over the years

    have come to represent the aspirations of modern India. Bajaj Auto also has a

    technical tie up with Kawasaki heavy industries of Japan to produce the latest

    motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator

    has emerged straight out of the drawing board of Kawasaki heavy industries. The core

    brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed

    and Transparency.

    Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and

    Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-

    06. The sales are backed by a network of after sales service and maintenance work

    shops all over the country.

    Bajaj Auto has products which cater to every segment of the Indian two

    wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level.

    Similarly Bajaj Discover 125 offers the consumer a great performance without

    making a big hole in the pocket.

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    PROFILE:

    Founder Jamnalal Bajaj

    Year of Establishment 1926

    Industry Automotive - Two & Three Wheelers

    Business Group The Bajaj Group

    Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

    Presence Distribution network covers 50 countries.

    Dominant presence in Sri Lanka, Bangladesh,

    Columbia, Guatemala, Peru, Egypt, Iran and

    Indonesia.

    Joint Venture Kawasaki Heavy Industries of Japan

    Registered & Head Office Akurdi

    Pune - 411035

    India

    Tel.: +(91)-(20)-27472851

    Fax: +(91)-(20)-27473398

    Works Akurdi, Pune 411035

    Bajaj Nagar, Waluj Aurangabad 431136

    Chakan Industrial Area, Chakan, Pune 411501

    E-mail [email protected]

    Website www.bajajauto.com

    KEY PERSONS:

    Board of Directors

    Rahul Bajaj Chairman

    http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.aspmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html
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    Madhur Bajaj Vice Chairman & Whole-Time Director

    Rajiv Bajaj Managing Director

    Sanjiv Bajaj Executive Director

    D.S. Mehta Whole-Time Director

    Kantikumar R. Podar Director

    Shekhar Bajaj Director

    D.J. Balaji Rao Director

    J.N. Godrej Director

    S.H. Khan Director

    Mrs. Suman Kirloskar Director

    Naresh Chandra Director

    Nanoo Pamnani Director

    Manish Kejriwal Director

    P Murari Director

    Niraj Bajaj Director

    Committees of the Board

    Audit Committee

    S.H. Khan Chairman

    D.J. Balaji Rao

    J.N. Godrej

    Naresh Chandra

    Nanoo Pamnani

    http://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asp
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    Shareholders & Investors Grievance committee

    D.J. Balaji Rao Chairman

    J.N. Godrej

    Naresh Chandra

    S. H. Khan

    Remuneration committee

    D.J. Balaji Rao Chairman

    S.H. Khan

    Naresh Chandra

    Registered under the Indian Companies Act, VII of 1913

    REGISTERED OFFICE Akurdi, Pune 411 035

    WORKS Akurdi, Pune 411 035

    Bajaj Nagar, Waluj Aurangabad 431 136

    Chakan Industrial Area, Chakan, Pune 411 501

    http://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp
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    Bajaj Autos Ltd.

    Bajaj Auto Limited

    Type Public

    Founded 1945

    Headquarters Pune,India

    Key people Rahul Bajaj(Chairman)

    Revenue Rs. 1,01,063 billion (2006) orUSD1.87billion

    Net income Rs. 17,016 billion

    Employees ???

    Website www.bajajauto.com

    Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the

    world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,

    http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtra
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    with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto

    makes motorscooters, motorcycles and the auto rickshaw.

    COMPANY'S HISTORY

    Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading

    Corporation Private Limited. It started off by selling imported two- and three-

    wheelers in India. In 1959, it obtained license from the Government of India to

    manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out

    its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a

    single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it

    managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it

    rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

    Timeline of new releases

    1971 - three-wheeler goods carrier

    1972 - Bajaj Chetak

    1976 - Bajaj Super

    1977 - Rear engine Autorickshaw

    1981 - Bajaj M-50

    1986 - Bajaj M-80, Kawasaki Bajaj KB100

    1990 - Bajaj Sunny

    1994 - Bajaj Classic

    1995 - Bajaj Super Excel

    1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

    http://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit
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    1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

    2000 - Bajaj Saffire

    2001 - Eliminator, Pulsar

    2003 - Caliber115,Bajaj Wind125, Bajaj Pulsar

    2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

    Discover DTS-i

    2005 - Bajaj Wave,Bajaj Avenger, Bajaj Discover

    2006 - Bajaj Platina

    2007 - Bajaj Pulsar-200

    Scooters

    Bajaj Sunny

    Bajaj Chetak

    Bajaj Cub

    Bajaj Super

    Bajaj Wave

    Bajaj Legend

    Motorcycles

    Kawasaki Eliminator

    Bajaj Pulsar

    Bajaj Kawasaki Wind 125

    Bajaj Boxer

    Bajaj CT 100

    Bajaj Platina

    http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platina
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    Bajaj Caliber

    Bajaj Discover

    Bajaj Avenger

    Bajaj Pulsar 220 DTS-Fi

    Upcoming Models

    Bajaj Krystal

    Bajaj Blade

    Bajaj Sonic

    Bajaj XCD String

    New Image

    The company, over the last decade has successfully changed its image from a scooter

    manufacturer to a two wheeler manufacturer, product range ranging from

    Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in

    the last 4 years after successful introduction of a few models in the motorcycle

    segment.The company is headed by Rahul Bajaj who is worth more than

    US$1.5 billion.

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    India has the largest number of two wheelers in the world with 41.6 million

    vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in

    the country. India was the second largest two wheeler manufacturer in the world

    starting in the 1950s with the birth of Automobile Products of India (API) that

    manufactured scooters. API manufactured the Lambrettas but, another company,

    Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its

    association with Piaggio of Italy (manufacturer of Vespa).

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    The license raj that existed between the1940s to1980s in India, did not allow foreign

    companies to enter the market and imports were tightly controlled. This regulatory

    maze, before the economic liberalization, made business easier for local players to

    have a sellers market. Customers in India were forced to wait 12 years to buy a

    scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing

    department, only a dispatch department. By the year 1990, Bajaj had a waiting list

    that was twenty-six times its annual output for scooters.

    The motorcycle segment had the same long wait times with three manufacturers;

    Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the

    only four-stroke engine at that time and took the higher end of the market but, there

    was little competition for their customers. Ideal Jawa and Escorts took the middle and

    lower end of the market respectively.In the mid-1980s, the Indian governmentregulations changed and permitted foreign companies to enter the Indian market

    through minority joint ventures. The two-wheeler market changed with four Indo-

    Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic

    Honda. The entry of these foreign companies changed the Indian market dynamics

    from the supply side to the demand side. With a larger selection of two-wheelers on

    the Indian market, consumers started to gain influence over the products they bought

    and raised higher customer expectations. The industry produced more models, styling

    options, prices, and different fuel efficiencies. The foreign companies new

    technologies helped make the products more reliable and with better quality. Indian

    companies had to change to keep up with their global counterparts.

    BOARD OF DIRECTORS

    No. Name of the Directors Designation

    1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

    2 Mr. Pawan Munjal Managing Director

    3 Mr. Toshiaki Nakagawa Jt. Managing Director

    4 Mr. Takao Eguchi Whole-time Director

    5 Mr. Satyanand Munjal Non-executive Director

    6 Mr. Om Prakash Munjal Non-executive Director

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    7 Mr. Tatsuhiro Oyama Non-executive Director

    8 Mr. Masahiro Takedagawa Non-executive Director

    9 Mr. Narinder Nath Vohra Non-executive & Independent Director

    10 Mr. Pradeep Dinodia Non-executive & Independent Director

    11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

    12 Mr. Analjit Singh Non-executive & Independent Director

    13 Dr. Pritam Singh Non-executive & Independent Director

    14 Ms. Shobhana Bhartia Non-executive & Independent Director

    15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

    Hero Honda Motorcycle Ltd.

    Type Public companyBSE:HEROHONDA M

    Founded January 19, 1984 in Gurgaon, Haryana, India

    Headquarters Haryana, India

    Key people

    Om Prakash Munjal, Founder

    Mr. Brijmohan Lall Munjal, ChairmanMr. Toshiaki Nakagawa, Joint Managing Director

    Mr. Pawan Munjal, Managing DirectorIndustry Automotive

    Products Motorcycles, Scooters

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    Revenue U$ 2.8 billion

    Website http://www.herohonda.com/site/home/home.asp

    HERO HONDA HEADQUARTERS

    Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and

    scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of

    India and Honda from Japan. It has been the world's biggest manufacturer of 2-

    wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a

    single year. Hero Honda's Splendor is the world's largest selling motorcycle. Its 2

    plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use

    motorcycles that are low powered but very fuel efficient.

    [ Models ]

    Bikes

    Hero Honda Splendor Plus

    Hero Honda Passion Plus

    Hero Honda Karizma

    Hero Honda CBZ

    Hero Honda Super Splendor

    Hero Honda CD Dawn

    Hero Honda CD Deluxe

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    Hero Honda Achiever

    Hero Honda Glamour

    Hero Honda Ambition

    Hero Honda "Splendor" Model

    COMPANY PROFILE

    Hero, is the brand name used by the Munjal brothers in the year 1956 with the

    flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle

    components had originally started in the 1940s and turned into the worlds largest

    bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India

    today. The Munjals roll their own steel, make free wheel bicycle critical components

    and have diversified into different ventures like product design. The Hero Group

    philosophy is: To provide excellent transportation to the common man at easily

    affordable prices and to provide total satisfaction in all its spheres of activity. The

    Hero group vision is to build long lasting relationships with everyone (customers,

    workers, dealers and vendors). The Hero Group has a passion for setting higher

    standards and Engineering Satisfaction is the prime motivation, way of life and

    work culture of the Group.

    In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of

    Hero Honda Motors (HHM), headed an alliance between the Munjal family and

    Honda Motor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero

    http://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPG
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    Honda, are continuously striving for synergy between technology, systems, and

    human resources to provide products and services that meet the quality, performance,

    and price aspirations of our customers. While doing so, we maintain the highest

    standards of ethics and societal responsibilities, constantly innovate products and

    processes, and develop teams that keep the momentum going to take the company to

    excellence in the new millennium. This alliance became one of the most successful

    joint ventures in India, until the year 1999 when HMC had announced a 100%

    subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused

    the HHM stock price to decrease by 30 percent that same day. Munjal had to come up

    with some new strategic decisions as, HMSI and other foreign new entry companies

    were causing increased intensity of rivalry for HHM.

    GROWTHThe business growth of Hero Honda has been phenomenal throughout itsearly days. The Munjal family started a modest business of bicycle components. Hero

    Group expanded so big that by 2002 they had sold 86 million bicycles producing

    16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models

    of motorcycles available. It holds the record for most popular bike in the world by

    sales for Its Splendor model. Hero Honda Motors Limited was established in joint

    venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is

    currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in

    the year 2005-2006. Recently it has also entered in scooter manufacturing, with its

    model PLEASURE mainly aimed at girls. The Hero Group has done business

    differently right from the start and that is what has helped them to achieve break-

    through in the competitive two-wheeler market. The Group's low key, but focused,

    style of management has earned the company plaudits amidst investors, employees,

    vendors and dealers, as also worldwide recognition.The growth of the Group through

    the years has been influenced by a number of factors:

    Just-in-Time

    The Hero Group through the Hero Cycles Division was the first to introduce the

    concept of just-in-time inventory. The Group boasts of superb operational

    efficiencies. Every assembly line worker operates two machines simultaneously to

    save time and improve productivity. The fact that most of the machines are either

    developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles

    Limited, the just-in-time inventory principle has been working since the beginning of

    production in the unit and is functional even till date.. This is the Japanese style of

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    production and in India; Hero is probably the only company to have mastered the art

    of the just-in-time inventory principle.

    Ancillarisation

    An integral part of the Group strategy of doing business differently was providing

    support to ancillary units. There are over 300 ancillary units today, whose production

    is dedicated to Hero's requirements and also a large number of other vendors, which

    include some of the better known companies in the automotive segment. Employee

    Policy:

    Another Striking feature within the Hero Group is the commitment and dedication of

    its workers. There is no organized labor union and family members of employees find

    ready employment within Hero. The philosophy with regard to labor management is

    "Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero

    Group is known for providing facilities, further ahead of the industry norms. Long

    before other companies did so, Hero was giving its employees a uniform allowance,

    as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra

    benefits took the form of medical check-ups, not just for workers, but also for the

    immediate family members.

    Dealer Network

    The relationship of Hero Group with their dealers is unique in its closeness. The

    dealers are considered a part of the Hero family. A nation-wide dealer network

    comprising of over 5,000 outlets, and have a formidable distribution system in place.

    Sales agents from Hero travels to all the corners of the country, visiting dealers and

    send back daily postcards with information on the stock position that day, turnover,fresh purchases, anticipated demand and also competitor action in the region. The

    manufacturing units have a separate department to handle dealer complaints and

    problems and the first response is always given in 24 hours.

    Financial Planning

    The Hero Group benefits from the Group Chairman's financial acumen and his grasp

    on technology, manufacturing and marketing. Group Company, Hero Cycles Limited

    has one of the highest labor productivity rates in the world. In Hero Honda Motors

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    Limited, the focus is on financial and raw material management and a low employee

    turnover.

    Quality

    Quality at Hero is attained not just by modern plants and equipment and through latest

    technology, but by enforcing a strict discipline. At the Group factories, attaining

    quality standards is an everyday practice - a strictly pursued discipline. It comes from

    an amalgamation of the latest technology with deep-rooted experience derived from

    nearly four decades of hard labor. It is an attitude that masters the challenge of growth

    and change - change in consumers' perceptions about products and new aspirations

    arising from a new generation of buyers. Constant technology up gradation ensures

    that the Group stays in the global mainstream and maintains its competitive edge.With each of its foreign collaborations, the Group goes onto strengthen its quality

    measures as per the book. The Group also employs the services of independent

    experts from around the world to assist in new design and production processes.

    Diversification

    Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively

    looked at diversification. A considerable level of backward integration in its

    manufacturing activities has been ample in the Group's growth and led to the

    establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam

    Castings, Munjal Auto Components and Munjal Showa Limited amongst other

    component-manufacturing units.

    Then there were the expansion into the automotive segment with the setting up of

    Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,

    went into commercial production in 1978. Then came Hero Motors which introduced

    Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of

    Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc

    motorcycles.

    The Hero Group also took a venture into other segments like exports, financial

    services, information technology, which includes customer response services and

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    software development. Further expansion is expected in the areas of Insurance and

    Telecommunication.

    The Hero Group's phenomenal growth is the result of constant innovations, a close

    watch on costs and the dynamic leadership of the Group Chairman, characterized by a

    culture of entrepreneurship, of right attitudes and building stronger relationships with

    investors, partners, vendors and dealers and customers

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    TVS MOTOR COMPANY

    The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As

    one of Indias largest industrial entities it epitomizes Trust, Value and Service. It all

    began way back in 1984 when Sundaram Clayton Limited (A TVS Group company)

    introduced its 50 CC mopeds in the arena of road racing, notching up unbelievable

    speeds of 105 kmph. Since then, there has been no looking back for TVS Motor

    Company. TVS Racing was established in 1987 with the objective of improving the

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    performance of its bikes. Over the years it has provided valuable data, design inputs,

    development of reliable motorcycle models, excellent vehicle dynamics & handling

    etc. The true evidence of it is seen in today's TVS Victor and TVS Fiero. Today, there

    are over thirty companies in the TVS Group, employing more than 40,000 people

    worldwide and with a turnover in excess of USD 2.2 billion.

    With steady growth, expansion and diversification, TVS commands a strong

    presence in manufacturing of two-wheelers, auto components and computer

    peripherals. We also have vibrant businesses in the distribution of heavy commercial

    vehicles passenger cars, finance and insurance.

    TVS Motor Company Limited, the flagship company of the USD 2.2 billion

    TVS Group, is the third largest two-wheeler manufacturer in India and among the top

    ten in the world, with an annual turnover of over USD 650 million.

    The year 1980 is one to be remembered for the Indian two-wheeler industry,

    with the roll out of TVS 50, India's first two-seater moped that ushered in an era of

    affordable personal transportation. For the Indian Automobile sector, it was a

    breakthrough to be etched in history. TVS Motor Company is the first two-wheeler

    manufacturer in the world to be honoured with the hallmark of Japanese Quality

    The Deming Prize for Total Quality Management.

    MANY FIRSTS TO THE AUTOMOTIVE INDUSTRY IN

    INDIA

    TVS has been at the forefront in bringing a revolution in the way personal

    commutation was happening, way back in the 1980s. Beginning with launching a

    simple, easy-to-use moped for the middle class in India in the 1980s to launching 7

    new bikes in a single day (first time in the history of the automotive industry in the

    world), TVS has often taken the unbeaten path to innovation.

    Ushering in the personal transportation revolution

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    1980 Launched TVS 50, India's first 2 seater 50 cc moped

    1984 First Indian company to introduce 100 cc Indo - Japanese motorcycles

    1994 Launched India's First indigenous scooterette (sub - 100 cc variomatic) -

    TVS Scooty

    1996 Introduced India's first catalytic converter enabled motorcycle, the 110 ccShogun

    1997 Introduced India's first 5 speed motorcycle, Shaolin

    2000 Launched India's first 150 cc, 4 stroke motorcycle - The Fiero

    2001 Launched India's first fully indigenously designed and manufactured

    motorcycle.

    2004 Launched the revolutionary VT-I engine for the best in class mileage in

    TVS Centra

    2006 Launched TVS Apache - first bike to win 6 awards in a row

    2007 Apache RTR - first two wheeler in India to have racing inspired engine and

    features.

    2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King

    launched.

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    TV Sundaram Iyengar and Sons Limited (TVSs) is the holding company for the

    TVS Group of companies engaged in the manufacturing of almost all kinds of

    automotive components, best two wheelers and a few other industrial products. They

    are also into the financial services sector. The turnover of the entire group was close

    to $2 billion in 2003.TVS was founded by T. V. Sundaram Iyengarin 1911.

    It is the only automotive manufacturer in India to get the prestigious Deming Prize.

    One of its subsidiaries Sundaram Clayton was the first company in India to receive

    the Deming allowed by Sundaram Brake Linings also getting the Deming Prize. This

    prize is "given to organizations or divisions of organizations that have achieved

    distinctive performance improvement through the application of TQM in a designated

    year." Sundaram Clayton went on to be awarded the Japan Quality Medal.

    TVS MOTORS LIMITED.

    TVS Motors

    Type PrivateConglomerate (BSE)

    Founded in 1911 by Shri.T V Sundaram Iyengar

    Headquarters Chennai,Tamilnadu,India

    Key people Mr.Venu Srinivasan Chairman

    Products Motorcycles,Mopeds,Ungeared scooters, Automotive components

    Revenue USD 2.2 billion (FY2006)

    Employees 5,633 (2007)

    Website www.tvsmotor.in

    http://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/Deminghttp://en.wikipedia.org/w/index.php?title=Japan_Quality_Medal&action=edit&redlink=1http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Private_Companyhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamilnaduhttp://en.wikipedia.org/wiki/Tamilnaduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=Mr.Venu_Srinivasan&action=edit&redlink=1http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Mopedhttp://en.wikipedia.org/wiki/Mopedhttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/US_Dollarshttp://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.tvsmotor.in/http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Private_Companyhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamilnaduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/w/index.php?title=Mr.Venu_Srinivasan&action=edit&redlink=1http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Mopedhttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/US_Dollarshttp://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.tvsmotor.in/http://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/Deminghttp://en.wikipedia.org/w/index.php?title=Japan_Quality_Medal&action=edit&redlink=1
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    The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts

    of Chennai (formerly Madras).

    TVS MOTORS

    TVS Motor Company has its origin in SUndaram CLayton Limited, Moped Division,

    started in 1980. The factory was started in Hosur, Tamilnadu in southern India. The

    first product launched was a 50 cc moped, which appealed to the masses because of

    its capability to carry two people. In the same location, the same promotors started

    another company in 1984, in collaboration with Suzuki Motor Corporation of Japan,

    for the manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki

    Motorcycles. Subsequently in the moped division was bought by Ind Suzuki

    Motorcycles in 1987 and the company changed its name to TVS Suzuki Ltd. Eventhough the company started producing all kinds of two wheelers like mopeds, scooters

    and motorcycles, the collaboration with Suzuki continued for the motorcycles only.

    The collaboration with Suzuki Motor Corporation ended in 2001 and since then the

    name of the company changed to TVS Motor Company. The company now develops

    all types of two-wheelers through its own in house R&D facility and manufactures in

    three locations in India, Hosur in Tamlnadu, Mysore in Karnataka and Baddi in

    Himachal Pradesh. It has recently started a new manufacturing plant in Indonesia to

    cater to the South east Asian market. The Chairman and Managing Director of the

    Company is Mr. Venu Srinivasan who is the grandson of TV Sundaram Iyengar.

    TVS Group Companies

    Sundaram Brake Linings

    Sundaram Fastners

    Southern Roadways

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    Sundaram Finance

    Sundharams Private Limited

    Brakes India Limited

    THE MAJOR PRODUCTS

    Motorcycles

    TVS Ind Suzuki AX 100

    TVS MAX 100

    TVS MAX R 100

    TVS Supra

    TVS Suzuki Samurai

    TVS Suzuki Shogun

    TVS Suzuki Shaolin

    TVS Suzuki Fiero

    TVS Fiero

    TVS Star

    TVS Star City

    TVS Star city deluxe

    TVS Star Sport

    TVS Fiero F2

    TVS Fiero FX

    TVS Centra

    TVS Victor (110 cc)

    TVS Victor GLX (125 cc)

    TVS Victor EDGE (125 cc)

    TVS Flame (125 cc,ccvti technology)

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    TVS Apache (150 cc,13.7 Ps @8500rpm)

    TVS Apache RTR 160

    TVS Apache RTR 160 EFI (Electronic Fuel Injection)

    TVS Flame

    Scooterettes

    TVS Scooty ES (60 cc)

    TVS Scooty KS (60 cc)

    TVS Scooty Pep (75 cc)

    TVS Scooty Pep + (90 cc)

    TVS Teenz

    TVS Teenz Electric

    Mopeds

    TVS XL 50(50 cc)

    TVS XL (60 cc

    TVS Eco

    TVS Astra

    TVS XL Super (60 cc)

    TVS XL Super Heavy Duty

    TVS Champ (60 cc)

    TVS Super Champ (60 cc)

    http://en.wikipedia.org/wiki/TVS_Apachehttp://en.wikipedia.org/wiki/TVS_Flamehttp://en.wikipedia.org/wiki/TVS_Apachehttp://en.wikipedia.org/wiki/TVS_Flame
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    BAJAJ PULSAR 150

    Price (ex-showroom, Mumbai)

    Rs 49,400-53,000

    Top speed 107kph

    0-60kph 6.25sec

    Kpl 59.6 (overall)

    HERO HONDA CBZ X-TREME

    Price Rs 56000

    Displacement 150 cc

    Weight: 141 Kgs (Kick Start) /143 Kgs (Electric Start)

    4-stroke single cylinder

    Idle engine speed 1400 rpm

    TVS APACHE

    Price: Rs.58,600/- (Pune)

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    Displacement 150 cc

    Good Balance, Good brakes

    4-stroke single cylinder

    Electric start & kick start option

    Six-spoke black alloy wheels

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    OBJECTIVES OF THE RESEARCH

    1. To analyze the customer satisfaction.

    2. To analyze the customer preference.

    3. To know which manufacturer is providing better services.

    4. To analyze after sales services of bikes.

    5. To study the behavioral factors of consumers in motor bikes.

    6. To suggest various factors to improve sales.

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    RESEARCH METHODOLOGY

    It is well known fact that the most important step in marketing research

    process is to define the problem. Choose for investigation because a problem well

    defined is half solved. That was the reason that at most care was taken while defining

    various parameters of the problem. After giving through brain storming session,

    objectives were selected and the set on the base of these objectives. A questionnaire

    was designed major emphasis of which was gathering new ideas or insight so as to

    determine and bind out solution to the problems.

    DATA SOURCE

    Research included gathering both Primary and Secondary data. Primary data

    is the first hand data, which are selected a fresh and thus happen to be original in

    character. Primary Data was crucial to know various customers and past consumer

    views about bikes and to calculate the market share of this brand in regards to other

    brands.

    Secondary data are those which has been collected by some one else and

    which already have been passed through statistical process. Secondary data has been

    taken from internet, newspaper, magazines and companies web sites.

    RESEARCH APPROACH

    The research approach was used survey method which is a widely used

    method for data collection and best suited for descriptive type of research survey

    includes research instrument like questionnaire which can be structured and

    unstructured. Target population is well identified and various methods like personal

    interviews and telephone interviews are employed.

    SAMPLING UNIT

    It gives the target population that will be sampled. This research was carried in

    Bareilly (Distt Bareilly).

    These were 90 respondents.

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    DATA COMPLETION AND ANALYSIS

    After the data has been collected, it was tabulated and findings of the projectwere presented followed by analysis and interpretation to reach certain conclusions.

    SCOPE

    My project was based on the A COMPARATIVE STUDY OF CUSTOMER

    SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND

    BAJAJ BIKES and data was taken in the City Bareilly only.

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    LIMITATIONS

    1. Research work was carried out in one Distt of U.P. (BAREILLY) only the finding

    may not be applicable to the other parts of the country because of social and

    cultural differences.

    2. The sample was collected using connivance-sampling techniques. As such result

    may not give an exact representation of the population.

    3. Shortage of time is also reason for incomprehensiveness.

    4. The views of the people are biased therefore it doesnt reflect true picture.

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    Q1) Which bike do you have?

    Hero Honda 30

    Bajaj 30

    Any other 30

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    INTERPRETATION: - Out of the sample size of 90 customers, 30 customers are of

    Hero Honda, 30 are of Bajaj and 30 customers of TVS bikes are taken into

    consideration.

    Q2) Which Model do you Have?

    Hero Honda Bajaj TVS

    Splender 13 CT 100 5 Flame 4

    Passion 5 Discover 11 Star City 9

    Karizma 2 Pulsar 10 Apache 7

    Any other 10 Any other 4 Any other 10

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    HERO HONDA

    INTERPRETATION: - In Hero Honda mostly the customers are having splendor

    while the ratio of the customers using Passion, Karizma and other bikes are

    comparatively low.

    BAJAJ

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    INTERPRETATION: - In Bajaj the customers are giving more preference to Discover

    and Pulsar models.

    TVS

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    INTERPRETATION:- In TVS Bikes the customers are givig more preference

    to the other models rather than Flame,Starcityand Apache.

    Q3) In which family Income level do you Fall?

    100000-200000 22

    200000-300000 45

    300000-400000 23

    above 400000 10

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    INTERPRETATION: - The maximum numbers of customers that are using

    these bikes fall in the income group of 200000-300000. While this ratio is minimum

    in case of customers whose income level fall between 300000-400000.

    Q4) For how long do you own a bike?

    0-1 year 34

    1-2 year 29

    2-3 year 26

    above 3 year 11

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    INTERPRETATION: - It is observed that mostly the customers are having

    new bikes.

    Q5) For what purpose do you use your Motor Bike?

    Hero Honda Bajaj TVS

    Office Purpose 13 42 38

    Personal purpose 17 15 27

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    Joy Purpose 10 18 10

    Other 40 15 15

    INTERPRETATION:- The customers are using their bikes mostly for official and

    personal purpose.

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    INTERPRETATION: - It is observed that the awareness of Hero Honda bikes

    mostly comes from friends while of Bajaj and TVS the awareness comes from

    newspapers and televisions.

    Q6) How do you come to know about this Motor Bike?

    Hero Honda Bajaj TVS

    Newspaper 28 33 22

    Television 22 28 18

    Magazine 8 16 28

    Friends & Relative 37 13 22

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    Q7) Does Advertisement Influence your decision in choosing a Motor

    Bike?

    Yes 65

    No 15

    Cant say 10

    INTERPRETATION: - Out of the sample size of 90 customers, 65 customers agrees

    with the fact that advertisements play a very significant role in influencing their

    behavior to choose the bike. On the other hand 15 customers do not agree to this fact.

    While remaining 10 customers are not sure about it.

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    Q8 Are you satisfied with the performance of the bike that you are

    currently havin?

    Yes 55

    No 28

    Cant say 7

    INTERPRETATION:- Out of the sample size of 90 customers, 55 customers says that

    they are satisfied with the performance of their bikes. On the other hand 28 customers

    are not satisfied with the performance of the bikes that they are having. While the

    remaining 10 customers are unable to say anything.

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    Q9) Do you have full knowledge about Bikes before buying?

    Hero Honda Bajaj

    TVS

    Yes

    42 34

    37

    No

    37 27

    22

    Cant Say 11 29

    31

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    INTERPRETATION:- It is observed that most of the customers are having

    full knowledge of the bike before purchasing.

    Q10) Which Factor below Influence your decision?

    Hero Honda Bajaj TVS

    Price 17 22 28

    Mileage 28 15 15

    Quality 11 20 16

    Resale Value 12 14 17

    Status symbol 32 19 14

    HERO HONDA

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    INTERPRETATION:- In Hero Honda bikes the mileage of the bike and the value that

    it adds to the status symbol of the customers influences the decision criteria of most of

    the customers.

    BAJAJ

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    INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price and

    quality of the bike and also they think that it adds value to their prestige.

    TVS

    INTERPRETATION: - In TVS bike the economic price of the bikes influences the

    buying behavior of the customers.

    Q11) How would you rate the following factors of Bikes with respect to different

    company?

    Hero Honda Bajaj TVS

    74% 72%

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    Mileage 68%

    Price 68% 65% 47%

    Pick up 70% 80% 62%

    Maintenance 58% 62% 74%

    Look & Shape 85% 80% 72%

    Brand Image 53% 55% 69%

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    INTERPRETATION: - It is observed that in rating of different features of different

    bikes people give maximum rating to the look and shape of the bike. At the second

    level they give their rating to the pick up. At the third level they rate mileage. And at

    the fourth level they give points to maintenance. At last they rate price and brand

    image.

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    Q12) If new Bike with good features comes in, then would you like to change your bike?

    Hero Honda Bajaj TVS

    Yes 10 16 14

    No 16 11 11

    Cant say 4 3 5

    INTERPRETATION:- It is observed that the customers of Hero Honda bikes are not

    ready to change their bikes even if a new bike comes in with good features. While

    majority of the customers of Bajaj and TVS are ready to change their bikes if new

    bike provides some good features to them.

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    FINDINGS

    During this research project I came in to contact with many customers who are

    having bikes. It has been found that in Hero Honda mostly the customers are having

    splendor while the ratio of the customers using Passion, Karizma and other bikes are

    comparatively low. In Bajaj the customers are giving more preference to Discover and

    Pulsar models and in case of TVS Bikes the customers are givig more preference to

    the other models rather than Flame,Starcityand Apache. The maximum numbers of

    customers that are using these bikes fall in the income group of 200000-300000.

    It has been observed that the customers are using their bikes mostly for

    official and personal purpose. It is observed that the awareness of Hero Honda bikesmostly comes from friends while of Bajaj and TVS the awareness comes from

    newspapers and televisions. Out of the sample size of 90 customers, 65 customers

    agree with the fact that advertisements play a very significant role in influencing their

    behavior to choose the bike. On the other hand 15 customers do not agree to this fact.

    While remaining 10 customers are not sure about it.

    When the customers are asked that are they satisfied with the performance of

    their bikes then most of them agrees to the fact. Out of the sample size of 90

    customers, 55 customers says that they are satisfied with the performance of their

    bikes. On the other hand 28 customers are not satisfied with the performance of the

    bikes that they are having. While the remaining 10 customers are unable to say

    anything. It is observed that most of the customers are having full knowledge of the

    bike before purchasing

    It has been seen that In Hero Honda bikes the mileage of the bike and the

    value that it adds to the status symbol of the customers influences the decision criteria

    of most of the customers. In Bajaj bikes customers gets more influenced by the price

    and quality of the bike and also they think that it adds value to their prestige. While in

    case of TVS bike the economic price of the bikes influences the buying behavior of

    the customers.

    It is observed that in rating of different features of different bikes people give

    maximum rating to the look and shape of the bike. At the second level they give theirrating to the pick up. At the third level they rate mileage. And at the fourth level they

    give points to maintenance. At last they rate price and brand image.

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    It is observed that the customers of Hero Honda bikes are not ready to change

    their bikes even if a new bike comes in with good features. While majority of the

    customers of Bajaj and TVS are ready to change their bikes if new bike provides

    some good features to them.

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    Conclusion

    1. Most of the Flame, Apache, Pulsar, CBZ & Karizma are purchased by young

    generation 18 to 30 years because they prefer stylish looks and rest of the

    models of Hero Honda, TVS and Bajaj are purchased more by daily users who

    needs more average of bikes than looks.

    2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.

    3. Service & Spare parts are available throughout India in local markets also.

    4. While buying a motorcycle, economy is the main consideration in form of

    maintenance cost, fuel efficiency.

    5. Majority of the respondent had bought their motorcycle more than 3 years.

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    RECOMMENDATIONS

    1. Bajaj should introduce some more models having more engine power.

    2. Hero Honda should think about fuel efficiency in case of upper segment bikes.

    3. More service centers should be opened.

    4. Maintenance cost and the availability of the spare parts should also be given due

    importance.

    5. They also introduce some good finance/discount schemes for students.

    6. The price should be economic.

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    BIBLIOGRAPHY

    1. www.herohonda.com

    2. www.google.com

    3. www.bajaj.com

    4. www.twowheeler.com

    5. www.extrememachines.com

    http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/
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    QUESTIONNAIRE

    NAME: -

    CONTACT NO .

    AGE:- 15-20 20-25

    25.30 Above 30

    OCCUPATION:- Businessman Employee

    Student Other

    Q1) Which Bike do you have?

    Hero Honda Bajaj TVS

    Q2) Which Model do you have?

    Hero Honda: - Splendor Passion

    Karizma Other

    Bajaj: - CT 100 Discover

    Pulsar Other

    TVS:- Flame Apache

    Star city Other

    Q3) In which Family Income do you Fall?

    100000-200000 200000-300000

    300000-400000 Above 400000

    Q4) For how long do you own a Bike?

    0-1 year 1-2 year

    2-3 year above 3 years

    Q5) For what purpose do you use your Motor Bike?

    Office Purpose Personal Purpose

    Joy Purpose Other

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    Q6) How do you come to know about this Motor Bike?

    Newspaper Television

    Magazines Friends/Relatives

    Q7) Are you satisfied with the performance of the bike that you are currently having?

    Yes No Cant say

    Q8) Does Advertisement Influence your decision in choosing a Motor Bike?

    Yes No Cant say

    Q9) Do you have full knowledge about Bikes before buying?

    Yes No Cant say

    Q10). Which factor below influence your decision?

    Price Mileage Quality

    Resale Value Status Symbol

    Q11) How would you rate the following factors of bikes with respect to different companies?

    Hero Honda Bajaj

    TVS

    Mileage

    Price

    Pick up

    Maintenance

    Look/Shape

    Brand Image

    Q12) If new bike with good feature comes in, then would you like to change your bikes?

    Yes No Cant say

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    Q13) Any Suggestions for Company

    Date: (Signature)