160405 møller gruppen _mesh_smartcity.pptx

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Cars – the coolest accessory to your mobile Rune Simensen, CIO, Harald A. Møller

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Page 1: 160405 møller gruppen _mesh_smartcity.pptx

Cars – the coolest accessory to your mobile

Rune Simensen, CIO, Harald A. Møller

Page 2: 160405 møller gruppen _mesh_smartcity.pptx

Short About MøllerGruppen

Page 3: 160405 møller gruppen _mesh_smartcity.pptx

Who Are MøllerGruppen?

MøllerGruppen

Car dealers Norway

Møller Bil Norge

Car import / car dealers in

Baltic

Møller Auto Baltic

Car dealers in Sweden

Møller Bil Sverige

Car import Norway

Harald A. Møller

Car financing

Volkswagen Møller

Bilfinans

• ~ 4000 employees• 2015-numbers:

Income > 24 bn NOK Profit ~ 1,1 bn NOK

Page 4: 160405 møller gruppen _mesh_smartcity.pptx

Our Brands

Page 5: 160405 møller gruppen _mesh_smartcity.pptx

Digitalization – Why should we care?

Page 6: 160405 møller gruppen _mesh_smartcity.pptx

Times are changing in the automotive industry

Page 7: 160405 møller gruppen _mesh_smartcity.pptx

Customer behaviour is changing*

2009 2013*Research from ICDP, 2014

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Page 8: 160405 møller gruppen _mesh_smartcity.pptx

Dealers and Digital Services Complementing Each Other

Repurchaseprocess

Customer in focus

Search, marketing

Customer support center

Digital purchase

Purchase process

After market process

«My car»

Page 9: 160405 møller gruppen _mesh_smartcity.pptx

Two Groups Consuming Our Digital Services

Digital Services

CustomersEmployees

Page 10: 160405 møller gruppen _mesh_smartcity.pptx

Demo Examples Customer Services

Page 11: 160405 møller gruppen _mesh_smartcity.pptx

New possibilities…

Page 12: 160405 møller gruppen _mesh_smartcity.pptx

The Future is Now!

Page 13: 160405 møller gruppen _mesh_smartcity.pptx

The car – From Mechanical Device to Computer on Wheels

19241924

Page 14: 160405 møller gruppen _mesh_smartcity.pptx

Digital Possibilities With a Computer on Wheels

■ A richer digital experience inside the car– Standard possibilities from factory– New apps via Android auto/Apple carplay

■ The car online / telemathics– Increased security from cars

communicating– More efficient traffic management– Reduced traffic due to smarter parking– Remote functionality to the car

Page 15: 160405 møller gruppen _mesh_smartcity.pptx

Possibilities and Threats

■ A computer on wheels opens up for new possibilities for value adding services– Environment/security– Entertainment/convenience– New business possibilities

■ We also see some threats coming up– Security / hacking– Data privacy, «big brother»

Page 16: 160405 møller gruppen _mesh_smartcity.pptx

Connected Car Challenge

Page 17: 160405 møller gruppen _mesh_smartcity.pptx

Hopefully Coming up – The Connected Car API

API

SecurityData Privacy

Page 18: 160405 møller gruppen _mesh_smartcity.pptx

Thank you!

[email protected]+47 90580953