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Stefanos DionysopoulosSales Manager Technology Greece & MAK Region17th ICT Forum

Digital Disruption

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Bigger

Smarter

Easier

CheaperSmaller

Better

FasterDISRUPTION

Different

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b

4

300-year old business

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Two to four years of study

Written and oral test

Pay test and ongoing license fees

Purchase the vehicle

Pay for the meter

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Disrupted

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Disruption continues

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TraditionalCurrency

PhotoFilm

PostalServices

PrintingPress

RecordIndustry

DigitalCurrency

WebPublishing

Email DigitalCamera

DigitalDownload

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BiggerSmarter

Easier

CheaperBetter

Faster VALUETO THE CONSUMER

OR USER… OR…

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CustomerExperience

OperationalImprovement

New BusinessModels

44% 30% 26%

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How do we take the lead?

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of your peers say they already have a digital strategy73%

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felt they have the right technology19%

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believe they have the skills and capabilities15%

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feel they have the process to execute their digital strategy14%

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GAP BETWEEN STRATEGY & EXECUTION

16

DIGITAL STRATEGY

TECHNOLOGY

PROCESS

CAPABILITY

EXECUTION

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A collection of enterprise technology capabilities

That are accessible to Digital Technologies

(Social, Mobile, Sensors, Cloud

Services...)

Deliver innovation at Speed

and Scale

Digital Platform Definition

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A collection of enterprise level

capabilities

Able to accessDigital Technologies

(Social, Mobile, Cloud & Data)

Capable to support the creation, launch of Digital Apps and the nurturing of

Digital communities

Oracle Can Give You The Platform toSupport Your Digital Business

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True Value from Combination

Cloud SocialMobileBig Data IoT

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IoT Cloud

MobileSocial

Big Data

Platform to Support Your Digital Business

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MOREINNOVATIONLESS INTEGRATION

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The wrong move is no move at all

23