19467701 hindustan uniliver limited ppt

7/31/2019 19467701 Hindustan Uniliver Limited Ppt

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HINDUSTHAN UNILIVER LIMITED

PRESENTED BY ~

Prakash Sharma (PG-I-011)

PG-I-011

3RD

SEM.IMM, New Delhi


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Hindustan Uniliver Limited

HUL ~ Indias Largest fast moving consumer

goods company.

Market leader in home & personal care product

One of the country's largest exporters.


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Hindustan Uniliver Limited

Turnover ~ 13718 cr.

Employees ~ 15000.

Manufacturers & Marketers of

daily use categories~

Personal care, Fabric Wash, Beverages

Oral Care, Household Care, Hair care

Skin Care Oil & edible fats, Ice Creams

Culinary Products, Seeds & Fertilizers.


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Vision~ HULs vision is to be an injury freeorganization.

Mission~ They bring safety on top ofmind for all employees and will integrate it

with all business processes & ensuring a

safe and healthy work environment.


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HUL Corporate Purpose

Meet every day to people everywhere.

Anticipate the aspiration of our consumer

&Respond creatively with branded products &

service which raise their quality of lives.Bring our wealth of knowledge and international

expertise to the service of local consumer.

Willingness to embrace new ideas & learncontinuously.


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MARKETING STRATEGIES OF

HUL FOR RURAL AREA

For long term benefit HUL started

PROJECT STREAMLINE in 1997.

Appointed 6000 sub-stockists that directly

covers about 50000 villages &250million

customers.

Integrate, economic, environment, &social

objective with Business Agenda.


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SHAKTI

Now SHAKTI has been extended 80,000

villages in 15 states with 45,000 women

entrepreneurs & generating Rs.700-1000

per month to each women.


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SHAKTI- future orientation

Plans are also being down up to bring in

partners involved in agriculture, health,

insurance & education to catalyze overall

Rural development.


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Lifebuoy swasthaya chetna

Life boy swasthaya chetna (LBSC) is a ruralhealth& hygiene initiative which was started in2002.

LBSC was initiative in media dark villages in (UP,MP, Bihar, Orissa) with the objective of spreadingawareness about the washing hands with thesoup.

Being India's leading personal wash health brandLifebuoy saw a role for itself in propagating themassage of hygiene & health in village


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Lifebuoy swasthaya chetna

LBSC is multi-phased activity which works

towards effecting behavior change amongst the

rural population it touches.

It target children as they are the harbingers ofchange in society and mothers since they are

the custodians of health.

The first interaction with students is then

replicated with the women and finally the rest of

the community.


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Why all these program

To take people aware

To increase the consumption.

To increase the income.

To increase behavior in

Awareness & living standard Lifestyle

Self consciousness.


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SWOT ANALSYSStrengths-

1. Strong brand portfolio, price quantity & variety.

2. Innovative aspects.

3. Solid base of the company.

4. Corporate social responsibility.

Weakness-

1.Strong competitors.2.Low export level.

3.High price of some products.

4.High advertising costs.


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Opportunities-

1.Large domestic market.

2.Untapped rural market.3.Chngeing lifestyle & rising income level, i.e.

increasing per capita income of consumers.

Threats-

1.Tax & regulatory structure.

2.Slowdown in economy can have an impact

on FMCG industry.


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THANX

19467701 hindustan uniliver limited ppt

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