Safety is an active verb2013 Microsoft Computing Safety Index WorldWide Report

Objectives and Methodology

2

3

2013 is the third year of the Microsoft Computing Safety Index (MCSI), Microsoft’s key tool for tracking the computing safety behavior of almost 10,500 consumers worldwide. The original 2011 MCSI survey was conducted in Brazil, France, Germany, the United Kingdom, and the United States. The 2012 MCSI was expanded to include 20 countries and regions (shown below) where 60 percent of the globe’s 2.4 billion Internet users live. The 2013 survey followed suit and was conducted in May, 2013.

The MCSI measures the actions (or steps) that consumers take to help keep themselves and their families safe online based on self-reports of their own experience. The more steps they report taking, the higher their online safety score, with 100 being the highest rating possible. Adults 18 and older were recruited from online research panels in each country/region, with samples that reflect the age and gender mix of those who go online there. This is the most comprehensive picture of which we are aware.

One of the goals of the Index is to measure consumer use of various safety settings built into upgrades of operating systems. Doing this requires guiding respondents to check the settings on their computers. For this reason, survey participants were limited to responding on devices, whether computer, smartphone, or tablet, that use some version of the Windows operating system.

Specific changes to questions that accommodate new technology and greater use of mobile access are shown on Slide 26 in the Appendix of this deck.

2013 Microsoft Computing Safety Index

Since its inception, the research for building the MCSI has been conducted for Microsoft by TNS Global Research.

TNS is the world’s largest custom research company providing consumer, employee, and business insight to clients and governments from 75 offices worldwide.

20 Country/Regi

onAU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US

Sample size 10,484 530 515 530 527 529 488 527 538 524 538 524 512 516 524 523 526 526 525 530 532

Internet users (millions)

1.45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3.9 31 35 52.9 245

4

Safer computing is built in three levels

Through statistical analysis, researchers grouped individual questions and assigned points to each so that each respondent receives a score of 0 to 100.

Because the Index has been designed to reflect the evolving issues consumers face online, specific items are added and deleted from the Index year to year.

Pro

activ

e in

volv

em

ent in

pro

tectin

g se

lf onlin

e

Foundational: Settings and characteristics of users’ computing environments that can keep them safe

Technical: Tools that can help users stay safer online

Behavioral: Actions users take—or don’t take—to stay safe and avoid or fix problems

Smart choices of sites

Strong passwords

EducationBehavioral30 points

Social network settings

Mobile device safety

Browser settings and

phishing filters

Technical 40 points

Software

updates

Antivirus

Firewall

Up-to-date, genuine version of Windows (Vista or newer)

Secure wireless network

s Foundational

30 points

2013 MCSIKey Findings

5

6

$1.2$1.4

$4.5

$2.4

$3.9

$2.6

$1.9

$0.9

$1.5

$1.1

$1.9

11.5

16.3

24.5

11.3 11.3 12.1 11.79.9

15.5

22.4

33.4

$ billions lost (USD)

Online bullying victim

Personalreputation

Professionalreputation Phishing

Data leak(from a bank, credit bureau,

employer)ID theft

(not phishing)

Online impersonati

on

Illicit access

(email or social

network)

Botnet(computer

enlisted in it)Persistent

pop-ups Virus

(not a botnet)

Global loss*

$23 Billion

USD

179,750 years

The high cost of trouble on the Internet

*Estimated financial and time loss as reported by survey respondents to mitigate risks.

7

Internet users report problems they experienced in past year

Online bullying victim

Personal reputation

Professionalreputation Phishing

Data leak (bank, credit

bureau, employer)

ID theft (not phishing)

Online impersonatio

n

Illicit access (email or

social network)

Botnet (computer

enlisted in it)Persistentpop-ups

Virus(not a botnet)

9%

17%13%

15%11%

9%13%

18%

9%

30%

24%

Australia 4% 8% 5% 10% 3% 5% 5% 10% 3% 27% 13%Belgium 2% 3% 1% 6% 1% 2% 2% 8% 2% 16% 4%Brazil 8% 29% 23% 14% 9% 7% 11% 14% 9% 38% 18%Canada 3% 7% 4% 7% 3% 4% 3% 9% 2% 23% 13%China 14% 25% 19% 31% 22% 14% 22% 29% 16% 39% 37%Egypt 35% 30% 22% 24% 11% 16% 22% 27% 13% 43% 39%France 1% 2% 1% 5% 1% 1% 1% 3% 0% 11% 2%Germany 1% 7% 5% 7% 3% 5% 5% 8% 2% 16% 15%India 12% 18% 19% 20% 12% 12% 16% 19% 14% 29% 26%Indonesia 10% 30% 24% 14% 12% 11% 11% 28% 11% 31% 19%Japan 1% 3% 1% 1% 1% 1% 3% 2% 1% 6% 5%Korea 1% 18% 7% 4% 13% 13% 8% 7% 5% 27% 21%Malaysia 9% 33% 25% 19% 12% 10% 19% 22% 11% 36% 23%Mexico 10% 18% 17% 8% 6% 6% 8% 21% 9% 38% 17%Russia 8% 14% 9% 7% 5% 7% 9% 27% 12% 54% 43%Singapore 5% 12% 8% 12% 8% 7% 11% 15% 7% 25% 18%Spain 3% 10% 8% 7% 3% 6% 6% 15% 6% 33% 15%Turkey 11% 14% 10% 6% 6% 5% 8% 12% 4% 26% 18%United Kingdom 1% 3% 2% 5% 1% 3% 5% 8% 3% 17% 8%United States 3% 6% 4% 7% 3% 4% 5% 9% 4% 20% 11%

8

$1.2$1.4

$4.5

$2.4

$3.9

$2.6

$1.9

$0.9

$1.5

$1.1

$1.9

$ Billions lost USD

Damage to professional reputation is the most costly loss worldwide

Global avg. loss per victim (USD)

$164 $97 $535 $158 $200 $218 $158 $87 $129 $50 $143

Online bullying victim

Personalreputation

Professionalreputation Phishing

Data leak(from a bank, credit bureau,

employer)ID theft

(not phishing)

Online impersonatio

n

Illicit access

(email or social

network)

Botnet(computer

enlisted in it)Persistent

pop-ups Virus

(not a botnet)

9

Median cost of problems by country/region

 

Online bullying victim

Personalreputation

Professionalreputation Phishing

Data leak(from a bank, credit bureau,

employer)ID theft

(not phishing)Online

impersonation

Illicit access(email or

social network)

Botnet(computer

enlisted in it)Persistent

pop-ups Virus

(not a botnet)

US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local US$ Local

Australia AUD $481 525 $318 348 $196 214 $128 140 $183 200 $275 300 $92 100 $115 125 $78 85 $110 120 $92 100

Belgium EUR $3,978 3,015 $132 100 $1,979 1,500 $99 75 $143 109 $660 500 $117 89 $666 505 $396 300 $132 100 $313 238

Brazil BRL $78 175 $44 100 $44 100 $89 200 $445 1,000 $89 200 $89 200 $164 370 $333 750 $47 105 $67 150

Canada CAD $484 500 $102 105 $484 500 $174 180 $194 200 $366 378 $484 500 $78 80 $48 50 $92 95 $87 90

China CNY $33 200 $81 500 $163 1,000 $49 300 $93 569 $65 400 $49 300 $16 100 $49 300 $16 100 $24 150

Egypt EGP $21 150 $36 250 $43 300 $51 358 $41 290 $21 150 $143 1,000 $100 700 $43 300 $14 100 $17 120

France EUR $1,320 1,000 — — $198 150 $416 315 $924 700 $637 483 $561 425 — — $158 120 $264 200 $125 95

Germany EUR $69 52 $132 100 $363 275 $181 138 $693 525 $264 200 $198 150 $356 270 $132 100 $79 60 $132 100

India INR $51 3,000 $21 1,250 $34 2,000 $41 2,450 $74 4,400 $127 7,500 $85 5,000 $34 2,000 $34 2,000 $38 2,250 $25 1,500

Indonesia IDR $90 900,000 $35 350,000 $15 150,000 $23 225,000 $100

1,000,000

$50 500,000 $50 500,000 $20 200,000 $25 250,000 $25 250,000 $20 200,000

Japan JPY — — $350 35,000 $500 50,000 $600 60,000 — —

$1,500

150,000 $260 26,000 — — $768 76,839 $10 1,000 $1,350 135,000

Korea KRW — — $27 30,000 $36 40,000 $90 100,000 $29 32,500 $45 50,000 $45 50,000 $77 85,000 $36 40,000 $18 20,000 $45 50,000

Malaysia MYR $63 200 $125 400 $94 300 $157 500 $314 1,000 $94 300 $119 380 $63 200 $71 225 $31 100 $47 150

Mexico MXN $40 500 $178 2,250 $53 675 $257 3,250 $198 2,500 $198 2,500 $59 750 $79 1,000 $79 1,000 $40 500 $40 500

Russia RUB $15 500 $36 1,175 $31 1,000 $31 1,000 $92 3,000 $39 1,250 $15 500 $12 400 $12 400 $15 500 $15 500

Singapore SGD $2 2 $118 150 $552 700 $158 200 $217 275 $197 250 $374 475 $236 300 $79 100 $158 200 $43 55

Spain EUR $389 295 $16 13 $69 53 $66 50 $79 60 $198 150 $73 55 $115 88 $165 125 $66 50 $53 40

Turkey TRY $52 100 $260 500 $338 650 $99 190 $260 500 $260 500 $164 315 $101 195 $78 150 $36 70 $26 50

United Kingdom GBP $31 20 $31 20 $153 $100 $153 100 $590 385 $153 100 $613 400 $766 500 $123 80 $77 50 $77 50

United States USD $350 N/A $100 N/A $2,600 N/A $328 N/A $230 N/A $100 N/A $300 N/A $88 N/A $100 N/A $105 N/A $126 N/A

10

Consumers see themselves as best able to protect their information“Who do you feel is most effective at helping you maintain the online security, privacy, and safety of your personal information online?”

Most Effective Self BusGov’

t

20-Country/Region

61% 20% 9%

Australia 63% 15% 10%Belgium 66% 15% 5%Brazil 66% 22% 8%Canada 69% 16% 6%China 46% 30% 16%Egypt 44% 22% 16%France 70% 10% 7%Germany 72% 10% 3%India 55% 24% 11%Indonesia 74% 18% 6%Japan 63% 31% 1%Korea 56% 22% 15%Malaysia 66% 18% 10%Mexico 65% 24% 6%Russia 60% 29% 3%Singapore 59% 16% 20%Spain 41% 20% 15%Turkey 48% 21% 22%United Kingdom 70% 14% 6%United States 64% 16% 4%

61%

20%

9% 9%

1%

57%

28%

12%

2% 1%

2013 2012

11

2013 2012

14.7 14.2

9.5 9.3

10.4 10.8

BehavioralTechnicalFoundational

Global score is virtually unchanged versus 2012

34.6

34.3

Behavioral TechnicalFoundation

alTotal vs. 2012

20-Country/Region

10.4 9.5 14.7 34.6

Australia 11.6 10.3 17.6 39.5 Belgium 9.3 9.1 16.3 34.7 Brazil 10.7 9.4 14.0 34.1 Canada 11.1 9.3 16.8 37.2 China 9.5 8.5 13.4 31.4 Egypt 11.7 9.7 12.7 34.1 France 8.2 7.5 13.7 29.4 Germany 8.4 7.6 16.6 32.5 India 12.7 10.6 12.7 36.1 Indonesia 13.1 12.8 11.8 37.7 Japan 5.4 4.3 13.7 23.4 Korea 7.5 7.1 12.5 27.1 Malaysia 13.8 14.1 14.4 42.3 Mexico 10.9 10.4 15.0 36.3 Russia 10.3 9.7 13.7 33.8 Singapore 11.2 11.2 16.3 38.7 Spain 10.3 9.8 14.5 34.6 Turkey 13.3 11.5 15.3 40.2 United Kingdom 10.5 8.6 17.1 36.1 United States 7.6 9.6 15.9 33.1

MCSI reveals safety behavior is not improving

12

Consumers report they aren’t using all available foundational protections

Up-to-date Windows (Windows Vista or

newer)

Installed antimalware software on my PC or

laptop

Turn on and leave on my computer firewall

Run software updates or turn on automatic

updates

Use secured wireless networks

72%

54%

40% 40%33%

62%

53%

44% 42%

33%

2013 2012

Some say they are not using the most basic tools that could stave off trouble

13

In fact, many are better protected than they realize

Installed antimalware software Turned on and left on firewall Turned on automatic updates

54%

40% 40%

95%

84% 82%

Before checking After checking

Directing users to check their system settings reveals a more positive picture

See Slide 22 for a description of how computer settings were checked.

14

Reported use of foundational protections by country/region

  

Up-to-date Windows (Vista or newer)

Installed antimalware software on my PC or laptop

Turn on and leave on my computer firewall

Run software updates or turn on automatic updates

Use secured wireless

networks Before checking

After checkingBefore

checkingAfter checking

Before checking

After checking

20-Country/Region 72% 54% 95% 40% 84% 40% 82% 33%

Australia 83% 66% 97% 49% 87% 53% 87% 37%

Belgium 78% 48% 97% 49% 82% 52% 92% 38%

Brazil 75% 50% 98% 40% 88% 35% 85% 26%

Canada 78% 60% 96% 51% 87% 52% 89% 34%

China 47% 49% 96% 51% 83% 30% 70% 45%

Egypt 63% 50% 87% 39% 78% 34% 64% 21%

France 77% 39% 96% 41% 86% 42% 91% 20%

Germany 74% 63% 98% 53% 86% 49% 86% 34%

India 61% 49% 95% 25% 74% 33% 71% 36%

Indonesia 60% 49% 95% 34% 78% 26% 66% 23%

Japan 76% 56% 92% 39% 91% 30% 91% 20%

Korea 53% 51% 96% 48% 91% 30% 84% 25%

Malaysia 74% 55% 95% 31% 79% 32% 70% 38%

Mexico 74% 48% 97% 36% 83% 39% 82% 42%

Russia 68% 60% 95% 30% 77% 48% 75% 20%

Singapore 83% 58% 94% 37% 88% 43% 86% 42%

Spain 69% 57% 96% 34% 87% 38% 83% 39%

Turkey 74% 54% 92% 35% 82% 36% 79% 47%

United Kingdom 84% 61% 96% 44% 90% 49% 90% 39%

United States 83% 59% 96% 40% 88% 47% 91% 29%

15

Key technical tools are not widely used

Use among smartphone owners

10%

15%

19%

21%

21%

21%

23%

29%

33%

33%

36%

36%

Limit what strangers can see on social networks

Limit amount of personal info available online

Change social network privacy settings

Use a PIN or password to lock a mobile device

Limit what friends can see on social networks

Use screen names and gamer tags, not my real name

Use phishing and web browser filters

Hide my computer's identity from websites

Use a mobile security app or feature

Edit or delete info to protect my online reputation

Use search engines to monitor and manage my personal info online

Used a service to edit or delete information about me online

Respondent use of each of the 12 technical tools

16

Use of technical tools by country/region

 

Limit what strangers

can see on my social

networking site

Take steps to limit the amount of personal

info available

about myself online

Change my social

network privacy

settings to limit what I

share

Use a PIN or password to

lock my mobile device

Limit what friends can see on my

social networking

site

Create screen names and/or

gamer tags that are not

my real name

Use phishing and web browser filters

Take steps to hide my computer's

identity from

websites

Edit or delete

information about me that might impact my

online reputation

Use a mobile security

application

Use search engines to

monitor and manage my

personal information

online

Used a service to

edit or delete

information about me

online

20-Country/Region 36% 36% 33% 33% 29% 23% 21% 21% 19% 21% 15% 10%

Australia 43% 48% 37% 39% 29% 29% 23% 23% 21% 16% 13% 6%Belgium 38% 39% 30% 43% 33% 28% 23% 13% 11% 13% 17% 3%Brazil 38% 36% 32% 18% 31% 18% 25% 21% 23% 24% 16% 13%Canada 35% 47% 32% 34% 28% 33% 24% 27% 16% 12% 12% 4%China 33% 34% 32% 16% 16% 14% 27% 25% 20% 20% 13% 11%Egypt 30% 26% 36% 42% 35% 20% 14% 20% 27% 28% 20% 18%France 29% 30% 20% 41% 27% 24% 19% 15% 7% 15% 13% 3%Germany 26% 33% 26% 39% 21% 12% 22% 19% 10% 22% 14% 4%India 34% 41% 38% 35% 34% 16% 20% 21% 25% 30% 21% 17%Indonesia 47% 36% 47% 44% 40% 22% 21% 23% 29% 33% 23% 26%Japan 20% 7% 9% 11% 15% 25% 16% 7% 5% 11% 7% 3%Korea 23% 33% 17% 26% 19% 10% 20% 11% 17% 22% 14% 8%Malaysia 48% 44% 46% 51% 46% 31% 26% 28% 30% 35% 24% 28%Mexico 47% 30% 45% 32% 39% 21% 21% 24% 27% 16% 13% 12%Russia 46% 40% 41% 28% 31% 29% 19% 21% 12% 19% 10% 8%Singapore 42% 42% 43% 41% 33% 25% 20% 27% 25% 22% 14% 11%Spain 40% 31% 33% 37% 32% 23% 18% 20% 23% 17% 14% 11%Turkey 45% 33% 47% 38% 36% 21% 26% 24% 26% 25% 25% 12%United Kingdom 34% 41% 30% 33% 24% 25% 22% 19% 14% 16% 10% 5%United States 30% 40% 26% 27% 19% 27% 18% 23% 11% 18% 7% 6%

onlyonly

17

30%

31%

31%

31%

37%

45%

45%Conduct transactions on reputable sites ONLY

Create passwords using uppercase and lowercase letters, numbers, and symbols

Educate myself about the latest steps to protect against identity theft

Use unique passwords for each account or website

Educate myself about the latest steps for protecting my online reputation

Am selective when texting

Use websites with https://

Some respondents behave cautiously, but are not proactiveUsers report not behaving in risky ways, but miss taking active steps to protect themselves

18

Behavioral steps by country/region

 

Conduct transactions on reputable sites

ONLY

Create passwords

using upper and lower case

letters, numbers and

symbols

Educate myself about the latest

steps to help prevent identity

theft

Create unique passwords for

each account or website I use

Educate myself about the latest steps to protect

my online reputation

Am selective about what I share in text messages

Use secure websites (https://)

20-Country/Region 45% 45% 37% 31% 31% 31% 30%Australia 49% 51% 40% 33% 29% 41% 32%Belgium 54% 40% 23% 20% 15% 31% 42%Brazil 47% 42% 41% 17% 46% 29% 32%Canada 54% 51% 33% 34% 22% 37% 33%China 45% 47% 37% 33% 25% 12% 28%Egypt 36% 46% 51% 45% 48% 20% 27%France 48% 36% 16% 17% 11% 27% 43%Germany 44% 49% 24% 22% 12% 19% 34%India 37% 39% 55% 41% 55% 36% 33%Indonesia 52% 42% 53% 41% 48% 50% 21%Japan 19% 25% 28% 18% 16% 9% 14%Korea 44% 45% 32% 15% 22% 14% 13%Malaysia 46% 48% 59% 48% 58% 27% 36%Mexico 45% 49% 30% 43% 28% 34% 30%Russia 46% 55% 26% 36% 26% 42% 17%Singapore 44% 44% 41% 29% 39% 39% 27%Spain 41% 41% 31% 31% 26% 42% 32%Turkey 63% 48% 48% 36% 42% 38% 43%United Kingdom 45% 49% 35% 32% 26% 36% 28%United States 39% 42% 36% 34% 21% 28% 26%

2013 MCSI Additional Findings

19

20

Average number of safety steps by country/region7

behaviors

12 technical

tools

5 foundational settings

Before checking After checking20-Country/Region 2.5 2.9 2.4 3.4

Australia 2.8 3.1 2.9 3.7Belgium 2.3 2.7 2.7 3.6Brazil 2.5 2.9 2.3 3.4Canada 2.7 2.8 2.8 3.6China 2.3 2.6 2.3 3.3Egypt 2.7 2.9 2.1 2.7France 2.0 2.3 2.2 3.4Germany 2.0 2.3 2.7 3.5India 3.0 3.2 2.1 3.2Indonesia 3.1 3.9 1.9 2.9Japan 1.3 1.3 2.2 3.4Korea 1.9 2.2 2.1 3.3Malaysia 3.2 4.3 2.3 3.1Mexico 2.6 3.2 2.4 3.5Russia 2.5 3.0 2.3 3.2Singapore 2.6 3.4 2.6 3.7Spain 2.4 2.9 2.4 3.5Turkey 3.2 3.5 2.5 3.5United Kingdom 2.5 2.6 2.8 3.7United States 2.3 2.3 2.6 3.7

Of the 5 foundational settings, respondents reported using 2.4; after checking, it was actually 3.4.

Of 12 technical tools to manage online reputation and safety, the average respondent used only about 3.

Of the 7 behaviors to improve online safety, the average respondent demonstrated 2.5.

Checking for foundational settingsDuring the survey, respondents were asked about five foundational elements of their PC’s safety:• Up-to-date Windows (Vista or newer) • Antimalware software installed• Firewall protection• Automatic software updates• Use of secure wireless connections

At the end of the survey, they were guided to verify their answers on the three that are prone to confusion and easy to check: antimalware software, firewall protection, and automatic updates. Many respondents reported discovering that they were better protected than they had known.See Slide 27 for the % conversion of safety steps by country/region

Proactive Tips for Greater Online Safety

21

Top tips for online safety*1: Defend your devices

Strengthen your devices’ defenses

Avoid downloading malware

2: Protect sensitive personal information

Look for signs of a secure webpage (https://)

Save financial transactions for home

Keep sensitive info to yourself

Avoid scams

3: Create strong passwords

Use unique, long, and strong passwords & PINs

Keep them secret22

*Click the links for detailed information on each tip.

4: Take charge of your online reputation

Pay attention to what’s online about you

Cultivate an accurate, positive reputation

5: Use social networks more safely

Use Settings or Options to manage your

privacy

Accept new friends wisely

Be careful what you post

6:

Take extra steps to help keep kids safer on

line

Play online with kids

Manage and monitor kids’ computer use

Get reports of kids’ computer use

“Do 1 Thing” to stay safer online

23

We can take many steps to help protect ourselves and our families online.

Microsoft is asking you to “Do 1 Thing” to stay safer online. Take any of the actions below and Microsoft will make a donation to TechSoup Global, a nonprofit organization using technology to solve global problems and foster social change!

• Share your #Do1Thing story on the new Microsoft Safer Online webpage: Microsoft.com/SaferOnline

• Change your profile pictures to the #Do1Thing icon (bit.ly/MSFTdo1thing) & tells us on

Twitter or Facebook.

• Post, tweet, blog, or share the icon or webpage with your social circles using the hashtag #Do1Thing.

Sample post: Tell @Safer_Online the 1 thing you can do to stay safer online! #Do1Thing #SID2014 http://bit.ly/1e4XvQM

24

Appendix

25

20 /CountryRegion

AU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US

MCSI sample 10,484 530 515 530 527 529 488 527 538 524 538 524 512 516 524 523 526 526 525 530 532

Internet users (millions)

1.45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3.9 31 35 52.9 245

2013 MCSI samples

50% 49% 48% 50% 51% 53% 49% 49% 52% 49% 49% 52% 50% 49% 51% 55% 53% 49% 51% 50% 48%

49% 51% 52% 50% 49% 46% 51% 51% 48% 50% 51% 48% 50% 51% 49% 45% 47% 50% 46% 50% 52%

Female

Male

44% 43%25%

44%27%

72%

28% 27%49% 53% 54% 63% 54% 47% 37% 41% 45%

61% 59%34% 28%

39% 43%

39%

41%

43%

21%

37% 37%

37% 35% 35%30% 39% 49%

43%51% 45%

32% 32%

43% 49%

16% 14%36%

15%30%

7%

35% 36%14% 12% 11% 7% 7% 5%

20%8% 10% 7% 8%

23% 23%55+

35-54

18-34

25%31%

18%

30%

20%

37%

12%

22%15%

22%30%

15%19%

30%34%

26%

37%30%

24% 26% 23%

54%57%

27%

53%

33%

84%

36%42% 44%

50%

63%

38%

80%

54%

62%

47%

77%71%

60%54%

40%TabletSmartphone

26

Building the 2013 Index

Conduct transactions on reputable sites ONLYUse websites with an https:// connection for highly sensitive transactionsCreate unique passwords for each account or website I useCreate passwords using uppercase and lowercase letters, numbers, and symbolsEducate myself about the latest steps to help prevent identity theftEducate myself about the latest steps to protect my online reputationNEW: Being selective about what I share through text messages

Create screen names and gamer tags that are not my real nameChange my social network privacy settings to limit what information I shareTake steps to limit the amount of personal information available about myself onlineUse phishing and web browser filtersTake steps to hide my computer`s identity from the websites I visitUse search engines to monitor and manage my personal information onlineEdit or delete information about me online that might impact my online reputation Used a service to edit or delete information about me online NEW: Use a mobile security application or feature (Smartphone users only)NEW: Use a PIN or password to lock my mobile device (Smartphone users only)NEW: Limit what friends can see on my social network siteNEW: Limit what strangers can see on my social network site

Up to date operating system (Vista or newer)Turn on and leave on my computer firewallInstall or update antimalware software on my PC or laptopRun software updates or turn on automatic updatesUse secured wireless networks

Behavioral30 points

Technical 40 points

Foundational30 points

New questions accommodate evolving technology and greater use of mobile devices

27

All safety steps by country/region

  

Conduct trans-actions

on reputable sites ONLY

Create passwds using upper-

and lower- case

letters, numbers and

symbols

Educate

myself about the

latest steps

to prevent identity

theft

Create unique passwd

s for each

account or web-

site I use

Educate

myself about the

latest steps

to protect

my online

reputation

Am selective about what I

share in text

msgs

Use websites with

https://

Limit what

strangers can see on

my social network site

Limit the amt

of personal info

available about

me online

Change my

social networ

k privacy settings to limit what I share

Use a PIN or

passwd to lock

my mobile device

Limit what

friends can see on my social network site

Create screen names

and gamer tags

that are not my

real name

Use phishin

g & web

browser filters

Take steps

to hide my PC’s

identity from

websites

Edit or delete

information about me that might impact

my online

reputation

Use a mobile security app

Use search engines

to monitor

and manage my

personal info online

Use a service to edit

or delete

info about

me online

Use up-to-date Window

s (Vista

or newer)

Installed antimalware

software on my PC or laptop

Turn on and leave on

my computer firewall

Run software updates or turn on automatic updates

Use secured wireless network

s 

Before checkin

g

After checkin

g

Before checkin

g

After checkin

g

Before checkin

g

After checkin

g

20-Country/Region 45% 45% 37% 31% 31% 31% 30% 36% 36% 33% 33% 29% 23% 21% 21% 19% 21% 15% 10% 72% 54% 95% 40% 84% 40% 82% 33%

Australia 49% 51% 40% 33% 29% 41% 32% 43% 48% 37% 39% 29% 29% 23% 23% 21% 16% 13% 6% 83% 66% 97% 49% 87% 53% 87% 37%

Belgium 54% 40% 23% 20% 15% 31% 42% 38% 39% 30% 43% 33% 28% 23% 13% 11% 13% 17% 3% 78% 48% 97% 49% 82% 52% 92% 38%

Brazil 47% 42% 41% 17% 46% 29% 32% 38% 36% 32% 18% 31% 18% 25% 21% 23% 24% 16% 13% 75% 50% 98% 40% 88% 35% 85% 26%

Canada 54% 51% 33% 34% 22% 37% 33% 35% 47% 32% 34% 28% 33% 24% 27% 16% 12% 12% 4% 78% 60% 96% 51% 87% 52% 89% 34%

China 45% 47% 37% 33% 25% 12% 28% 33% 34% 32% 16% 16% 14% 27% 25% 20% 20% 13% 11% 47% 49% 96% 51% 83% 30% 70% 45%

Egypt 36% 46% 51% 45% 48% 20% 27% 30% 26% 36% 42% 35% 20% 14% 20% 27% 28% 20% 18% 63% 50% 87% 39% 78% 34% 64% 21%

France 48% 36% 16% 17% 11% 27% 43% 29% 30% 20% 41% 27% 24% 19% 15% 7% 15% 13% 3% 77% 39% 96% 41% 86% 42% 91% 20%

Germany 44% 49% 24% 22% 12% 19% 34% 26% 33% 26% 39% 21% 12% 22% 19% 10% 22% 14% 4% 74% 63% 98% 53% 86% 49% 86% 34%

India 37% 39% 55% 41% 55% 36% 33% 34% 41% 38% 35% 34% 16% 20% 21% 25% 30% 21% 17% 61% 49% 95% 25% 74% 33% 71% 36%

Indonesia 52% 42% 53% 41% 48% 50% 21% 47% 36% 47% 44% 40% 22% 21% 23% 29% 33% 23% 26% 60% 49% 95% 34% 78% 26% 66% 23%

Japan 19% 25% 28% 18% 16% 9% 14% 20% 7% 9% 11% 15% 25% 16% 7% 5% 11% 7% 3% 76% 56% 92% 39% 91% 30% 91% 20%

Korea 44% 45% 32% 15% 22% 14% 13% 23% 33% 17% 26% 19% 10% 20% 11% 17% 22% 14% 8% 53% 51% 96% 48% 91% 30% 84% 25%

Malaysia 46% 48% 59% 48% 58% 27% 36% 48% 44% 46% 51% 46% 31% 26% 28% 30% 35% 24% 28% 74% 55% 95% 31% 79% 32% 70% 38%

Mexico 45% 49% 30% 43% 28% 34% 30% 47% 30% 45% 32% 39% 21% 21% 24% 27% 16% 13% 12% 74% 48% 97% 36% 83% 39% 82% 42%

Russia 46% 55% 26% 36% 26% 42% 17% 46% 40% 41% 28% 31% 29% 19% 21% 12% 19% 10% 8% 68% 60% 95% 30% 77% 48% 75% 20%

Singapore 44% 44% 41% 29% 39% 39% 27% 42% 42% 43% 41% 33% 25% 20% 27% 25% 22% 14% 11% 83% 58% 94% 37% 88% 43% 86% 42%

Spain 41% 41% 31% 31% 26% 42% 32% 40% 31% 33% 37% 32% 23% 18% 20% 23% 17% 14% 11% 69% 57% 96% 34% 87% 38% 83% 39%

Turkey 63% 48% 48% 36% 42% 38% 43% 45% 33% 47% 38% 36% 21% 26% 24% 26% 25% 25% 12% 74% 54% 92% 35% 82% 36% 79% 47%United Kingdom 45% 49% 35% 32% 26% 36% 28% 34% 41% 30% 33% 24% 25% 22% 19% 14% 16% 10% 5% 84% 61% 96% 44% 90% 49% 90% 39%

United States 39% 42% 36% 34% 21% 28% 26% 30% 40% 26% 27% 19% 27% 18% 23% 11% 18% 7% 6% 83% 59% 96% 40% 88% 47% 91% 29%

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