20 common mistakes you should avoid while handling an e-marketing campaign
DESCRIPTION
Presented at JoomlaDay Sydney 2013 by Adrien Baborier, AcyMailing.TRANSCRIPT
about e-mail marketing
Adrien Baborier
AcyMailing – Project Manager
20 questions10
10 questions about e-mail marketing
Who am I?
1/ Build your list of contacts2/ Write your Newsletter…3/ … and send it4/ Analyze your statistics
3
10 questions about e-mail marketing
How can I extend my listof contacts?
10 questions about e-mail marketing
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• Subscription form• Integration with your contact form• Integration with your registration form• Add a checkbox to your checkout process
• Facebook page
• Squeeze page
10 questions about e-mail marketing
I just bought a list of 2 millions contacts…
Can I import them in
AcyMailing?
10 questions about e-mail marketing
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10 questions about e-mail marketing
• Yes, you can!
• But…
1/ Build your list of contacts
2/ Write your Newsletter…3/ … and send it4/ Analyze your statistics
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10 questions about e-mail marketing
Should I include an
unsubscribe link?
10 questions about e-mail marketing
10 questions about e-mail marketing
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• For your users
• For you!• Avoid users marking you as spam• Get feedback about your users
10 questions about e-mail marketing
Can I create responsive
emails?
10 questions about e-mail marketing
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10 questions about e-mail marketing
• Sure!
• Keep in mind it won’t always work…
What Newsletter
should I send?
10 questions about e-mail marketing
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10 questions about e-mail marketing
• Send information yourcustomer needs…
• …when he needs it.
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10 questions about e-mail marketing
1/ Build your list of contacts2/ Write your Newsletter…
3/ … and send it4/ Analyze your statistics
When should I send my
Newsletter?
10 questions about e-mail marketing
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10 questions about e-mail marketing
• Don’t send it in a rush
• Test it• Test it• Test it
My host does not allow me to send
more than 400 emails per hour, but I have a database of
2000 contacts...
What should I do?
10 questions about e-mail marketing
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10 questions about e-mail marketing
• Spread your send process
• Upgrade your host plan
• Use an external delivery service
1/ Build your list of contacts2/ Write your Newsletter…3/ … and send it
4/ Analyze your statistics
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10 questions about e-mail marketing
I have a 35% open rate…
How come 65% of my users don’t
receive my news?
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• Statistics are not 100% accurate
• 30% < Great• 15% < Good < 30%• Poor < 15%
10 questions about e-mail marketing
I have a 10% open rate...
How can I improve it?
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10 questions about e-mail marketing
• People receive my News but don’topen it…• Subject• Sender information• Few first words
• People don’t receive my News…
How can I improve my
deliverability?
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• SPF• Sender-ID• DKIM• Blacklists
• Use an external delivery service
• Test on mail-tester.com
10 questions about e-mail marketing
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10 questions about e-mail marketing
mail-tester.com
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10 questions about e-mail marketing
mail-tester.com
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10 questions about e-mail marketing
• Go EAT!