©2001 springsoft inc. company confidential information. duplication, reuse or transfer of ownership...
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©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
電子設計自動化概況及挑戰-- 思源科技之觀點及角色
李新基 (Thomas Li)
思源科技資深市場行銷部經理
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Gordon Moore – Moore’s Law Design complexity will double approximately every 12-18
months
Geoffrey Moore – Crossing the chasm etc. It’s important to recognize that differentiation-creation
innovation and productivity-creating deconstruction must be conducted in tandem. If you try the former without the latter, the inertia demon defeats you. If you try the latter without the former, you do nothing to overcome the forces of commoditization…
Harvard Business Review July/August 2004
Two Moores’ Tales
Innovation Productivity
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Therefore…
The productivity of the development team must double every twelve months
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Is that possible?
US Productivity growthSince 1996 averaged 2.5%
per year
Q2 2003 5.7%
Q2 2004 1.9%
• Worldwide•China 1978-2001 average 6.6% per year•India 3.4% per year•European telecommunications industry
1990’s ~18% per year
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Is that possible?
Yes it is – and has the been the case over many years
ITRS
Essentially flat
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Yes is it Possible!
Recent effects ESL will have a small effect according to Gartner
I believe it will have a much bigger effect
Big gain from very large block re-use platforms
The previous productivity improver Intelligent testbench
There is lots more to be gained here as well
This was actually the enabler for the ESL transition
Productivity growth is the driver for new tools.
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Who Deliver the Possibility
• Risk Reduction• ROI• Productivity• Time to Volume
• Risk Reduction• ROI• Productivity• Time to Volume
• Reliability• High Performance• Ease of Use• Functionality• Design Cycle Time
• Reliability• High Performance• Ease of Use• Functionality• Design Cycle Time
• Cost Reduction• Licensing• Supplier Viability• Business Flexibility
• Cost Reduction• Licensing• Supplier Viability• Business Flexibility
EDAVendors
EDAVendors
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IC Design Flow Overview
System Specification
Functional Design
Logic Design (RTL)
Gate Level Design
Physical Design
Fabrication
Package / Test
Synthesizer
A.P.RFull Custom
Verification/Simulation
Verification/Simulation Post Simulation
ExtractionVerification
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Springsoft Product Family
DebussyVerdiSiloti
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
SpingSoft Profile
Incorporated: 1996 Feb. 2nd
Listed on TSE at 2001
The ONLY listed EDA company in Asia
Market capital US$240M
31 Patents filed in U.S.
Best selling product: Debussy, Verdi, Laker
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Novas USASan Jose, CADallas, TXAustin, TXMassachusetts, MAPortland, OR
KT Design TechnologySeoul, Korea
Springsoft (Shanghai)Shanghai, China
Novaflow Inc.Yokohama, Japan
Springsoft Inc. Hsinchu, Taiwan
Novas LimitedHenley, UK
WAIZSingapore
CMR Design AutomationBangalore, India Headquarter
R&D Center
Silicon CanvasSan Jose, CA
SpingSoft Profile
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Asia Semiconductor Industry on Spotlight
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Market position
Top five EDA vendors
in terms of market cap.
Top eight EDA vendors
in terms of usage in Taiwan
Unit:10M
Springsoft
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Technology ExcellenceTechnical staff 100+ engineersTenzing Norgay Award for interoperability 2004EDN top 100 products2002 & 2004 IEC DesignVision Award Winner 2005EDN Innovation Finalist 2002Electronique Magazine (France) Product of the Year 2006
Novas LeadershipAccelerating Engineers
#1 Customer satisfaction 2002, 2003, 2004, 2005, 2006 EETimes EDA user survey
#1 Market share Gartner/Dataquest “RTL Design” category
400+ end user companies50+ EDA / IP partners
Mission: Ease design comprehension from
systems to silicon freeing engineers to focus on tasks that
add more value
DebugAutomation
Comprehension
VisibilityEnhancement
KDB FSDB
Unification
nE
SL
™
Debussy®Debussy®
nA
na
lyze
r
™
SimVE™SimVE™SilVE™SilVE™
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Enhancing Visibility
Assertions
SystemVerilog
e/Specman
VERAVerilog
VHDL
SystemC
Software
Transactions
STILLEF/DEF
Observability
FailureAnalysis
DfD
NetlistsTimingPower
Architecture
New Visibility Enhancement Tools
Regression Sim
nESL™
nAnalyzer™
Advanced Debug From Systems to Silicon
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Customer Testimonial
"Our teams work on extremely complex designs with advanced process technologies, often involing very large gate counts and significant amounts of third-party IP. These factors increase the magnitude of the verification challenge and impose additional time and cost constraints on our engineering efforts. With Verdi system, we are able to implement a much more effective, automated debug methodology for finding problems faster and earlier in the development cycle."
Shigenori ImazatoVP of Engineering, Toshiba America Electronic Components
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Laker – The only Constant in Custom Innovation
Cut Layout Time in Half with Handcrafted Quality!
Powerful ECO FlowPowerful
ECO Flow
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Laker’s Customers200+ companies adopt Laker in production now
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
TSMC uses Laker to taped-out their 90nm and developing 65nm including memory, IO, STD Cell Lib. and mixed-signals IP
ST Micro uses Laker to taped-out 90nm STD Cell Lib. and developing 65nm SRAM
LG-Philips and AUO use Laker to taped-out 42” LCD TV panel
MediaTek uses Laker to taped-out MT1508-CD-R/RW Chip, MT1328-DVD-ROM Chip and MT1369-DVD Player Combo Chip
Laker has Delivered over 2300 Chips ……
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
Customer Testimonial
“We were impressed by performance of Laker's database. Moreover, MCell™ provides a much faster and more flexible way for device creation and modification that dramatically increase the yield of our custom layout projects,” ”We’ve also greatly benefited from Springsoft’ commitment to customer support. Our memory layout team receives top-notch service. During the past two years, Springsoft and Laker have greatly helped our projects. Fred Wang, Senior Director at TSMC"Magic Cell? provides a much faster, more flexible way for device creation and modification. It allows a truly ease-to-use method for using and reusing devices. Laker provides practical solutions to deal with the shrinking layout time and still deliver better layout qualit
y." Johnson Liu
Manager of Layout Engineering Dept.
©2001 SPRINGSOFT INC.Company Confidential Information. Duplication, reuse or transfer of ownership requires advanced written authorization
What Will be in the Future?
CustomizedPlatforms, addon functions
2007
Makimoto’s Wave
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SpringSoft Behaviors for Success
Integrity
Customer Focus
Accountability
No.1 Aspiration
Diversity
Optimistic with Passion
Innovation
Teamwork