2007 prezentare wsi @ broadband conference despre web analytics
DESCRIPTION
Dorin Ostaficiuc vorbeste la Conferinta Broadband din Bucuresti, octombrie 2007, despre importanta analizei comportamentale a traficului pe un website.TRANSCRIPT
![Page 1: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/1.jpg)
Cel mai important numar asociat unui site?
Si care nu este numarul total
de vizitatoriDorin Ostaficiuc
![Page 2: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/2.jpg)
Valoarea unui VIZITATOR
• reprezinta valoarea medie (poate fi materiala sau nu) pe care un vizitator este dispus s-o investeasca in site-ul respectiv
• Cum aflam valoarea?
• Cum o crestem?
![Page 3: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/3.jpg)
Ce este Web Analytics? este studiul comportamental al vizitatorilor unui site
• Nu este Web Analytics, cat este People Analytics
• Doar Un Simplu Numar nu este Raspunsul• Dar Ce este un Vizitator (pana la urma)?• Intelegerea obiectivelor si a Indicatorilor de
Performanta (KPI)
![Page 4: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/4.jpg)
7 erori intalnite in WA
• Simpla contorizare a traficului • Acordarea unei importante exagerate
popularitatii Cuvintelor Cheie • “The Linear Funnel “• Abundenta de date • Tendinte lipsite de sens • Identificarea manuala a diferentelor • Placinte complicate
![Page 5: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/5.jpg)
ClickTracks Awards
Computerworld CNET ClickZ SmallBusinessComputing
![Page 6: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/6.jpg)
ClickTracks Clients
![Page 7: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/7.jpg)
De ce CLICKTRACKS?
• Permite Segmentarea• Design Simplu• Analiza Ad-Hoc• Procesare Rapida• Analiza Datelor Istorice• Acuratete a Rapoartelor
![Page 8: 2007 Prezentare WSI @ Broadband Conference despre Web Analytics](https://reader036.vdocuments.pub/reader036/viewer/2022082810/558753f3d8b42aae278b45a1/html5/thumbnails/8.jpg)
Multumesc!
• “People commonly use statistics like a drunk uses a lamppost; For support rather than illumination” – Mark Twain