2008 M e d i a K i t

Get Inside Week After Week

for me to get involved. And I think that the public senses that. They know when some-thing is fake and when it’s real.

So there’s nothing that you can’t do? That’s not true. [Laughs.] I’m rubbish at basket-ball, I can’t ride a horse – there are a lot of things I don’t do very well.

And how do you fare in the kitchen? I’mreally good! Just ask Marc.

Have you ever thought about where you’d be if, instead of a beautiful face, great body and talent, you’d just been blessed with the latter? For me, it would be perfect, because that’s who I really am. Not my body or my face – it’s what I have inside, my way of see-ing things. You can be a beautiful person, but if you don’t have that “something” in-side, you won’t have the tools to do what you want with your life. You don’t have to be physically perfect to touch people, to move them.

Has it ever been too much, being “JLo”? Sometimes, like when people say things about me that aren’t true. It’s something that’s taken me a while to get used to, but as the years go by, I try to take it in a way that’s healthy for me, that doesn’t hurt me or my family. For that, you have to have a lot of faith. I know that at the end of the day, everything will fall into place, and people are going to see how you really are. These days, fortunately, lies that are told about me don’t affect me as much as they once did. If you’re strong and confident, if you’ve done the right thing and you have faith in God, everything will be fine.

Are you very religious? Yes. I’m Catholic and I like to recite the rosary.

Has anyone ever broken your heart? It has happened. [Laughs.] But I’ve done it, too, and you feel just as bad.

‘Marc and I want to be the best person possible for each other. And to

have someone who loves you like that, who helps you achieve that, is so

wonderful. I feel proud of that, and that’s why I always give my best’

For Jennifer, collaborating with her hus-band on her new album was a wonderful experience. In addition to producing it, Marc also joins his wife on some vocals. ‘I love our voices together,’ she says. ‘They make a special sound. They fit.’.

58 HELLO! 59HELLO!

93% of readers are women

59% of all readers are 18-49 years old

57% are 25-49 years old

72% are 25-54 years old

42% have a college/university degree

68% live in communities over 100,000 people

58% live in Ontario, 31% in Western Canada

and 11% in Eastern Canada (including Quebec)

71% are homeowners

Compared to the average Canadian woman, HELLO! readers are more likely to be: ★ 25-54 years old – the key consumer demographic for advertisers★ Affluent – best prospects for upscale products

★ Living in Ontario

IndexAge 25-49

Age 25-54

HI $50,000+

HI $75,000+

HI $100,000+

Ontar io

121100

126100

132100

144100

148100

118100

R e a d e r O v e r v i e w

HI100K+31%

Less than 50K25%

HI$75K - 100K

21%

HI$50K - 75K

22%

HouseHoLd Income commitment★ 75% purchase 2 or more issues of HELLO! in a 4-week period★ 35% purchase 3 or more issues

Time★ 50 minutes spent reading the magazine on average ★ 3 reading occasions on average★ 38% purchased items featured in the magazine (either article or advertisement) after reading about it

And with website (hellomagazine.ca)★ 2 in 3 HELLO! readers visit our website several times a month★ 46% visit the website once a week

Sources: HELLO! Readership/Consumption Habits survey December 2007, N=1571. HELLO! Readers (regularly read or have read at least one of the most recent issues of the magazine).

HELLO! Readers English Women 18+ Population

hellomagazine.caHELLO! One Mount Pleasant Road Toronto, ON Canada M4Y 2Y5 416.764.3999

The HELLO! Brand ★ HELLO! currently publishes 13 editions around the world, reaching more than 7 million adults every week★ HELLO! has been an internationally successful brand for more than 60 years in Europe★ HELLO! Canada’s rich mix of articles and interviews from around the world is balanced by a series of lifestyle features designed to enhance the feel and value of the magazine to the reader

editorial Approach★ Reflects a very respectful and honest approach to celebrity coverage★ Impressive access to the celebrity elite★ Renowned for superb celebrity photo features★ Large prestige, luxury glossy format with a maximum 60/40 editorial/advertising ratio★ Features an exciting lifestyle section with fashion, beauty, food and health

online Connect with Canada’s New Celebrity Website! Introducing hellomagazine.ca – the place for daily celebrity news-bringing you first-rate web-exclusive A-List and style content with a twist.★ Daily updates!★ Glamourous celebrity photos!★ Fun and interactive content★ The chance to win great prizes

Look for our online polls, quizzes and profiles. Ask about our weekly hellomagazine.ca newsletter which shares up to date news and profiles on who’s hot in this week’s celebrity news.

E d i t o r i a l O v e r v i e w

hellomagazine.caHELLO! One Mount Pleasant Road Toronto, ON Canada M4Y 2Y5 416.764.3999

★ Best selling English Canadian magazine on newsstands*

★ Current circulation – 55,000 paid copies per week and growing

★ 120% growth in circulation in 1 year (from January 2007 to January 2008)

★ Located on the checkout at major grocery, drug and mass retail outlets

★ Found on the mainline at newsstands and book stores.

★ Over 12,000 checkout pockets nationally

★ 80% newsstand, 20% subscription

C i r c u l a t i o n S t o r y

* Based on retail sales units for issues of English Canadian magazines from June 30 to Dec 31 2007

hellomagazine.caHELLO! One Mount Pleasant Road Toronto, ON Canada M4Y 2Y5 416.764.3999

★ Reach consumers more often as they shop daily and weekly, not just monthly

★ Drive more promotional opportunities – 4 times a month versus 1 time

★ Build frequency quickly by gaining reader engagement – 4 times more powerful

★ Stay current by being in demand weekly – 80% newsstand purchase = high demand – every week

★ Enhance your media mix – Unique medium stands out versus a multitude of “me too” English Canadian monthly publications

★ Fast to MaRkEt: 3 days versus 3 month advertising closing dates

W h y W e e k l y

hellomagazine.caHELLO! One Mount Pleasant Road Toronto, ON Canada M4Y 2Y5 416.764.3999

W e e k l y a d v e r t i s i n g R a t e C a r d 2 0 0 8

Frequency 1–6 7–12 13–18 19–24 25+(issues) Insertions Insertions Insertions Insertions Insertions

Multiple, consecutive spreads in a single issue

2 x DPS = $19,200 gross (or $4,800 per page)

3 x DPS = $27,000 gross (or $4,500 per page)

Full Page $7,500 $7,125 $6,750 $6,375 $5,625

Double $12,000 $11,400 $10,800 $10,200 $9,000Page Spread

1/2 Page $5,100 $4,845 $4,590 $4,335 $3,825Horizontal or Vertical

1/3 Page $3,975 $3,776 $3,577 $3,379 $2,981

Vertical or Square

Inside Front Cover $13,500 $12,825 $12,150 $11,475 $10,125

Spread

Outside Back Cover $9,000 $8,550 $8,100 $7,650 $6,750

Inside Back Cover $8,250 $7,837 $7,425 $7,012 $6,187

Insert Inquire

National Rates (gross) Effective Jan 1, 2008

Four Colour (per insertion)

Get Inside Week After Week

hellomagazine.caHELLO! One Mount Pleasant Road Toronto, ON Canada M4Y 2Y5 416.764.3999

2008 Editorial Calendar

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Issue #

Jun 12May 30May 26Jun 23

Father’s DayJun 5May 23May 19Jun 16

Cannes Film Festival May 29May 16May 12Jun 9

Autumn Kelly WeddingCannes Film Festival (May 14-25)

May 22May 9May 5Jun 2

FragrancesMay 8*Apr 25*Apr 21*May 26*

Mother’s DayMay 1Apr 18Apr 14May 12

Linda McCartney 10th AnniversaryJuno Awards (Apr 6)

Apr 10Mar 28Mar 24Apr 21

Apr 3Mar 21Mar 17Apr 14

L’Oreal Fashion WeekMar 27Mar 14Mar 10Apr 7

Canada Catwalk QueensMar 20Mar 7Mar 3Mar 31

GeniesMar 13Feb 29Feb 25Mar 24

International Most Powerful WomenMar 6Feb 22Feb 18Mar 17

Apr 24Apr 11Apr 7May 5

Apr 17Apr 4Mar 31Apr 28

Oscars (Feb 24)NY LONDON MILAN PARIS

Feb 28Feb 15Feb 11Mar 10

Celebrity and Royal PetsFeb 21Feb 8Feb 4Mar 3

Celebrity Spas and Get AwaysJan 24Jan 11Jan 7Feb 4

Golden Globes (Jan 13)Jan 17Jan 4Dec 31Jan 28

Jan 10Dec 28Dec 24Jan 21

Grammy Awards (Feb 10)Feb 14Feb 1Jan 28Feb 25

Valentine’s Themed IssueFeb 7Jan 25Jan 21Feb 18

Screen Actor’s Guild Awards (Jan 27)Jan 31Jan 18Jan 14Feb 11

Star IndulgencesJan 3Dec 21Dec 17Jan 14

2008 Outlook (Horoscopes)Dec 27Dec 7Dec 3Jan 7

Material Close

Ad Close Editorial HighlightOn Sale starts

Issue date

•Double issues – On newsstands for 2 consecutive weeks | ** Events taking place during the month •Last Updated – April 1, 2008. Editorial coverage subject to change

2008 Editorial Calendar

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Issue #

Gift GuideNov 27Nov 14Nov 10Dec 8

Nov 20Nov 7Nov 3Dec 1

FragranceNov 13Oct 31Oct 27Nov 24

Nov 6Oct 24Oct 20Nov 17

Oct 30Oct 17Oct 13Nov 10

Oct 23Oct 10Oct 6Nov 3

Fashion WeekOct 16Oct 3Sept 29Oct 27

Royal GuideAccessories

Oct 2*Sept 19*Sept 15*Oct 13*

WatchesSept 25Sept 12Sept 8Oct 6

TIFFPrimetime Emmys (TBD)

Sept 18Sept 5Sept 1Sept 29

TIFFSept 11Aug 29Aug 25Sept 22

TIFFSept 4Aug 22Aug 18Sept 15

Aug 7Jul 25Jul 21Aug 18

Jul 24*Jul 11*Jul 7*Aug 11*

Jul 17Jul 4Jun 30Jul 28

Paris CoutureJul 10Jun 27Jun 23Jul 21

Daytime EmmysJul 3Jun 20Jun 16Jul 14

Jun 19*Jun 6*Jun 2*Jul 7*

Aug 14Aug 1Jul 28Aug 25

Aug 21*Aug 8*Aug 4*Sept 8*

2009 OutlookDec 18*Dec 5*Dec 1*Jan 5*

Best of 2008Dec 11Nov 28Nov 24Dec 22

Dec 4Nov 21Nov 17Dec 15

Material Close

Ad Close Editorial HighlightOn Sale starts

Issue date

•Double issues – On newsstands for 2 consecutive weeks | ** Events taking place during the month Last Updated – March 19, 2008. Editorial coverage subject to change

ROP SIZE SPECIFICATIONS FOR:

LEGEND:

DPS FULL PAGE bleed area

trim lineLIVE AREA (type safety): 17-1/2" X 11-1/8" LIVE AREA (type safety): 8-1/2" X 11-1/8"TRIM: 18" x 11-5/8" TRIM: 9" x 11-5/8" Non-Bleed (live area)BLEED: 18-1/4" X 11-7/8" BLEED: 9-1/4" X 11-7/8"

AD SIZE: 1/2 HORIZONTAL DPS 1/2 HORIZONTAL 1/2 VERTICAL 1/3 VERTICAL

NON-BLEED (live area): 17-1/2" x 5-1/4" 8-1/2" x 5-1/4" 4" x 11-1/8" 2-1/2" x 11-1/8"BLEED: 18-1/4" x 6" 9-1/4" x 6" 4-3/4" x 11-7/8" 3-1/4" x 11-7/8"

NOTE: Ads which will NOT bleed cannot exceed the non-bleed (live area) size. Bleed ads must keep all live matter within the non-bleed (live) area.

Please note: If type runs across the gutter, include 1/8" allowance on either side of the gutterDue to printing and binding variation, line-up of type or image running through the gutter cannot be guaranteed

File type: Hi-res PDF/X-1a or generic PDF submitted with all fonts imbedded created to Rogers Media specifications on an ISO formatted CD-ROM with a dMACs standards proof (www.magazinescanada.com). Resolution of PDF files must be 300dpi. See www.rogersdigitalads.com for details.

Material submission: 1) CD-ROM and proof via courier to: Rogers Advertising Production, One Mount Pleasant Rd, 8th floor, Toronto, ON, M4Y 2Y5

2) Ad Transport: dedicated file transfer software available on our website, www.rogersdigitalads.com

3) FTP: host: rogersftp.rnm.causer: wonlyftp2password: qwertdirectory: leave blankVery Important: Once file is posted, PLEASE email production manager the file name

Production Manager: Samantha Spence, 416-764-2063, samantha.spence@rci.rogers.com January 10th, 2007

HELLO! CANADA