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1/50

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2/50

(Plasma) (Rear Projection)

(LCD) LCD TV

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3/50

Subject

Picture

Sound

Connection

Information Reception

Multimedia function

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4/50

Picture Quality Factors

Brightness

Contrast

Color

Sharpness

Viewing Angle

Response Time

Uniformity

Jaggy

Jerky

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5/50

A Typical Picture Specification

Screen Size : 30" (76 cm)

Visible Screen Size : 75 cm (29,53)

Display : LCD WXGA Active Matrix TFTtechnology

Resolution 1280x768 (x3) pixels

Response time LCD : 16 ms

Brightness : 450 cd/m2

Contrast Ratio : 350:1

Viewing Angles : 176H/176V Anti Reflex Coated Screen

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6/50

Brightness

More backlight

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7/50

Contrast

Whiter and blacker

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8/50

Gamma Correction

The detail of black and white field

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9/50

Color - cross colorCross-color

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10/50

Color flesh tone correction

Too healthy

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11/50

Color white balance & colortemperature

Black Body Locus

5300K

6500K

9300K

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12/50

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13/50

Sharpness

More clear edge

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14/50

Viewing AngleGood

Bad Lower contrast, color

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15/50

Response Time

Tailing

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16/50

Uniformity

Mura

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17/50

Jaggy

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18/50

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Jerky motion blur

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20/50

Panel Technology: IPS vsMVA

Samsung, Sharp, CMO,AUO

FujitsuLow

High

OK

OK

Good

Acceptable

Good

MVA

(Multi-domain verticalalignment)

Hitachi, LG PhillipUser

HitachiTechnologyOwner

HighCost

LowYield

Hard to controlQuality control

OKBrightness

GoodContrast

AcceptableResponse time

ExcellentView angel

IPS

(In plane switch)

Source: JPMorgan estimates, December 2003

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POST

ENHANCE.

PQ Decision Weighting in LCD TV

TUNER

IF

LUMA/

CHROMA

SEP

SYNC

SEP

CHROMA

PROC

LUMA

PROC

SCALER

AUDIO

PROC

CONTROL

DATA

PROC

RF

IF

CVBS

SIF

CS

HS/VS

YUV

RGB

IR/KBD

De-int.

CVBSS

YPbPr

SCART

PC VGA/DVI1394

STB DVI/HDMI

LCD panel

480i/576i

480p/576p

1080i

720p

NTSC

PAL

SECAM

STEREO

DECODER

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22/50

Subject

Picture

Sound

Connection

Information

Reception

Multimedia function

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23/50

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24/50

Virtual Surrounding Process

Good sound can improve visualeffect

An auxiliary selling point: SRS

BBE

Virtual Dolby

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25/50

Some Real SurroundingTechnology Dolby Pro Logic

Dolby Digital

DTS

THX Surround EX / DolbyDigital EX

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26/50

Subject

Picture

Sound

Connection

Information

Reception

Multimedia function

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27/50

RF connections

NTSC (F-connector)

PAL/SECAM (IEC connector)

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28/50

Analog video connections

CVBS

S-video

YPbPr/YCbCr

SCART

EIA-J D D1-D5

D-sub

HD support: 480P/1080I/720P

Japan D formats

D1: 480I

D2: 480P

D3: 1080I

D4: 720P

D5: 1080P

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Digital video connections

DVI

DVI-I

DVI-D

DVI-A

HDCP (High-speed Data Content Protection)

1394

HDMI

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30/50

Audio connections

Baseband audio

RED: Right channel WHITE: Left channel

Sub-woofer

Digital audio Coaxial

Optical

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31/50

Standard Connections

CVBS/S-video

YPbPr

YPbPr(HD) CVBS/S-video

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32/50

Subject

Picture

Sound

Connection

Information

Reception

Multimedia function

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33/50

Closed Caption

Allows the viewer to read TV programdialogue or voice conversations as on screentext

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V-chip

A program content advisory data

Respond to the advisory data byblocking content that the viewer findsobjectionable

FCC approved a program rating systemin March 1998

All new TV sets (13 inches and larger)sold within US should have it by January2000

CC/V-chip

For the US, Canada, and Brazil

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35/50

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36/50

Teletext Pages

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37/50

Subject

Picture

Sound

Connection

Information

Reception

Multimedia function

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TV Color Systems

1. NTSC M

NTSC-JNTSC 4.43

2. PAL I DB, B1, G, H N

M Nc

3. SECAM D, K, K1, L

B, G

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World TV Systems

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40/50

TV Channel Allocation

North America Japan

UHF

VHF-L

VHF-H

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Analog Stereo Sound

BTSC North America, South America,Taiwan

EIA-JJapan

Zweiton M Korea

Zweiton (A2) Germany

Stereo

Mono

SAP

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Digital Stereo Sound

NICAM Near Instantaneous CompandedAudio Multiplexer

First digital audio transmission Near CD quality

for Europe, China, South-east Asia

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Various Models by Region

S/CVBS

YPbPr

S/CVBS

YPbPr

S/CVBS

YPbPr

S/CVBS

D-conn.

S/CVBS

YPbPr

S/CVBS

YPbPr

S/CVBS

YPbPr

SCART

S/CVBS

(YPbPr)

I/O

------YESYESTeletext

YES---YES---CC/V-chip

MTSMTSA2-MEIA-JMTSNICAMNICAM

A2

NICAM

A2

Stere

o

NTSCNTSCNTSCNTSC-JNTSCPAL(CN-

multi.)

PAL

NTSC

PAL

SECAMTuner

SATWKoreaJapanNAChinaAPEU

NTSCPAL

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Digital TV

Digitize the transmission to haveuser get:

High quality AV No noise, high definition, real surrounding

More program access Hundreds of program in same spectrum

Information service EPG: Electronic Program Guide

PPV: Pay Per View Broadband Internet access

On-line shopping

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45/50

World DTV Systems

Pushed by FCC

Pulled by HDTVPulled by

HDTV

Pulled by

Multi-channel service

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46/50

Subject

Picture

Sound

Connection

Information

Reception

Multimedia function

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47/50

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48/50

Add-on Features

Card reader

6-in-1, show the content from DSC media

Hard disc

Video recording

Wireless

Any room, any place

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49/50

LCD TV

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50/50

Thank You!