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!"#"$%"&$%#!%%%'()*%+,(%-.

Trends in Non-Profit Use of Web

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Previously on the Internet...

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Its all about Social Media

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Twitter: 10 Billion Tweets

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Facebook: 400 Million Users

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Get Email Updates Contact Us

Home Issues Search WhiteHouse.gov

FEATURED LEGISLATION

The BudgetIn Progress

Lilly Ledbetter Fair Pay ActSigned: Thursday, January 29, 2009

Edward M. Kennedy Serve America ActSigned: Tuesday, April 21, 2009

Small Business Act Temporary ExtensionSigned: Friday, March 20, 2009

VIEW ALL FEATURED LEGISLATION

Civil Rights

Defense

Disabilities

Economy

Education

Energy &Environment

Ethics

Family

FiscalResponsibility

Foreign Policy

Health Care

HomelandSecurity

Immigration

Poverty

Rural

Seniors & SocialSecurity

Service

Taxes

Technology

Urban Policy

Veterans

Women

Additional Issues

IN THIS SECTION

A New FoundationThe President arrived facing an unprecedented array of challenges, and is

meeting them with a bold, comprehensive plan. He passed the most ambitious

recovery package in history to address the economic crisis. He is reimagining

government to be more open, transparent, and accountable. And he is

restoring America's alliances abroad, as well as our American values here at

home.

Facebook

Twitter

Flickr

MySpace

YouTube

Vimeo

iTunes

LinkedIn

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Embrace change

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Do you remember

your first computer?

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Its not about technology.

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Its really about relationships.

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Web2.0: Internet as a platform

I'm talking about the emergence ofwhat I've started to call Web 2.0, theinternet as platform... it's about the

way that web sites like eBay, Amazon,and Google are becoming platformswith rich add-on developercommunities.

Tim O'Reilly Sep. 21, 2004

http://www.oreillynet.com/pub/wlg/5630

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http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630

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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;

some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.

- David Weinberger

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User organization of knowledge

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GovernmentsInstitutions

OrganizationsIndividuals

Web2.0 as transformation

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Level of complexity / organization

Socialvalue

Sharing

Cooperation

Collaboration

Collectivism

Social media according toKevin Kelly / Clay Shirky

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Communication Strategy

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Engaging Community

Community

The valuablestuff you create

Communication

How to transferthe content

Those whoconsume the

content

? ... !

Content /Service

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Velocity of Information

Traditional Media

Web 2.0 Media

Personal /Unknown

Quality

Authoritative /KnownQuality

ShorterIntervals

LongerIntervals

Research Papers

Novels

Newspapers

WeeklyPeriodicals

Non-fiction

MonthlyPeriodicals

Encyclopedias

Twitter

Blogs

Wikipedia

FlickrYouTube

Digg

Blogs

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Affordance in Social Media

Timely /Personal Enduring /Authoritative

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Communication & Influence

* Its actually an eco system

Manage Community

Maintain Shared Knowledge

Produce Timely Analysis

Host Events

InteractFace to Face Value of Social Media

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The Questions.

What are you and your communitytrying to achieve?

How to you create an enduring,productive relationship?

What is the appropriate technology?

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Tools for Online Community

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Technology Enablers

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Open API

Socialbenefits of

sharing

SocialMedia

CreativeCommons

License

Free

Mashup

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Open API

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Blog

3rd Party Apps

Mobile

twitter.com

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Creative Commons

34http://www.creativecommons.or.kr
http://apps.facebook.com/causes/http://apps.facebook.com/causes/

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Google

35http://www.google.com/
http://www.google.com/http://www.google.com/

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Twitter

36http://twitter.com/

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Flickr

Facebook Causes

37http://www.flickr.com

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Ning

38http://www.ning.com

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Wordpress

Facebook Causes

39http://www.wordpress.com

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YouTube / Vimeo

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http://www.youtube.com

http://www.vimeo.com
http://apps.facebook.com/causes/http://apps.facebook.com/causes/http://apps.facebook.com/causes/http://apps.facebook.com/causes/http://apps.facebook.com/causes/

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Tumblr

41http://www.tumblr.com

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Springnote

42http://www.springnote.com

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Facebook

43http://www.facebook.com

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A few weeks ago...

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What made it possible

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Tools for collaboration

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Remember:Its not about technology.

I ll b l i hi

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Its really about relationships.

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So What Now?

E i C i

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Engaging Community

CommunityContent /Service

The valuablestuff you create

Communication

How to transferthe content

Those whoconsume the

content

? ... !

S i l di t

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Social media types

CasualUpdates

Alertingdistributingtimely info

SharedInterests

Establishinga shared

knowledge base

The InNetwork

Managinga tight

Community

DetailedUpdates

Establishingongoing dialog

and agenda

Understand needs first, look for affordance next

Microblog Blog ContactList

KnowledgeRepository

S i l di t

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Social media types

Catch upon events

Review eventsin the safety

of ones office

Engagingsupporters

Keeping thecommunity informed

and engaged

Distributingexpertise

Getting yourinfo in

peoples deck

Promotion(what you missed)

Things arehappeningaround us

VideoSharing

PhotoSharing

DocumentSharing

Community

Understand needs first, look for affordance next

S i l I ti & N M di

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Social Innovation & New Media

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Mission Audience BarrierNew

Media

St t

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Strategy

What is your mission?

St t

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Strategy

Goal Content /Service

Community/ Audience

Communi-cation Tool

Priority

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Thank you.

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2010-05-12 사회복지웹기획모임

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