2010 06-student recruiment in social media

MEDIATALO OPISKELUPAIKKA OY | [email protected] | www.opiskelupaikka.fi

SOCIAL MEDIA

from hype to student recruitment insight

HERA

10.6.2010


SOCIAL MEDIA AND HIGHER EDUCATION

From Email to Social media


BRAND COMMUNICATION

IN SOCIAL MEDIA

Don’t try to sell the same old junk in a new way. I use the social media as my life´s operating system. Improve your stuff, so it fits in my life. You are a part of my life when your stuff maters.

Understand that it’s not about you. It’s about us.

http://www.flickr.com/photos/kk/4684406812/

SERVICE WILL BECOME A PART OF

OUR LIFE AND CAN CHANGE

BEHAVIOUR

Information is overhelming. I need to have filtered content stream. If you try to kill my ”inbox” I will kill you.

I don’t understand difference between chanels I manage my life with my social operating system.


VIRTUAL PRESENS

Visitor flow to main page

Satellite sites - referring sites

- expanding search terms - trends and communicating

- launching new products

PRIMARY DOMAIN - Apply!!

Social media - living with your

customer - life stream visibility

- Good drive – Reinomeininki!

On-demand - Customer service 24/7

- where ever needed


SERVICE WILL BE MORE

IMPORTANT THAN THE BRAND

I want to be connected to brands, which matters in my life. If I ever need service or help I assume you to be there, on-demand, without hesitation or doubt.

http://www.flickr.com/photos/xdjio/226228060/sizes/l/


Case: Teemu in England


BECAUSE I WANT TO

HEAR REAL PEOPLE

I love stories. Tell me yours and I will tell mine.

You are a marketing monkey – or customer support. What I really want to find is a real person behind you.

By sharing your brand-story will grow. And it will be like you act, not like your marketing messages.

http://www.flickr.com/photos/chapter3/328919634/


Growing Trends in communication

Viestintäalan toimialastrategia 2009

1. The rate of change increases in all business areas

2. Meaning of networking increasing 3. Take note of customers special needs

4. Consumer – Producer roles mix 5. Better informed customers

6. More focused target groups and measuring in marketing

7. Adverticement volume increases and marketing mixes expand 8. Innovation isn’t an option but a necessity


WHAT HAPPENS TOMORROW?

Lasse Leponiemi, Business Leader

Mediatalo Opiskelupaikka Oy

[email protected]

040 7711 123

IR Visual Works Oy

advisor of the boards

Web Analytics Association Finland

member of the national board

Teemu Halminen, Business development

Mediatalo Opiskelupaikka Oy

[email protected]

040 480 8080

2010 06-student recruiment in social media

Education