2010 annual report of rockbund art museum

蔡国强

风筝

55组风筝构成的装置。钢支架，手工竹风筝，视频投影

尺寸不定

Cai GuoqiangKitesInstallation incorporating 55 kites. Steel props and handmade bamboo kites, Video Projection, Installation Dimensions Variable, 2010

摄影：金静仪 Photographer: Jin Jingyi

目录

董事长致辞

馆长致辞

关于上海外滩美术馆

展览

蔡国强: 农民达芬奇

2010·曾梵志

日以继夜，或美术馆可为之若干事

教育推广

活动规划

研讨会

讲座

工作坊

表演活动

电影放映

发展行销

活动规划

开幕式

媒体合作

特别活动

观众问卷分析

大事记

公共服务基本资讯

特别感谢

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34

40

52

56

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71

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84

94

96

Contents

Message from the Board Chair

Address by the Director

Rockbund Art Museum – An Introduction

Exhibitions

Cai Guo-qiang: Peasant Da Vincis

2010 Zeng Fanzhi

By Day, By Night: or Some (Special) Things a Museum Can Do

Education Programs

Introduction

Seminars

Lectures

Workshops

Performances

Film Screenings

Development & Marketing

Introduction

Openings

Media Collaboration

Special Events

Visitor Statistics

Chronicle 2009-2010

Service & General Information

Acknowledgements

4

8

12

14

17

20

24

30

32

34

40

52

56

62

64

66

68

68

71

74

84

94

96

董事长致辞

各位朋友，

到这本年报出版的时候，上海外滩美术馆才刚过半岁。对于以“永

久性机构”为自我期许的博物馆而言，这只是相当微不足道的一段

历史。但是，对于一个有生命的组织，其最初的阶段无疑又具有巨

大的意义，因为它不仅代表着之前长期孕育和努力的结果，更是一

段令人期待、也许永无止境的成长历程的开始。作为美术馆的董事

长，也是所有曾经参与筹备和运营这一机构的一员，我很荣幸借这

本美术馆的第一份年报，与大家分享这段短暂而珍贵的经历。

2010年5月4日是上海外滩美术馆正式对外开放的日子，同时也标

志着一个历时数年的构想、规划、建设、筹备的综合工程告一段

落。在这段漫长然而也总是显得仓促的时间里，我们完成了一个现

代美术馆从历尽磨难的历史建筑中破茧重生的过程。今天，重温仅

仅两三年前的照片，我仍然无法不为我们的设计师和建设者们所创

造的奇迹而惊叹：这座曾经长期被遗忘、滥用、涂改得面目全非的

中国最早的博物馆，如今不但恢复了其昔日的美丽与尊严，更增添了

简洁、高效的现代美学和功能；同时，它也变得也更加舒适和坚固，

使人乐于在此观赏流连。这些神奇的改变，都是由戴维·奇普菲尔

德爵士所领导的杰出的设计团队和洛克·外滩源的建设和管理团队

共同实现的，让我们记住他们。

这个日子，也是我们全新组建的美术馆第一次公开亮相的时刻。我

们知道，在今天的中国，建立一个美术馆是一件多么容易，又多么

困难的事情— —我们花了一年多的时间，选择了困难的一步。从讨

论美术馆的性质、宗旨、运营方向和项目规划，到机构注册、组织设

计、人员征聘，无不反复研究，慎之又慎，务求既能满足美术馆的专

业运营和长远目标的需要，又能符合现实国情的要求。在此过程中，很多来自艺术界的朋友和有识

之士给予了我们宝贵的意见，使我们能够集思广益，也使美术馆从一开始就成为凝聚和联接我们

共同理想的平台。而将外滩美术馆从理念构想转化为一个专业、高效的现代美术馆，则是赖香伶

馆长出色规划的结果。作为首任馆长，她不但成功领导了美术馆的机构组建和开馆系列的展览，也

以实际行动阐释了美术馆的专业理想，使外滩美术馆初试啼声即获得了广泛的肯定。

开馆以来，我们共举办了三档展览，两次国际和国内学术研讨会，以及几十次公益讲座和教育性活

动。这些展览和活动展现了当代艺术领域的杰出成就，开阔了我们的审美和思想视野，促进了不同

专业领域和社会群体之间的交流，也表达了身为当代社会的一分子，我们对若干时代和社会所面

临的迫切议题的敏感与思考。此外，这些项目的规划和实施，也体现了美术馆作为一个公益性的文

化机构，试图联接不同利益群体，推动沟通、对话和整合，促进社会和谐的追求。在此过程中，我

们的努力得到了来自政府、企业、公众的积极支持和肯定，使美术馆与本地社群建立了密切而活跃

的联系，也使我们对未来的发展日益充满信心。

毫无疑问，这些成绩的取得，最终有赖于美术馆全体同事和志愿者的倾力奉献！美术馆的事业是

由点滴琐细的工作构成的，我无法一一了解大家为实现每一档展览和活动，以及为了维持美术馆的

日常运作而完成的所有事情，但是我知道，正是每一个同事和志愿者的专业、严谨和负责的态度，

以及他们对这一事业所抱持的热情与理想，支撑着美术馆的全部生存和运营活动。在此意义上，

他们真正代表着美术馆的理念和未来。

这本年报所呈现的，只是美术馆最近半年运营状况的一个简单总结；它不是对美术馆开馆以来所

有工作的详尽记录，甚至也不是最准确的描绘。但是，它代表着美术馆朝向自己的目标迈出的第一

步，以及我们在其中倾注的理想、决心和力量。

感谢并期待您对上海外滩美术馆的持续关注！

欧亚平

4 2010 Annual Report 年报年报 2010 Annual Report 5

Dear friends,

By the time this Annual Report goes to print, the Rockbund Art Mu-

seum (RAM) will have been only six months old. This is a negligible

period of time for an institution which, by definition, aims to be “per-

manent”. Nevertheless, the very initial stage of any organic body

would always bear great meaning and significance, as it represents

a successful conclusion of long and tedious preparation efforts and

marks the much-expected beginning of an even longer, perhaps

endless process of growth and maturation. As the Board Chair of

the Rockbund Art Museum as well as a member of the founding

team, I am privileged to share with you in this first ever Annual

Report this short yet precious experience.

The day 4 May 2010 marked the first official opening of RAM to the

public, and also a successful end of years’ work of conception, plan-

ning, construction and preparation. During this period, which was

long but had always seemed to be insufficient, we had completed

the process of recreating a modern art museum out of a much

tormented historic building. Today, when reviewing the pictures of

the building of only 2 or 3 years before, I still could not help being

amazed by the marvellous work achieved by our designers and

constructors: this long-forgotten and heavily beaten-down building

that used to be the site for the first museum in modern China has

now been restored with its beauty and dignity and, at the same time,

added a simple aesthetic touch and effective modern functions. It

has also become safer and more comfortable for people to wander

in. All these miracles were made possible by the extraordinary

design team led by Sir David Chipperfield and the construction and

management team from the Rockbund Group; we owe them our

most sincere gratitude.

This same day also saw the successful establishment of Rockbund

Art Museum as an institution. We are fully aware that how simple or

challenging it can be to set up an art museum in China these days.

We’ve spent over a year in preparation as we’ve decided to take

the challenging path. We have carefully gone over issues such as

the ownership, mission and operational strategies of the Museum,

registration, organizational structure, project planning and human resources so that we can run the

art museum in a professional manner and meet our long-term goal, while taking into consideration

the reality of the nation. In this process, we received valuable suggestion and enormous help from

friends both in and outside the art community, which made the yet-to-be-born Museum a platform

for our common ideals right from the start. However, it is the excellent planning and execution of

Ms. Lai Hsiangling that has turned the Museum from a blueprint to a professional and efficient

organization. As the first Director, she has been indispensable to the success of the creation of the

RAM and its inaugural exhibitions. Her outstanding leadership has already won the Museum wide-

spread recognition within the first few months.

Since its establishment, RAM has already held three exhibitions, two international and domestic

academic seminars and dozens of free public lectures and educational events. These activities,

while showcasing great achievements in the field of contemporary art, have broadened our aes-

thetic and philosophical horizon and facilitated communication between people of different profes-

sions and social groups. They encouraged us to think about many pressing social issues of our day

and our positions as a part of the modern society. The planning and execution of these projects also

shows the dedication of RAM, as a non-profit cultural institution, in promoting communication and

dialogues among various interest groups in seek of consensus and harmony. We have been most

fortunate to be recognized and supported by government authorities, enterprises and the general

public, which enabled RAM to form close and dynamic links with the local community, making us

more and more confident about our future.

It is without any doubt that these achievements would have been impossible without the tremen-

dous devotion of all the staff members and volunteers in the RAM. The operation of an art museum

involves meticulous jobs and I am not able to follow each and every thing that our colleagues have

to complete in order to realize the exhibitions and events, and to maintain an enjoyable environment

for visitors. But I know that the success of the Museum relies on the professionalism, integrity, pas-

sion and ideals of each member of the team. In this sense, they represent the spirit and future of

the Museum.

This Annual Report can only include a brief summary of the operations of RAM in the past six

months. It is not a detailed log of all our work ever since the opening of the Museum, and it might

not have the most accurate descriptions. But it presents to us the very first step toward our goals,

and stands for a testimony to our ideal, resolution and strength invested in it.

Thank you for your continuous support to Rockbund Art Museum.


Message from the Board Chair

Thomas Ou

馆长致辞

赖香伶接受洛克·外滩源董事会主席欧亚平先生的委托来担任上海外滩

美术馆的首任馆长，这是我的莫大荣幸，更是一次艰难的挑战。荣

幸在于董事会这项具有开创性而又责任重大的工作托付，提供了我

继续实践理想的可能。而挑战则在于如何将过去逾二十年的艺术管

理和策展经验带到上海这个生机勃勃的城市，并使其在此特有的社

会、文化和政治环境中得以有效发挥。从更大的范围来说，在二十

一世纪第一个十年的后期，面对当代艺术机制的全球化现象，在上

海建立一个崭新的美术馆的意义何在？这个城市需要一个怎样的

美术馆？美术馆的运营发展应该如何定位?应呈现何种文化视野?

新世纪的美术馆可以扮演何种角色? 美术馆与社会的关系为何? 如

何与观众沟通?这些问题和思考是董事会和我们美术馆全体同仁自

筹备美术馆以来所时时面对的，它们也构成了我们工作的语境，并

被逐渐渗透在了开馆以来的展览和活动之中。

本馆所处的外滩源地区，在上世纪30年代曾经是宗教传播、艺术文

化、建筑设计以及商业经济等多元化活动的汇聚之地。在此拥有

深厚文化底蕴的历史片区内，融合艺术、历史、当代社会现实以及

城市生活，也自然地成为美术馆发展的主要定位之一。我们期待藉

由艺术的介入重启城市价值，并透过当代的思维再现历史意涵。今

年五月初开馆以来的三项系列展览便是在如此的思维之下进行规

划。

开幕首展《蔡国强:农民达芬奇》邀请蔡国强策划，他以艺术创作切

入历史和社会的议题，提出了对传统美学、美术馆体制，乃至政治

伦理的挑战；美术馆由此不仅成为艺术的实验场、社会议题的研究

平台，更是进行了一次对自我的追问和探索。《2010·曾梵志》邀请策展人巫鸿先生合作，代表着

美术馆对于艺术创作探索以及学术研究的关注，透过对于重要艺术家的个案剖析，使观众得以近

距离观察、认识中国当代艺术热潮这一特殊的现象，并了解艺术家最新的思考和实验、感受他们为

艺术志业的不断前进与突破所作的努力。而由侯瀚如先生策划的《日以继夜，或美术馆可为之若

干事》，则在探讨当今美术馆的角色扮演与社会参与。本展开放性的策展风格，使得国际化的展

览呈现，多元性的创作题旨以及多样化的表现手法得到了完善的发挥。策展人以及艺术家的创意

和巧思让艺术因地制宜并无所不在，美术馆的外墙、电梯、前厅或咖啡馆，甚至街坊小区都被作品

所占领或点缀。艺术改变着环境、讲述着故事，表达着思考，这是让艺术回归生活的一次激进的尝

试。这三个展览的作品走出美术馆，被延伸到了广场、教堂和周边的市民生活环境，而其中所讨论

的话题、内容和影响更是超越了美术馆和艺术圈的围墙，这也是本馆推动“无墙美术馆：艺术和生

活”理念的具体实践。

除了展览项目之外，开馆半年以来所推出的60多场研讨会、讲座、表演、工作坊和电影放映的活

动，更将话题拓展到了小区互动、艺术教育、文化研究、社会问题和哲学思辨的范畴，这一系列活

动是对社会现实和当代文化现象的积极回应。与此同时，这些活动的策划和组织不仅是美术馆作

为个体的表达，我们更积极进行与社会资源的连结，邀请了来自于本地的各类艺术专业媒体、教

育研究机构、社会艺文团体相继登场，开展他们的实验，呈现他们的成果。本馆由此也不再是一个

单一的发声者，它是艺文人士和社会观众聚集和交流的中心。

上海外滩美术馆是一家民营的非营利机构，有其公益性的使命。它是呈现创意与交流思想的平台，

也扮演着提问者的角色。美术馆通过艺术的媒介，敏锐地去观察世界，反映社会及时代的发展。

而通过对这些现实的关注和反映，美术馆的运营得以成为整个社会生活的有机部分。就此意义上

来说，美术馆也是一种对于文化作为社会机制的探寻。我们期许此一机制能够扩大民众的观看视

域，向外延伸到现实世界，向内走进当代人的精神层面。美术馆的启动和发展可以视为对其博物馆

历史的呼应，对当下生活与建设的反映和介入，更是对未来理想生活的描绘和展望。


To be entrusted by Rockbund Board Chairman Thomas Ou to serve

as the Rockbund Art Museum’s first director is a great honor and

a challenge. The honor lies in the opportunity to pursue my ideals

with this pioneering and important task. The challenge lies in find-

ing ways to bring the past more than twenty years’ experience in

art management and curatorial practice into this vigorous city, and

effectively develop in this particular social, cultural and political

environment. In a broader sense, as we face the globalization of

contemporary art, what’s the significance of building a brand new

art museum in Shanghai in the latter part of the first decade in

the 21st century? What kind of art museum is needed in this city?

How to position the art museum’s operation and development?

Which cultural perspective should be represented? What are the

roles the art museum can play in a new century? What’s the rela-

tionship between the art museum and society? How to communicate

with our audience? These are the questions and considerations the

board of directors and all RAM colleagues constantly must face, that

establish our working context, and that gradually penetrate into the

exhibitions and activities held since the opening of the museum.

RAM is located at the Rockbund area, which, in the 1930s, was a

crossroads for a diverse array of religion, art, architectural design

and business. Towering over this historical area with its deep cul-

tural foundation, RAM combines arts, history, contemporary social

reality and urban life, and becomes a natural location for develop-

ment. We expect the involvement of arts will inspire the rebirth of

the urban values, and through contemporary thought revive the his-

torical meanings. It was with these considerations that we planned

our first three exhibitions since our opening last May.

For our inaugural exhibition, we invited Cai Guoqiang to plan“CAI

GUO-QIANG PEASANT DA VINCIS.” He leveraged art creation to

reflect historical and societal issues, and challenged the traditional

aesthetics, arts museum system, and even political ethics, thus

making the art museum not only a place for art experimentation

and a platform for social research, but progressed on a journey of

questioning and self exploration. We cooperated with curator Wu

Hung on the “2010 Zeng Fanzhi” exhibition, which represented the museum’s attention to the quest

for arts creation and academic research. Through the individual analysis of an important artist, the

audience enjoyed a chance to closely observe and recognize China’s contemporary arts upsurge,

understand the artist’ newest thoughts and experiments, and appreciate his consistent efforts

to make advances and breakthroughs. Curated by Hou Hanru, the “By Day, By Night, or Some

(Special) things a Museum Can Do” exhibition explored the role of the contemporary art museum

and its social involvement. The opening style of this exhibition brought international exposure, and

displayed perfectly a diversity of creative themes and versatile techniques of expression. With the

innovation and ingenuity of the curator and artists, art was presented according to circumstances

and became omnipresent. The museum’s outer wall, elevator, front hall and cafe, even the neigh-

boring communities all were covered in art. Art is changing the environment, telling stories and

expressing thoughts, all of which serve as a radical attempt to bring art to life. The art pieces in the

three exhibitions were carried out of the art museum, expanded to the square, church and nearby

neighborhood. The topics, content discussed and the influence went far beyond the wall of the art

museum and the art circle, thereby carrying out the concept of “Museum without Wall: Art and Life”

that RAM promotes.

Aside from the exhibitions, more than 60 seminars, lectures, performances, workshops and movies

have been held since the opening of RAM last year. The topics expanded to community interaction,

art education, cultural study, social concerns and philosophical issues, all of which are positive

responses to social reality and contemporary culture. At the same time, the planning and organiza-

tion of these activities was not the art museum’s only means of expression. We also actively col-

laborated with local resources, inviting all kinds of art media, educational/research organizations

and social art societies to come and conduct their own experiments and present their achieve-

ments. Therefore, RAM is no longer a single voice, but in fact a hub for artists and audience to meet

and communicate.

RAM is a private non-profit organization, with a mission for public good. RAM is a platform for

the presentation and exchange of creative ideas, and also plays the role of a questioner. The art

museum sharply observes the world, and reflects societal development through the medium of art.

Through this attention and reflection, the art museum becomes an organic part of social life. In this

sense, the art museum acts as a quest for culture as an important part of society. We hope that this

mechanism will expand the audience’s observational field of vision, extending outward to the actual

world, and inward toward the contemporary society’s spiritual sphere. The launch and development

of the art museum can be regarded as a response to its museum history, a reflection of and involve-

ment in contemporary life and construction, and even more a depiction of an ideal future life.


Address by the Director

Lai Hsiangling

关于上海外滩美术馆

上海外滩美术馆座落于上海黄浦江与苏州河交汇之处的外滩源片

区，曾是中国最早的博物馆之一，上海博物院（亚洲文会大楼）的旧

址。2005年，上海洛克·外滩源获得美术馆所在街区的开发权益，为

尊重与传承历史建筑所承载的文化遗产，决定修缮亚洲文会大楼，并

在其原有文化机构的定位之上，注入当代艺术的精神，将其建置为公

益性的当代美术馆，作为企业回馈社会之具体实现。

宗旨

作为外滩地区唯一的当代美术馆，上海外滩美术馆以“人文的关

照、艺术的推广”为使命，致力于当代艺术的研究，推广与国际交

流。未来，上海外滩美术馆将依托自身的文化传统和汇聚潮流的地

域优势，努力发展成为融合艺术、设计和创意为一体的上海新生活

美学空间，为民众提供优质的艺术教育和文化休闲资源，以此推动

社会进步，提升城市生活品质。

历史

建成于1932年的亚洲文会大楼，不仅是19、20世纪中西学术文化

交流的一个重要历史见证，也是近代中国最早向社会开放的一座博

物馆。当年，这幢大厦中设有演讲厅、图书馆、博物馆陈列室，集展

览、文化活动及知识传播于一身，是当时最大的东方学研究中心，

也是上海知名的公共文化教育机构。

建筑

执掌建筑修缮和设计规划重任的，是曾主持柏林“博物馆岛”设计

的英国著名建筑师David Chipperfield。亚洲文会大楼原建筑设计

为当时的英商公和洋行，当年为了突出欧洲西方建筑形式与上海本

土相协调，在设计中采用了中国传统的装饰与风格，形成独具价值

的混合风格。David Chipperfield尽可能原汁原味地保护了这栋历

史建筑，完美实现了建筑的历史与未来、美术馆的理念与现实之间

的联结。

Seated in the north end of the famous Bund area in Shanghai, the Rockbund Art Museum was origi-

nally the Royal Asiatic Society (RAS) building home to Shanghai Museum, one of the first modern

museums in China. In 2005, the Shanghai Bund de Rockefeller Group Master Development Co. Ltd.

obtained the right to develop the area. In respect for its historical and cultural heritage, and as a

form of contribution to the community, the developer decided to restore the RAS building, and to

renovate it into a public museum for contemporary art.

Mission Statement

Drawing on resources from governmental, social and corporate domains, the Rockbund Art Museum

considers its mission to be an organization for the spread of humanistic values and the promotion of

art, and dedicates its efforts to the study, exchange and promotion of contemporary visual arts. As

the only contemporary art museum on the Bund, the Rockbund Art Museum benefits from its rich

cultural tradition and mainstream location. It works to integrate art, design and innovation into an

aesthetic space for a new Shanghai lifestyle.

A Proud Legacy

Established in 1932, the RAS Building was a witness to the history of 19th and 20th Century Sino-

European cultural and academic exchange. At its height, this building contained a lecture hall, a

library and a museum. Bringing together the functions of scholarly research, cultural exchange and

public education under one roof, this structure was truly unique in Shanghai of that era. Eventually

it had become the largest center for Oriental Studies as well as a widely respected institution for

public education.

The Building

At the helm of the important task of restoration and design planning is the world-renowned British

architect David Chipperfield, who had directed the master planning of the Museum Island in Berlin.

The building was originally designed by the British design firm Palmer and Turner. In highlighting

a harmonious blend of Western architectural elements with Shanghai’s cityscape, the firm incorpo-

rated traditional Chinese decorative elements in the building and created a unique hybrid architec-

tural style. In an effort to retain the original flavour of the historical building, David Chipperfield has

chosen to stay consistent to the original 1932 design in the building’s main exterior facade in the

restoration.

Rockbund Art Museum - An Introduction


展览

Exhibitions

《蔡国强：农民达芬奇》室外展区

“Cai Guo-qiang Peasant Da Vincis“ A View on the Museum Square

摄影：林毅 Photographer: Lin Yi

《蔡国强：农民达芬奇》作为新成立的上海外滩美术馆的开馆首展，汇集了来自全国8个省区的9

位农民的个人发明物品，是艺术家蔡国强运用其“文化现成物”和跨领域合作的创作形式，对其

长期关注的中国民间创造力这一主题的首次集中展示。

展出的作品包括各地农民发明的飞机、潜艇、机器人和飞碟，艺术家委托农民发明家制作的作品，

艺术家本人的创作（包括利用这些“文化现成物”所创作的空间装置作品），以及两部分别由前苏

联和罗马尼亚导演制作的有关人类发明和太空探索的纪录片。展览力图以多样的形式和视角，展

现当代农民发明家的才能、勇气与梦想。同时，展览也利用同期举行的2010上海世博会的契机，

在世博会所呈现的高科技以及人类未来的集体愿景之下，探讨中国农民个体发明的诗意美学和

人文意涵，并借此表达对中国现代化和农民问题等现实议题的关切与思考。

展览开幕以来，获得了来自艺术界、学术界、传媒界以及社会公众的极大关注和热烈反响。展览也

触及了有关艺术创作与体制、博物馆的社会角色，以及中国的现代化、城市化与农民问题等学术和

社会议题，并通过美术馆的学术和教育活动得到了进一步的讨论与深化。作为开馆之作，《蔡国

强：农民达芬奇》为外滩美术馆建立了开放、创新、关注社会的公共形象。

展期：2010年5月4日-2010年7月25日

地点：美术馆广场

美术馆

中实大楼一层

展览 Exhibitions 17

左页：《蔡国强:农民达芬奇》的参展农民发明家

Left page: The peasant Da Vincis of the exhibition


右页：3楼展厅中机器人

Right page: The robots in the 3rd floor gallery

“Cai Guo-Qiang: Peasant Da Vincis”, the inaugural exhibition for the Rockbund Art Museum (RAM)

in Shanghai, features inventions by nine peasants from eight provinces in China, which showcases in

the form of “cultural readymades” the creativity of ordinary people, a subject that Cai Guo-Qiang has

been interested in for a long time. This “crossover” project in the RAM is the first of its kind by the

renowned artist.

Works in the exhibition include planes, submarines, robots and flying saucers designed and created

by farmers, inventions commissioned by Cai and works made by the artist himself. The exhibition

also includes the screening of two documentary films on inventions and space explorations by a

former USSR and Romanian director respectively. By presenting works of a variety of media and

perspectives, the show aims to recognize the capability, courage and ideals of peasant inventors

across the nation. Against the backdrop of the concurrent Shanghai World Expo, an extraordinary

event featuring the latest technologies and our common visions for a better future, the exhibition

encourages public discussions on poetic, aesthetic and cultural connotations of these inventions

and demonstrates our common concerns on social issues such as the modernization of China and

the welfare of peasants.

The exhibition has been well received by the artistic and academic community, news agencies and

the public. At the same time, a number of parallel academic and educational activities hosted in the

RAM provided a platform for opinion sharing on social and academic subjects such as the relation-

ship between artistic creation and institutions, the social role of a museum, modernization and

urbanization of China and better livelihood for peasants. Thanks to “Cai Guo-Qiang: Peasant Da

Vincis”, the RAM has built for itself an image of openness, innovation as an active part of the society.

年度展览 Exhibitions 19

Dates: 2010.5.4.-2010.7.25.

Venue: Museum Square

Rockbund Art Museum

NIB Building 1F

蔡国强

童话

4至6楼展厅中的飞机、直升飞机、潜水艇

Cai GuoqiangFairy Tale The airplanes, helicopters, submarines in the 4th-6th floor galleries


作为中国当代艺术领军人物之一，曾梵志以其极具张力的绘画作品

享誉国际艺坛；其以往20年间不断演变的风格和图像，也已成为国

内外学者、批评家和收藏家持续研究和跟踪的对象。《2010·曾梵

志》包括了他从未展览和发表过的近作。展览通过集中呈现他最

新、现在时态中的探索，提供了有关曾梵志现下艺术创作和当前中

国艺术发展状态的一份重要材料。

《2010·曾梵志》由著名的艺术史学者、芝加哥大学的巫鸿教授策

划。展览包括三部分，分别为绘画、雕刻和空间艺术。第一部分包

括曾梵志的最新绘画作品，其中两幅10米长的巨幅油画横亘二楼

展厅，是艺术家至今为止所创作的最大画作。展览第二部分包含了

曾梵志的首批雕刻作品，显示出他的艺术创作的新维度，内容融合

了动物的形象和对死亡、遗迹的隐喻。展览的第三部分是一个硕大

的空间装置：艺术家利用与美术馆近邻曾经残毁的教堂的排排竖

窗，以其绘画为题材造就出一组模拟的玻璃镶嵌画，通过环境和媒

介的转换赋予了其创作更加丰富的含义。

在多方面的实验和创新之外，本次展览也是艺术家第一次根据空

间和建筑环境进行创作，显示出曾梵志艺术创作中的若干重要发

展。同时，通过作品所喻示的主题，展览也试图唤起人们保护自然

的意识，并对人类面临的共同命运提出思考。

展期：2010年8月12日-2011年10月12日

地点：美术馆

联合教堂

策展人：巫鸿

20 Exhibitions 展览展览 Exhibitions 21

猛犸象牙

木雕, 4楼展厅

Mammoth’s TusksWood, 4th floor gallery340x160x130cm, 2010

摄影：冯秦刚 Photographer: Feng QIngang

One of the leading figures in Chinese contemporary art, Zeng Fanzhi enjoys an international reputa-

tion for his paintings of great tension. The continual evolution of his style and imagery over the past

two decades has been avidly followed by scholars, critics and collectors in China and overseas. Pre-

senting his latest works that have never been shown to the public before, the exhibition is focused

on the most recent achievement of his artistic exploration and provides important reference for the

current state of Zeng Fanzhi as an individual artist and Chinese contemporary art as a whole.

Curated by Professor Wu Hung, a renowned art historian at Chicago University, this exhibition

consists of three parts. The first part is composed of Zeng’s recent paintings, such as two ten-me-

ter-long oil paintings stretching all across the gallery on the second floor, the largest painting ever

created by the artist. The second part is composed of the first group of sculptures by Zeng, featuring

images of animals and metaphors on death and relics, which showed visitors a new dimension

of the artist‘s work. The third part is a large spatial installation in a neighboring church that was

resorted only recently from its almost wrecked condition. The artist created mock stained-glass

artworks on the windows of the Union Church that referred to his early paintings, adding multiple

layers of meanings to these works through his innovative use of the environment and medium.

Apart from being experimental and innovative in nature, it is also the first time for the artist to

present site-specific works in the exhibition. This represents a major development in his artistic

career. At the same time, the themes of the works prompt visitors to think about environmental

protection and the common destiny of human race.

展览 Exhibitions 23

Dates: 2010.8.12.-2011.10.12.

Venue: Rockbund Art Museum

Union Church

Curator: Wu Hung

左页: 遮盖的羊肉

金丝楠木，2楼

Left page: Covered Lamb110*70*55cm, 2009

右页: 无题

金丝楠木，教堂展区

Right page: UntitledGolden Silk Nanmu, Union Church172*145*88cm, 2010

摄影：冯秦刚 Photographer: Feng Qingang

展期：2010年10月25日-2011年1月3日

地点：美术馆

中实大楼一层

策展人：侯瀚如

Dates: 2010.10.25.—2011.01.03.

Venue: Rockbund Art Museum

NIB Building 1F

Curator: Hou Hanru

24 Exhibitions 展览

艺术家

崔正化

聂德科·索拉科夫

彼得罗·加布里塔·莱斯

山姆·萨摩尔

沙兹亚·西莰达

杜韵

孙逊

涂维政

周铁海

Artists

Choi Jeong Hwa

Nedko Solakov

Pedro Cabrita Reis

Sam Samore

Shahzia Sikander

Du Yun

Sun Xun

Tu Weicheng

Zhou Tiehai


里 - 外

美术馆北墙，日光灯管，尺寸不一，2010

Pedro Cabrita ReisIn Here, Out There

The north façade of the museumNeon lights, Variable dimensions, 2010


26 Exhibitions 展览展览 Exhibitions 27

《日以继夜，或美术馆可为之若干事》由知名策展人侯瀚如担纲策

展，并邀请九位国际当代艺术家共同参与。本展关注当代艺术在公

共空间中的形态和可能性，对于公共美术馆的新的功能和社会角

色提出探讨。九位参展艺术家透过调查、研究并探索城市及本馆的

历史和现状，针对本馆建筑和展览场地进行创作，建立与各自文化

背景的关联，并为其创作带来更多的实验与发展。

展览规划分为白天和夜晚两个风格鲜明、彼此独立但又相互交织

的部分，以期在艺术家、作品、活动、机构与城市生活的现实之间

形成亲密而高效的互动关系。白天，展览呈现艺术家的创作，分别

安放于美术馆内以及邻近的空间，以具体的作品型态呈现；夜晚，

美术馆邀请“习艺堂”、“瑞象馆”、《艺术世界》以及《艺术当代》

等本地艺术教育与传媒机构共同策划组织演讲、表演、音乐等系列

艺术欣赏、教育和交流活动，并推出由参展艺术家们推荐的电影盛

宴，以更为灵动、自由的方式建立一个在传统展览形式之外的，跨

领域、跨学科、多方位的交流平台。

“By Day, By Night, or Some (Special) Things a Museum Can Do”, curated by the renowned curator

Mr. Hou Hanru, brought together nine artists from China and several other nations and focuses on

different forms of contemporary art in the public space, presenting ideas on the new functions and

social role of an art museum. The artists studied and explored the history and reality of both the city

of Shanghai and the Rockbund Art Museum and based their works on their own cultures and experi-

ences. All of them also incorporated features of the exhibition space into their experimental works,

producing site-specific artworks for this exhibition.

The exhibition consists of two parts: an art exhibition during the day and “By Night @ RAM” events in

the evening. The two strands are independent, but also in constant dialogue with each other. The art

exhibition, situated in RAM building and several neighbouring places, is the material realization of

an art event, stable and tangible. The evening events include the “Night School” programme in coop-

eration with local art education and media organizations, such as Xiyitang, Ray Art Center, Art World

Magazine and Art China Magazine, offering lectures, music shows and performances, as well as

film screenings made up of movies recommended by the artists so as to build a cross-disciplinary

and cross-sector platform that could transcends the conventional concept of an exhibition in a more

dynamic and free manner.

左页: 沙兹亚·西莰达，杜韵

游翼

多媒体装置（动画，表演，声音）,

4楼展厅

Left page: Shahzia Sikander, Du YunGossameMulti-media (animation, performance, sound), 4th floor gallery10’10’’, 2010

右页: 涂维政

电影前史展览室

——从影像玩具到投影机的历史

二楼前厅，装置，2010

Right page: Tu WeichengPrehistory of Motion Picture: from Film Gadgets to Projectors2nd floor vesibuleInstallation, 2010


《日以继夜，或美术馆可为之若干事》，二楼展厅

幻想/天堂

电影，2010，70分钟

Hallucination/ParadiseFilm, 2010, 70 minutes


教育推广

Education Programs

伯明翰艺术与设计学院中国预科“规则之外”系列工作坊, 2010年11月6日与9日

Beyond Regulations Workshops by AIVA, 11/6 and 11/19, 2010


3130

32 Education Programs 教育推广教育推广 Education Programs 33

活动规划

Introduction

2010年教育推广活动的工作内容主要围绕三档展览展开。它们涉及

了各类富有延伸性和对话性的活动主题，既有对展览的诠释和论述，

也有对当下社会文化及美学发展的衔接。这些内涵及层次丰富的活动

包括：由国内外专家学者共同参与的与展览直接相关的研讨会，由展

览话题延伸出的各类讲座，激发观众的创造性的工作坊系列，跨届的

表演活动，以及引导观众深入了解艺术家创作原动力的各类电影欣赏

等。这些活动皆免费向公众开放。

为了使观众更好地了解展览内容，除了上述活动规划外，我馆更是在

每档展览期间制作了精美而易读的导览手册，供观众免费取阅。其他

教育推广资料还包括语音导览服务；值得一提的是，在《蔡国强：农民

达芬奇》中，蔡国强先生还为展览亲自录制了导览说明。每周日下午两

点，美术馆为观众提供免费导览服务，获得非常积极的反馈。而处于

服务第一线的代表我馆形象与品质的公共服务专员、志愿者及实习生

的教育训练，也是教育推广工作中十分重要的一环。

在《2010·曾梵志》展览期间，正值上海世博会英国国家馆馆庆活

动，我馆联合世博会英国国家馆以及英国总领事馆文化教育处，在美

术馆广场上推出了由KMA小组带来的户外新媒体互动装置表演——“

欢聚”，这也是这一表演的世界首演。在《日以继夜，或美术馆可为之

若干事》展览中，作为展览一部分的“艺术夜生活”更是带来了18场“

夜校”和27场电影放映活动。该活动特别安排了一本“艺术夜生活手

册”，其实用性和互动性深受广大观众的喜爱。

The education programs in 2010 were mainly of three categories, covering themes related to the

exhibitions and current social, cultural and aesthetic topics in a variety of interactive forms. They

included: exhibition seminars participated by international and domestic scholars and curators,

lectures on exhibition-related topics, creativity-inspiring workshops, cross-over performances and

film screenings that helped visitors understand the inspirations for artists. All these activities were

free for the public.

Apart from these activities, RAM has also produced free-of-charge exquisite guidebooks for every

exhibition so that visitors can have a more comprehensive understanding of these exhibitions. An-

other service provided by RAM is audio tour. It is worth mentioning that Mr. Cai Guo-Qiang recorded

the audio guide himself for his exhibition “Cai Guo-Qiang: Peasant DaVincis”. Free guided tours are

provided at 2pm every Sunday, which have been very popular among visitors. The RAM also consid-

ers its priority to train its public service specialists, volunteers and interns, as they represent the

Museum to the public.

During the “2010 Zeng Fanzhi” exhibition, in order to celebrate the National Day of the UK in the

Shanghai World Expo, RAM cooperated with the UK Pavilion and the British Council Shanghai

to present on the Museum Square the global premier of “Congregation”, an outdoor new media

interactive installation performance by the artist group KMA. As a part of the exhibition “By Day,

By Night, or Some (Special) Things A Museum Can Do”, “By Night @ RAM” consisted of 18 “Night

School” events and 27 movie screenings. The pamphlet for this program was a favorite among visi-

tors thanks to its interactive and practical quality.

为了进一步阐发《蔡国强：农民达芬奇》展览的价值和意义，我馆

召开了以展览相关意旨为主题的学术研讨会，邀请国内外博物馆

理论、艺术批评、文化研究、科学史等领域的专家，从多个角度和

层面对展览所涉及的议题展开讨论。研讨会面向学术界、专业界以

及对相关议题感兴趣的人士和学生，并免费向公众开放。研讨会场

地选择了具有悠久历史的浦江饭店孔雀厅，分为上午和下午两场。

To further elaborate on the values and meanings of “Cai Guo-Qiang: Peasant Da Vincis”, Rockbund

Art Museum took the initiative to organize a seminar centering on exhibition-related themes, for

which it invited experts in museum theories, art critique, cultural studies and history of science who

pooled their minds together for a discussion on various topics covered by the exhibition. With free ad-

mission and targeting the academia, the art professionals, students as well as the general audience,

the seminar was convened at the longstanding Peacock Hall of Astor House Hotel in one morning

session and one afternoon session.

第一场: 博物馆的新角色与精神

主持人: 范迪安中国美术馆馆长

发言人: 中原佑介美术评论家、兵库县立美术馆馆长

Thomas Krens 前古根海姆基金会总监

前古根海姆美术馆馆长

南条史生东京森美术馆馆长

李磊上海美术馆馆长

David Ross 纽约视觉艺术学院教授

前惠特尼博物馆

旧金山现代美术馆馆长

第二场: 艺术、科技与中国的现代化

主持人: 杨照评论家

《蔡国强泡美术馆》展览总顾问

发言人: Hérve Chandès 卡地亚基金会总监

Germano Celant 米兰三年会设计博物馆馆长

纽约古根汉姆美术馆资深策展人

卢跃刚中国青年报记者

张鸣中国人民大学国际关系学院

政治学系教授

博士生导师

Session 1: New Roles and Spirits of the Museum

Moderator: Fan Di’an Director of National Art Museum of China

Speaker: Nakahara Yusuke Critic; Director of Hyogo Prefectural Museum of Art

Thomas Krens Chairman and CEO of GCAM Group-Global Cultural Asset

Management; Former Director of the Solomon R.Guggenheim

Foundation, New York.

Fumio Nanjo Director of Mori Art Museum, Tokyo

Li Lei Director of Shanghai Art Museum

David Ross Faculty of the School of Visual Arts, New York

Former Director of Whitney Museum of Amercian Art and

San Francisco Museum of Modern Art

Session 2: Art, Technology and China’s Modernization

Moderator: Yang Chao Critic; Exhibition Consulant for “Cai Guo-Qiang Hanging Out in the

Museum”, 2009, Taipei

Speaker: Hérve Chandès Director of Foundation Cartier

Germano Celant Director of the Triennale Design Museum. Milan;

Senior Curator of the Solomon R.Guggenheim Museum. New York

Lu Yuegang Journalist, Writer

Zhang Ming Professor and Director of the Political Science Department,

People’s University of China

研

讨

会

Sem

inars


时间：2010年5月4日

地点：上海浦江饭店一层，孔雀厅

Date: May 4, 2010

Venue: 1F, Lecture Hall, Astor House Hotel

蔡国强：农民达芬奇

国际研讨会

Cai Guo-QiangPeasant Da Vincis International Seminar

为配合《2010·曾梵志》展览，上海外滩美术馆邀请了国内知名的

批评家和艺术史家对曾梵志的作品进行探讨，这些理论家都曾经

策划过曾梵志的展览或者撰写过有关曾梵志作品的文章。研讨会

分为上午和下午两场，上午以主题发言的形式探讨曾梵志的艺术与

中国当代艺术的现状；下午则为圆桌讨论会，由本次展览策展人巫

鸿主持，探讨曾梵志的艺术经历和新的创作方向。研讨会在上海图

书馆的会议厅举行，免费向公众开放。

In concert with the exhibition of “2010 Zeng Fanzhi”, a number of prominent art critics and art

historians in China, who had either curated Zeng’s exhibition or written about his works, were invited

by Rockbund Art Museum for a discussion on Zeng’s works. The morning session of the seminar

consisted of keynote speeches addressing Zeng’s art and the status quo of the Chinese contempo-

rary art; the afternoon session was highlighted by a roundtable discussion chaired by Wu Hung, the

curator of the exhibition, which explored Zeng’s experience as an artist and his new course of art

creation. The seminar was held at the conference hall of Shanghai Library at free admission.

第一场主题发言：曾梵志的艺术和中国当代艺术现状

主持人：赖香伶上海外滩美术馆馆长

发言人：皮道坚批评家、艺术理论家，

华南师范大学美术学院教授

赵力美术史学者、策展人，中央美术学院教授

中国现当代美术文献研究基金执行人

吕澎艺术史家、策展人，

中国美术学院艺术人文学院副教授

张颂仁独立策展人，中国美术学院客座教授，

香港汉雅轩画廊总监

第二场圆桌讨论：曾梵志的艺术经历和新的创作方向

主持人：巫鸿《2010·曾梵志》策展人，艺术批评家，

芝加哥大学执“斯德本特殊贡献教授”讲席

发言人：吕澎艺术史家、策展人，

中国美术学院艺术人文学院副教授

彭德西安美术学院艺术研究所所长，教授

皮道坚批评家、艺术理论家，

华南师范大学美术学院教授

唐克扬建筑师、策展人

王南溟艺术家、批评家兼独立策展人

殷双喜美术评论家、策展人，中央美术学院教授、

《美术研究》副主编

张颂仁独立策展人，中国美术学院客座教授，

香港汉雅轩画廊总监

赵力美术史学者、策展人，中央美术学院教授

中国现当代美术文献研究基金执行人

Session 1: Keynote Speech: Zeng Fanzhi and the Current State of Chinese Contemporary Art

Host: Lai Hsiangling Director of Rockbund Art Museum

Speakers: Pi Daojian Critic, Art Theorist, Professor of School of Fine Arts,

South China Normal University

Zhao Li Art Historian, Curator,Professor of Central Academy of Fine Arts

Lv Peng Art Historian, Curator,Associate Professor of School of Arts

and Humanities, China Academy of Art

Chang Tsong-zung Independent Curator, Visting Professor of China Academy of Art

Director of Hanart TZ Gallery

Session 2: Round Table Discussion: The Path and New Direction of Zeng’s Art

Moderator: Wu Hung Curator of “2010 Zeng Fanzhi”, Art Critic,the Harrie A.Vanderstappen

Distinguished Service Professor of University of Chicago

Participants: Lv Peng Art Historian, Curator,Associate Professor of the School of Arts and

Humanities, China Academy of Art

Peng De Professor, Director of Art Research Institute, Xi’An Academy of Fine Arts

Pi Daojian Art Critic, Theorist, Professor of the School of Fine Arts,

South China Normal University

Tang Keyang Architect, Curator

Wang Nanming Artist, Critic, Independent Curator

Yin Shuangxi Art Critic, Curator, Professor of Central Academy of Fine Arts,

Deputy Editor of Art Research

Chang Tsong-zung Independent Curator, Visiting Professor of China Academy of Art,

Director of Hanart TZ Gallery

Zhao Li Art Historian,Curator, Professor of Central Academy of Fine Art,

Executive of Foundation for Chinese Modern and Contemporary Art

Research and Documentation

研

讨

会

Sem

inars


时间：2010年8月12日

地点：上海图书馆

Date: August 12, 2010Venue: Shanghai Library

2010·曾梵志

学术研讨会

2010 Zeng Fanzhi Seminar

时间：2010年10月25日

地点：上海外滩美术馆2楼

对话者：侯瀚如

崔正化


山姆·萨摩尔

涂维政

Date: October 25, 2010

Venue: Rockbund Art Museum, 2F

Participant: Hou Hanru

Choi Jeong Hwa

Pedro Cabrita Reis

Sam Samore

Tu Weicheng

“日以继夜圆桌会议——策展人与艺术家的对话”同时也是展览特别项目“艺术夜生活”的第一

场，通过策展人侯瀚如与几位参展艺术家的对话，让观众更深入地了解这次展览以及相关艺术创

作背后的内容。会议中，侯瀚如阐述了本展的策展概念以及选择这九位艺术家的缘由，向观众解

释了自己对当代艺术的理解和对美术馆的社会角色的定义。现场观众也参与讨论，就艺术家推荐

电影的选择等问题，与策展人和艺术家展开互动。

研

讨

会

“By Day By Night” Roundtable – A Conversation between the Curator and the Participating Artists

marked the initial installment of the By Night at RAM series, featuring a dialogue between exhibi-

tion curator Hou Hanru and several of the participating artists that helped visitors understand the

exhibition and the origin of some of the art on display. During the seminar, Hou Hanru explained his

curatorial concepts and the reasons why he selected the nine artists with accounts of his take on

contemporary art and definition of the role of art museums in the society. The audience joined an

interactive session with the curator and the artists with a number of questions, including how they

selected and recommended the movies.

By Day By Night: A Conversation between the Curator and the Artists

Sem

inars

“日以继夜，或美术馆可为之若干事”

策展人与艺术家的对话

教育推广 Education Programs 39

5月8日和蔡国强一起寻访农民达芬奇

主讲：王寅《南方周末》专栏作家

与大众分享他对于蔡国强的近身观察

5月22日五感的艺术人生

主讲：陆蓉之独立策展人、评论家

介绍当代艺术的多元化和多样性

5月29日跨国展览与中国当代艺术-从蔡国强作品谈起

主讲：王南溟艺术家、评论家、独立策展人

讨论蔡国强创作理念和形式

6月5日发展中国家的策展制度

主讲：顾振清独立策展人、评论家

回顾当代艺术展览的形成背景与规划机制

6月19日行为美学：从谢德庆到蔡国强

主讲：龚卓军台湾台南艺术大学艺术创作研究所教授、评论家

讨论当代艺术家如何以身体与行为作为创作之媒介

6月26日农民想象与中国当代文化

主讲：张颐武北京大学中文系教授、文化评论家

由社会学角度探讨农民与当代文化的关系

7月10日图像的历史降序与符号逻辑

主讲：王小箭四川美术学院教授、艺术评论家

从图像史探讨艺术叙事方式的改变及产生的影响

8 May Searching for Peasant Da Vincis with Cai Guo-Qiang

Speaker: Wang Yin, Columnist for Southern Weekly

Sharing a close-up on Cai Guo-Qiang

22 May An Artistic Life of Five Senses

Speaker: Victoria Lu, Independent Curator, Art Critic

On the pluralism and diversity of contemporary art

29 May Transnational Exhibitions and Chinese Contemporary Art: Seen from the Works of Cai Guo-Qiang

Speaker: Wang Nanming, Artist, Art Critic, Independent Curator

A discussion on the concepts and forms in Cai Guo-Qiang’s works

5 June Curatorial Systems in Developing Countries

Speaker: Gu Zhenqing, Independent Curator, Art Critic

A recap of the background and planning mechanism of contemporary art exhibitions

19 June The Aesthetics of Performance: From Tehching Hsieh to Cai Guo-Qiang

Speaker: Gong Jow-Jiun, Professor of Doctoral Program in Art Creation and Theory,

Tainan National University of the Arts, Art Critic

A discussion on the use of body and performance as media for creation

26 June The Imaginativeness of Peasants and Chinese Contemporary Culture

Speaker: Zhang Yiwu, Professor of Department of Chinese Language and Literature,

Peking University, Cultural Critic

A sociological perspective on the relationship between peasants and contemporary culture

10 July Genres in Fine Arts and New Works by Cai Guo-Qiang

Speaker: Wang Xiaojian, Professor of Sichuan Fine Arts Institute, Art Critic

The history of images as an approach to changes in art narratives and their impacts

讲

座

Lectures

讲座

Lectures


8月14日从艺术史看中国当代艺术

主讲：吕澎艺术史家、策展人，中国美术学院艺术人文学院副教授

介绍了从20世纪初到今天的中国当代艺术发展脉络。

着重讲述了在艺术被用于宣传的这段特殊时期，第三代现当代

艺术家们的故事。

8月28日美术馆与公共艺术

主讲：赖香伶上海外滩美术馆馆长

由当代艺术的发展脉络中讨论公共艺术的起源以及创作理念

和形式的发展，并探讨公共艺术和社区、公共空间以及群众的关系。

9月11日不确定后果的意外行为：艺术在公共场域

主讲：姚嘉善学者，独立策展人

探讨有关艺术的使命，尤其是与艺术生产，展览，

以及与群众、半公共场域间互动的关系，并分3部分阐述：

在公共空间中制造艺术、艺术与社区、公共空间中展示的策略。

9月25日曾梵志的风格轨迹

主讲人：皮力中央美术学院博士，评论家，策展人

回顾了当代艺术发展的脉络，也解释了85新潮运动出现的原因，

并从艺术史的角度解读曾梵志的作品，

尤其着重介绍了乱笔风格的意义。

14 August The Chinese Contemporary Art from an Art Historical Perspective

Speaker: Lv Peng Art Historian, Curator, Associate Professor of School of Arts and

Humanities, China Academy of Art

An account of the contemporary art development footprints since early 20th century

to date with a focus on the stories of the 3rd generation of modern and

contemporary artists living in a special period when art is increasingly used for

propaganda purposes.

28 August Museum and Public Art

Speaker: Lai Hsiangling, Director of Rockbund Art Museum

A discussion of the origin of public art, evolution of its concepts and forms, and the

relationship between public art, community, public space and the general public,

as part of the development of contemporary art.

11 September Unexpected Acts of Uncertain Consequence: Art in the Public Sphere

Speaker: Pauline Yao, Scholar, Independent Curator

A discussion on the mission of art with a particular focus on the interaction between

art creation, exhibition, general public and semi-public sphere, elaborated in three

parts: art creation in public space, art and community, strategies for exhibition in

public space.

25 September The Track of the Style in Zeng Fanzhi’s Artworks

Speaker: Pi Li, Doctor of China Central Academy of Fine Arts, Critic, Curator

A retrospective view on the development of contemporary art with efforts to explain

the origin of the ‘85 New Wave; an interpretation of Zeng’s works from the art history

perspective with a focus on the meaning of the artist’s style known as “random

strokes (luan bi)”.

讲

座

Lectures

讲座

Lectures


讲

座

Lectures


2010/12/25

主持：赖香伶上海外滩美术馆馆长

对话者：吴品萱前台北当代艺术馆发展行销与教育推广组组长

现任国家文化艺术基金会资源发展组专员

乜晓瑾尤伦斯当代艺术中心文化教育部|公众项目部项目负责人

李彧莎 OCT当代艺术中心行政总监

“美术馆与公共项目”是由上海外滩美术馆发起和主持，并邀请了台湾、北京和广州

的另外三家重要的当代艺术机构中公共项目的策划和执行者一起参与。嘉宾们共同

交流和探讨了美术馆在当代社会中的角色，以及美术馆的公共活动对美术馆角色转

变，功能拓展所起到的作用。从上海外滩美术馆的第一个展览《蔡国强：农民达芬

奇》就已经可以看到其超越传统美术馆学术的立意和志向，而在之后的半年多时间

里通过一系列免费的研讨会、讲座、对话、表演等活动，其公共性和当代性得到了更

进一步的发展和加深。这无疑是我们今天尝试找回美术馆自身价值的富有意义的探

索。

对话: 美术馆与公共项目 Panel Discussion: Art Museums and Public Projects

2010/12/25

Moderator: Lai Hsiangling Director of Rockbund Art Museum

Participants: Jenny Wu Currently Specialist of Resource Development

Department, National Culture and Arts Foundation

Formal Chief of Communication and Education

Department, Museum of Contemporary Art, Taipei

Nie Xiaojin Coordinator of Education and Public Department, UCCA

Li Yusha Administrative Director of OCT-Contemporary Art Terminal

“Art Museums and Public Programs” hosted by Rockbund Art Museum featured a discussion

among curators and directors of major art museums in China on the role of museums in the

contemporary world and the impact of public programs on the change of roles and extension

of functions of art museums. “Cai Guoqiang: Peasant Da Vincis”, the inaugural exhibition of

the Museum, already had demonstrated its ambition to transcend the conventional roles of an

art museum. In its over six-months’ history, through a series of seminars, lectures, dialogues

and performances, its public function and contemporaneity continues to be strengthened. This,

undoubtedly, is a meaningful effort to find the real values of art museums.

44 Education Programs 教育推广

讲

座

Lectures

46 Education Programs 教育推广

2010/12/3

主持：翁志娟

对话：邱黯雄，艺术家

金望，作曲家

视觉与听觉是人类接收外部信息的重要感官。作为艺术形式，曾单独发展，亦以不同的形式结

合。邱黯雄与金望长期合作了多部作品。讲座通过介绍合作的作品，和听众交流他们创作的体

验和对艺术的思考。讲座邀请了翁志娟作为主持，以问答、交谈、对话的方式，从视听不同的

角度谈双方的合作、探讨视觉艺术与听觉艺术的关系。

《艺术当代》

大陆及港台的替代性空间的发展及其社会意义

Art China Magazine

Panel Discussion: Alternative Spaces in China

A Talk Between Art Animation and Music

音乐与艺术动画合作漫谈

2010/11/20

Moderator: Xu Ke, Editor-in-Chief, Art China Magazine

Participants: Xu Zhen Founder, MadeIn Inc.

Zheng Weimin Founder and Director, ddm Warehouse,

ARTLINKART

Tang Xin Art Director and Curator, Taikang Space

Lu Yi Partner, BORGES_Libreria

Lin Ping Professor, Fine Arts & Curatorial Program Tunghai

University; Art Director, STOCK20 Taichung

May Fung Deputy School Supervisor, HKICC Lee Shau Kee

School of Creativity

Since 2005 when the contemporary art market started to heat up, some independent art

spaces, together with commercial galleries and private museums, have been established that

support innovation and experimental practices in contemporary art with their unique perspec-

tives. They are pioneers in art spaces in China, providing a platform for emerging artists and

art projects. However, as the contemporary art scene becomes more and more commercial,

these spaces are faced with a hostile environment and unclear future. Their roles are also

blurred. Are they independent spaces, or non-profit organizations, or a transitional form? “Art

China” organized a sincere dialogue on the features and reality of the alternative spaces as well

as on the experiences of such spaces surviving in Hong Kong, Taiwan and other cities in China.

2010/12/3

Moderator: Weng Zhijuan

Qiu Anxiong, Artist

Jin Wang, Composer

Vision and hearing are the two most important senses for us to receive outside information.

Visual art and music have been developing along their own paths and there have also been

many cases of convergence. Qiu Anxiong has been working with Jin Wang on many projects

over many years. In this speech, they will introduce to the audience their collaborative works,

experiences and opinions on art. The presentation will be moderated by Weng Zhijuan to explore

the collaboration between two artists and the relationship between visual and auditory art in the

form of Q&A, dialogues and discussions.

2010/11/20

主持：徐可《艺术当代》主编

对话者：徐震没顶公司创办人

郑为民 DDM、中国当代艺术数据库ARTLINKART创办人

唐昕泰康空间艺术总监、策展人

鲁毅博尔赫斯书店合伙人

林平台北东海大学教授、台中20号仓库总监

冯美华香港兆基创意书院创意教育总监

自2005年中国当代艺术市场启动之后，存在着游离于商业画廊和私人美术馆所构成的展览和商业系统

之外的一些艺术空间，它们以独立的姿态和独到的视角关注、鼓励与支持当代艺术的实验创新和前沿实

践。他们曾是中国当代艺术空间探索的先驱者，为年轻艺术家及暂不能进入商业流通领域的艺术项目提

供平台。然而在艺术市场的大潮中，这些空间的生存环境却不容乐观，前途不甚明朗。它们的身份也变

得越发模糊和尴尬。是独立空间？非盈利？还是充当临时角色的中转站？《艺术当代》通过“艺术夜生

活”平台促成了一次真诚的对话，以呈现第三类空间的特点和生存状态，同时也通过中国港、台等地的第

三类空间的生存经验来寻求一条更好的生存和发展之路。


在以资本主义为主体的当代社会形态中，人们的生活和社会活动已经完全在一个商业伦理所构

建起来的结构中开展了。同时，文化艺术从来不是一个独立于社会环境之外的“自治”的领域，

因此当代文化正蕴藏于那个纷繁复杂的结构中，并在其中新陈代谢。一切以遗产为名的文化形

式和产品在当代社会中的表现、变化和意义，其实也是在那个结构中发生或者被认识的。

我们不愿再掉进文化优劣说的陷阱。我们想要探究的是今天人们的生活和社会活动中文化的维

度，我们相信去了解后者对我们认识今天的社会现实、人的生存状态具有重要的意义。对现实的

文化解读早已成为文化社会学等文化研究学科的典型的工作方式，但我们的一系列活动将不会

去直接作太深的理论探讨。我们将目光放在我们身边最活跃的一些商业现象上，去探究它们的

动力和表现。这个活动只是一系列的个案研究，它所面对并积极参与的是那个富有生命的活着

的文化。

11月5日商业摄影的文化意义

演讲人：林路上海师范大学教授，摄影评论家、策展人

12月4日当代艺术在奢侈品行业中的境遇

主讲：高峰 Bottega Veneta中国区总经理

对话者：许宇上海James Cohan画廊

12月17日商业逻辑中的艺术生存

主讲：顾铮复旦大学教授，视觉文化学者、策展人

12月18日公关创意中的艺术博弈

主讲：朱浩奥美公共关系中国区创意总监

In the contemporary world dominated by capitalism, human activities are completely based in a

framework of commerce. And culture and art are developing as a part of that complicated structure,

which have never been in an “autonomous region” independent from the social context since the

beginning of history. Any cultural forms and products in the name of heritage as well as their repre-

sentation, change and significance shall also be put into that structure in order to be understood.

We no longer want to fall into the trap of determining a more superior culture. Instead, we want to

talk about the cultural dimensions of human lives and social activities, which will help us to better

understand the social reality and people’s lives. Culture interpretation of the reality has become a

typical way of research in cultural sociology and some other fields, but the events had not focused

on theories. On the contrary, the lectures looked at the most common business phenomena around

us and study their motivation and representation. These events, as a series of cases studies, were

an active component of that dynamic culture.

11/5 The Cultural Significance Of Commercial Photography

Lecturer: Lin Lu, Professor from Shanghai Normal University,

photography critic and curator

12/4 Art In Luxury Industry

Lecturer: Gao Feng, President of Bottega Veneta China

Moderator: Xu Yu, James Cohen Gallery, Shanghai

12/17 Art Surviving In A Commercial Context

Lecturer: Gu Zhen, Professor from Fudan University, curator,

and scholar on visual studies

12/18 Art In PR Projects

Lecturer: Zhu Hao, Creative Director of Ogilvy Public Relations, China

瑞象馆

系列讲座：当代影像与商业文化

Ray Art Center

Lectures: Contemporary Images and Commercial Culture

讲

座

Lectures


“都市时间与声音论坛”意在探讨都市的时间和声音的多个维度：形成都市时间感的历史脉

络，都市时间为艺术创作所提供的素材和思考，都市的声音现象学，都市时间和声音与都市

人心理的关系，因都市而蓬勃的媒体对都市时间的回应。本次论坛将采取“讲座+讨论”的形

式，避免艰深的理论探讨。本次论坛关注都市人最根本的生活状况，意图为没有时间的都市人

思考自己的生存境况，帮助人们拓展看待自己所处世界的眼光，聆听都市的种种声音，与观众

共鸣，共同思考。

11月12日时间与艺术创作

主讲：胡介鸣艺术家

对话者：沈奇岚《艺术世界》杂志编辑部主任

11月13日双耳为谁而开——城市声音现象

主讲：姚大钧学者，声音艺术家

对话者：龚彦《艺术世界》杂志主编

12月10日换一种方法去听都市

主讲：颜峻音乐家，声音艺术家

对话者：照骏园，《艺术世界》特邀编辑

12月11日艺术知世界

主持人：龚彦《艺术世界》杂志主编

嘉宾：于其多电视策划人、制作人。曾任上海电视一台编辑、导演，

上海东方电视台电视专栏节目制作人、主持人；

上海广播电视局STR国际集团制作总监。

王小龙诗人

上海文广新闻传媒集团（SMG）艺术人文频道首席导演

“Forum on Urban Time and Sound” discussed the many dimensions of urban time and sound in the

form of four “speeches + discussions” and covered issues such as the historical context of urban

time, urban time as an inspiration for artists, the phenomenology of urban sound, the relationship

between urban residents and urban time and sound as well as the reaction of prosperous city media

in the face of urban time. Instead of abstract theories, the forum focused on the living conditionings

of urban residents and encourage the ultra-busy people to think about the environment they live in,

giving them an opportunity to look at and reflect on our world from another angle and listen to the

sounds in cities.

11/12 Time and Artistic Creation

Hu Jieming, Artist

Moderator: Shen Qilan, Executive Editor of Art World

11/13 Who Do We Save Our Ears For? Urban Sound Phenomenon

Yao Dajun, scholar, sound artist

Moderator: Gong Yan, Editor-in-chief of Art World

12/10 Listening to the City in Another Way

Yan Jun, Musician, sound artist

Moderator: Zhao Junyuan, Guest Editor of Art World

12/11 Discussion Session with Special Guests: To Know the World Through Art

Moderator: Gong Yan, Editor-in-chief of Art World

Speaker: Yu Qiduo, Producer, Director, Shanghai Television Station,

Wang Xiaolong,Poet, Chief Director of Art Channel at Shanghai Media Group

《艺术世界》

都市时间与声音论坛

Art World Magazine

Forum on Urban Time and Sound

讲

座

Lectures


当代艺术的“展览”与“教学”是相互影响的两种姿态。欧洲第一批博物馆将私人收藏如同画

廊一般面向艺术家开放，以供研究。今天还是如此：艺术学院的学生们在展览参观中学习到的

和在学校中一样多。作为公共媒介之一，“成为艺术教育系统中的一环”是展馆在今日不可忽视

的一点。一场优秀的展览，它的角色定位是提出假设更胜于展示本身，正如教育本质应是一种

研究活动更胜于几次常规课程。从模型的护存到艺术趋势的预测，当代艺术展馆与艺术学校的

功能密不可分，共同帮助公众更好理解当代艺术。“假如艺术是一场游戏？那么？...”——在习

艺堂设计的三场讲演中，组织者以法国当代艺术教育为背景与切入点，阐明当代艺术作品与教

育之间的关系。

10月29日 “我们有什么经验可以分享？”

演讲者：多米尼克派司奎里尼

艺术家，法国chalon-sur-Saone高等艺术媒体学院院长

10月30日 “游戏，让生活更美好”

演讲者：佛朗索瓦戴克

艺术顾问，法国格勒诺布尔高等艺术学院教授

11月26日艺术的游戏-“评估也是艺术家作品的一部分？”

指导老师：Paul Devautour

习艺堂院长

“Exhibition” and “teaching” are the two mutually influencing arms of contemporary art. Similar to

galleries, the earliest museums in Europe opened their doors to artists. Today, the case remains

the same: art students can learn as much in exhibitions as in classes. As art museums are a public

medium, “being a part of art training system” is an important role that should never be ignored by

them. An excellent exhibition can be successful by having original concepts and assumptions alone,

which might be more important than the works displayed. The same is true for education: it should

be a research activity instead of a project consisting of a few lectures. In terms of the protection of

artworks and prediction of the trends in the sector, art schools and museums are closely linked,

which jointly can help the public to better understand contemporary art. “If art is a game, then…”

The three events by “Xiyitang” tried to explain the relationship between contemporary artworks and

education using French contemporary art education as an example.

10/29 “What are the experiences that we can share?”

Instructor: Dominique Pasqualini

Artist (IFP), Director of Châlon-sur-Saône Arts and Media Academy

10/30 Better Game, Better Life

“Unmanageability of Art?” Francois Deck’s Workshop

Instructor: François Deck

Artist consultant, Professor from Grenobl Academy of Art

11/26 The Game of Art

“Is Review Also A Part Of Artworks?” Paul Devautour Workshop

Instructor: Paul Devautour

Director of Xiyitang

习艺堂

工作坊: 当代艺术展览/教学的不可管理/不可预见性

XiyitangWorkshops: Unmanageability/Unpredictability of Contemporary Art Exhibitions/Training

工

作

坊

Workshops


毫无疑问我们是乐于发展规则和制定规则的。自古至今，我们从自然、科技、经济、文化领

域中或孜孜以求，或火尽薪传着足以负担我们生活各个方面的规则，并使之不断复制和精

确化，进而建筑起纷繁复杂的评价机制，让生活显得井然有序。然而，我们同时又甘愿把受

制于一些规则当作理所应当，就好像我们总能感受到磅秤上的数字和女性美丽程度之间那

隐约的因果关系，或是时下火爆销售的iphone4和个人时尚标签之间再明显不过的等号一

样，我们用规则评判这个世界的同时，也被规则不断刷新着自己的生活方式，慢慢地感到举

步维艰，但又无暇停留和思考。

“规则之外”是来自伯明翰艺术与设计学院中国预科的两位老师带来的实验性教学课题，

他们从不同的视角，与参与者一起建造一个通往规则之外的出口，用手工劳作的方式，体验

改造规则的乐趣。“规则之外”所能提供的资源和时间是有限的，但希望借此产生一个集体

思考的起点，让更多的人得以出发和行走。

11月6日做出您自己的“首饰”

现场指导: 岳丽莎

11月19日 “非数码”手工计划

现场指导：黄明展

We like to create rules. Ever since the ancient times, we have been developing in the areas of sci-

ence, technology, economy and culture while passing down the rules on virtually every aspect of our

lives from generation to generation, making them more sophisticated in the meantime. We have also

established a complicated evaluation system to make our life look orderly. We are willing to follow

rules as we take them for granted, just like we think it is quite natural that overweight women are

not pretty or iPhone 4 users are fashionable. When we are reviewing this world of rules, our lives are

influenced by these rules, which become more and more challenging as we are left no time to stop

and think.

“Beyond Regulations” are two workshops by two lecturers from the Academy of International Visual

Arts from Birmingham Institute of Art and Design, who will build, together with visitors, an exit from

this world of rules and help the audience enjoy the pleasure of changing rules through handiwork.

The workshops can only last for a limited period of time, but they aim to serve as the starting point

for the public to ponder over the issue of rules.

11/6 I’ll Make You Look Rich

Instructor: Lisa Juen

11/19 Non-Digital Handicraft Project

Instructor: Jimmy Huang

伯明翰艺术与设计学院中国预科

工作坊：“规则之外”

AIVA/BIAD

Workshops: “Beyond Regulations”

工

作

坊

Workshops


2010/9/5-9/8

Organized by: Cultural and Education Section of the British Consulate-General

UK Pavilion at the Shanghai World Expo 2010

Co-organized by: Rockbund

Rockbund Art Museum

Artist: KMA (UK)

Venue: Museum Square of Rockbund Art Museum

KMA

户外新媒体互动装置表演：“欢聚”

KMA

An interactive kinetic light installation: CONGREGATION

表

演

活

动

Perform

ances

Congregation will be the world’s first ever ballet designed, choreographed and composed for per-

formance by the audience. There will be no rehearsal: participants will respond to the choreography

of light and sound and become performers invited to explore the environment at their own will. The

score for Congregation has been created by Portland-based composer Peter Broderick. It will pre-

miere in China as part of the UK’s Programme of Events at Shanghai World Expo. The programme

is a chance to showcase UK culture and creativity on the international stage and to demonstrate

the UK’s collaboration with China across an impressive and broad range of areas. Later in 2010, UK

based digital arts agency SCAN has commissioned Congregation to premiere in Europe at Bourne-

mouth Square as part of Inside Out Festival and then to be presented at Tate Britain.


2010/9/5-9/8

主办：英国总领事馆文化教育处，2010世博英国馆

协办：洛克·外滩源，上海外滩美术馆

艺术家： KMA小组（英国）

地点：上海外滩美术馆广场

“欢聚”是世界上首个由观众设计、编舞和作曲的“芭蕾舞剧”。演出没有任何的彩排：现场

的观众就是表演者，对灯光与音效的编排做出反应，在舞台上自由随意地展现和发挥。“欢

聚”的配乐由波兰作曲家Peter Broderick创作。作为上海世博会英国馆公众系列活动的一

部分，这将是该艺术演出在中国的首演。在2010年下半年，“欢聚”将应英国电子艺术代理

公司SCAN邀请参加在伯恩茅斯广场“从内到外艺术节”(Inside Out Festival) ，这将是在

欧洲的首场演出，随后作品将呈现在伦敦的泰特英国美术馆。

表

演

活

动

Perform

ances

2010/11/27

策划：姚大钧

徐程－上海：城市的声音与影像

Soul Lemon (姚大钧、沉立功等)-“手持终端 iPad 现场”(世界首演)

声音艺术不断在拓展与其他媒介间的融合可能，此次演出展现了当下中国声音及跨媒体艺术

前沿的热点方向，及其与城市空间和社会互动的结合。上海艺术家徐程以日常视听经验为素

材，经过自制的器械 Scape Sequencer 反馈合成视觉听觉新感受，构成城市主题艺术的震

撼表演。在中国美术学院开放媒体工作室推出的最新演出形式中，团员用四个 iPad 及四个

iPhone 上的平凡软件即兴创作出充满惊喜的声音及影像。新模式打破了既定的乐器及作者

概念，也象征著“声音2.0”及社会媒体的时代精神。演出最后他们提供设备并邀请现场观众

加入自由即兴。

中国美术学院开放媒体工作室

表演：外滩声音现场

2010/11/27

Curator: Yao Dajun

Xu Cheng –“Shanghai: Urban Sound and Image

”Soul Lemon (Yao Dajun, Chen Ligong, etc) –“iPad Live” (World Premium)

Sound artists have been exploring possibilities of combining sound with other media. The

performance this evening will demonstrate the most avant-garde sound art and cross-media

works and their interaction with urban space and society. Xu Cheng used professional soft-

ware and hardware to manipulate visual and auditory materials he collected in the streets

of Shanghai, creating an amazing city-themed show. In the innovative show, members of the

“Open Media Lab” from China Academy of Art used applications in four iPads and four iPhones

to create on-site surprisingly fantastic sounds and images. Their approach broke boundaries

of the concepts of “musical instruments” and “composers”, representing the spirit of “Sound

2.0” and the era of social media. Toward the end of their show, participants were invited to join

them on stage.

China Academy of Art, Open Media Lab

Performance: Bund Sound Site


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动

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2010/12/24

主讲/表演/编导/ 灯光设计：nunu kong (吴艳丹)

原创音乐: Tom Lee Pettersen

一个起点是开始于当她第一次意识到自己是如此”渺小”的时候，可能是当她第一次置身于

某个“高处”的时候，这个“高处”也许是山顶，屋檐，树上，飞机上; 或某个亲戚的肩膀上，也

可能是在一个具有空间延伸感的电影院或一次梦里等等......我们意识到，并不是所有的物理

视觉都只能给出一支公式，一个现象或一种解释，也就是说，每种物理视觉的体验都可能将

影响你对现实的信仰与领悟。于是从这里，烦恼就此蔓延开来。作品通过肢体编舞，视像、装

置等多种形式，来传达和分享作者是如何寻找方式来阅读她生活的过程。

nunu kong

讲座：跳起来，不顾明天／表演：一点点就够了

2010/12/24

Choreographer/ Performer/ Lighting Design: nunu kong

Composer: Tom Lee Pettersen

About “A Little Bit Is Enough”

The starting point begins as she for the first time becomes aware of herself (conscious) being

so “small”, probably the first time she experiences standing in a “high place”. This is perhaps

being on a mountain, in treetops, on a roof or in a plane, and could also be on a family mem-

ber’s shoulders, or within the big reaches of a cinema or in a dream... The performance con-

veyed and shared how the artist explores the methods of reading her own experience, through

various ways of choreography, video and installation.

nunu kong and her Dance

Talk: Dancing is Like There is no Tomorrow Performance: A Little Bit is Enough


10月29日《持摄影机的人》

10月30日《公民凯恩》

10月31日《莫扎特传》

11月5日《罗拉快跑》

11月6日《迷墙》

11月7日《教父 I》

11月12日《我在伊朗长大》

11月13日《乡愁》

11月14日电影：《教父II》

11月19日电影：《趣味游戏》

11月20日电影：《庐山恋》

11月21日电影：《教父 III》

11月26日电影：《爱情万岁》

11月27日电影：《对她说》

10/29 Man with a Moving Camera

10/30 Citizen Kane

10/31 Amadeus

11/5 Run Lola Run

11/6 The Wall

11/7 The Godfather I

11/12 Persepolis

11/13 Nostalghia

11/14 The Godfather II

11/19 Funny Games

11/20 Romance on Lushan Mountain

11/21 The Godfather III

11/26 Vive L’Amour

11/27 Talk to Her

我馆2010年的电影放映活动是结合《日以继夜，或美术馆可为之若干事》展览推出

的。根据本次展览的策展理念，展览的“艺术夜生活”部分在连续9个周末的晚上推

出了27场免费电影观摩活动。这些电影由该展9位艺术家推荐，并且是影响过他们的

思想与创作的作品。

Film screenings in 2010 are a part of the exhibition “By Day, By Night, or Some (Spe-

cial) Things A Museum Can Do”. 27 movies were shown free-of-charge in nine week-

end evenings that were recommended by the nine participating artists as these mov-

ies have changed their way of thinking and influenced their artistic creation.

11月28日电影：《陆上行舟》纪录片

12月3日电影：《血色入侵》

12月4日电影：《轻蔑》

12月5日电影：《登龙一梦》

12月10日电影：《卡比利亚之夜》

12月11日电影：《假面》

12月12日电影：《地下》

12月17日电影：《谋杀绿脚趾》

12月18日电影：《摩登时代》

12月19日电影：《迷魂记》

12月24日电影：《李双双》

12月25日电影：《陆上行舟》

12月26日电影：《阿玛柯德》

11/28 Documentary of Fitzcarraldo

12/3 Let the Right One in

12/4 Le Mépris

12/5 A Face in the Crowd

12/10 Nights of Cabiria

12/11 Persona

12/12 Underground

12/17 The Big Lebowski

12/18 Modern Times

12/19 Vertigo

12/24 Li Shuangshuang

12/25 Fitzcarraldo

12/26 Amarcord

电影放映 Film Screenings

电

影

放

映

Film

Screenings

发展行销

Development & Marketing

64 65

66 Development & Marketing 发展行销发展行销 Development & Marketing 67

活动规划

Introduction

作为一个崭新的当代美术馆，2010年我馆主要的发展行销工作在于

观众培养和围绕展览展开各项宣传活动，同时整合跨领域资源，以拟

定更具创意的宣传和行销策略。主要业务为活动策划、资源开发、渠

道开发、观众拓展、宣传品制作及常态公关这六个方面。

为丰富我馆形象并强化与观众的互动，我们策划了多种行销活动，包

括：《蔡国强：农民达芬奇》展览期间，曾经参与我馆建设的近80位农

民工受邀前来参观；在《2010·曾梵志》期间，我馆参加了第四届上海

艺术博览会国际当代艺术展，第一次亮相国际性艺术展会；《日以继

夜，或美术馆可为之若干事》期间，实现两档“艺术家驻馆计划”，其

一，艺术家陈航峰为美术馆一层大厅特别创作的“圣诞艺术计划”；其

二，孙逊在两周的时间内现场作画，完成其《主义之外》作品；为此，

我馆还特别安排了艺术家与观众的见面活动，吸引了广大艺术爱好者

的参与。

为了更好地宣传展览，除了常规的媒体宣传外，我们也多方吸引各种

资源，藉由互惠合作进行整合行销，如：《蔡国强：农民达芬奇》展览

中与震旦集团的合作，在浦东陆家嘴的震旦大屏幕上播放展览宣传

片；《2010·曾梵志》展览中与现代传播集团以及《Bazaar》的合作；

《日以继夜，或美术馆可为之若干事》展览中与川宁红茶和民生现代

美术馆的合作，等等。

同时，在渠道开发方面，我馆也非常重视各类网络渠道的开发和运

用。目前开设的平台有：官网、美术馆博客、新浪和搜狐微博、豆瓣、

开心网、flickr等，追随者超过5000人。同时，我馆也向各类人群定

期发送e-Newsletter和e-DM，并通过短信平台发布信息。我们将

RAM的展览和活动动态第一时间发布于网络，在全球的范围内让关

注美术馆的朋友随时了解我馆的活动信息。同时，通过我馆的志愿者

团队，美术馆的展览信息及宣传品被带入了上海的各大高校，吸引了

大量学生族群对我馆的关注。

As a brand-new contemporary art museum, RAM’s marketing efforts in 2010 were mainly

focused on developing visitors, launching exhibition-related marketing campaigns and creating

an original promotion strategy by exploiting resources in all sectors. These efforts consisted of

six parts, namely activity planning, resource development, channel building, visitor development,

promotional materials designing and day-to-day PR work.

A number of promotional activities have been launched to interact with visitors and increase

public awareness of the Museum. During the exhibition “Cai Guo-Qiang: Peasant DaVincis”,

RAM invited nearly 80 peasant workers in the construction team for the museum building to visit

the exhibition. During “2010 Zeng Fanzhi”, RAM made its first ever appearance in an internation-

al art fair by participating in The 4th Sh Contemporary. During the exhibition “By Day, By Night,

or Some (Special) Things A Museum Can Do”, two artist residence programs were realized.

Chen Hangfeng created a site-specific work “Christmas Project” and installed it in the lobby of

the Museum. Sun Xun, a participating artist, painted on-site for two weeks to finish his work

entitled “Beyond-ism”. RAM also organized a number of events where artists can have face-to-

face communication with visitors, which were very well received among art lovers.

In order to promote exhibitions, RAM has worked with many parties apart from the media. For

example, it cooperated with Aurora Group to show a promotional video for “Cai Guo-Qiang:

Peasant DaVincis” on the large screen on the Aurora International Tower in Lujiazui Financial

District of Pudong New Area. It worked with Modern Media Group and Bazaar for “2010 Zeng

Fanzhi” and with Twinings and Minsheng Art Museum for “By Day, By Night, or Some (Special)

Things A Museum Can Do”.

In terms of channel development, RAM made full use of the Internet and has built a number of

Internet platforms such as its official site, RAM blog, micro-blogs on sohu.com and sina.com,

RAM group on douban.com, RAM page on kaixin001.com and flickr account and has over 5000

followers. The Museum also sends out regularly e-Newsletters, e-DMs and text messages.

People around the world can get immediate updates on RAM exhibitions and activities as long

as they have Internet access. And also, thanks to our volunteer team, exhibition materials have

been brought to universities in Shanghai and helped attract college student visitors.

开幕式

媒体合作

Openings

Media Collaboration

就2010年的三个展览，我馆分别组织了各有特色的开幕活动。在《蔡

国强：农民达芬奇》的开幕式上（同时也是美术馆的开幕活动），在美

术馆广场安排的各种富有地方特色的民间戏剧、音乐、手艺乃至小吃

给来宾留下了深刻的印象。《2010·曾梵志》的开幕则被安排在展场

之一的联合教堂内举行，在空灵的环境中优美的童声合唱为开幕式营

造出别样的氛围。《日以继夜，或美术馆可为之若干事》开幕仪式于

我馆的4-5层空间内举行，参展艺术家杜韵和Shahzia Sikander携手

中国美术学院的声音艺术家王长存，联袂推出影像与声音相结合的现

场表演《游翼》，让来宾感受了声音与画面相碰撞所产生的魅力。

为扩大宣传渠道，我馆积极尝试与各类媒体展开合作，以期在短时间

内达到最大的传播效果。在《蔡国强：农民达芬奇》展览期间，我们与

《艺术界》杂志合作，在季风书店及其他艺术书店内购买该杂志即可

赠送展览门票。《2010·曾梵志》和《日以继夜，或美术馆可为之若

干事》展览期间，我们与《顶层》杂志合作，进行微博在线抢票活动。

在后一个展览中，我们还与乐卡传媒合作，在上海的500多个消费场

所放置宣传单页，同时在乐卡传媒的豆瓣平台上展开“来美术馆过一

天一夜”抢票活动。

另外，《艺术世界》、《艺术当代》、《时尚芭莎》、现代传媒等媒体及

传媒集团也一直是美术馆亲密的合作伙伴，共同为社会带来了丰富的

艺文活动和资讯。

Three opening ceremonies have been held for the exhibitions in 2010. In the opening ceremony

for “Cai Guo-Qiang: Peasant DaVincis” (also the opening ceremony of the Museum), Chinese

provincial opera, music and handicraft shows as well as delicious snacks on the Museum Square

have left unforgettable impressions on the guests. The opening for “2010 Zeng Fanzhi” was held

in the Union Church, part of the exhibition site. With melodious singing by boys choir created a

beautiful atmosphere for the night. Held on the fourth and fifth floors of the Museum, the cer-

emony for “By Day, By Night, or Some (Special) Things A Museum Can Do” featured a live audio

and video performance named “Gossamer” by Du Yun and Shahzia Sikander, the participating

artists, and Wang Changcun, a sound artist from China Academy of Art, which showed to the

audience the charming interaction between sounds and images.


“2010·曾梵志”开幕式，2010年8月11日

Opening of 2010 Zeng Fanzhi, August 11th, 2010

“蔡国强：农民达芬奇”开幕式，2010年5月3日

Opening of Cai Guoqiang: Peasant Da Vincis, May 3rd, 2010

“日以继夜，或美术馆可为之若干事”开幕式，2010年10月24日

Opening of By Day By Night, or Some (Special) Things a Museum

Can Do, October 24th, 2010

To promote RAM and its activities, we have cooperated with the media as the extensive approach-

es to the audience. During “Cai Guo-Qiang: Peasant DaVincis”, RAM worked with Leap magazine

and gave out one free exhibition ticket for every magazine purchased in Jifeng bookstores and

other art bookstores. During “2010 Zeng Fanzhi” and “By Day, By Night, or Some (Special) Things

A Museum Can Do”, the RAM launched a “free tickets on micro-blog” campaign in cooperation

with Top Floor magazine. The Museum partnered with Card+ Media to place promotional flyers

in over 500 shops, restaurants, bars and other entertainment sites all over Shanghai during “By

Day, By Night, or Some (Special) Things A Museum Can Do”. Another program named “One day

and one night in RAM” was launched on the Card+ group in douban.com.

RAM has also maintained a close relationship with Art World, Art China and Bazaar magazines

and Modern Media Group to present to the public news and reports on its artistic and cultural

events.

与孙逊一起下午茶

在《日以继夜，或美术馆可为之若干事》展览中，参展艺术家孙逊带

来了他最新的动画作品《主义之外》，同时，孙逊在本次展览中还预

留了一次现场创作。11月20-28日，孙逊来到我馆，在展厅中预留

的两个空白墙面上用水墨现场创作了一系列新的动画形象。11月27

日，在作品即将全部完成之时，艺术家与观众开展了面对面的交流

活动，观众以及媒体不仅现场观看到孙逊创作的最新成果，还与艺

术家展开热烈的讨论和交流。参加活动的观众同时获得了民生现代

美术馆《21克》展览的贵宾票两张，以及RAM Cafe提供的免费下午

茶套餐，大家一起共度了一个美好的艺术午后。

陈航峰“圣诞艺术计划”

上海艺术家陈航峰为上海外滩美术馆成立后的第一个圣诞节特别

打造了“圣诞艺术计划”。由各种商业品牌标志变形而成的银色雪

花图案贴满了美术馆接待大厅的白墙上，两个Disco镜面球被悬挂

在大厅中。前台的大屏幕之一在播放陈航峰的录像作品《圣诞老人

的小帮手》，九分多钟的影像拍摄于浙江某村庄，在这个村庄中，家

家户户都已变成制作圣诞装饰品的手工作坊，产品出口到西方国家

以满足那里庞大的圣诞消费需求。村民们常年被包围在节日气氛和

美轮美奂的饰品中，然而“圣诞产业”在给村民带来经济利益的同

时，不可避免的环境污染却给小村庄带来永久性的伤害。

Christmas Project

Shanghai based artist Chen Hangfeng made a site-specific work entitled “Christmas Project” for the

first Christmas holiday after the launch of Shanghai’s Rockbund Museum. The walls of the Rock-

bund’s reception area were invaded by flurries of silver snow flakes lit by two spinning disco balls.

Each individual snowflake was composed of brand logos which spoke as a metaphor in this age of

consumerism. The video piece “Santa’s Little Helpers” which was playing on the screen behind the

reception desk was shot in a village in Zhejiang province. The 9-minute video showed how peasant

homes had been turned into workshops producing christmas ornaments - products which were

exported to the West to meet the enormous Christmas shopping demand. The villagers were sur-

rounded by these beautiful holiday ornaments all year around, and “this christmas industry” brought

tangible economic gains to the workers. But at the same time, this industry had brought permanent

environmental damage to this little village.

Afternoon Tea with Sun Xun

In addition to his latest animation work “Beyond-ism”, Sun Xun, the participating artist, presented

an on-site painting performance for the “By Day, By Night, or Some (Special) Things a Museum Can

Do”. From the 20th thru 28th of November, Sun Xun worked at Rockbund Art Museum to create,

with Chinese water-and-ink, a series of new animation images on two blank walls reserved for

him inside the gallery. Towards the completion of the work, the artist hosted a face-to-face session

with the audience on November 27 which allowed the audience and the media to be a witness to his

latest creation and join him in a fervent discussion. The participants enjoyed a wonderful afternoon

session of art and happily received two VIP passes to the “21g” exhibition at Minsheng Art Museum

and a complimentary afternoon tea package sponsored by RAM Cafe.

特别活动

Special Events


陈航峰，圣诞艺术计划，装置

2010年12月-2011年1月

Chen Hangfeng, Christmas Project, InstallationDecember 2010 – January 2011图片提供: RAM. Images courtesy: RAM

孙逊，主义之外，录像/水墨，2010

Sun Xun, Beyond –ism, Video/Water and Ink, 2010摄影：金静仪

Photographer: Jin Jingyi

“一票两馆”圣诞艺术之旅计划

2010年11月27日-2011年1月3日，上海外滩美术馆与民生现代美术

馆合作推出了“一票两馆”圣诞艺术之旅计划。参观者在两馆中的任

意一家购票参观，即可当场领取另一家美术馆的免费门票一张。本次

活动是国内美术馆行业的一大创举，其目的旨在为本地市民以及外地

旅游者提供更多参加文化活动的机会；这也是为了更好地实现美术

馆的艺术推广和公共教育使命而作出的积极探索。

农民工免费参观活动

2010年7月13日，在《蔡国强：农民达芬奇》展览接近尾声之际，我馆

把“主角”请回舞台，邀请了百余位曾经参与过美术馆建设的农民工

兄弟及其家属免费观展，这也是外滩美术馆对展览主题和理念的延

伸。

第四届上海艺术博览会国际当代艺术展

2010年9月7-12日，上海外滩美术馆亮相第四届上海艺术博览会国

际当代艺术展。这是我馆第一次参加国际性的艺术展会。同时，当期

的展览《2010·曾梵志》也成为 Sh Contemporary VIP 之旅的重要

一站，吸引了来自世界各地的艺术专业人士前来参观。

“One Ticket, Two Museums” A Trip of Art for Christmas and New Year

2010.11.27.-2011.1.3., RockBund Art Museum and Minsheng Art Museum jointly launched the “One

Ticket, Two Museums” Christmas Package with an aim to encouraging more local visitors and

tourists be part of Shanghai’s diverse art scenes while celebrating the holiday season. During the

promotion period, visitors who purchased a ticket to either of the two museums would get a free

ticket to the other at the time of purchase.

The 4th Sh Contemporary

From September 7th, 2010 through 12th, RAM participated in the 4th Sh Contemporary, as its first

presence in an international art fair. And the exhibition 2010 Zeng Fanzhi was one of the VIP Pro-

gramme stops of the fair.

Free Admission to Migrant Workers

As the Cai Guo-Qiang: Peasant Da Vincis exhibition was drawing near to an end, Rockbund Art Mu-

seum extended an invitation to about one hundred migrant workers - the “protagonists” of the show

- who had been part of the museum’s construction work, for a free visit to the exhibition, which rep-

resented an effort on the part of RAM to further articulate the theme and concepts of the exhibition.


特别活动

Special Events

农民工免费参观活动, 2010年7月

Free Admission to Migrant Workers, July 2010图片提供: ROCKBUND. Images courtesy: ROCKBUND

观众问卷分析

Visitor Statistics

7574

了解信息的渠道

The ways people knew about us

观众问卷分析 Visiter Statistics 77

35%亲友推荐

Word of mouth

33%亲友推荐

Word of mouth

亲友推荐 Word of mouth 33％

网络 Internet sources 18％

到馆才知道 Inside RAM 14％

本馆网站 RAM Website 9％

户外海报广告 Posters/outdoor ads 9％

本馆电子信息 RAM e-DM 2％

平面媒体 Print media 15％

亲友推荐 Word of mouth 35％

平面媒体 Print media 15％

网络 Other Internet sources 14％

路过看到 Walk-in/By chance 14％

其他 Other 10％

电视广播 TV/Broadcasting 5％

本馆网站 RAM website 4％

海报 Exhibition posters 3％

本馆电子讯息 RAM e-DM 0％

了解外滩美术馆的渠道

How did you find out

about RAM?

了解展览的渠道

How did you find out about the current exhibition?

76 Visiter Statistics 观众问卷分析

参观习惯

Visiting Habits

参观目的

停留时间

Why did you decide to visit RAM today?

How much time did you spend at RAM?

30分钟内 Less than 30 minutes 10％



90分钟以上 Over 90 minutes 19％

参观当前展览 To view the current exhibition 72％

课外教学 For extracurricular programs 4％

休闲娱乐 For relax/cafe 15％

参加教育活动 To attend education programs 7％

聚会活动 To hang out with friends 1％

其他 Other reasons 6％

朋友 Friends 47％

家人 Family members 24％

独自 Alone 22％

学校／单位／旅游组团 Groups 7％


47%朋友

Friends

45%60分钟内

Less than 60 minutes

72%参观当前展览

To view the current exhibition

同伴Companions

特优 Excellent 43％

很好 Good 49％

普通 Fair 8％


对展览的评价

How do you think about the current exhibition?

49%很好

Good

对工作人员的评价

美术馆硬件评价

You think the service of our staff is

You think the infrastructure of RAM is

对美术馆的评价

Comments on the Museum



很好 Good 53％

普通 Fair 9％

很差 Poor 0％


很好 Good 56％

普通 Fair 24％

很差 Poor 1％


很好 Good 57％

普通 Fair 7％

很差 Poor 0％

53%很好

Good

56%很好

Good

57%很好

Good

现场展览辅助信息的评价

You find the artwork descriptions and exhibition brochures are

性别

年龄

婚姻状况

Gender

Age

Marital Status

观众基本信息分析

Demographic Profiles

男 Male 40％

女 Female 60％

18岁以下 Under 18 4％

18-25 42％

26-40 36％

41-65 15％

66以上 Over 66 3％

单身 Single 72％

已婚 Married 28％

60%女

Female

42%18－25

72%单身

Single


职业

Occupation

学生 Student 38％

教师 Teacher 7％

自由职业 Freelancer 15％

劳工 Manual worker 1％

上班族 Clerical and managerial 35％

退休 Retired 5％

政府机构 Government 5％

文化艺术 Cultural industry 35％

商业／服务业

Commerce／Service industry 22％

制造业 Manufacturing industry 7％

教育／研究 Education／Research 25％

其他 Other 6％


行业

Profession

Data analysis on Visitors

38%学生

Student

35%文化艺术

Cultural industry

高中及以下

High School or under 9％

本科 College 61％

研究生及以上

Postgraduate or above 30％


上海居民

Resident born in Shanghai 31％

港澳台人士

Resident in Hong Kong, Macau and Taiwan 14％

外籍人士及海外华裔

Foreign citizen 18％

游客

Tourist/Business traveler in Shanghai 37％

0－2000 30％

2000－5000 20％

5000－10000 18％

10000－20000 12％

20000－MAX 20％

教育程度

Education

身份

Status

月收入

Monthly Income

(RMB)

Data analysis on Visitors

61%本科

College

37%游客

College

30%0-2000 RMB

82 Visiter Statistics 观众问卷分析观众问卷分析 Visiter Statistics 83

4月大卫·奇普菲尔德建筑事务所(DCA)主管来访与美术馆会议，

上海外滩美术馆修缮方案确认

5月

5月1日赖香伶女士受董事会邀请担任上海外滩美术馆顾问，领导美术馆的筹备工作

5月11日与DCA公司召开会议讨论美术馆内部空间规划初步建议

5月23日美国大都会博物馆亚洲艺术部主管Maxwell k.Hearn参访

5月30日美国沃可艺术中心总监 Olga Viso、美国洛杉矶当代美术馆馆长Michael Govan

及《艺术论坛》记者Mathieu Borysevicz参访

6月6月16日浙江美术馆馆长一行参访

6月23日上海月湖雕塑公园一行参访

7月7月4日蔡国强先生首次来访

7月8日上海红坊项目发展商一行参访

8月8月14日重庆市文化艺术经营管理干部一行参访

8月19日美国霍尼韦尔总裁参访

9月

董事会任命赖香伶女士为上海外滩美术馆馆长

9月27日蔡国强先生、文化部中外文化交流中心吕军主任及姚志华经理参访，

勘察美术馆及周围现场，并商讨世博期间的展览合作事项。

大事记

84 2010 Annual Report 年报

2009年

April Visited by the Director of DCA(David Chipperfield Architects); Completion of renovation proposal

for RAM building

May5.1 Ms. Lai Hsiangling was invited by the Board of Directors to serve as consultant and head of the

preparation team of RAM

5.11 Meeting with DCA on a preliminary plan for interior design of the RAM building

5.23 Visit by Mr. Maxwell K.Hearn, curator of the Department of Asian Art, the Metropolitan Museum

of Art

5.30 Visited by Olga Viso, Director of the Walker Art Center, Michael Govan,

Director of LAMOCA and Mathieu Borysevicz, journalist from the Art Forum

June6.16 Visited by Zhejiang Art Museum delegation headed by its Director

6.23 Visited by Shanghai Sculpture Park delegation

July7.4 First visit by Mr. Cai Guo-Qiang

7.8 Visited by the developers of Red Town, Shanghai

August8.14 Visited by the administrators of the cultural and artistic sector of Chongqing City

8.19 Visited by the President of Honeywell

September Ms. Lai Hsiangling was appointed by the Board of Directors as the Director of RAM

9.27 Visited by the artist Cai Guo-Qiang, and Mr. Lv Jun, Director of Center of International Cultural

Exchange(CICE), Ministry of Culture, and Mr. Yao Zhihua; Meeting on the plan for the exhibition

during the World Expo Shanghai 2010

Chronicle 2009-2010

年报 2010 Annual Report 85

2009

11月上海外滩美术馆修缮方案设计稿完成

11月3日利物浦双年展主席Lewis Biggs 参访

11月12日艺术家曾梵志参访美术馆空间，商讨展览事宜

11月18日 New Contemporary主席Sacha和FACT执行官Mike Stubbs参访

11月24日-25日蔡国强先生及其工作室成员、CICE人员来访美术馆，进一步洽谈展览计划

12月

上海外滩美术馆修缮工程启动

12月18日 2009年美术馆第一次董事会

1月

1月9日-11日国际策展人候瀚如参访并与美术馆商讨展览事宜

1月13日欧亚平董事长及聚友网中国首席策略官邓文迪等就蔡国强先生的展览商讨

合作事宜

1月14日尤伦斯当代艺术中心馆长Jerome Sans 参访

1月20 设计师陈幼坚完成最终美术馆标识设计

1月22日-26日蔡国强访问美术馆就展览的各方面事宜作进一步考察和讨论

1月23-24日大自然保护协会官员参访

1月24日曾梵志来访进一步讨论展览事宜

3月3月17日上海外滩美术馆首次新闻发布会

3月28日美术馆首批志愿者基础培训

大事记


2010年

2009年

November Completion of the designing of renovation for RAM

11.3 Visited by Mr. Lewis Biggs, Chairman of Liverpool Biennale, UK

11.12 Visited by Zeng Fanzhi to discuss the exhibition plan

11.18 Visited by Sacha, the chairman of New Contemporary, and Mike Stubbs, Director of The Foundation

for Art & Creative Technology, UK

11.24-25 Visited by Mr. Cai Guo-Qiang, the team from Cai Guo-Qiang studio and CICE for a detailed

plan of Cai’s exhibition

December Convention of the renovation project of the RAM building

12.18 First Board meeting of the RAM in 2009

January 1.9-11 Visited by Mr. Hou Hanru, the internationally renowned curator to discuss the exhibition plan

1.13 Meeting between Mr. Thomas Ou, Chairman of the Board, Ms. Wendi Deng, co-founder of MySpace

on sponsorship and media campaign for Cai Guo-Qiang’s exhibition

1.14 Visited by Mr. Jerome Sans, Director of Ullens Center for Contemporary Art, Beijing

1.20 Completion of the design of RAM logo by Alan Chan

1.22-26 Visited by Mr. Cai Guo-Qiang to further the plan of the exhibition

1.23-24 Visited by the officials from The Nature Conservancy

1.24 Meeting between Mr. Zeng Fanzhi and the RAM on“2010·Zeng Fanzhi”

March 3.17 The first press conference for the inaugration of RAM

3.28 Initial training for RAM volunteers


2010

2009

Chronicle 2009-2010


大事记

2010年

4月

4月7日 DCA与我馆开会讨论美术馆开幕前的工程收尾情况

4月8日《蔡国强：农民达芬奇》展览第一次记者会

4月25日蔡国强与志愿者见面会

4月26日《蔡国强：农民达芬奇》展览FCC媒体见面会

5月

5月2日上海外滩美术馆修缮工程竣工

上海外滩美术馆开馆VIP之夜

5月3日《蔡国强：农民达芬奇》开幕仪式

5月4日《蔡国强：农民达芬奇》研讨会

5月15日法国里昂市市长Jean-Jack Queyranne一行参访

5月25日法国贝尚松市长参访

5月26日黄浦区文化局局长一行参访

6月

6月3日台北文化局局长及台北市立美术馆馆长一行参访

荷兰海牙市立美术馆馆长Benno Tempel参访

6月11日日本森大厦株式会社社长及森美术馆董事参访

深圳市副市长规划局局长参访

6月12日台湾荣嘉文化艺术基金会董事长叶荣嘉先生参访

6月13日艺术家张晓刚一行参访

台中市建筑开发公会参访

6月19日荷兰文化大使一行参访

6月30日日本资生堂有限公司负责人Masaki Higuchi先生参访


Chronicle 2009-2010

May5.2 Completion of the renovation project of RAM building

VIP Night for the opening of RAM

5.3 Opening Ceremony for “Cai Guo-Qiang: Peasant Da Vincis”

5.4 Seminar on“Cai Guo-Qiang: Peasant Da Vincis”

5.15 Visited by the delegation led by Mr.Jean-Jack Queyranne, Mayor of Lyon, France

5.25 Visited by the Mayor of Besancon, France

5.26 Visited by the Director of the Culture Bureau of Huangpu District, Shanghai

June6.3 Visited by the Director of Taipei Department of Cultural Affairs and Director of Taipei Fine Arts Museum

Visited by Mr.Benno Temple, director of Haagsgemeente museum, Holland

6.11 Visited by the President of Mori Building Co., Ltd and directors of Mori Art Museum, Japan

Visited by the Deputy Mayor and Director of the Bureau of Urban Planning of Shenzhen

6.12 Visited by Mr. Yeh Rong Jai, Chairman of Yeh Rong Jai Art and Culture Foundation, Taiwan

6.13 Visited by the artist Zhang Xiaogang and others

Visited by Taichung Real Estate Development Association

6.19 Visited by the delegation led by Dutch Cultural Ambassador

6.30 Visited by Mr. Masaki Higuchi, Shiseido Japan

2010

April

4.7 Working meeting between DCA and RAM on the last phase of work before the opening

of the Museum

4.8 First press conference for the Exhibition of “Cai Guo-Qiang: Peasant Da Vincis”

4.25 Meeting with Cai Guoqiang for volunteers

4.26 FCC press conference for the Exhibition of “Cai Guo-Qiang: Peasant Da Vincis”

大事记

2010年

7月

7月13日《蔡国强：农民达芬奇》展览民工参观活动

7月16日英国国立维多利亚与艾伯特博物馆亚洲部 Beth McKillop参访

7月17－18日《2010·曾梵志》展览志愿者培训及见面会

7月21日志愿者聚餐活动

8月

8月10日《2010·曾梵志》展览新闻发布会及FCC记者会

8月11日《2010·曾梵志》展览开幕

8月12日《2010·曾梵志》展览研讨会

8月28日上海市聋哑青年技术学校团队参观

9月9月5-8日与英国领事馆共同主办英国KMA“欢聚”户外新媒体互动活动

9月9-12日参与第四届上海艺术博览会国际当代艺术展

9月9日深圳市规划局一行参访

9月16日深圳何香凝美术馆一行参访

9月17日黄浦区人民政府一行参访

9月21日法国巴黎现代美术馆策展人一行参访

9月25日韩国京畿道现代艺术中心馆长Kim Hong-hee参访

10月

10月6日艺术收藏家Francoise Pinault及国际策展人杨天娜参访

10月23日《日以继夜或美术馆可为之若干事》FCC记者会

10月24日《日以继夜或美术馆可为之若干事》新闻发布会及开幕式


Chronicle 2010

2010


July7.13 Group visiting of “Cai Guo-Qiang: Peasant Da Vincis” by peasant workers

7.16 Visited by Beth McKillop from Victoria and Albert Museum Asian Department, UK

7.17-18 Meeting with Zeng Fanzhi and training about “2010·Zeng Fanzhi” for the volunteers

7.21 Dinner party for RAM volunteers

August8.10 Press conference & FCC event for“2010·Zeng Fanzhi”

8.11 Opening ceremony for “2010·Zeng Fanzhi”

8.12 “2010·Zeng Fanzhi” Seminar

8.28 Visited by the group from Shanghai Youth Technical School For the Deaf-Mutes

September9.5-9.8 “Congregation, an outdoor new media interactive installation”by KMA, in cooperation

with the British Council

9.9-9.12 Participated in the 4th ShContemporary

9.9 Visited by the delegation from Shenzhen Urban Planning Bureau

9.16 Visited by the delegation from Shenzhen Hexiangning Art Museum

9.17 Visited by the officals from Huangpu District, Shanghai

9.21 Visited by the delegation led by the Director of Paris Modern Art Museum, France

9.25 Visited by Mr. Kim Hong -hee, Director of Gyeonggi Museum of Modern Art, Korea

October10.6 Visited by the collector Mr.Francoise Pinault, and the curator Martina Koeppel Yang

10.23 FCC event for“By Day, By Night, or Some (Special) Things A Museum Can Do”

10.24 Opening ceremony and press conference for“By Day, By Night, or Some (Special) Things A Museum

Can Do”

10月25日《日以继夜或美术馆可为之若干事》圆桌讨论会

10月28日新西兰亚纽基金会一行参访

10月29日上海艺术博览会国际当代艺术新任总监 Mr. Massimo Torrigiani参访

10月30日旧金山亚洲艺术博物馆馆长Jay Xu一行参访

10月31日德国科隆路德维希博物馆捐助人俱乐部代表团参访

11月

11月5-10日法国蓬皮杜艺术中心Christine Van Assche一行参访

纽约现代美术馆JAY.A.Levenson一行参访

香港艺术馆馆长连美娇参访

日本国立新美术馆馆长林田英树及策展人南雄介参访

《艺术论坛》杂志 Charles Guarino 参访

11月6日志愿者参观上海双年展活动

12月

12月15日美国安迪沃霍尔艺术馆馆长Thomas Skolowski参访

12月20日艺术家黄永砯参访

12月24日艺术家陈航峰和美术馆联手推出“圣诞计划”

12月29日法国驻沪总领事Emmanuel Lenain一行参访

10.25 Roundtable for“By Day, By Night, or Some (Special) Things A Museum Can Do”

10.28 Visited by the delegation from Asianz Foundation, New Zealand

10.29 Visited by Mr. Massimo Torrigiani, newly appointed Director of ShContemporary

10.30 Visited by Mr.Jay Xu, the director of Asian Art Museum of San Francisco

10.31 Visited by the Patrons Club of Luwig Museum Cologne, Germany

November11.5-11.10 Visited by the delegation led by Christine Van Assche from Pompidou Art Center, France

Visited by the delegation led by Jay. A. Levenson from MoMA, US

Visited by Ms. Ivy Meikiu Lin, Director of Hong Kong Museum of Art

Visited by Mr. Hideki Hayashida, Director of Tokyo National Art Center,

and the curator Mr. Yuusuke Minami

Visited by Charles Guarino from Art Forum

11.6 Group visit to Shanghai Biennial by RAM volunteers

December12.15 Visited by Thomas Skolowski, Director of the Andy Warhol Museum, US

12.20 Visited by artist Mr. Huang Yongping

12.24 “Christmas Project”by the artist Chen Hangfeng

12.29 Visited by the delegation led by Emmanuel Lenain, Consul General of France in Shanghai

大事记 Chronicle 2010

2010年 2010


开馆时间

周二至周日 10:00-18:00（17:30停止售票）

周一为休馆日如遇特殊节日或举办特别活动开闭馆时间，另行公告。

参观门票

全票 15元/张

优惠票 10元/张

优惠资格:20人以上团体、学生及教师凭有效学生证或教师证，可享购优惠票。

服务

残障人士服务残障服务设施: 轮椅借用 \ 残障厕所 \ 电梯

请洽馆内工作人员或致电我馆：021-33109985

导览服务

团体导览　请提前二星期预约 (电话\网络\传真均可)

定时导览每周日下午2~3点

交通指南

轨道交通地铁二号及十号线南京东路站2号出口步行约10分钟

公交线路 20路 21路 25路 939路 928路 65路 61路 220路 19路 167路隧道九线

上海外滩美术馆

地址: 上海市黄浦区虎丘路20号 200002

电话: +86 21-3310 9985

传真: +86 21-6321 3352

电邮: [email protected]

网站: www.rockbundartmuseum.org

服务咨讯 Service & General Information

Opening Hours

10:00-18:00 Tuesday-Sunday (last ticketing 17:30)

Closed on Monday See additional notices for holiday hours and special events schedules

Ticket

Regular RMB 15

Concessionary RMB 10

Eligibility: Groups of more than 20 persons;

students/teachers with valid student or faculty ID may purchase discounted tickets.

Service

For service for disabled persons, please contact Museum staff at 021-33109985

Guided Tours

Reservations for group tour guides must be arranged three weeks in advance

(for reservations, telephone 021-33109985)

Regular guide 2-3pm, Sundays

Travel to RAM

By subway The Museum is ten minutes on foot from Exit #2 of

the East Nanjing Road Station on Line 2.

By bus Lines 20, 21, 25, 939, 928, 65, 61, 220, 19, 167, and Tunnel Line 9.

Rockbund Art Museum

Address: No.20 Huqiu Road, Huang Pu District, Shanghai, China 200002

Tel: +86 21-3310 9985

Tax: +86 21-6321 3352

Email: [email protected]

Website: www.rockbundartmuseum.org

年报 2010 Annual Report 9594 2010 Annual Report 年报

震旦集团

琉璃奥图玛

资生堂

爱普生（中国）有限公司

川宁英国皇家御用茶

现代传媒

艺术当代

艺术世界

时尚芭莎

瑞象馆

习艺堂

伯明翰艺术与设计学院中国预科

中国美术学院开放媒体工作室

上海戏剧学院

大自然保护协会

中国文化部中外文化交流中心

艺美基金

上海半岛酒店

上海外滩投资开发（集团）有限公司

招商银行

盛高置地

Aurora Group

Optoma Corporation

Shiseido Co., Ltd

EPSON China

Twinings

Modern Media

Art China

Art World

Bazaar

Ray Art Center

Xiyitang

AIVA/BIAD

Open Media Lab, China Academy of Art

Shanghai Theatre Academy

The Nature Conservancy

CICE

ARTMIA

The Peninsula, Shanghai

Shanghai Bund Investment Group

China Merchants Bank

SPG Land

特别感谢 Acknowledgements


赖香伶馆长 Lai Hsiangling Director

行政管理组 Administration Division

陈富珍总监 Jane Chen Director

邵琳公共服务专员 Vicky Shao Public Service Specialist

顾立达公共服务专员 Gu Lida Public Service Specialist

魏颖公共服务专员 Jo Wei Public Service Specialist

徐思覃公共服务专员 Rachel Xu Public Service Specialist

高彦斐公共服务专员 Gao Yanfei Public Service Specialist

焦嘉财务专员 Uga Jiao Accountant Specialist

展览教育组 Curatorial Division

刘迎九组长/策展人 Liu Yingjiu Head of Division/Curator

廖薇策展人 Ella Liao Curator

谢丰嵘专员 Ramen Xie Specialist

赵毅展览工程专员 Ryan Zhao Exhibition Technician

营销发展组 Marketing and Development Division

施瀚涛总监 Shi Hantao Director

龚斯悦专员 Gong Siyue Specialist

王再再专员 Stella Wang Specialist

杜耘设计师 Du Yun Designer

2010 上海外滩美术馆年报 Rockbund Art Museum Annual Report 2010

编辑: 施瀚涛龚斯悦王再再 Edited by: Shi Hantao, Gong Siyue, Stella Wang

美术设计: 杜耘 Designer: Du Yun

摄影: 林毅冯秦刚金静仪车皓楠 Photographer: Lin Yi, Feng Qingang, Jin Jingyi,

Che Haonan

翻译：黄一陈健 Rebecca Kanthor Translators: Steven Huang, Aron Chen,

Rebecca Kanthor

封面图片为艺术家涂维政于2010年8月在上海外滩美术馆驻地创作《城市景观与人的测量影像》行为影像记录，由艺术家本人提供。

The cover image, documenting the performance Urbanscape and People’s Measurement of It, was taken by the artist Tu Weicheng

during his residency at RAM for the exhibition “By Day By Night, or Some (Special) Things a Museum Can Do” in August 2010. Image

provided by the artist.

特别支持

Supported by

2010 annual report of rockbund art museum

Documents