2010.03.02 mihai andrei - greseli in gestionarea campaniilor adwords
DESCRIPTION
Mihai ANDREI a susținut o prezentare pe tema "Greșeli în gestionarea campaniilor AdWords" în data de 2 martie 2010, la Orange Concept Store.TRANSCRIPT
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GreseIi in gestionarea campaniilor adwords
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AdWords …. ?
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Reteaua de cautare
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30 % gasesc informatiile in
rezultatele platite (unde este si reclama ta)
~90% dintre romani folosesc google pentru a gasi informatiile
necesare
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Reteaua contextuala
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Reclamacu plata pe click
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Reteaua de plasare abannerelor
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Bannerecu plata pe click
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Cum facem … ?
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Pasul 1
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Pasul 2
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Pasul 3
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Pasul 4
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Pasul 5
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Pasul 5
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E simplu … nu ?
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1000 click-uri … degeaba
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De ce pierdem bani ?
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Campania arata cam asa :
O gramada de cuvinte cheie amestecate
Un anunt
Homepage-ul site-ului
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Prima greseala
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Prea multe tipuri de cuvinte in acelasi grup
cuvinte
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Netargetat Targetat Foarte specific
Magazin Telefoane MobilePromotii Tari la Telefoane Mobile !
15% Discount . Comanda Acum Online
www.Shop-GSM.Ro/Promotii
Oferta {keyword}{keyword} la Shop-GSM.Ro !
Intra Acum. Vezi Ofertele Speciale
www.Shop-GSM.Ro/{Keyword}
Oferta Nokia E 72Camera Foto 5MP. Card de 16 GB ! Comanda Online pe Shop-GSM.Ro
www.Shop-GSM.Ro / Nokia-E-72
Telefoane mobileTelefoane la oferta
Oferte telefoane mobileVanzari telefoanePreturi telefoane
Magazin telefoaneTelefoane noi
Telefoane samsungTelefon samsungTelefoane NokiaTelefon Nokia
Telefoane BlackberryTelefoane LG
Telefoane HTCTelefon Sony Ericcson
Nokia E 72Telefon nokia e72Oferta nokia e 72
Telefoane nokia e 72Pret nokia e 72
Nokia e 72 NegruVanzari nokia e 72
Nokia e 72 pret
De ce sa grupezi ?
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A doua greseala
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TelefoaneCele mai noi telefoane gageturi si accesorii.www.Telefoane.Ro
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TelefoaneCele mai noi telefoane gageturi si accesorii.www.Telefoane.Ro
E totusi o reclama … nu un anuntin ziar !!!!
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Promotie Nokia E 72Camera Foto 5MP. Card de 16 GB ! Comanda Online pe Shop-GSM.Rowww.Shop-GSM.Ro / Nokia-E-72
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A treia greseala?
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Homepage
Nu aduceti vizitatorii pe homepage!!!
Nu se vor descurca sa ajunga unde vor in site
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Oferte Speciale NokiaPrimesti Cadou Card Memorie 1 GB Comanda Online pe Shop-GSM.Rowww.Shop-GSM.Ro / Telefoane-Nokia
www.Shop-GSM.ro/telefoane-nokia.html
Dati-le EXACT ceea
ce vor
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A patra greseala?
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Magazin Telefoane MobilePromotii Tari la Telefoane Mobile !
15% Discount . Comanda Acum Online
www.Shop-GSM.Ro/Promotii
Am uitat Cuvintele NEGATIVE
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Gratuit
Definitie
Studiu de caz
Despre
Internship
Loc de munca
Cariera
Top-uri
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A cincea greseala?
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Search
Contextual
Placement
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De ce nu folosim bannerele ???
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A sasea greseala?
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Campania converteste vizitatorii in clienti !!!
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Campania converteste vizitatorii in clienti
Site-ul converteste vizitatorii in clienti !
Campania ii aduce vizitatori calitativi!
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