20110315 prs w&b-video_v01
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Imagefilme, Schnitt für Schnitt zum Erfolg.
Philipp Sauber
inm.chSascha Felix
kameramann.ch
Präsentiert von:
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#wb-ov
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Youtube.Feb. 2005 - URL registriert.Dez. 2005 - 8Mio views/d.Juli 2006 - 100Mio views/d.Okt. 2006 - Google kauft Youtube für USD1,65Mia – eine Website!!Jun. 2007 - Mobile Site.
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Youtube.Aug. 2007 - Ads in Video.Jan. 2008 - 10h Upload/Min.
Dez. 2008 - 720p HD.Mai 2009 - 20h Upload/Min.
Okt. 2009 - 1Mia Views/d.Mai 2010 - 2Mia Views/d.
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Youtube vs TV.In 60 Tagen Youtube = 60 Jahren ABC, NBC, CBS.
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Was läuft gut auf Youtube?
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3,3Mio Abonnenten.Seit 2006 auf Youtube.100 Videos.Bestes 27Mio Views.In Englisch.
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Aber,erwarten Sie keine Wunder.
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Seit Nov. 2006.23Mio Views total.120‘000 Abonnenten
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Der Boden der Realität……ist auch gut!
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Vergleich.
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Seit Jan. 2009 auf Youtube.
100 Videos.Wöchentlich 1 neues.2h pro Video inkl. Posting.
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Lohnt sich das?ROI?
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80‘000 Views.300 Views/d.
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80‘000 Views.300 Views/d.
Ist das viel?
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80‘000 Views.300 Views/d.
Vergleichen Sie‘s mit andern Marketingkanälen.
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...und ROI?
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...und ROI?$? Ev.Image? Ja.Kompetenz? Sicher.
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Auch hier gilt: Optimieren.
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Ähnliche Videos.
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Eingebettet
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Anmerkung.
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Was kann man noch optimieren?
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Titel.Beschreibung.Tags.Thumbnail.
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900 Episoden
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90‘000 views/d
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Crush it – Bestseller
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UMSATZ:
USD 4 – 60 Mio
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Youtube.Podcasts.
Authentisch.
Einzigartig.
Innovativ.Kreativ.
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Gary Vaynerchuck.Video1
Video2
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Upload und/oder eigener Player?
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Upload und/oder eigener Player?
Upload? Sicher.Player? Rein Image. Und achtung HOSTING.
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Upload auf:Youtube.Vimeo.iTunes.Weitere Plattformen.
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Wo einbinden?
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Eigene Website.
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Eigene Website.Auf Home oder verlinkt.
In News und Blog.
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Youtube.
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btw. Google Universal Search stellt die Top10 auf den Kopf.
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Virale Verbereitung!Weiterleitung/Empfehlung.
Liken.Embedded.
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Virale Verbereitung!Weiterleitung/Empfehlung.
Liken.Embedded.
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Klar, Empfehlung bei B2C aber B2B?!
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Virale Verbereitung!Weiterleitung/Empfehlung.
Liken.Embedded.
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Was passiert beim Klick?
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IMDb verdoppelte dank dem „I like“ Button den Traffic von Facebook.
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ABCnews hat 250% mehr Traffic von Facebook.
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40Mio. Views/m.
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Virale Verbereitung!Weiterleitung/Empfehlung.
Liken.Embedded.
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Emedded.Kann auch mit einem Firmen Video passieren, z.B. auf Lieferantenseite, Partnerseite.
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Nach dem Dreh ist vor der Optimierung.
1) Material verteilen (Mashups)
2) Einbinden auf eigenen Sites & Partnersites.
3) Virale Verbreitung ermöglichen.
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Präsi auf:slideshare.net/inm
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Imagefilme, Schnitt für Schnitt zum Erfolg.
Philipp Sauber
inm.ch
slideshare.net/inm
Sascha Felix
kameramann.ch
Präsentiert von: