20111208 online communicatie
TRANSCRIPT
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ONLINE COMMUNICERENpOdiumkunsten – 08/12/2011
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NICE TO MEET YOU!
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Zender Boodschap Ontvanger
EVEN EEN MYTHE DE WERELD UITHELPEN…
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WEBSITE
INTERNET INTERNETGEBRUIKER GEBRUIKER
eenrichtingsverkeer
1996: EENRICHTINGSVERKEER
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WEBSITE
INTERNET INTERNETGEBRUIKER GEBRUIKER
tweerichtingsverkeer
2003: TWEERICHTINGSVERKEER
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WEBSITE
INTERNET INTERNETGEBRUIKER GEBRUIKER
Een rond punt!
2011: EEN ROND PUNT!
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TRAINS, TICKETS, TOILETS
Een website is als een vreemd land…
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ONLINE MONITORING
Google Analytics
Waar is je publiek naar op zoek?
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ONLINE MONITORING
Facebook insights
Wie zijn je fans?
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ONLINE MONITORING
www.youropenbook.orgwww.twitter.com/search
Wat wordt er over je gezegd?
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SELECTEER JE DOELGROEPEN
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VERGEET JE EIGEN ACHTERBAN NIET
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JE BOODSCHAP = EENVOUDIG EN EENDUIDIG
Doe de lift test!
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Wit Tegenvlekken
Goedkoop
Waarmee associeer je…
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STEL JE COMMUNICATIEMIX SAMEN
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QR-CODES
Link tussen online en offline
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QR-CODES
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COMMUNICATIEMIX
www.actiemetballen.be
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COMMUNICATIEMIX
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COMMUNICATIEMIX
Actie in Metro, 09/09/2011
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STEL: JE WIL EEN NIEUW FOTOTOESTEL KOPEN…
Waar of bij wie informeer je je?
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PEER-TO-PEER COMMUNICATION
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GEEF DE MENSEN IETS OM OVER TE PRATEN
Word-of-mouth
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ALS EEN LOPEND VUURTJE
Jesus loves Kitkat
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ALS EEN LOPEND VUURTJE
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20% over jezelf20% over je sector60% wat je fans interesseert
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Facebook:evenement
DENK IN CONVERSATIES,NIET IN CAMPAGNES
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SOCIAL MEDIA DRAAIT OM INTERACTIE
www.twitter.com/telenet
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ENGAGEER JE FANS
FacebookMartha!Tentatief
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SOCIAL MEDIA IS GEEN NIEUWSKANAAL
www.twitter.com/telenet
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STOP TALKING ABOUT YOURSELF
www.twitter.com/dmd_rockt
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LET OTHERS TALK ABOUT YOU
Peer-to-peer communication
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LET OTHERS TALK ABOUT YOU
Ikea actie 2009
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JOIN THE CONVERSATION
www.twitter.com/Gentsefeesten
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LEG JE HUIDIGE FANS IN DE WATTEN
BELOON NIET ENKELNIEUWE FANS
Gratis tickets voor Almost Cinema via @Vooruit
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WAT KRIJGT DE MAYOR?
Foursquare Specials
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GAMIFICATION
Actie van Jimmy Choo, 2010
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ONLINE = OFFLINE
Link tussen online en offline
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ONLINE = OFFLINE
Guerilla actie van Vooruit (April 2010)
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GO GUERILLA!
Campagne van Stimorol (2008)
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… IN GOEDE EN KWADE TIJDEN
Greenpeace versus Kitkat
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CONVERSATION MANAGEMENT
1. NOOIT NEGATIEVE FEEDBACK DELETEN
2. LUISTEREN > PRATEN
3. REAGEER PUBLIEK
4. TREK DE DISCUSSIE ZELF OFFLINE
5. PAS OP VOOR TROLLEN
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… IS E-MAIL NOG VAN DEZE TIJD?
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DIGITALE NIEUWSBRIEVEN
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WAT HEBBEN WIJ GELEERD?
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DID YOU LIKE THIS PRESENTATION?[slides] www.slideshare.com/ilikemedia
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VRAGEN?