20120614 presentatie gastcollege_uva
DESCRIPTION
Mijn gastcollege aan eerstejaars studenten Communicatiewetenschap aan de Universiteit van Amsterdam op 19 juni 2012.TRANSCRIPT
Alumni college UvA Communicatiewetenschap
› Anneli Rispens
› : @Anneli
› 19 juni 2012
PEOPLE
In kaart brengen van de karakteristieken van de doelgroep en
analyseren van het online participatiegedrag.
OBJECTIVES
Vertalen van de strategische doelstellingen naar meetbare target.
Opstellen van nulmeting aan de hand van het social impact model.
STRATEGY
Vaststellen van de positionering in sociale media, bepaling van
programma van activiteiten en vertaling naar creatieve concepten.
TECHNOLOGY
Selectie van platforms, integratie met website en/of ontwikkeling
van maatwerk.
ORGANISATION
In kaart brengen van organisatie impact, vergelijking van bestaande
en benodigde capaciteit en kennis.
P
O
S
T
O
Proces
People
Position Program
Platform
The Social Hub
Strategy
“On the day Kodak
filed for bancruptcy,
Facebook bought
Instagram for 1 bilion
dollars.” FACT
“On average a US
corporate has 178
social media
accounts!”
Jeremiah Owyang - Altimeter
“I’d rather have 1000
loves than 1.000.000
likes”
Joe Gebbia – Founder Airbnb
“Your customers
don’t care about
buzzwords. They
don’t care about
mobile, they care
about mobility” Nate Elliot - Forrester
“If the eyes are facing
management, the ass
is facing the
consumer”
Steven van Belleghem – Insites Consulting
“Your target group is
not a demographic,
but a network of
people.”
David Weinberger – Harvard
“Failiure is
necessarily not bad.
Failing fast is
learning. Failing slow
can kill your
company.” Mark Randall - Adobe
“Believing that the
dots will connect
down the road will
give you the
confidence to follow
your heart.” Steve Jobs
“Keep looking for
something you love to do.
Don’t settle.”
Steve Jobs
“If today were the last
day of my life.
Would I be doing
what I would be
doing today?” Steve Jobs
