`2013 listing presentation land scape

8/13/2019 `2013 Listing Presentation Land Scape

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Marketing Market Info PricingYour Home

Chosing an Agent

MiscPreparingYour Home

FAQ

Nobody Moves the Market Like Keller | Williams

MANUEL FASCE PHONE #561-251-8281 l

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The Process


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The Process

2 Sign Listing Agreement 3 Place The Signin Yard! 4 I Instantly Start Marketing yourHome1 Market Research

5Schedule OpenHouse6Receive

Showings7I follow up with Clients and

Realtors on Showings receivedand gain feedback

8Review feedback withyou and see how its

going!


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9 Receive Offers 10 Counteroffer ifneeded!11 Contract

Accepted!!12 Receive Earnest Money

13Inspection!! & Appraisal14ChooseClosing

Company!15 Assemble

Paper Work!16The Closing !!!

In house title option!


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The Process

REALTOR.com

Facts That Matter Visitors on REALTOR.com

stay longer than on othercomparable sites. They takeanother look at a propertyand really comb throughthe details

Visitors on REALTOR.com also come back moreoften than on any othercomparable site

Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen and ultimately purchased.

Most Viewed


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!"#$ &'()$* +!,-./+0#'&1 "23"#)4 &'35 )$"( !"#$&'((')* 6747)4 853 &'()$9 :3'& #'(4;&534 7()5354)57(? " $'&50 @' ')$53 35"A 54)")5 47)5 565(

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The Process

Realtor.com is theindustrys most engagingreal estate search site.*

More Minutes

More Visits

More Pages Viewed


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More buyers = better chance offinding one that is willing to meetyour terms, price and desiredclosing date

90 %

Home Buyers And Sellers

90% of home buyers and

sellers use the internet tosearch for their home 1

Reach the widest audienceof potential buyers

More buyers = better chance

of finding one that is willingto meet your terms, priceand desired closing date

Source: National Association of REALTORS , Profile of Home Buyers and Sellers, 2012

Importance of internet home search


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How will I showcase yourhome to the most buyers?

I will help your homerise to the top of the search,above other homes, byadding more photos.


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Screen shots represent site as of publication date. Site subject to

How will I showcase yourhome to the most buyers?

I place my cell phonenumber at multiple points toincrease buyer callsfor your property.


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Realtor.com trackingreport shows how manybuyers are looking at yourhome.


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Brokerage

Websites

National Portals

Realtor.com Search Engines

SocialMedia

With KWLS I will get the lead and that is best for you since I will know themost about the property and be able to sell it better than anyone else!


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O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1

Internet Real estateagent

Yard sign Open house Printnewspaper

advertisement

Home book ormagazine

Home builder Relocationcompany

Television Billboard

90% 88%

53%

45%

27%

18%17%

4% 4% 4%

88% 88%

55%

45%

30%

19%

16%

3% 5%

2012 2011


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2002 : Internetsurpassed print ads

2004 : More buyers found their home oninternet than from signs

2009 : The internet is THREE TIMESas powerful as signs

HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME


90 % 2 1 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 2 11 2 12

Internet 42%

Print Ads 1%

Signs 10%


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Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)



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MLS Real estate agentwebsite

REALTOR.com Real estatecompany website

Other website withreal estate listings

For-sale-by-ownerwebsite

Newspaperwebsite

Real estatemagazine website

Social networking Video hostingwebsites

54%

51% 47%

39%27%

13%

6%4%

1% 1%

We have invested extra money in allthe top websites used for home

searches to make sure you havemaximum exposure of your listing to

buyers

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om

Ag

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w

eb

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Co

w

eb

si

te

Ot

h

er


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79%

83%

82%

85%

84%

85%

84%

85%

88%

87%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sold home using an agent FSBO Other Sold to home Buyer

O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O12012


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O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1

Sold home using an agent Directly from builder orbuilders agentDirectly from theprevious owner

67%

75% 77% 77% 77% 79%81%

77%

83%

89%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

15% 14% 12% 12% 13% 12% 10% 8% 6% 7%15%

9% 9% 9% 9% 7% 6% 5% 5% 4%

2012


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(In Millions)

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.

O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1

89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.64.3 4.3

4.7

2012


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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, whichis approximately 18% above where we are today.

O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%2.9%

5.5%2.7% 3.4% 4.0% 3.1%

4.8% 5.2% 5.4% 3.8% 4.3%6.3% 7.0% 7.5%

8.3%12.2%

1.3%

(1.8%)

(9.8%)(12.5%)

0.6%

(2.7%)

6.3%


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The Process


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Properly priced , you will have the possibility ofmany more buyers competing for your property.

Asking Price Comparedto Market Value

Percentage of Potential Buyerswho will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%


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The Process

`

A c

t i v

i t y

1 2 3 4 5 6 7

1 Timing is extremely important in the real estate market!

3 It has the greatest opportunity to sell when it is new on the market!

2 A property attracts the most activity from the real estate community and potential buyers when it is first listed

Weeks


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Pricing it Right off the bat would increaseyour result of selling it at or above market

value vs. selling it below Market Valueafter you lose the new listing traffic new

listing appeal!!

If you want to be competitive. The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newerlistings.


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O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1


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Agent Productivity

KW: 17.8%

NAR: 9.2%

INCREASE IN UNITS CLOSED U.S. | END OF YEAR 2012


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20%

15%

10%

5%0%

Our agents businesses are growing

kw: +17.8%

Industry: 9.2%

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OFYEAR 2012


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The Process

F. A. Q.


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Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easy

tips and quick fixes to maximize your home's appeal.

What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everything


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Receiving OffersPresentation of OffersWhen an offer is generated on your home, you can expect the following from us:1. Present the offer to you personally.2. Have the cooperating agent share the buyers qualifications.3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and whatthey are asking for.

4. Discuss all offers with you in private, after listening to the other agents input.We will give you as much information as possible regarding:

1. Current market and finance activity.2. Other sales to date.3. Competition.4. Agent comments.

Negotiating the SaleWhen purchase contracts are negotiated, you will be kept informed every step of the way.Other items to expect during the selling process:

1. Establish and explain guidelines prior to presentation.2. Present all offers to youas quickly as possible.3. Review the contract with you.4. Keep you up to date on current market activity, which may affect the strength of the offer.5. Ensure that all parties in all transactions are treated fairly and with honest consideration.6. Make certain that there is compliance with disclosure laws and ordinances.


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ALL HANDS ON DECK Rising to the Top in Todays Market!

`2013 listing presentation land scape

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