2013 media information

PrePress · cross meDIa · Press · PostPress · PackagIng ProDuctIon

leading trademagazine

high reach

number onefor subscribe

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= precisely your traget grou

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2013 meDIaInformatIonValid from 1st January 2013

delivering your successdeutscher drucker is the printing and media industry’s leadingtrade magazine

PREPRESS · CROSS MEdIA · PRESS · POSTPRESS · PACKAGING PROdUCTION media Information · 2013

Official magazine of the FDI, the management association for the German printing and information processing industry.

Page Thema2 7 ways your marketing benefits3 Customer testimonials4 Highly rated – survey results5 Circulation6 media advice and sales7 subscribers8 Advertising rates – Display advertising10 Advertising rates – Bound and loose inserts11 Facts and Figures12 Advertising rates – Recruitment advertising14 Advertising rates – Directory15 Advertising rates – For sale/Wanted16 Editorial contacts17 Technical details – Data delivery18 Editorial schedule20 www.print.de – the portal

for the printing and media industry23 General Terms and Conditions

CONTENTS

2

∂ Deutscher Drucker appears fortnightly∂ Number one for sales: 6,243 copies (IVW II/12)∂ Number one for subscriptions: 6,209 copies (IVW II/12)∂ lowest cost per thousand subscribers∂ Broadest coverage∂ Key target group:

managers, experts, professional users∂ Number one for recruitment and used machinery

7WAYS YOURMARKETING BENEFITS

3Deutscher Drucker CUSTOMER TESTIMONIALS

Smart media planners use theprint magazine with the biggest reach

Angelika PeledCorporate CommunicationManager

Antalis GmbH

Peled Angelika Peled Angelika Communication Corporate

Up to the minute,comprehensive informationdelivery is important in myjob. DD offers me preciselythe right platform to keepme abreast of the latestdevelopments in the

printing and paperindustry.

»

«Peled Angelika

Communication CorporateManager

GmbH Antalis

Peled Angelika

Christian SchenkManaging Director

SPRINTIS Schenk GmbH & Co. KGKG Co. & GmbH Schenk SPRINTIS

We have long used

Deutscher Drucker to great

effect for our corporate image

advertising and to promote

our presence at shows

where we are exhibiting.

Deutscher Drucker is an

important element in our

advertising activities.

used long have Wegreat to Drucker Deutscher

image corporate our for effect promote to and advertising shows at presence our exhibiting. are we where

»

Schenk ChristianDirector Managing

Schenk ChristianDirector Managing

«

4Deutscher Drucker HIGHLY RATED – SURVEY RESULTS

Our magazine and itseditors are highly rated

Deutscher Drucker is the world’s best-known trademagazine for the printingindustry. By coordinating your communication campaigns with its editorialschedule you can be sure of benefiting from precisely the right editorialenvironment and generating the best possible advertising contacts.

No other trademagazine offers a better editorial environment

80%of industry specialists state thatyou have to read Deutscher Druckerif you want to be able to contributeto industry discussions*.

94%of industry specialists agree thatDeutscher Drucker offers experteditorial content

* Source: print.de, Netigate 9/12 user survey. Total participants: 121

5Deutscher Drucker CIRCULATION

REACH MATTERSCirculation: 8,779*89%** of industry experts would recommendDeutscher Drucker. Exploit this powerful media channel!There’s no other print industry trademagazine that comes close tomatchingour reach amongst the print andmedia industry’s company and technical directors,divisional directors, team leaders, purchasing and departmentmanagers.

Deutscher Drucker Drucker is the sole Germanmember of theEUROGRAPHIC PRESS (EP), the international information poolinvolving printmagazines from 16 European countries.

For over 30 years Deutscher Drucker has been the official news vehiclefor the FDI, the German printing industry and information processingmanagement association.

Source: II. Quartal 2012* including 1,828 copies for members of the FDIFree copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de**Source: print.de, Netigate 9/2012 user survey. Total participants: 121

Joachim BergerPublisher’s representative

BERGER MEDIENIm Wiesengrund 255278 KöngernheimPrefix +49 (0)67 37/71 57 20Fax: +49(0)67 37/71 56 [email protected]

Neil StrattonPublisher’s representativefor GB, USA, CA

Heiton MainsHeitonKelsoRoxburghshire TD5 8JR-UK+44(0)15 73/45 06 [email protected]

6Deutscher Drucker MEDIA ADVICE AND SALES

Andrea DyckPublisher’s representative

Verlagsbüro FelchnerAlte Steige 2687600 KaufbeurenPrefix +49 ( 0)83 41/9 66 17 84Fax: +49 (0)83 41/87 14 04a. [email protected]

Regine GrossmannDisplay advertisingand traffic

Prefix +49 (0)711/4 48 17-25Fax: +49 (0)711/44 20 [email protected]

Marianne RezkRecruitment advertising


Jochen KristekAdvertisement Manager


ALWAYS ON HANDYour advertising marketing contacts

Stratton Neil representative Publisher’s

CA USA, GB, for

Deutscher Drucker Drucker Deutscher

7Deutscher Drucker SUBSCRIBERS

We have far more subscribers thanany other printing industry magazineProfit from what is far and away the leading trade magazine in the printing industryand place your advertising where it will count. Make the most of your budget.We also offer sponsorship opportunities for themed booklets.Give us a call and we’d be happy to advise you.In 2013 your advertisements will also feature in our iPhone and iPad apps.Even more reason to advertise in Deutscher Drucker

Source: Q2 2012* including 1,828 copies for members of the FDIFree copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de

6,209*

Druck & MedienMedien & Druck

2,097

Print & ProduktionProduktion & Print

523

See the Difference:

Added valuedeliveringsuccess for you

➔

size orientation type area bleed* colour price rates for multiple insertionswidth x height mm width x height mm 3 x (5%) 6 x (10%) 12 x (15%)

1/1 page 206 x 269 230 x 300 4-colour 5,985.– 5,685.75 5,386.50 5,087.25

2/3 page vertical 136 x 269 151 x 300 4-colour 5,450.– 5,177.50 4,905.00 4,632.50

horizontal 206 x 178 230 x 198

1/2 page vertical 101 x 269 113 x 300 4-colour 4,650.– 4,417.50 4,185.– 3,952.50


1/3 page vertical 66 x 269 74 x 300 4-colour 3,850.– 3,657.50 3,465.– 3,272.50


8Deutscher Drucker display advertisements in editorial section

display advertisementsdisplay advertisements

9

size orientation type area bleed* colour price rates for multiple insertionswidth x height mm width x height mm 3 x (5%) 6 x (10%) 12 x (15%)

1/4 page vertical 49 x 269 55 x 300 4-colour 3,200.– 3,040.– 2,880.– 2,720.–


2-column 101 x 132 113 x 148

2/1 page 438 x 269 460 x 300 4-colour 10,700.– 10,165.– 9,630.– 9,095.–

* width x height incl. 3 mm trim

1/2 page vert. beside editorial section 4-colour 4,850.–

1/1 page outside back cover 4-colour 7,100.–

1/1 page inside front cover 4-colour 7,100.–

outsidefront cover 145 x 206 mm 4-colour 7,900.–

outsidefront cover 62 x 24 mm 4-colour 1,800.–

other specified positions plus 20%of the advertisement rate.

special positions

rates the rates apply to a series running over any 12 month period.series discounts have already been taken into account in thedisplayed prices. all rates are subjects to vat.

terms ofpayment 14 days from the date of invoice without any deduction.

bank details volksbank Ulm-BiberachBlZ (sortcode) 630 901 00, acount no. 3906 000iBan de32 6309 0100 0003 9060 00, Bic Ulmvde66

10Deutscher Drucker bOund And lOOSE InSErTS

format: maximum 220mmwide and 295mm high

Weight up to 25 g 4,350.– Weight up to 50 g 4,700.–

Further details on request

LOOSE INSERT

grammage up to 180 g/m2

2-pages 5,450.– 6-pages 6,800.–

4-pages 6,200.– 8-pages 7,500.–

Further details on request

BOUND INSERT, 2-8 PAgES

in saddle-stitched issues

TRIm DIAgRAm fOR BOUND INSERTS

BOUND AND LOOSE INSERTSDelivery address Industriebuchbinderei Ostalb GmbH

ImWert 3, 73563Mögglingen, Germany

Delivery quantity The precise number of copies to be delivered will be specified in theorder confirmation. Surplus copies will be disposed of three weeksafter the date of publication.

Delivery deadline 10 days prior to the publication of the issue in question.

Other formats Other formats and trim diagrams can be obtained on request from:[email protected]

Prices All prices in Euro subject to VAT at the applicable rate.There are no discounts on loose or bound inserts.

Standard loose Inserts are loosely placed bymachine in any positioninsert within the issue.

Additional Tip-on in specific position (2 pp. bound insert)charges Manual insertion

Manual tip-onetc. 233 mm

3 mm

3mm

5 mm

300mm

308mm

230 mm

466 mm

3 mm

3mm

5 mm

230 mm230 mm

3 mm

3mm

5 mm

11Deutscher Drucker ADDREss & FIGUREs

Place of publication Ostfildern

Frequency every 14 days

Subscription priceGermany € 149.20 (inc. VAT and postage)Abroad € 197.20 (inc. postage)Individual issue € 6.75 (plus postage)

FiGureS

Deutscher Drucker Verlagsgesellschaft mbH & Co. KG

telephone +49 (0)711/4 48 17-0

Fax +49 (0)711/44 20 99

e-Mail [email protected]

internet http://www.print.de

Postal address Postfach 4124, 73744 Ostfildern

office address Riedstrasse 25, 73760 Ostfildern

Bank details Volksbank Ulm-BiberachBLZ 630 901 00, Account No. 3 906 000IBAN: DE 32 6309 0100 0003 9060 00BIC: ULMVDE66VAT No. DE147643921

Managing Director Bernhard Niemela, M.A.Managing Director and Editor in ChiefTel.: +49 (0)711/4 48 17-20Fax: +49 (0)711/44 20 [email protected]

Advertising Director Jochen Kristek, Advertising DirectorTel.: +49 (0)711/4 48 17-58Fax: +49 (0)711/44 20 [email protected]

Production Michael Kessler, Production ManagerTel.: +49 (0)711/4 48 17-30Fax: +49 (0)711/44 20 [email protected]

ADDreSS CirCulAtion

Audit

Distribution analysis Average copies per issueQ2 2012

Print run 8,837

Actual circulation 8,779

Sold copies 6,243

including subscriptions 6,209

Complimentary copies 2,536

Dr. Jürgen CalmbachManager

DR. CALMBACH & PARTNER GMBHprint and publishing consultants

12Deutscher Drucker ADVERTISING RATES

RECRUITMENTDeutscher Drucker recruitment advertising is the place forfirst class jobs in the printing and media industry. You reachmanagers and decision makers in the industry without anywastage.

Deutscher Drucker has the biggest recruitment section of allthe printing industry’s trade magazines and is the meetingplace for successful recruitment.

Many of our customers like Ms Novak or Dr Calmbach areextremely satisfied with their search for staff throughDeutscher Drucker.

The benefits for youYour advertisements appears on www.print.defor 4 weeks free of charge in parallel with its publi-cation in Deutscher Drucker.

Calmbach Jürgen Dr. Calmbach Jürgen Dr.

“Deutscher Drucker is our mostimportant vehicle for reachingthe printing industry with ourrecruitment advertising.”

most our is Drucker “Deutscher

reaching for vehicle important

our with industry printing the

advertising.” recruitment

» most our is Drucker “Deutscher

reaching for vehicle important

our with industry printing the «

“For years, Deutscher Drucker hasbeen a key partner for us whenrecruiting in Germany, Austria,Switzerland and South EasternEurope.”

has Drucker Deutscher years, “For

when us for partner key a been

Austria, Germany, in recruiting

Eastern South and SwitzerlandEurope.”

» Eastern South and Switzerland «

Judith M. NovakGeschäftsführende Gesellschafterin

ANOVA HR-Consulting GmbH

13

price example: €1,195Format: 101 x 100 mmPrice per mm €11.95plus VAT

price example: €3,113.50Format: 206 x 130 mmPrice per mm €23.95plus VAT

Deutscher Drucker ADVERTISING RATES

Basic price See table for price per mm depth

discounts No discounts on advertisementsin this section.

Box no fee Germany €8.00, International €10.00

advertisementdeadline 12 noon German time,

Thursday prior to publication

type area 206 mmwide, 250 mm high

contact Marianne Rezk,Tel.: +49 (0) 711/44817-34Fax: +49 (0) 711/[email protected]

recruitment

column width Job offers Job sought

1 31 mm €4.00 –

2 66 mm €7.95 €4.30

3 101 mm €11.95 €6.45

4 136 mm €15.95 €8.60

5 171 mm €19.95 €10.75

6 206 mm €23.95 €12.90

price permm, in euro, plus Vat

columnwidth and price

DiREctoRY ADVERtisinGDirectory. Who supplieswhat? Finding products and service quickly.Basic Price permmdepth €3.80 (4-colour)

Discounts See rate table for multiple inserts

Advertisement deadline 9.00 amGerman time, Tuesday prior to publication

Advertisement width 49mm

14Deutscher Drucker ADVERTISING RATES – DIRECTORY

number Discount

6 x 5 %

12 x 15 %

24 x 35 %

Discount

Price example: €304.–Format: 49 x 80 mmPrice per mm €3.80plus VAT

15Deutscher Drucker ADVERTISING RATES – FOR SALES/WANTED

column Width Price

1 31 mm €3.80

2 66 mm €7.80

3 101 mm €11.70

4 136 mm €15.50

5 171 mm €19.40

6 206 mm €23.20

Price permm, in Euro, plus VAT

cOLumNWIDTh AND PRIcE

FOR SALE/WANTED ADVERTISINGBasic Preice See table for price permm, plus VATDiscounts No discounts on advertisements

in this section.

Sections For sale,Wanted, Leases,Representation, Events,Seminars/Courses, Assistance, Cooperation,Auctions, Invitations to tender, Other

Advertisement 12 noon, German time,deadline Thursday prior to publication

Type area 206mmwide, 250mmhigh




Gerd BergmannDipl.-Wirt.-Ing.

Editor contacts, Deputy Editorin Chief Printing/Business

Tel.: +49(0)711/4 48 17 - 47Fax: +49(0)711/44 20 [email protected]

16Deutscher Drucker EDITORIAL CONTACTS

YOUR EDITORIAL CONTACTSBernhard NiemelaM.A.

Editor in Chief


Michael ScherhagDipl.-Ing.

Editorial office

Tel.: +49(0)71 81/4 82 51 90Fax: +49 (0)71 81/4 82 51 [email protected]

Judith GrajewskiDipl.-Ing.

Specialist editorDigital-/Offset printing


Michael SchülePrint andmedia engineer

Specialist editorPremedia


Frank LohmannDipl.-Ing

Specialist editorPrinting/Postpress


Petra EbelingDipl.-Ing.

Specialist editorPostpress


Martina ReinhardtM.A.

Specialist editorPostpress


Kurt K.Wolf

Editorial office

Tel.: +41 - 44/40 00 922Fax: +41 - 44/40 00 [email protected]

17Deutscher Drucker TECHNICAL DETAILS – DATA DELIVERY

Formats Magazine 230 mmwide, 300 mm high

Type area Editorial section: 206 mmwide, 269 mm highDirectory/Classified/Recruitment: 206 mmwide, 250 mm high

Column with 66 mm/49mm

Number of columns 3 or 4

Printing Printing process Offset, 80 l/cm screen

Print copy Digital data. Please add 3 mm trim on all sides for bled advertisements.Please position register or trimmarks accordingly.

Paper 90 g Clarobulk, paper grade SK3, woodfree

Technical requirements Programs Mac/PC: QuarkXPress, Indesign, Illustrator, Photoshop, Acrobat

Images and graphics Must be in CMYK (with correct ICC profile attached).Enclose all required fonts in EPS files or vectorize the text.

Trim 3 mm all round. In order to ensure type or image elements are not inadvertently trimmed,maintain a minimum separation of 5 mm from the magazine edge on all four sides.

File format PDF X3

Profiles Cover: ISO coated v2 (ECI)m, content: ISO Coated v2 (ECI)

Data compression SIT, SITX, SEA (Mac), ZIP (PC)

Data transfer FTP-Server: www.publishfiles.de (User: datentransfer, password: deutscherdrucker).Please place your customer data in the »Deutscher_Drucker_incoming« folder.E-Mail: [email protected], DVDFax +49(0)711/44 20 99 (only For sale or wanted, and Recruitment text advertisements)

TECHNICAL DETAILS – DATA TRANSFER

18Deutscher Drucker 2013 EDITORIAL SCHEDULE

NO DOP OD OD FOCUS PRODUCTS & TECHNOLOGY | CUSTOMERS & MARKETS | MANAGEMENT SHOWSDISPLAY CLASSIFIED

1 10.01.2013 27.12.2012 03.01.2013 Major industry survey:What will 2013 bring? What subjects should printers, finishers and prepress firms focus on?Experts respond | Technology concepts that work for commercial printers Preview: Druckforum 2013

2 24.01.2013 10.01.2013 17.01.2013 The trend to automation in offset printing | Print jobs via the Internet:Web-to-print for offset and digital printers – theright printing and finishing technologies for growth markets | Energy efficiency in prepress, printing and postpress | Whichshows in 2013 will be worth a visit? | Events preview: the leading open houses in the printing industry

3 07.02.2013 24.01.2013 31.01.2013 Growth in the printing industry: Building, modernizing, investing, finance | Trends and developments in offset and digitalprinting | Trends and developments in web offset printing: Inline and offline production | Postpress solutions for webprinting | Database publishing: IT for printers and cross media production | Overview: Bookbinders and postpress specialists

4 21.02.2013 07.02.2013 14.02.2013 How books-on-demand works:Modern inline book production | Finishing trends in print production | Overview: Recycledpaper for a wide range of printing processes | Preview: Print and paper trends at the Leipzig Book Fair

5 07.03.2013 21.02.2013 28.02.2013 Packaging and label production: Offset, digital and flexo printing, postpress | Inkjet breaks through | Series: Germandealers (1) | Overview: Leading training partners

6 21.03.2013 07.03.2013 14.03.2013 Deutscher Drucker goes green: Sustainable technology concepts in the printing industry | Environmental friendliness in theprinting industry:Machines, substrates, inks, energy efficiency |Modern newspaper production: The optimally conceivednewspaper printing plant | Series: German dealers (2)

7 04.04.2013 21.03.2013 27.03.2013 Show preview: Digimedia 2013 in Düsseldorf | Leading Digimedia exhibitors and their exhibits | Digital workflow for offsetprinters | Trends in digital printing | Series: German dealers (3) | Special: Paper, print and finishing samples

8 18.04.2013 04.04.2013 11.04.2013 Offset and digital printing cleverly combined | Print jobs via the Internet:Web-to-print for offset and digital printers – theright print and postpress technologies for growth markets | The best supply industry videos and video channels: Results ofthe DD competition (with screenshots and QR codes) | Overview: Used machinery trade

9 02.05.2013 18.04.2013 25.04.2013 Packaging and label production: Offset, digital and flexo printing, postpress | Trends and developments in postpress forcommercial print | Logistics and transport services

10 16.05.2013 02.05.2013 08.05.2013 Show preview: Mailingtage 2013 – leading exhibitors | Modern hybrid production: offset and digital printing | Success stories:The path from commercial printer to packaging producer | Technologies for inline and offline mailing postpress | Overview:Lettershops and mailing service providers

11 31.05.2013 16.05.2013 23.05.2013 The print finishing trend: Finishing technologies and innovative materials (inks, coatings, paper, plastic) | Print jobs viathe Internet:Web-to-print for offset and digital printers – the right print and postpress technologies for growth markets |Series: Printing in small, medium and large formats: Selected technology concepts (1)

12 13.06.2013 29.05.2013 06.06.2013 Show preview: Fespa Digital | Trends and developments in large format printing | Printing on unusual materials:metal,glass, wood or textiles | Trends and developments in web offset printing: Inline and offline production | Postpress solutionsfor web printing | Print-to-web: Digital media channels as a new field of business for modern print service providers |Series: Printing in small, medium and large formats: selected technology concepts (2)

13 27.06.2013 13.06.2013 20.06.2013 Automation in offset printing | Less is more: Energy efficiency, wastage reduction, cutting down in chemicals | Series:Printing in small, medium and large formats: selected technology concepts (3) | Open houses:What printers can learnfrom suppliers | Overview: Bookbinderies and postpress specialists

14 11.07.2013 27.06.2013 04.07.2013 Exclusive: Germany’s 50 best printers – The Deutscher Drucker Top 50 | The right technology for unusual printed products:Printing systems and postpress machinery | Series: Printing in small, medium and large formats: selected technologyconcepts (4) | Ranking: The fastest sheet-fed offset presses

15-16 25.07.2013 11.07.2013 18.07.2013 Postpress trends and developments | Sheet-fed offset:Which systems offer the shortest change-over times? | The printfinishing trend: Finishing technologies and innovative materials (inks, coatings, paper, plastic) | Retrofits and refurbishing:Used machinery as good as new | Series: The best supplier web sites (1)

17 22.08.2013 08.08.2013 15.08.2013 Special: Print, finishing and paper samples | Offset and digital printing cleverly combined |Major Deutscher Druckerphotographic competition: The best supply industry demo centres | Series: The best supplier web sites (2)

18 05.09.2013 22.08.2013 29.08.2013 Packaging and label production: Offset digital and flexo printing, postpress | Show previews for FachPack/PrintPack 2013and Labelexpo 2013 | Materials for packaging production: Board, carton, film | Special: The largest format sheet-fed offsetpresses | Series: The best supplier web sites (3) | Overview: Lettershops and mailing service providers

19 19.09.2013 05.09.2013 12.09.2013 Show previews: EcoPrint 2013 in Berlin and Druck+Form 2013 in Sinsheim: The leading exhibitors and their exhibits |Deutscher Drucker goes green: Sustainable technology concepts in the printing industry | Energy efficiency in prepress,printing and postpress | Overview: Top training partners

20 04.10.2013 19.09.2013 26.09.2013 Show preview: WAN-Ifra Expo 2013 in Berlin and Frankfurt Book Fair 2013: The leading exhibitors and their exhibits |Modern newspaper production | Semi-commercial production: when technological boundaries disappear | Postpress andlogistics in long run web printing | Germany’s largest offset printers and their technologies | Overview: Bookbinderies andpostpress specialists

21 17.10.2013 02.10.2013 10.10.2013 Trends and developments in postpress | Print jobs via the Internet:Web-to-print for offset and digital printers – the rightprint and postpress technologies for growth markets | Jubilee event: 10 years of the PrintStars industry initiative | Thetechnologies of the best printers and postpress firms in the PrintStars 2013 competition

22 31.10.2013 17.10.2013 24.10.2013 Large Format Printing: The right technology for large format printed products | Industrial printing – new fields of businessfor the printing industry: technologies, products and customer groups | Database publishing: IT for printers: cross mediaproduction

23 14.11.2013 31.10.2013 07.11.2013 Offset and digital printing cleverly combined: The best technologies | Print jobs via the Internet:Web-to-print for offset anddigital printers – the right printing and postpress technologies for growth markets | Future trends: 3D printing, functionalprinting, innovative security features

24 28.11.2013 14.11.2013 21.11.2013 Packaging and label production: Offset, digital and flexo printing, postpress | Success stories: The path from commercialprinter to packaging producer | How to get the best out of the press: The right grades of paper, inks, coatings and presschemicals

25-26 12.12.2013 28.11.2013 05.12.2013 Technology summary: what were the most important new technologies of 2013 | Opportunities for commercial andpublication printers: Innovative technology concepts in offset and digital printing | The most innovative print, postpress andprepress suppliers:Who patents most

1 09.01.2014 23.12.2013 02.01.2014 Major industry survey: Industry experts predict

NO Issue DoP Date of publication or Publication OD Order deadline Show peviews

19

20Deutscher Drucker ONLINE

23Deutscher Drucker GENERAl TERms AND CONDITIONs

1 | An «advertisement purchase order» in the sense intended in the follow-ing General Terms of Business is a contract for the publication – in a printedwork, and for purposes of circulation – of oneormore advertisements issuedby an advertiser or other space buyer.2 | In case of doubt, it is to be requested that advertisements be publishedwithin a year of the contract‘s being concluded. lf a concluded contract grantsthe right to request thepublicationof individual advertisements, thepurchaseorder is tobecarriedoutwihinayearof thepublicationof thefirstadvertisementprovided that the request for the publication of the first advertisement, anditsactual publication, both takeplacewithin theperiodstated in theprecedingsentence.3 | The advertising rates result from that publisher‘s list of advertising rateswhich is applicable when the contract is concluded. lf the advertising ratechanges after the contract has been concluded, the publisher is entitled tocalculate the rate in accordance with that list of rates which is applicable atthe time of publication; this does not apply to business relations with non-merchants, provided that nomore than4months have passed between thecontract‘s conclusion and the time of publication. Advertising agenciesand advertisingmediators are prohibited frompassing on to their clients, inwhole or in part, the commission amounts granted by the publisher.4 | lf, for reasons not imputable to the publisher, a purchase order is notcarried out, the client, notwithstanding any other legal obligations, is torefund to the publisher the difference between the discount granted andthe discount which accords with the actual purchase, if – by reason of forcemajeure (e.g,war,mobilization, labourdisputesor otherunpredictable events)– the magazine cannot be published at all, cannot be published to its fullextent or cannot be published at the proper time, the client cannot makeany claims on the basis of this.5 | In calculating the amounts purchased, millimetres of depth of lines oftext are, in accordancewith the rate, converted intomillimetres of advertis-ment depth.6 | Purchase orders for advertisements and inserts which it is stated are tobe published exclusively in particular issues, particular editions or particularplaces in the publicationmust – if the purchase order cannot be carried outin this way – be received by the publisher early enough for it to be possible,before the copy date, to inform the client accordingly. Classified advertise-ments are printed in the relevant section of the classified advertisementswithout this having to be expressly agreed.7 | Facing matter is any advertisements at least two pages of which adjointhe editorial text and do not adjoin other advertisements. The publisher isentitled, byusing theword „advertisement“ (inGerman: „Anzeige“), tomakeclearly recognizable any advertisementswhich, due to their editorial design,are not recognizable as advertisements.8 | The publisher reserves the right – in accordance with uniform, objective-ly justified principles – to reject, because of the technical form or the originof theorders, firstlyorders for advertisements, including requests for individualadvertisementswithin a concluded contract, and secondly orders for inserts;the sameapplies if the content violates laws or governmental regulations orif it is unreasonable to expect thepublisher to publish thematerial. This alsoapplies to orders which are placed at business offices, at postal offices orwith sales representatives. Orders for inserts are only binding upon thepublisher after a samplen of the insert has been received and the insertapproved. Inserts whose format or presentation arouses in the reader theimpression of being an integral part of the newspaper or magazine orwhich contain third-party advertisements arenot accepted. The clientwill beinformed immediately if an order is rejected.

9 | The purchaser is responsible for delivering in good timeeither the text ofthe advertisement and proper documentation, or the inserts. Within thepossibilities granted by the copy, the publisher will ensure the print qualitycustomary for the title booked.10 | lf the advertisement is printedwholly or partially illegibly or incorrectly,or is printed incompletely, the client has a claimeither for a reduction in therate to the extent that the purpose of the advertisement was impaired, orfor a proper replacement advertisement, if the publisher allows to expire aperiod which was stipulated for him for the publication of the advertise-ment, or if the replacement advertisement is itself not in proper order, theclient has a right to a rate reduction or to a cancellation of the order.No damages claims are possible which arise from positive infringement ofdemands, fromnegligence at the time of the contract‘s conclusion, or fromtort – especially when the order is placed by telephone. Damages claimswhich arise because thework cannot beperformedor because there is delayare limited to compensating the foreseeable damage and, where theiramount is concerned, to the payment to bemade for the advertisement orinsert in question. This does not apply to intent or gross negligence on thepart of the publisher, the publisher‘s legal representative or the publisher‘sagents.Any liability of thepublisher‘s for damage resulting fromtheabsenceof characteristics regardingwhichanassurancewasgiven remainsunaffected.In commercial dealings, the publisher is, in addition, not liable for grossnegligence on thepart of agents; in other cases, liability is towards businesspeople for gross negligence is, where its extent is concerned, limited to thepredictable damage and is no higher than the relevant payment for theadvertisement.Any claimsmust – except in the case of deficiencies which are not evident– be asserted within four weeks after the invoice and voucher are received.11 | Proof sheets will only be supplied if expressly requested. The client willbear the responsibility for the correctnessof theproof sheetswhichhavebeensent back. Thepublisherwill take into account all those corrections of errorsof which he – within the time period stipulated in connection with thesending of the proof sheet – is informed.12 | lf there arenoparticular regulations regarding size, the calculationof therate will be based on what is the actual depth and is the customary depthfor the type of advertisement.13 | lf the client does notmake anadvance payment, the invoicewill be sentimmediately, but if possible 14 days after the advertisement is published.The invoice is to bepaidwithin the timeperiodwhich is evident fromthe listof advertising rates and begins from the timewhen the invoice is received,provided that another timeperiod for payment or another advancepaymenthas not been agreed upon in the individual case. Any discouts for earlypayment are granted in accordance with the list of rates.14 | lf there is delay in payment, the publisher will, while reserving furtherrights, charge interest on arrears in the amount of 1% above the prevailingEZB base interest rate. lf there is delay in payment, the publisher canpostponeany further carrying-outof the currentpurchaseorderuntil paymentis made and can require an advance payment for the remaining adver-tisements. lf well-founded doubts exist as to the client‘s solvency, thepublisher is entitled, evenwhile a contract concluded for an advertisementis still running, andwithout taking intoaccountanyoriginally agreedduedate,tomake thepublicationof further advertisementsdependent on theadvan-ce payment of the amount and on the payment of outstanding invoiceamounts.15 | The publisher will, upon request, supply a voucher copy along with the

invoice. Excerpts fromadvertisements, voucher pages, or complete voucherissues,will – depending on the type and scope of the purchase order for theadvertisement – be supplied. lf a voucher can no longer be obtained, it willbe replaced by a legally binding certificate issued by the publisher andconcerning the publication and circulation of the advertisement.16 | The client is to bear the cost of the production of copy and drawingswhich have been ordered, and also of any such considerable alterations tooriginally agreedmethods of working as are requested by or are imputableto the client.17 | lf theprint run is reducedanda contract formore thanoneadvertisementhas been concluded, a claim for a reduction in the rate can be derived if, ontheoverall averageof the year of insertion commencingwith the first adver-tisement, that averageprint run statedeither in the list of rates or in anotherway, or else – if no print run is stated – the average number of copies sold(in the case of trade magazines, it may be necessary to take instead theaverage number of copies actually circulated), in the previous calendar yearismore than that in the year of insertion. A reduction in the print run is onlya defect justifying a rate reduction if it amounts to: 20% for a print run ofup to 50,000 copiesHowever, claims for a reduction in the rate are not possible if the publisherhas informed the client in good time of the lowering of the print run, whileoffering the client the possibility of withdrawing from the contract.18 | In box-numered advertisements, the publisher will apply, to thepresentation and prompt fowarding of the offers received, the care used byaproperbusinessman.Registered letters andexpress-delivery letters arrivingin response to box-numbered advertisements will be forwarded only bynormal post.Items received in response tobox-numberedadvertisementswill be kept forfourweeks. Correspondencearrivingwhichhasnotbeenpickedupduring thisperiod will be destroyed. The publisher will send back valuable documents,but without being obliged to do so.In the client‘s interests and for the client‘s protection, thepublisher, in orderto rule out any abuse, reserves the right to open for examination purposesthe offers received. The publisher is not obliged to forward any businessrecommendation or any offers tomediate.19 | Copywill only be sent back to the client if this is specially requested. Theobligation to preserve the copy ceases three months after the purchaseorder has taken its course.20 | Credit items relating to discounts are deducted in connection with thefirst advertisement in the series. Additional charges regarding discountsare in principle not imposed until the end of the year of insertion.21 | Confirmationsofplacingsapplyonlywith reservationandcanbemodifiedfor technical reasons. The publisher cannot bemade liable in such cases.22 | Theplaceofperformance is theheadofficeof thepublisher. In commercialdealings with business people and with artificial persons in public law,and in the case of separate estates in public law, the head officeof the publisher is the place of jurisdiction in the event of any plaints. lfclaims filed by the publisher are not asserted by means of action on adebt, theplace of jurisdiction is, in the case of non-merchants, determindedby the latter‘s place of residence. lf the residence or usual location of theclient, and this applies also tonon-merchants, is unknownat the timewhentheplaint is filed, or if the client after the contractwas concluded, hasmovedhis place of residence, or his usual location, out of ihe law‘s jurisdiction,it has been agreed that the head office of the publisher is the place ofjurisdiction.

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Deutscher Drucker Verlagsgesellschaft mbh & co. kgtelephone +49(0)7 11/44 81 7-0

fax +49(0)7 11/44 20 99

e-mail [email protected]

Internet http://www.print.de

Postal address Postfach 4124, 73744 Ostfildern

office address Riedstrasse 25, 73760 OstfildernGermany

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