MW2014:(Museums(and(the(Web(2014(The$annual$conference$of$Museums$and$the$Web$|$April$295,$2014$|$Bal@more,$MD,$USA$

Lightning(Talks:(“Strategery”(Saturday,(April(5,(2014(

Douglas(Hegley(Minneapolis(Ins1tute(of(Arts(

Chair((

(Lightning(Talks:(•  Short(–(seven(minutes(•  Pithy(–(get(to(the(point!(•  Serial(–(backDtoDback(•  Fun!%

(

“Strategery”?+

•  Easy+to+make+fun+of+Strategy+•  O5en+well8deserved+

++

Strategy+

Plan+To+achieve+goals+

With+finite+resources++Meaningless+without+acCon+

Pam$Hatley,$Pam$Mar-n$and$Steve$Boyd$

Albright9Knox$Art$Gallery$$

We$Don’t$Need$No$S-nkin’$Org$Chart!$Digital$Strategy$at$the$Albright9Knox$

We Don’t Need No Stinkin’ Org Chart!

Digital Strategy at the Albright-Knox

Publications Digital Media

Publications Digital Media

Marketing

Publications

Publications Digital Media

Marketing

Publications

Guest Services Education

Membership Curatorial Technology Publications

Marketing Marketing

structure &

chaos

Keys to our successes:

•  Individual initiative (and management buy-in)

•  Inarguable need

•  Interested staff across departments

•  Inexpensive (or free) tools

•  Indefatigable team members

Tools/Platforms

Contemporary Photography (Instagram & Twitter)

Monuments Men (Tumblr)

Walking Tour of Outdoor Sculpture (Historypin)

Resources for Education Timeline (Tiki-Toki)

Moving Forward

#ArtMadness

Tom$Trimbath$History$of$Compu2ng$in$Learning$&$Educa2on$

$So$Glad$Our$Museum$Isn’t$Real$–$$

An$Overlooked$Overlap$

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Javier(Pereda(University(of(Southampton,(UK(

(The(New(Online(Museum(Manifesto:(Defining(the(Differences(Between(

Museums(on(the(Web(and(the(Online(Museum(

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda@TrinkerMedia

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

ResearchTools

MeaningfulExhibitions

Marketing KnowledgeProduction

Data Management

InformationSharing

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

Cultural HeritageInstitutions

EducationInstitutions

AcademicPublishing

Know

ledge and the Web

Disruptive technolog

y

Feed back information

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

Museums as SocialMachines

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

Actor Network

Theory

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

ObligatoryPassage Point

Obligatory Passage Point

ResearchInformation Producers

Museums Designers Developers AdminInformation

Obstacle

Goal

developinterfaces

enhanceengagement

linearorganisation

museumcollaboration

Integrate and provideknowledge

to users and otherinstitutions

missing information, accessand transparency

use museumdata

optimiseinformation

organisationstructures

optimiseprocesses

The New Online Museum ManifestoDifferences Between Museums on the Web and the Online Museum

Javier Pereda @TrinkerMedia

Paul(Marty(Florida(State(University(

(Yearning(to(Fly:(The(Roots(of(Our(

AmbiLons(and(the(Future(of(Museum(Technology(

Yearning to Fly: The Roots of our Ambitions and the Future

of Museum Technology

Paul F. Marty Florida State University

marty@fsu.edu

In 2005, professors and students, curators and

schoolchildren, you and I are able to search the online universe seamlessly as if the

images and text about culture were available in one

vast library of information. We can enter a query by

artist's name, subject, or title of a work and retrieve images and related

information no matter where the digital data reside.

Perhaps there is a new role in museums for an

‘information manager’ who is charged with caring for the museum’s information. [...]

Few, if any, museums have a staff position with this title now, but the function will

become increasingly important as we integrate

information systems into our daily work.

Are the notions I have been suggesting mere fantasy?

Are they plausible projections, but into some far distance future? Or are

they possibilities of this generation or decade? […]

I think there could be an interactive art museum in

1980 if creators and purveyors of art set out with determination to build one

and program it.

Information systems that encompass the full spectrum

of museum resources will create the opportunity of restructuring the museum

environment itself. To illustrate, the museum's computer could be programmed to direct the

operation of an orientation gallery where the visitor's

prospective encounter with the institution's bewildering

assortment of material might be individually styled.

For once you have tasted flight you will walk the earth with

your eyes turned skywards, for there you have been and there

you will long to return.

For once you have tasted flight you will walk the earth with

your eyes turned skywards, for there you have been and there

you will long to return.

At Museums and the Web, we are the stewards of our

own history, and the creators of our own future.

QuesLons(and(

Discussion(

Thank&you!&