2014 10-20 - prd week 3 rolling
TRANSCRIPT
Idea Generation & Opportunity Test
Perbedaan Ide & Peluang
Tidak semua ide yang bagus merupakan peluang yang bagus
Peluang: ide yang apabila direalisasikan akan memberi nilai tambah signifikan bagi perusahaan
Menciptakan Ide
• PENDEKATAN SOLUSI MASALAHMenemukan kebutuhan konsumen
• PENDEKATAN FORTITOUS SCANModifikasi produk yang telah ada
Apa yang diinginkan konsumen?Bagaimana cara memuaskan konsumen?
Apakah cara terbaik untuk memuaskan konsumen?
kreativitas untuk menemukan jawaban
4
Observasi
1. PENDEKATAN SOLUSI MASALAH
KREATIVITAS IDE
PELUANG!
PROSES ENTREPRENEURIAL
PengembanganPeluang
Tes :-riset pasar
- wawancara konsumen-analisis keuangan
IdentifikasiPeluang
-sesuai strategi/misi perusahaan
- didukung sumber daya
RealisasiPeluang
pemberian nilai tambah bagi perusahaan
Creativity & Innovation
OUR BRAIN
Why do we need creativity?
Who is the most creative person ? Why ?
What is the most creative company ? Why ?
Industrial Cycle
Time
ProductDevelop-
ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/Investments ($)
Sales andProfits ($)
Business Leader Uses creativity to deliver innovative
products
Creativity Innovation
What is Creativity?
What is Creativity ?What is Creativity ?
Process of reviving/ discovering things/ new & unique
Brainstorming process of new ideas
Capacity to create something useful or beautiful
Creativity: How &What ?
Inventing
Experimenting
Breaking rules
Making mistake
Taking risks
Growing
1. Background or knowledge accumulation
2. The incubation process
3. The idea experience
4.Evaluation and implementation
1.Background or knowledge accumulation
* Generally preceded by investigation and information gathering
. Creative Research :• Read in a variety of fields• Join professional groups and
association• Attend professional meetings
and seminars• Travel to new places• Talk to anyone and everyone
about your subject• Scan magazines, newspapers
and journals for articles related to the subject
• Develop a subject library for future reference
• Carry a small notebook and record useful information
• Devote time to pursue natural curiosities
* Creative Research :
2. The incubation process
* Creative individuals allows their subconscious to mull over the tremendous amounts of information they gather during the preparation phase
* Helpful steps to induce incubation process:
• Engage in a routine, “mindless” activities (cutting the grass, painting the house)
• Exercise regularly• Play sports, board games,
puzzles• Think about the project or
problem before falling asleep• Meditate or practice self-
hypnosis• Sit back and relax on a
regular basis
3.The Idea Experience* The most exciting phase (usually), because it is when the idea or solution the individual is seeking is discovered
How to speed up idea experiences:
• Day dream and fantasize about your project
• Practice your hobbies• Work in a leisurely
environment• Put the problem in the
back burner• Keep a note book at
bedside to record late-night or early-morning ideas
• Take breaks while working
4.Evaluation and ImplementationHow to carrying this phase:
• Increase your energy with proper exercise, diet and rest
• Educate yourself in the business planning process and all facets of businesses
• Test your ideas with knowledgeable people
• Take notice of your intuitive hunches and feelings
• Educate yourself in the selling process
• Learn about organizational policies and practices
• Seek advice from others (friends, experts, etc)
• View the problems you encounter while implementing your ideas as challenges
• The most difficult step, requires a great deal of courage, self-discipline, and perseverance
• Successful entrepreneurs can identify ideas that are workable and that they have the skills to implement
What is Innovation?
New ideas that are used or applied to create or fix certain product, process or service towards improvement
Creating new values which are beneficial for the consumers and the company by creatively changing one or more dimension of a business system
Stages of Innovation
Problem Identification
Suggestion of Idea
Choosing Idea
Applying/implementing
ideas
Types of Innovation
Types of Innovation
Invention •creation of a new product, service, or process•Often one that is novel or untried, such concepts tend to be “revolutionary”
Extension •Expansion of a product, service, or process already in existence.•Such concepts make a different application of a current idea
Duplication•Replication of an already existing product, service, or process•Not simply copying, but adding your own creative touch to enhance or improve the concept
Synthesis •Combination of existing concepts and factors into a new formulation•This involves taking a number of ideas or items already invented and finding a way that they can form a new application
Innovation in ActionType Description Examples
Invention Totally new product, service, or process
Airplanelight bulbtelephone
Extension New use of different application of an already existing product, service, or process
McDonald’sFacebook
Duplication Creative replication of an existing concept
Distro
Synthesis Combination of existing concepts and factors into a new formulation or use
smartphone = Handphone + camera + music player + etc.
Open your Creativity
• Creativity is not a gift, it has to be sharpened, grown, and maintained
• Those who are creative, they always learn how to make themselves to become more creative
• They also see the future and think for other people
• And they are always encouraged to think about new things and apply them to overcome the problems
• Creative people are not genius inventors
Things that weaken the power of creativity
No sense of humor
Afraid of making mistakes and being laughed
Tied up with routine work
10 Ways to Become Creative1. Be sure that you can be creative2. Express your creativity
in your work and life3. Show your inner child4. Think Unlogical5. Do something different6. Charge your mind7. Read books and look
outside8. Doing routine activities
when you are in deadlock
9. Write your ideas immediately
10.Believe that you can do it
Examples of innovative products
Examples of innovative products
Creative and Innovation in Business
New products creation
New value creation
Entering new market segment
Re-design everything that is related to customers
Cutting off costs
Improving products quality
Changing work flow
THANK YOU