2014 loreal英文商業競賽

Download 2014 Loreal英文商業競賽

Post on 23-Jan-2018

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  • WARNING!

  • 100Slides

  • Market

    Product

    Strategy

  • MARKET

  • Metrosexualhasbecomeatrendnowadays.

  • MenhavetheirownspecificMagazinewhichintroduceclothing,grooming,hairstyle.

  • 200billions

  • 3~5%GrowthperYear

  • Theonlythingyoucan notdoisignoringit

  • Opportunities inTaiwanTechnologyEnvirnomentGeography

  • SocialMediaisthemainchannelofinformation.

    Technology

  • Wecangetgroominginformationeasily.

    Enviroment

  • Geogrophy

    TaiwanisthecenterofAsia

  • ButhowtodevelopefromLocal totheGlobal?

  • StateofEtiquetteGreatWorkingPressureLongWorkinghours

  • Asia

    NorthAmerica

    WesternEurope

    EasternEurope

    MiddleEast

    9%

    62%

    26%

    2%

    1%

    GlobalMensSkinCareSales

  • 60% ofMen stillclaimtheyhaveProblemswhentheybuyCounterskincareproducts

  • WhyIhavetouseit

    Theydontknowtheirskinscondition

    Its confusingtoshop for allofproducts

    Theyevendontknowhowtouseit

  • ACTIVEINDEPENDERS

    POLISHEDPROFESSIONAL

    CURIOUSLAGGARDS

    AFFLUENTADOPTERS

    CONTENTLAGGARDS

    TRENDYINNOVATORS

    Segmentation

    GroupsSize

    Spend

    OldPeople

    AFFLUENTADOPTERS

    TRENDYINNOVATORS

  • 24