2014 spi rate card

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2014

rate cardEffective January, 20newspapers,

the internet,

shoppers,coupon mailers

and video . . .

Combining the power of . . .

. . .To create the most extensive media reach in

E. Oakland Cou

Your Local Media Network

Clarkston, Michigan

The Clarkston News

www.clarkstonnews.com

www.clarkstontv.com

Penny Stretcher

Oxford, Michigan

The Oxford Leader

www.oxfordleader.com

www.oxfordstv.com

Ad-Vertiser

Lake Orion, Michigan

The Lake Orion Review

www.lakeorionreview.com

www.lakeoriontv.com

Ad-Vertiser

Ortonvilleand

Goodrich, Michigan

The Citizen

www.thecitizenonline.com

www.ortonvilletv.com

www.goodrichtv.com

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In newsprint, our award-winning weekly, paid-circulation newspapers and TMC products (TheOxford Leader, The Lake Orion Review, TheClarkston News, The Citizen, the Ad-Vertiser andthePenny Stretcher) are complemented with a hostof timely niche and specialty publications. Thesepublications are highlighted by the monthly Biznews-magazines and anchored by annualcommunity favorites like Progress, and ourcommunity guide and newcomers relocationresource INFO. SPI special sections are designed tohelp our customers seasonal needs, from homeimprovement, lawn and car care to health andbeauty themes.

From the beginning, the Sherman family (and along line of dedicated staff) have helped thesmallest local businesses become the largest oflocal businesses. We have stayed in business andhave grown, when others have come and gone, bypartnering with our customers. When ourcustomers business grows, so does ours. Wehave a stake in the local economy. We care aboutthe local community because we are a part of thelocal community. SPI has bucked the national trendand stayed local. We are an independent smallbusiness -- not a faceless mega-corporation based

hours away. We own, staff and

pay taxes to brick and mortarbuildings in each of thecommunities we serve. Weremain a locally owned andoperated family business andunderstand the local Mom &Pop shops struggle to survive.

Our publications inform andentertain. We provide ouradvertising customers with an

affordable and effective vehicle to reach into evesingle home and business in Northeast OaklandCounty -- we cover your market area like a blanke

Advertising is an investmentOne of the best investments a business can mak

in itself is advertising. Advertising is aninvestment, not an expense. It is the number onedefense against a staggering or sluggish economContrary to the popular cliche, few products orservices sell themselves. The aim of advertisingis to create awareness of your product or serviceto arouse the customers consciousness advertising keeps your product or service in thepublics eye. It has to be effective, it also has becontinuous process. These days the biggestchallenge for small and large businesses alike isretaining loyal customers while driving new folksthrough the door. Research shows one of the top

reasons a business fails is lack of a marketingplan, and subsequently lack of effectiveadvertising. The good news, SPIs advertising stis trained to help our clients create a marketingscheme and budget for advertising.

As we partner with our customers, our staff nevecharges to create effective, professionaladvertisements. Getting a proof is also a freeservice to our customers. Remember, it is our jobto help you market the goods and services youprovide -- and when your business is successful,so, too, is ours.

However large or small, whatever your business,partnering with Sherman Publications gives youautomatic credibility and an invitation into everyaddress in Northeast Oakland County. If you wato grow your business, if you want to target andreach this local market, call us.

Connecting thrunews & print advertising

SHERMAN PUBLICATIONS, INC:

Ad-Vertiser-The Oxford Leader-The Lake Orion Review

The Clarkston News-Penny Stretcher-The Citizen

* 1,500 visitors spend 9 minutes on SPIs website daily --

www.oxfordleader.com, www.lakeorionreview.com, www.clarkstonnews.com, www.thecitizenonline.com

Targeted, effective, affordable advertising solutionsSince 1955 the Sherman family business has evolved from publishing award-winning commun

newspapers, to a multi-faceted media corporation. To be sure, Sherman Publications, Inc., still producaward-winning community newspapers, but we now reach into EVERY home and business addressNortheast Oakland County with our Total Market Coverage products, and in 2003 broke the cybbarrier with a website that has become a widely popular on-line destination for readers near and fa

To operate on the principals of honesty and integrity; To incorporate your ideas which a

bolstered by past lessons; To publish a product that will be accepted by people in the ar

we serve; To report with accuracy and fairness; To service advertisiers with imaginat

and honesty. If we stumble along the way, tell us.

OURPUBLISHING

GOAL

OURPUBLISHING

GOAL

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48438

48462 48371

48370 48367

48362

48360

48359

48348

4834648350

HClarkston

HOxford

HLake Orion

HOrtonville H

Leonard

HDavisburg

LAPEERCOUNTY

OAKLANDCOUNT

Ad-Vertiser666 S. Lapeer Rd., P.O. Box 108Oxford, MI 48371248.628.4801248.628.9750 [email protected]

Circulation:25,800Zip zodes: 48371, 48370, 48367,48366, 48362, 48360, 48361, 48359Deadlines:Word: Monday Noon for Wed.Display: Thurs 5 pm for Wed

The Lake Orion Review30 N. Broadway

Lake Orion, MI 48362

248.693.8331

248.693.5712 fax

[email protected]

www.lakeorionreview.comwww.lakeoriontv.com

Circulation:2500

Zip zodes: 48362, 48360, 48361, 48359

Deadlines:

Word: Monday Noon for Wed.

Display: Monday Noon for Wed

The Clarkston News \ Penny Stretcher5 S. Main St.

Clarkston, MI 48346

248.625.3370

248.625.0706 fax

[email protected] (adverting)

[email protected] (editorial)

www.clarkstonnews.com

www.clarkstontv.com

Circulation:3200/16,800 = 20,000

Zip codes:48350, 48346, 48347, 48348

Deadlines: Word: Mon. Noon for Wed.

Display: Thurs 5 pm for Wed

The Citizen12 South St., P.O Box 595Ortonville, MI [email protected]@citnewspaper.comwww.thecitizenonline.comwww.ortonvilletv.comCirculation: 11,900Zip codes: 48438, 48462Deadlines:Word: Wednesday Noon for SaturdayDisplay: Wednesday Noon for Saturday

The Oxford Leader666 S. Lapeer Rd., P.O. Box 108

Oxford, MI 48371

248.628.4801

248.628.9750 fax

[email protected]

www.oxfordleader.comwww.oxfordstv.com

Circulation:3100

Zip zodes: 48371, 48370, 48367, 48366,

Deadlines:

Word: Monday Noon for Wed.

Display: Monday Noon for Wed

HGoodrich

Classified Display Ad & Word Closing Times

GENESEE

COUNTY

We have you coveredIn Northeast Oakland County

HLakeville

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Listed below are the various sizes of ads for the Sherman Publicationweeklies. Our intent is to make the ad decision-making process more userfriendlyby taking some of the usual mystery and confusion out of the adplanning and purchasing decision.

The advertising options for the SPI Publications are presented in what called a modular formatallowing for 19 standard or most commonly usedsizes of advertising.

To make the decision even less complicated, we have assigned a letter

codeto each of the 19 modular sizes, which corresponds to our rate card.The rate cards show the total per ad cost corresponding to a given modularsize.

MODULARADVERTISING

SIZES

SIZE DESCRIPTION INCHES PICAS

A Super Full (Broadsheet) 20.5 W X 11.0 D 124 W X 66 D

B Full 10.25 W X 11.0 D 61p0 W X 66p0 D

C Three Fourths 7.5 W X 11.0 D 45p6 W X 66p0 D

D Three Fourths 10.25 W X 8.25 D 61p0 W X 49p3 DE Nine Sixteenths 7.5 W X 8.25 D 45p6 W X 49p3 D

F Half 5.0 W X 11.0 D 30p0 W X 66p0 D

G Half 10.25 W X 5.5 D 61p0 W X 32p6 D

H Three Eights 7.5 W X 5.5 D 45p6 W X 32p6 D

I Three Eights 5.0 W X 8.25 D 30p0 W 49p3 D

J Quarter 5.0 W X 5.5 D 30p0 W X 32p6 D

K Quarter 10.25 W X 2.5 D 61p0 W X 15p9 D

L Quarter 2.5 W X 11.0 D 14p6 W X 66p0 D

M Three Sixteenths 2.5 W X 8.25 D 14p6 W X 49p3 D

N Three Sixteenths 5.0 W X 4.0 D 30p0 W X 24p0 D

O Eight 5.0 W X 2.5 D 30p0 W X 15p9 D

P Eight 2.5 W X 5.5 D 14p6 W X 32p6 D

Q Three Thirty-Seconds 2.5 W X 4.0 D 14p6 W X 24p0 D

R Sixteenth 2.5 W X 2.5 D 14p6 W X 15p9 D

S Thirty-Second 2.5 W X 1.25 D 14p6 W X 7p4 D

ELECTRONIC

AD DELIVERYSherman Publications accepts ads in PCformat only. Please include all fonts andimage files used in the document unlesthe program you are using can embedthem. Preferred file formats: pdf, jpg, ep& tif.

SUPPORTED MEDIA: 3.5 disk and CDrom. Please label your disk.

All colors must be converted to CMYKbefore being sent to Sherman PublicationsSpot color should be sent using CMYKMagenta. The color black needs to be100% and not a combination of CMYK

SUPPORTED APPLICATIONS: PageMake6.5 and 7.0, Adobe Photoshop 6.0 andAdobe Acrobat pdf files (version 5.0)

EMAIL YOUR AD TO:[email protected]:

1. ADVERTISERS NAME2. SIZE OF AD3. ISSUE DATE OF WHEN AD IS RUNNING4. PUBLICATION AD IS RUNNING IN5. SALES REPRESENTATIVES NAME

PDF is the preferred method of receivingdigital ads. Ads submitted using Acrobaformat do not require original art or fontsHowever these ads cannot be edited omanipulated. Check that all fonts are embedded 100%.

Electronic ads cannot be submitted at thelast minute. Allowances must be madefor variations in transmission times between internet service providers.

C L HP

G

F O

O

J

R

Q

S M

K

I

numbers arerounded to

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SHERMAN PUBLICATIONS: WEEKLY ADVERTISING RATES

NEW ACCOUNT INTRODUCTORY RATE:A special 6-week rate for accounts new to the ShermanPublications is available on any modular size. The New Account Introductory Rate can be usedonly once by any account. To calculate the New Account Introductory Rate, take 20 percent offthe 17-week rate corresponding to the desired ad size to arrive at per ad cost. New AccountIntroductory Rate is only available on a cash with copy basis, due to the short nature of thecontract commitment.

30% OFF REPEATING ADS: Run the same ad, size A thru L, for two consecutive weeks and receive 30percent off the cost on the second weeks ad. The thirty percent off does not include the pick u

rate.

DISPLAYAD SPECIFICATIONS

Printed image: 8 columns x 11 height.

Any ad which exceeds 9 in height will

be billed at 11.

1 column 1.13 6.9 picas








CLASSIFIEDAD RATES

Classified ads appear in the Ad-Vertiser,

The Clarkston News, Penny Stretcher,

The Lake Orion Review, Oxford Leader

and on the internet.

10 words 2 weeks 13.00

Commercial 1 week 9.00

Garage sale 1 week 12.00

Payment in advance -1.00

Additional words .50

Add The Citizen 5.00

DIRECTORY ADS17 WEEK MINIMUM

Professional DirectoryThe Oxford Leader 5.5The Lake Orion Review 5.5

The Citizen 12.0

Who To CallThe Oxford Leader 6.5

The Lake Orion Review 6.5The Clarkston News 8.9All Three Publications 18.7

Heres My CardThe Citizen 15.0

Rates are based on per column inch, per week.

SIZE OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK.

A SUPER $5439 $3141 $3941 $2444 $895 $1288 $1929 $790 $842 $1050 $790 $842 $73

B FULL 2725 1746 2166 1288 654 724 1019 444 530 649 400 500 38

C 3/4 2005 1400 1747 948 634 678 748 399 436 438 345 471 28

D 3/4 2005 1400 1747 948 634 678 748 399 436 438 345 471 28

E 9/16 1595 1170 1429 691 508 534 549 349 375 374 313 339 24

F 1/2 1437 1088 1321 635 399 513 503 286 362 332 275 299 22

G 1/2 1437 1088 1321 635 399 513 503 286 362 332 275 299 22

H 3/8 1081 817 962 479 364 377 373 219 279 265 186 240 16

I 3/8 1081 817 962 479 364 377 373 219 279 265 186 240 16

J 1/4 724 549 665 323 257 269 258 179 210 172 143 155 11

K 1/4 724 549 665 323 257 269 258 179 210 172 143 155 11

L 1/4 724 549 665 323 257 269 258 179 210 172 143 155 11

M 3/16 524 433 502 238 191 205 188 135 157 132 111 120 90

N 3/16 524 433 502 238 191 205 188 135 157 132 111 120 90

O 1/8 367 291 350 167 146 149 135 99 108 94 80 83 63

P 1/8 367 291 350 167 146 149 135 99 108 94 80 83 63

Q 3/32 N/A N/A N/A 118 108 110 95 66 81 81 61 65

R 1/16 N/A N/A N/A 78 66 69 63 49 56 42 37 39 -

S 1/32 N/A N/A N/A 45 35 40 30 25 29 N/A 25 N/A -

PIC

UPSFULL RUN

AD-VERTISER

CLARKSTON NEWS/PENNY STRETCHER

THE CITIZEN

LAKE ORIONREVIEW

OXFORD LEADER

or

or

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ADVERTISING / BILLING TERMSThe following constitutes the publishing terms of the Sherman PublicationInc (SPI Group).

GeneralThe rate quoted is for advertising space. Additional charges are made forcolor.

Advertising layout, type or syndicated art, made available by the newspapfor published space at no charge to the advertiser, remain the property of

the Sherman Publications group.Responsibility for errorsAny errors made by the advertiser, advertiser's employees or advertiser'srepresentatives are advertiser's sole responsibility. If a publication error bthe newspaper should occur, the newspaper's responsibility is limited to acancellation of the charge for, or a re-run in the following issue of thatportion of the advertisement in error; failure to publish an advertisementdoes not extend the liability of the newspaper to include any added damagOn the subsequent publication of an advertisement originally in error, if thaerror had not been called to the attention of the newspaper prior to thedeadline of the second publication, any liability as stated herein is limited tthe first incorrect publication only. If a pre-publication proof of an advertisment is provided to the advertiser, the newspaper's sole responsibility forerrors is limited to any corrections to the proof authorized by the advertis

Payments, credit, default on paymentCharge accounts can be established. Full credit information form, availablefrom newspaper, must be submitted. It may take up to 15 working days tclear credit application, and until approved, account must submit cash witcopy. MasterCard, Visa and Discover are accepted as payment.

In case of default on payments due, should collection procedures or litigatbecome necessary, all collection costs and/or legal costs are the responsiity of the party in default and will be assessed accordingly.

Payment terms are net 10 days following invoice. A monthly statement wbe issued showing any new balance from the prior month. There is nofinance change if the new balance is paid in full by due date indicated on

statement. If not so paid, finance charges will be levied. Partial paymentswill be first applied to the oldest charges. Prevailing finance charge rateindicated on monthly statement. Minimum monthly billing charge of twodollars.

In cases of a contract agreement, if termination of the agreement is necessary for non-payment of an overdue account, advertiser agrees that alladvertising published through that date will be subject to the billing rateearned as of the cancellation date, based on the rate schedule identified othe contract.

Should a sales tax on advertising be levied, advertiser agrees to be responsible for the sales tax in addition to the advertising rates.

Commission payable to recognized advertising agencies on open rate spac

charges only. Agencies will be billed for any preparation charges. Paymentreceived over thirty (30) days, no agency commission allowed. Advertiserare held responsible for advertising space charges and associated productfees in the event an advertiser's agency defaults on payment due theSherman Publications weeklies.

Rate revisions, changes in agreementOn signed contract agreements, if a rate revision is necessary during theterm of the agreement, no less than a 30-day notice will be given.

A contract agreement or any other terms do not override the publisher'sright to refuse advertising for any reason. Only publication of an advertisement indicates publisher's acceptance of advertising.

The Publisher reserves the right to refuse any ador preprinted insert.

Rates are non-commissionable, but are availableto all, including agencies. For commissionable andnational rates, mark up applicable rates 20 percent.

Rates may be raised with 30 days notice. Display advertising is sold by modular units.

POSITION CHARGES Guaranteed positions add 30% to earned rate.

Exact specifications, sizes and formats availableon requests. All preferred placement paid positionssubject to confirmation and availability at deadline.

COPY All display advertisements must carry a signature

of the party inserting the ad. The Publisherreserves the right to insert the wordadvertisement in all ads, including all copyads which may be mistaken for news articles.

All ads smaller than full page must be borderedto their exact dimension.

A minimum of a one-point border is required onall ads.

All layouts, illustrations and composition whichrepresent the creative effort of ShermanPublications, Inc. are the sole property of thePublisher and may not be reproduced without priorconsent.

Advertisers assume all liability for true, factual

and legal copy provided in any advertisement. Late ads accepted at Publishers option. No proofs

shown.

REVISIONS Publisher reserves the right to charge standard

composition charges for any revisions to originalcopy, layout, artwork, photos, or other adelements unless newspaper failed to follow clearand explicit instructions.

Advertisements produced but cancelled beforedeadline will be charged composition charges at$40 per hour.

Advertisements produced but cancelled afterdeadline will be charged one-half the applicablerate.

POLITICAL Political and advocacy advertising require payment

in advance and must state the name and addressof the group or individual paying for the ad.

Political advertisers signing volume contractsrequires payment in advance for the full contractamount upon the signing of the contract.

PAYMENT Payment in advance is required for new

businesses. Contact Sherman Publications formore information.

Statements are mailed at the beginning of eachmonth. Invoices are printed upon ad placement.Terms: Net 10 days.

Service charge will be added to account with anoverdue balance.

Minimum $.75 charge.

TEARSHEETS Up to 2 tearsheets are available at no charge at

customers request.

COLOR:Full Color: $2.00/inch (The Citizen)Full Color: $3.00/inch (other publications --when available)Spot Color: $1.00/inch (ROP)Space and color restrictions apply.Rates are based on per column inch -- 88 inches per page.

2014 spi rate card

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