系統晶片 創造無限可能

Enabling Limitless Possibilities in Cloud Era – Everyday Genius

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Outline

SoC and Computing Cycle Evolution

Cloud 1.0 – Smart Device Era

– Key enabling SoC technologies

Cloud 2.0 – Internet of Things Era

– Key SoC value propositions

Super-mid Market

– Everyday Genius

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1973 1981 1979

Limitless Possibilities

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Moore’s Law = Positive Technology-Market Expansion Loop

2X transistors Ave. 30% cost down and performance up

Moore’s Law

Higher integration More functionalities Higher performance

More demanding applications

New process technology

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1.E-09

1.E-08

1.E-07

1.E-06

1.E-05

1.E-04

1.E-03

Moore’s Law Continues to Drive Down Cost

Co

st (

$)

$ per transistor

$ per gram of rice

2013: $0.1 for 100 g of rice $0.1 for 5M transistor

4 $0.1 = 100g rice (2013) = 100 transistors (1980) = 5M transistors (2013)

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Cloud Computing : Computing Power as Utility

Elastic Compute Cloud (EC2) by Amazon Web Services launched in 08/2006

“..data services ….should be on servers. We call it cloud computing.” Eric Schmidt, Google, 08/2006

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Dev

ices

/ U

sers

(M

M in

Lo

g Sc

ale)

Mainframe

1MM+ Units

Minicomputer

PC

100MM+ Units

Desktop Internet

Tens of billions of units

1B+ Units / Users

Internet of Things

Computing Cycle Evolution : 1960-2030

Reproduced from Morgan Stanley Research, 2013

Major Technology Cycles = 10x More Users & Devices 6

Cloud-centric Device-centric

Billions of units

10MM+ Units

Mobile Internet

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Standalone Devices

Demand to Connect

Infrastructure Rises

Compute & Storage

Data Center

Cloud 1.0: Evolution to Smart Device Era

2003

2000 1999

1995

1995 1996

Infrastructure

2012

7 7 Fixed Wireless | Standalone Connected | P2P Many-2-Many

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Power and Performance/ Features

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MT6595

Sensor

Proximity Ambient Light

Humidity Magnetometer

Motion Temperature

Interface

Touch Voice

Fingerprint Gesture

Display

Miracast 4K x 2K

Picture Quality

Multimedia

H.265 VP9

20 MP ISP Surround Sound

Modem

HSPA+ LTE

5G TD-SCDMA

LTE-A

Connectivity

GLONASS GPS

11ac Wi-Fi NFC

Bluetooth

Computing

HMP Octa-Core

big.LITTLE HSA Power Management

Wireless Charging

Fast Charging

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Modem/Connectivity

50GB data download (dual layer Blu-ray DVD)

2000mAh Battery usage

>50x 30% usage 3% usage

Wi-Fi

2000: GPRS

2009: HSPA+ R7

2013: LTE-A R10

2000: 802.11a

2009: 802.11n SISO

2013: 802.11ac 4X4

45min 2 hours 45mins 4mins

1 month 5 hours 7 mins

Cellular

Many apps previously impossible to dream about are now daily life 9

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Future Smart Device Usages

Smart Living – Five Senses Smart Learning

world-class education anyone, anywhere, and free

Taste & Smell

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Health & Fitness

Touch & Feel

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Infrastructure

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Cloud 1.0 Connected Devices

Wearable and IoT devices

Local Clouds: Personal & Home

Big Data Analytics & Services

Cloud 2.0: Internet of Things Era

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IoT Enables Individualized Services

Profile

Social

Activity

Time

Location

Weather

Context - aware Smart Device

CLOUD CLOUD

IOT

LBS Social Smart Health Transportation

Context-aware smart devices to provide true situation-adaptive user experience

IOT

IOT

IOT

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Smartphone & Tablet IoT devices

One device for broad market Specific device for certain vertical market

Open system and platform Embedded and close system

Identical/similar hardware architecture Variable hardware architecture

Integrated SoC Discrete general purpose IC (MCU)

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IoT Market Challenge –Business Model

What is the right business model ? What can be the differentiations ?

Semi-turnkey solution ?

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The Rise of a Global Middle-Class

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Middle-class population (%) in different regions

2009 1.8B

8%

28%

36%

28% 2030 4.9B

7%

66% 14%

13%

Asia Europe America Africa

Source 1) OECD Development Working Paper no. 285, January 2010 2) Yankee Group Forecast, February 2014

New market structure

New business model

New champions

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$10 $800 “LO” “HI” “MID”

Current Market

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Growth of middle class

Democratization of specs End of subsidies New Channels

Feature phone to smart phone transition Growth of income Desire for Internet access

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Super-mid Market

Most basic SP Nominal full- feature SP

80% 10% 10%

Mainstream

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A History of Providing Equal Opportunity

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Super-mid consumers are technology savvy, exercise good judgment, and seek best value.

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Everyone will be connected with mobile devices

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THE GREATEST ALL-INCLUSIVE

CULTURAL TRANSFORMATION EVER!

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Enable Limitless Possibilities

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For the 1st time ever…

“Unleashing unprecedented new opportunities for the next 5B people; socially, culturally and in all fields of research, commerce and education!”

“Enrich Everyone’s Life”

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Thank You

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