2014 SXSW Texas Rangers Presentation
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DESCRIPTIONThis session will explore how the Texas Rangers have revolutionized the way they measure ticket sales and monitor ballpark operations. From determining how bobblehead giveaways impact attendance, to monitoring gate scan entries on game days, peek inside a baseball front office and learn how Tableau is reshaping the way Texas Rangers see and understand their data. You dont have to understand sabermetrics to get something out of this session data lovers and baseball fans of all types are invited to attend and learn how the Texas Rangers drafted a diverse starting lineup of analysts across the company to hit their analytics projects out of the park!
<ul><li> 1. BeckyKimbro@BeckyKimbro SarahStone@sstone703 BigLeagueBusinessIntelligence: HowtheTexasRangersareUsingTableau forBusinessOperations </li> <li> 2. MeasuringTicketSales&MonitoringBallparkOperations 1.Howdidwestartusing Tableau? 2.Whatarewedoingin Tableaunow? 3.Whatisourplanforthe future? </li> <li> 3. AudienceParticipation: Howmanybaseball gamesarethereina season? </li> <li> 4. Total#ofBaseballGames HOME #ofGames 81 AWAY #ofGames 81 OffDays 20 162 HOME AWAY OffDaysApril September </li> <li> 5. MustSellTicketsto81HomeGames April May June July August September PHI HOU SEA CWS OAK COL BOS TOR SEA BAL CLE MIA DET MIN HOU LAA OAK NYY TB LAA KC SEA LAA ATL HOU OAK 0K 10K 20K 30K 40K Avg.HomeAttendance 3 3 4 3 3 2 3 3 2 3 4 2 3 3 3 4 2014GameSeries </li> <li> 6. Promotions&Giveaways April May June July August September 2 12 14 16 18 20 29 8 10 16 18 21 4 6 8 10 24 26 28 8 10 12 25 27 29 12 14 16 22 24 5 7 10 12 14 23 25 27 0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K HomeAttendance </li> <li> 7. ? Whatsortofimpactdopromotions andgiveawayshaveonattendance? </li> <li> 8. TexasRangersHomeGameAttendance 10K 20K 30K 40K 50K Avg.Attendance SA SA SA SA SA SA SU SU SU SU SU SU SU SU SU SU SU TU TU TUTU TU TR TR TR TR TR TR TR W W W W W M M M M M M M F F F F F F F F F F F 2013AttendancebyOpponent,DayofWeek DayofWeek Opponent RangersStatringPitcher Temp Promotions1 Result Home April5,2013,Friday LAA Holland 75 OpeningDayConcert(CodyJohnson)&Magne.. W April6,2013,Saturday LAA Harrison 75 Concert(MarkMcKinney)&MagneticSchedule.. L April7,2013,Sunday LAA Darvish 73 BattingHelmets W April8,2013,Monday TB Ogando 73 nopromo W April9,2013,Tuesday TB Tepesch 79 T-shirt:YuDarvish W April10,2013,Wednesday TB Holland 39 DollarHotDog L April19,2013,Friday SEA Darvish 62 Fireworks W April20,2013,Saturday SEA Tepesch 68 nopromo W April21,2013,Sunday SEA Grimm 69 IceCream&T-Shirt:AdrianBeltre W April30,2013,Tuesday CWS Darvish 82 PicnicBlanket W May1,2013,Wednesday CWS Tepesch 81 AutographWednesday&DollarHotDog L 48,845 47,201 42,034 27,355 31,398 26,643 36,273 43,025 44,599 40,646 34,677 2013HomeGameDetails DayofWeek? All StartingPitcher? All Category All Promo? All Opponent All Temperature All Year? 2013 38,693 Avg.Atten- dance 81 #ofGames </li> <li> 9. TexasRangers2013-AttendancebyDayofWeek 39,406 TUESDAYS Whichnon-weekenddayoftheweekhasdrawnthehighest averageattendancein2013? Weekend Weekday 36,71040,985 2013AverageAttendance Sunday Saturday Friday 40,059 41,441 41,455 Weekends 2013AverageAttendance Tuesday Wednesday Thursday Monday 34,295 34,848 37,421 39,406 Weekdays 2013AverageAttendance 0K 20K 40K Avg.Attend.. Weekends 0K 20K 40K Avg.Attenda.. Weekdays 2013WeekendsinRed|WeekdaysinBlue 11TuesdayAllFanGiveaways 9KidsSaturday/SundayGiveaways 4AllFanSaturday/SundayGiveaways </li> <li> 10. TexasRangers2013-AttendancebyPromotionTypes NoPromotion YesPromotion 40,08535,853 2013AverageAttendance Dogameswithpromotionsincreaseattendance? 2013GameswithGiveawaysinOrange Whichtypeofpromotionismosteffective? Giveaways OtherPromo Nopromo 35,85338,97641,564 2013AverageAttendance Giveawaysincludecaps,t- shirts,bobbleheads,etc. Otherpromotionsinclude fireworks,dollardogs,con- certs,events,etc. Gameswithnopro- motionswhatsoever </li> <li> 11. Audience Participation: Howmanyticketstotal didtheaverageMLB team sellin2013? </li> <li> 12. TheaverageMLBteam sold2.5millionticketsin2013 MLS NFL NBA NHL MLB 2,467,563 540,766 710,677 316,105 721,083 Lots of tickets to sell! Average#ofTicketsSoldin2013forOneTeam </li> <li> 13. Collaboration! </li> <li> 14. Atthispoint,wewilllogontoTableauServertodemonstratehowwe'vebeenusing differentdashboardsthisseason: TicketSalesToday TicketsSold:ActualvsBudget WalkupTicketSales GameDayTurnstile PromobyBuyerType BoxOfficeWorkStation SalesroomTVdashboards </li> </ul>
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