2014 transitech conf - how will future passengers choose to travel and consume data
TRANSCRIPT
How Will Future Passengers Choose to Travel and Consume Data
David Jacobs
Vix Technology, General Manager Emerging Payment
Solutions
Cambridge, United Kingdom
Vix Technology USA
Seattle, Washington
Key Presentation Take-Aways
• Travel habits are changing
• Technology changes travel needs
• Technology increases options
• Technology increase trust
• Technology can increase ridership
Vix Technology
• We transform the way people connect and commute.
• Melbourne, Australia headquartered
• 14 office in 12 countries
• World class provider of fare collection and ITS solutions
• Our goal is to make public transport easier and more convenient so more people will use it.
Cities globally report a decrease in driving
Greater Urbanization
Impacts
– Putting pressure on urban transport systems
– Making rural public transport less sustainable
URBAN POPULATION (% OF TOTAL WORLD POPULATION)
A Rise in Cycling and Car Sharing
61% Increase in US bicycle commuters since 2000
12Million Expected number of global car sharing members
by 2020 – up from 2.3M in 2013
500 Cities with bike sharing programs – the fastest
growing mode of transport in history
1. Earth Policy Institute
Youth are Driving Less
Emergence of mobile devices and social media
Increasing cost of car ownership
Increasing concern for sustainability
URBAN POPULATION (% OF TOTAL WORLD POPULATION)
100% INCREASE IN PUBLIC TRANSPORT USE FROM 2001-2009 AMOUNG AMERICANS AGED 16-34 WITH AN INCOME OF >$70,000
28% OF YOUNG HOUSEHOLDS WITHOUT CARS IN 2008 – UP FROM 20% IN 1998.
>10% DECREASE IN NUMBER OF 18-34 YEAR OLDS WITH A DRIVERS LICENSE BETWEEN 1983 AND 2008
SOURCE: UNIVERSITY OF MICHIGAN
Technology Changing Transportation Needs
Telecommuting •20% of global population telecommute
•Trend is increasing fastest in emerging economies
Rise of Online Shopping •6.4% of total 2014 US retail spend
•15% increase over 2013
•13% of UK retail spend is online
•Online shopping largest drop in occasional car use in many countries
Move to Public Transport •new commuters view driving time as wasted time
•89% of commuters in the U.K. use their mobile device when commuting
1. http://www.retailresearch.org/onlineretailing.php, http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
2. Reuters 3. http://www.bizreport.com/
Technology Making New Transport Options Possible
Bike Share Fastest growing mode of transport in history
Car Share Fleet based and peer-to-peer schemes
Ride Share Crowd sourced ride sharing becoming more
popular
Taxi Hailing/Sharing New ways to book and pay for taxi journeys
Driverless cars Change the dynamics of car ownership
1. Earth Policy Institute
Technology is Improving Trust
Real Time Information Systems Increases perceived reliability of transit systems
Surveys show increase in use with RTI introduced
Travel Planning Apps Reduce information barriers
Make public transport more accessible for non standard destinations
Electronic Ticketing Bank Issued cards and mobile ticketing increase
accessibility
Reducing information barrier, reliability concerns and accessibility of transit schemes
FRONTIER ORGANISATION REPORT “A NEW WAY TO GO”
Future of Public Transport Technology
52% of commuters willing to pay at least 10% more for travel with technological enhancements
33% believe they will purchase travel tickets via a mobile device in 2013
90% show interest in receiving service updates via social media
76% believe paperless system will increase public transport use
RESULTS ARE BASED ON A CONSUMER SURVEY SPONSORED BY ACCENTURE (2012) OF 4,500 URBAN TRAVELLERS IN 9 MAJOR CITIES
Connected Journeys
View Travel Options Holistically Develop transport networks with this view
Multimodal Journey Planning Choose cheapest, fastest, greenest option
Integrated Trip Management Personalized, location and context aware
Flexible, simple payment options
NAVIGATION
Integrate planning, paying and navigating through journeys