20140609 rbc-solidify-deepen-extend-draft02-slideshare
TRANSCRIPT
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Calvin Yu / 2014.06.09 Solidify, Deepen, Extend
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A Mind-Shifting Swim
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North Pole Swim vs. Everest Swim
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Mindset
Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.
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Mindset
And then the second lesson, the radical, tactical shift.
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The Time Constraint Remains Unchanged
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The Way We Spend Time Changes
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Too much information
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Too many choices
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Too many new possibilities
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The Need for Communication Remains Unchanged
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The Way We Communicate Changes
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What are New Media?
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If New Media exist when Jesus was born
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Social Media is a fad?
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Or a fundamental shift in the way we communicate?
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Challenges of New Media Era
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Challenges
Content Delivery
New Possibilities
New media & mobile platforms
Mode of Communication
Interaction & Participation
Changing learning and communication experience
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Challenges
Triggering Point
Content Life Cycle
Changing learning expectation (content, timing, format, etc.)
Breath, Depth, Speed
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Opportunities of New Media Era
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Opportunities
New Media Culture
Participation, Sharing, Interaction
vs. Come to where I am vs. Go to where you are
Bite-size
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Opportunities
One to Many
Synergy of Synchronous vs. Asynchronous Communication
Multi-dimensional Communication
Empowerment and Vision Alignment
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Opportunities
Timely communication: Any time, anywhere
Dialogue: On equal terms
Role model
Accumulation of bits and pieces
Extra platform for education and communication
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Thousands of Choices
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Puzzled?
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Myths of New Media
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Myths of New Media
Creativity?
Me too phenomenon
There will be negative posts!
We have no resources!
We have no IT people!
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Myths of New Media
It is for the Youth only!
We have website already!
Face to face is better!
How to pick the right ones?
Just put everything on it!
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Myth: Negative responses
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Fact
Good opportunity for pastoral care and witness
Negative posts will appear somewhere ultimately
They had better appear in your space so that you can respond
Let them speak
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Tip New media gives you more opportunities for pastoral care!
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Myth
We have no resources!
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Fact
That is exactly why you need New Media!
Trusted connections are your assets
Viral effect
Explore the hidden potentials of your work
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Tip
With New Media platforms, you become much more resourceful than you used to be!
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Myth:
I am not IT person!
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Fact #2
New Media is designed for everyone!
They have already done the technical hard work for you!
You know better about the vision than any IT experts!
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Tip #2 You know the vision better than IT people!
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Myths of New Media
There will be negative posts!
We have no resources!
We have no IT people!
Creativity?
Me too phenomenon
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Myths of New Media
It is for the Youth only!
We have website already!
Face to face is better!
How to pick the right ones?
Just put everything on it!
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Case Study
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CCL AppApp
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eReading@iPad
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@Pinterest VersePress@Pinterest
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BibleSummary@Twitter BibleSummary@Twitter
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facebook Shirley Los facebook page
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facebook Shirley Los facebook page
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CEDAR Trip
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Christian New Media Movement
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Strategy
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Strategy
Articles: Vision - Think, Record & Disseminate
Research: Experience Exchange and Inspiration
Seminar: Focused Discussion and In-depth Analysis
Project: Theory Verification and Team Cultivation
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netfish.cc/content@
http://www.netfish.cc
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Search Engine Optimization
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OneSlide.ccOneSlide
http://oneslide.cc
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newmediatalk.cc
http://newmediatalk.cc
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cww.hk
http://cww.hk
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cww.hk
http://cww.hk
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facebook.com/cww.hk
http://facebook.com/cww.hk
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cww.hk/app
http://cww.hk/app
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TED.com
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Lessons Learned
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Lessons Learned
Be vision-centric, step by step
Importance of users perspectives
Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
Use prevailing platform to minimize technical risk and cost
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Characteristics of New Media
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User-driven
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Connections of Connections
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Trusted Connections
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Emotionally Connected
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Sharing and Interaction
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Participation
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Walk Together
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Asynchronous Communication
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One to Many
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The Power of Like
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Come to where I am
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Go to where you are
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Solidify, Deepen, Extend
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Vision-driven
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Vision-driven
Thinking Process
Starting point
Participation
Technology facilitates
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Sustainable
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Sustainable
Doable
20/80 20/80 Rule
Simple
Simplicity is the ultimate sophistication. ~ Da Vinci
Simplified Chinese Characters
Economical
Total Cost
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Scalable
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Scalable
Expandable
Cloud Computing
With the future in mind
Reusable
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Operational needs
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Operational needs
Communication
Multimedia
Information sharing
Synchronous
Asynchronous
Knowledge management
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Inspiration
Build the fundamentals first
Position precisely
Explore the interaction
Streamline and integrate
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Broadcasting vs. Sharing
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Broadcasting vs. Sharing
Authority
Role of Information Publisher
Copyright
Empowerment
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Synergy
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Synergy
Strategic connection
Resource utilisation
Mindset transformation
User interaction
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Solidify, Deepen, Extend
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New Horizons, New Wheatfield
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Are you ready?
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9:23
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What do you think?
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Christian New Media Movement
http://netfish.cc [email protected]
mailto:[email protected]