20140703 daten. sammeln. geld. tmg landelijke media bv van der meij
DESCRIPTION
Daten. Sammeln. Geld. Werfen Sie einen Blick in das Ökosystem der Datenwirtschaft. Was eigentlich ist ein Datum und was ist es wert? Bei analogen Daten, wie postalischen Adressen wissen wir um ihre Haltbarkeit, aber wie sind digitale Daten zu beurteilen? Wo kann man sie kaufen und wenn man selbst welche hat, kann man sie zu Geld machen?TRANSCRIPT
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About us
TMG Strategy Result
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ADDITIONAL MARGIN
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PREMIUM REVENUE
58% display sold through automated trading in 2013
9%
49% 33%
10%
Tradedesk
Automated revenue
Direct sales
Na5ve adver5sing
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Result: 500% above market growth
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Dutch display revenue growth TMG display revenue growth
2010
2013
+13%
Source: TMG results and IAB reports/forecasts
+67%
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PREMIUM REVENUE
About -40% direct sales FTE
0%
20%
40%
60%
80%
100%
120%
Direct sales FTE
2010
2013
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About us
TMG Strategy Custom technology
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Development Red Bull..
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About us
TMG Strategy Data
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Subscrip5ons
Content
Ticke5ng
Online adver5sement
Potentially valuable data sources within TMG
Gaming
Gambling
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Adver0ser
Publishe
r
Integrate into algorithm
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About us
TMG Strategy Sharing technology
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SelfService
Technology Gericht online
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Social News platform
Technology Gericht online
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Social awareness
Technology
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Retargeting old skool
Technology Upcoming / Katy
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Retargeting TMG Style
Technology Upcoming / Katy
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About us
TMG Strategy End game
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