Letterpress Printing and Illustration! November 15, 1888

we hope that some of the publishers in the audience will take them to heart.

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Boboni Helvetica TimesRoman Century Futura

Baskerville Cochin Palatino Verdana Times New Roman

3,867

Less is more.

Less is more. LESS IS A BORE.

Edward Tufte

TPHigh TPLow

M

AXIS

AXIS

377

B W6 B

377 B W6 B

Other people look at girls' bottoms. I get kicks out of looking at type.

Typophilla

Typophilla Typophobia

Typophilla Typochondria Typophobia

Typophilla Typothermia Typochondria Typophobia

Helvetica Gill Sans Rockwell

Iwata Bauer Bodoni Perpetua Baskerville Snell Roundhand

VAG Rounded Black Futura Bauhaus

Trajan Palatino Optima Herculanum

Helvetica Condensed Univers Eurostile

American Typewriter Courier New Chalkboard! Savoye

A Copperplate Gothic Bauer Bodoni Academy Engraved Zapfino

UD Neue Haas Grotesk DIN 1451 Frutiger Next Rotis Sans Serif VAG Rounded

Bauhaus Copper Black Pricetown

Odalisque Kino Saraparilla

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Zuzana Licko

You read best what you read most.

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TRAVEL (Garamond Premier) (Sabon LT) (Adobe Garamond ) TRAVEL TRAVEL

TRAVEL TRAVEL TRAVEL Travel Travel Travel

The grid system is an aid, not a guarantee. Josef Mller-Brockmann

HUNGARY TURKEY OMAN

HUNGARY TURKEY OMAN

HUNGARY TURKEY OMAN

HUNGARY TURKEY OMAN

Camposanto, Pisa.

Fibonacci

1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, 987 Fibonacci number

377 233 144

douard Lucas

2,1,3,4,7,11,18,29, 47,76,123,199,322

RainDog AXIS

AXIS R RainDog Univers LT 55 Roman

RainDog R M B H L RainDog RainDog RainDog RainDog

RainDog RainDog Gothic MB101 R Helvetica R W6 Frutiger 65 Bold

RainDog

RainDog RainDog

RainDog RainDog Adobe Garamond

() RainDogAdobe Garamond RainDogIwata Adobe Caslon

RainDog RainDog (Hiragino) Adobe Garamond Baskerville

RainDog RainDog

RainDog RainDog LB Adobe Garamond R

RainDog LB Adobe Garamond R

RainDog RainDog Adobe Garamond 10%

RainDog Adobe Garamond -2% RainDog

Beatrice Warde

Now the most important questions when selecting or appreciating type have become: Does it t the role it was intended for? Does it get its message across? And does it add something of beauty to the world?

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Q&A

PT.BUGYO