2015 Marketing Town HallVideo Concept

Estimated Duration: 3:00-3:30

FADE IN FROM BLACK. ANTHONY IS SITTING IN AN EMPTY MOVIE THEATER. HE’S HOLDING A BOX

OF POPCORN IN HIS LAP. HE LOOKS DIRECTLY INTO THE

CAMERA.

“In Marketing, like in life, you’re going to face challenges. Some will be easy to overcome, like deciding on your Mission and Vision. Others … not so much. They’ll come at you when you least expect it and push you to

your limits.”

“But with the right attitude … and a little help from your friends …

you can achieve your goals in the end. Don’t believe me? Just check

out what happened to me last week.”

SLATE:

Anthony Tries a New Morning Commute

ANTHONY APPEARS AS HARRY POTTER IN A SCENE FROM HARRY POTTER: PRISONER

OF AZKABAN. HARRY/ANTHONY FLIES ON A BROOM OUT OF CONTROL.

SLATE:

Anthony Handles a Disagreement With Care and Compassion.

CUT TO ANTHONY AS CAPT. JACK SPAR-ROW IN A SCENE FROM PIRATES OF THE CARIBBEAN: AT WORLD’S END.

JACK/ANTHONY IS ENGAGED IN A FUNNY ARGUMENT WITH OTHER PIRATES ABOARD

A SHIP.

SLATE:

Anthony Experiences Computer Trouble and Calls IT

CUT TO ANTHONY AS TOM HANKS IN APOLLO 13. HANKS/ANTHONY IS TALKING WITH MISSION CONTROL, DESPERATELY

TRYING TO FIGURE OUT HOW TO FIX THE SHIP.

SLATE:

Anthony Overcomes All Obstacles and Triumphs in the End

Part I: Shown right before Anthony Storm speaks.

2015 Marketing Town HallVideo Concept

Estimated Duration: 3:00-3:30

ANTHONY NOW WALKS INTO THE CONFERENCE WEARING THE SAME GRAY SWEATSHIRT ROCKY WAS WEARING. WHEN HE GETS TO THE PODIUM, HE LEANS INTO THE MICROPHONE AND SAYS …

“Yo, Adrian! We did it!”

FADE IN FROM BLACK. ANTHONY IS STILL SITTING IN THE SAME

SEAT IN THE EMPTY MOVIE THEATER WITH HIS POPCORN.

CUT TO ANTHONY AS ROCKY BALBOA IN A SCENE FROM ROCKY II. ROCKY/ANTHONY

IS TRIUMPHANTLY RUNNING THROUGH THE STREETS AMID A THRONG OF CHEERING

FANS. THE ROCKY THEME BLARES!

“Hi, me again. One more thing, before you go. You’ve heard the expression

‘sitting on a gold mine,’ right? Well, 10 of you, right now, are sitting on a gold star. So go ahead and reach under your chair. If you find a gold star, then you’ve won a pair of free movie tickets to any

Showcase Cinema. I’ll wait here while you check.”

Part II: Shown at the very end of the Town Hall.

ANTHONY THROWS A PIECE OF POPCORN IN THE AIR AND TRIES TO CATCH IT WITH HIS MOUTH.

HE MISSES. THEN AN USHER COMES BY AND TAPS HIM ON

THE SHOULDER.

Usher: “Uh, sir, you’re gonna have to leave now”.

End

ANTHONY PAUSES TO LET EVERYONE CHECK. AS HE’S PAUSING, HE’S THROWING PIECES OF POCORN IN HIS

MOUTH.

“Well, that wraps up our meeting.

Thanks for coming ... and thanks for what you do every day.”