2015 q3 hong kong mobile market statistics and trends
TRANSCRIPT
Vpon - Leading Mobile Branding Advertising Expert for More than 1500 Advertisers
Taiwan Hong Kong China SSP
more coming soon…
Japan
電視連續劇
鄉民晚報
中央社
小說王
三立新聞
Mo PTT
ELLE星運
愛食記 BabyKingdom
Now 財經
東網港澳
香港巴士通
Now 新聞
千尋影視 Money 18
搭車好幫搜 商业评论网
Global Times
WTV 瞭望东方周刊
互联网周刊企业与管理
今日要闻
友阅
乗換案内
Clip
フェイシャルつぼケア
49人目の少女
プリ画像
News cafe
ミュージックダウンローダー
ようとん場
Leading ADN & DSP Hybrid in Hong Kong360 Mobile Marketing Solution
– Boosting Your Mobile Campaign ROIUnlock Vpon’s 7 Major Audience Segments
– Hong Kong Mobile Market
– Users Behavioral Pattern
Contents
Boosting Your Mobile Campaign ROIData Driven Mobile Audience
Targeting
“Half of the money I spend on advertising is wasted; but the trouble is I don’t know which half”
John Wanamaker
Audience Buy in ActionUnlock Vpon’s 7 Major Audience
Segments
Ad Scenario Analysis and Audience Segmentation
Machine learning algorithm look into the ad behaviors at different scenario and relevancy with targeted characteristic for lookalike segmentation.
Finance GuruStay alert in financial news and updates
World ExplorersSimply love travelling and adventure
Modern ParentsEquipped with parenting knowledge
Sports FanaticGo outdoor and sweat as much as possible
Zealous YouthUnlimited energy and potential teenagers
Beauty ExpertsKnow everything about beauty and fashion
Chic CosmopolitanEnjoy life by immersing in leisure and cultural activities
Case Study:Cosmetics Campaign with “Beauty Experts” Targeting
Case Study:Baby Products Campaign with “Modern Parents” Targeting
Case Study:Credit Card Campaign with “Finance Guru” Targeting
Hong Kong Mobile Market
Android VS iOS: 68.4% Android
Hong Kong market is dominated by Android phones with of market share.
2/3
Android VS iOS: 43.1% PhabletPhablet (screen size between 5.3” to 6.9”) dominates among Android users. More iOS users prefer phone screen size than phablet screen size.
Top 10 Devices: iPhone 6 / 6 PlusiPhone 6 / 6 Plus are the two most popular phone devices in the mobile market. Top 10 remains the battle field between Apple and Samsung with LG and Xiaomi as emerging competitors.
Top 10 Android Devices
Samsung / Xiaomi / LGSamsung remains the market leaders with 5 models hit the top 10. However, Xiaomi and LG show their energy and more models are pushing to the list.
Phablet6 out of top 10 phones are phablets with the screen size between 5.3’’ and 6.0’’.
iOS Devices: 58% iPhone 6/6+
Among the iPhone 6/6Plus users, 48% users are using the 5.5” iPhone 6 Plus which is slightly fewer than that of the standard 4.7” iPhone 6. iOS users prefer phone to phablet, which is different from Android users’ preference.
Mobile Browsers: 43.3% Chrome More Android browser users have higher preference on using Chrome.
Hong Kong LBS Traffic in 18 Districts
50% New TerritoriesNew Territories shares 50%of the traffic, Kowloon shares33% while Hong Kong Island shares 17%
Mainland Chinese Lookalike Tourist LBS Traffic in Hong Kong
54% in 7 DISTRICTSThe popular shopping areas and districts which are geographically close to mainland China attract Chinese tourists the most, with more than 50% of traffic.
Network Operators
Users Behavioral Pattern
Mobile Internet Access
In general, users slightly prefer using wifi than cellular, especially for apps in video and education app categories. More cellular are used for apps like news, finance and life app categories
Hourly Traffic by Carriers
PEAK HOURS at 1pm, 6pm, 10pm Android and iPhone traffic spikes at lunch time at 12 am - 2 pm and night time 8 - 10 pm
Android Apps Categories Traffic
Video-apps category traffic still ranks 1st. News-apps and finance-apps categories traffic turn double of itself this quarter and become comparable to entertainment and life app categories.
iPhone Apps Categories Traffic
We find mobile user preferentially stick on the video-apps category, meanwhile finance-apps and news-apps categories traffic have shown a significant growth and it can conceivably be related to the recent fluctuation of stock market
For publishers： [email protected] advertisers： [email protected] us at 27487376 for more information
www.vpon.com