2016 apf symposium seo seminar
TRANSCRIPT
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SEOWHY YOU SHOULD CARE ABOUT
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DROPZONE.MARKETING
SEO
▸Revenues ▸Where you rank effects your business.
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STATISTICS
SITE TRAFFIC BASED ON POSITION IN GOOGLE
33%
17.6%
11.4%8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%
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DROPZONE.MARKETING
SEARCH STATISTICS
▸ 1998 - Google serving 10,000 searches a day
▸ 2006 - Google serving 10,000 searches per second
▸ 2016 - Google serves 40,000 search queries per second which equates to 3.5 billion searches per day.
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KEYWORDS
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TO FIND YOU?WHAT TERMS ARE PEOPLE USING
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EXTERNAL LINKS
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EXTERNAL LINKS ARE HYPERLINKS THAT POINT AT YOUR WEBSITE.
EXTERNAL LINKS
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EXTERNAL LINKS
EXTERNAL LINK THOUGHTS
▸ Considered to be the most ‘weighted’ SEO objective
▸ Links from local media
▸ Links from other trusted businesses
▸ Do you have links that you don’t wish link to your website?
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CONTENT CREATION
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QUALITY CONTENT WITH TARGETED KEYWORDS HELPS YOUR SEO.
EXTERNAL LINKS
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CONTENT CREATION
WHY IT’S IMPORTANT
▸ SEO Demands Keywords. Content Marketing provides them
▸ Content encourages external links
▸ Google likes fresh content
▸ Good content drives site traffic
▸ Higher site traffic leads to higher conversion
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#BPA2016
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#BPA2016
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LOCAL SEO
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A LOCAL BUSINESS LISTING IS AN ONLINE PROFILE THAT CONTAINS YOUR BUSINESS NAME, ADDRESS, PHONE NUMBER, AND OTHER DETAILS.
EXTERNAL LINKS
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DROPZONE.MARKETING
GOOGLE MY BUSINESS
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LOCAL CITATIONS
MORE ON LOCAL
▸ There are many listings pages where you can list your business.
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WEBSITE & UX
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SEO
USABILITY AND USER EXPERIENCE ARE SECOND ORDER INFLUENCES ON SEARCH ENGINE RANKING SUCCESS. THEY PROVIDE AN INDIRECT BUT MEASURABLE BENEFIT TO A SITE'S EXTERNAL POPULARITY, WHICH THE ENGINES CAN THEN INTERPRET AS A SIGNAL OF HIGHER QUALITY.
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DROPZONE.MARKETING
WEBSITE
▸ A good looking website means NOTHING.
▸ Optimized on back end and front end with correct keywords. (DO YOU KNOW ABOUT TITLE ELEMENTS?)
▸ User Experience (UX)
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RESOURCES
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SEO DEVELOPMENT
RESOURCES
▸ SEO Info: MOZ Blog - moz.com/blog
▸ Content: AnswerThePublic.com
▸ Content: Portent’s Title Generator
▸ LinkBuilding: OpenSite Explorer
▸ Website: Screaming Frog
▸ Website: Siteliner
▸ Keywords: Google Keyword Planner
▸ Moz Local: Local Citations