INNOVATORSRealTime Email

To close out Q2 2016, Liveclicker again

highlights creative contextual email campaigns

that stand out in the inbox. Now in it’s second

release, RealTime Email Innovators features

three brands that deliver creative real-time

content to subscribers. These innovators used

moment-of-open content personalization

with social media feeds, live sports scores,

real-time surveys, and video – increasing

campaign performance!

CheapCaribbean.com

Serving over a million customers, CheapCaribbean.com is

the leading online resource for travelers interested in

vacation deals to the Caribbean and Mexico - providing

in-depth content on hotel properties and destinations,

including authenticated user reviews, exclusive insider tips,

as well as beautiful destination photos. CheapCaribbean.com

was named one of Inc. Magazine’s Top 5,000 Fastest

Growing Private Companies in America in 2014.

Looking to refresh its email content and strengthen

subscriber engagement, CheapCaribbean.com worked with

Liveclicker to incorporate real-time email capabilities.

Using LiveFeeds, CheapCaribbean.com was able to deliver

live social media content within an email template,

cross-pollinating marketing channels. Moment-of-open

social data improved email content engagement, driving

openers to interact with already popular Twitter and

Instagram accounts.

Social content was pulled from Instagram

and Twitter in real-time, enticing openers

to engage with CheapCaribbean.com’s most

relevant content and growing follower

counts.

Social content click-through rates within

the email almost tripled!Results

INNOVATORSRealTime Email

Golfsmith International is the largest specialty golf

retailer in the world operating in both the U.S. and

Canada. Over 150 experiential brick-and-mortar

locations and two ecommerce websites provide

an extensive selection of premium branded golf

equipment, pre-owned merchandise, proprietary

products, and club fitting services.

Recently, Golfsmith began developing unique ways

to promote Golfsmith.com during PGA tournament

gameplay. Already marketing with email, Golfsmith

needed something new to differentiate, make it stand

out amongst a busy inbox.

Golfsmith used LiveScrapes to create a live

leaderboard within its email template. As

subscribers opened the email, Liveclicker pulled

the most current golfer scores. The top five scores

were updated inside the email for the entire

tournament schedule without any additional

work after the email deployment!

Golfsmith’s use of LiveScrapes was

the first time in history anyone applied

real-time information to create a live golf

leaderboard within the inbox! Liveclicker

not only enabled innovation, but also

actively improved subscriber engagement,

click-to-open rate, and revenues!

Results

INNOVATORSRealTime Email

Golfsmith

Kabam, Inc. is a global interactive entertainment company

that creates, develops, and publishes games for mobile

devices. Valued at more than $1 billion, Kabam is the 6th

fastest growing company overall in North America,

according to Deloitte LLP. Since December 2014, Kabam’s

mobile Marvel Contest of Champions game has received

over 40 million downloads to Apple and Android devices,

been The Editors’ Choice on the Apple App Storesm

, and has

players in over 100 countries.

Searching for new ways to increase game usage, Kabam

utilized LiveVideos and LiveImages in Character Release

emails to better engage gamers. Emails displayed video

clips of new character gameplay and employed animated

images in call-to-action sections – improving click-to-open

rates over 100%!

Kabam

RealTime Email increased click-to-open

14.5% vs. static image content!

Click-to-open rates rose 118% in Character

Release emails with the introduction of

Liveclicker from September 2015 - October

2015.Results

INNOVATORSRealTime Email

www.realtime.email sales@liveclicker.com 1 (888) 727-8130

Liveclicker delivers rich customer experiences for leading brands

across email and the web. Its RealTime Email solution brings

email relevance to a higher order by enabling marketers to

respond to each recipient’s constantly shifting personal context,

in real-time. Bring messages to life, amp recipient engagement,

and increase clicks and conversions with the most intuitive and

powerful real-time email system: RealTime Email.

Are you a RealTime Email Innovator?To nominate your email marketing campaign for the

next edition of RealTime Email Innovators, contact us

and forward your email to sam@liveclicker.com!