2016 webinar promotion techniques
TRANSCRIPT
2016 Webinar Promotion Techniques
This webinar will begin shortly... Please stay tuned
Sabrina GeorgeVP Marketing, Onstream Media
Kristian Haanes
CEO and Founder, Webinara
Kelly BarnerEditor, Buyers Meeting Point
Today’s speakers
Moderator
What we will cover today
Webinar Statistics Your Webinar Plan Preparing Webinar Promotion Registration Process Post Webinar Preparations Q&A
Webinar Statistics and TrendsAre you a statistic?
Over 66% of marketers are using webinars as part of their content marketing programs. (Source: CMI)
Webinars are the second most effective marketic tactic (B2B). (Source: CMI)
Nearly 3 in 10 webinar leads were considered “excellent,” and another 39.3% were rated “good.” (Source: eMarketer)
90% of organizations now market with content, according to Demand Metric.(Source: Demand Metric)
Content marketing is 62% less expensive than traditional marketing. (Source: Demand Metric)
69% of people trust an organization’s educational content if it is discovered via a friend. (Source: Kentico)
Organic search generates two-thirds of all web traffic, according to DigitalRelevance. (Source: Digital Relevance)
(Source: searchenginejournal.com)
Your Webinar PlanPlanning is everything
2016 2016
Today
apr mai jun
Webinar XYZ Planning Kickoff4/28/2016
Webinar Promotion5/5/2016
Webinar Preparations5/12/2016
Rehearsals completed5/19/2016
Webinar Date5/26/2016
4/28/2016 - 5/5/2016Webinar Planning Phase5/6/2016 - 5/26/2016Webinar Promotion Phase5/12/2016 - 5/26/2016Webinar Preparation Phase
5/26/2016 - 6/30/2016
Post Webinar
Min. 3 weeks!
4 week webinar plan
Do you have a plan / checklist?
Planning is everything, start early, min. 4-6 weeks before
Involve all stakeholders Speakers Moderator Guest speakers Tech Support Media Partners Sponsors Sales / Marketing
Schedule all prep meetings / calls, the webinar and the post webinar activities
Preparing Webinar PromotionHow to maximize a long tail webinar investment
Webinar TitleDoes the title make them want to register?
Creativity can work, but...
Twitter – only your title will show
IMAGES
TO BE
UPDAT
EDC
Google – character limit is 65 (70)!
Who is your target audience? Do they know «your» terminology? Does the title make them want to
register? Is the title compelling enough to click
on a Tweet or in a search result link? Google Search before decide Focus Keyword (SEO) Use a subtitle if needed Avoid stop words and special
characters
Time and DateWhat is the most optimal day and time of week?
Twitter – only your title will show
IMAGES
TO BE
UPDAT
EDC
Google Event Markup
IMAGES
TO BE
UPDAT
EDC
What time zones are we targeting? What days of week are best? What time of day is best?
Webinar DescriptionWhat’s in it for me? - WIIFM
Twitter – only your title will show
Why do we run this webinar? Who is this webinar for? Why do we think this can provide any
value to the attendees? Why should they care about this?
Reasons to attend? WIIFM? Any news? Any promotions? Will they get access to the recording /
slides if they register? Think about readability! Good for SEO
Speaker’s and Bio’sBuilds trust and credibility
Make it brief and relevant!
Registration ProcessHow does it feel to go through your webinar
registration process?
Twitter – only your title will show
IMAGES
TO BE
UPDAT
EDC
What is the required fields needed for your follow-up process?
Is the webinar easy to add to the calendar? … and will it come with the correct time zone?
Are they able to contact you? What happens if they register last
minute?
Post Webinar PreparationsWhat is the next steps...?
Prepare recording / slides email Questions not answered in Q&A follow
up? On-Demand content? Do’s and Don’t when following up the
attendees – your rules Follow up no-shows? Registrants data, tagging? Post Webinar survey?
Webinara and Onstream Webinars
We got you covered
Automated Twitter Promotion
Daily Matches
On Sundays
Post Your Webinar SEO optimized Webinar registration
page Your own webinar overview page All emails taken care of Webinar Recording available after
webinar Your webinar On-Demand to other
visitors Webinar Statistics and Access to all
attendee data Reach 1000’s of potential attendees Increase brand awareness
Q&A
Thank [email protected]