2017 年台灣寬頻網路使用調查 中文摘要 · wechat(微信) blog qq linkedin plurk ......
TRANSCRIPT
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2017
2017.05
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3 .............................................................................................. 5
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5 () ................................................................................ 6
6 ...................................................................................................... 6
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12 .............................................................................................. 10
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18 .......................................................................... 13
19 ...................................................................... 13
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21 .............................................. 14
22 .......... 15
23 .......................................................... 15
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25 .............................................................................. 16
26 ...................................... 17
27 .......................................................................................... 17
28 ...................................................................................... 18
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30 .................................................. 19
31 .............................. 19
32 .......................... 20
33 .................................. 20
34 .................................................................. 21
35 ....................................................................... 21
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3
2017 5 4 2017 5 25
3,153
12
6 16
(CATI)
6 16
12
(Raking)
( 2017 3
)
2017 3
-
4
(1)
12 120 12
1,760 1,879 % /
1
(2) 12
83.4%(1,760 )
16.6%
2
12 12 0
1,195,261 17,595,483 18,790,744
2,447,978 21,097,702 23,496,813
, 83.4%
,
16.6%
0-12 48.8%
51.2%
1,261,322
12 83.4%
17,568,798
0 80.0%
18,830,120
-
5
(3)
80.2%(1,816 )
19.8%
3
(4)
52.5%(22.1%)
4
, 80.2%
,
19.8%
52.5
22.1
4.8 3.0 10.8
4.0 1.5 1.0 0.1
: %
-
6
0.2
35.5
7.4 2.2
39.1
13.4
2.3
AD
SL/V
DS
L
(5) ()
87.9%
(34.0%)
5 ()
(6)
39.1% ADSL/VDSL(35.5%)
6
87.9
34.0
5.8 2.7 2.5 0.9 0.9 0.4 0.3 0.2 0.2 0.2 0.2 0.0
(
)
/
//
/
: %
: %
-
7
(7)
78.9%
facebook() 95.7% LINE(52.8%)
7
(8)
89.6%
Line 97.1%(27.5%)
8
,
78.9%
,
21.1 %
95.7
52.8
17.4
3.7
3.4
3.3
2.9
1.6
0.4
0.4
0.4
0.3
0.1
0.1
facebook()
LINE
Instagram
Google+
Twitter
WeChat()
Blog
QQ
LinkedIn
Plurk
Dcard
PTT
/
,
89.6%
,
10.4%
97.1
27.5
12.1
8.0
3.0
0.7
0.4
0.4
0.2
0.2
Line
WeChat
Skype
WhatsApp
Yahoo
MSN
Twitter
QQ
Telegram
: %
: %
-
8
(9)
35.2%
21.7%
47.3%
9
(10)
20.8% 44.4%
(18.5%)
100
47.3
35.2
21.7
12.2 8.6
2.7 2.4 0.7 0.4 0.1
em
ail
,
20.8 %
,
78.8 %
,
0.4%
44.4
18.5
14.8
13.2
10.6
8.3
3.6
2.7
2.7
1.5
1.2
: %
: %
-
9
(11)
20
23.1%
11
0.2
0.5
3.1
3.5
4.6
4.3
6.6
2.5
3.1
1.2
3.1
16.7
1.3
2.1
1.6
3.3
9.5
1.2
1.7
1.3
1.5
23.1
4.0
~
1~2
2~3
3~4
4~5
5~6
6~7
7~8
8~9
9~10
10~11
11~12
12~13
13~14
14~15
15~16
16~17
17~18
18~19
19~20
20
: %
-
10
(12)
41.8%(28.5%)
12
(13)
9.9%
/ 60.4%(39.4%)
13
41.8
28.5
26.6
22.0
9.3
6.1
2.9
0.6
0.5
0.5
0.4
0.2
0.2
0.2
0.6
()
,
9.9%
,
90.1%
60.4
39.4
5.5
0.4
0.3
2.8
/
/
Google
/
: %
-
11
(14)
36.0% 64.0%
75.8%
8.2%
14
(15)
54.1%
57.8% 54.7%
15
,
36.0%
,
64.0%
75.8
8.2
16.1
,
54.1 %
,
45.9%
57.8
54.7
19.3
18.6
11.6
5.5
5.3
4.1
3.9
2.3
1.9
1.6
0.9
0.2
: %
: %
-
12
(16)
36.7% 63.3%
16
(17)
Facebook 68.0%Youtube(41.5%)
17
, 36.7%
, 63.3%
68.0
41.5
6.9 3.6 2.0 1.7 1.0 0.8 0.8
Facebook Youtube Twitch Instagram LINE Yahoo 17 Twitter Google+
: %
-
13
(18)
66.5% (25.5%)
18
(19)
9.7%90.3%
19
66.5
25.5 21.2
13.2 10.9 2.9 1.5 1.2 0.6 2.3
/
, 9.7%
, 90.3%
: %
-
14
(20)
MOD
44.3%KKBOX(25.4%)
20
(21)
36.7% 63.3%
67.9%(57.7%)
21
44.3
25.4
13.9
5.1 4.0 2.6 2.6 2.3 2.1 1.5
MO
D
KK
BO
X
Netflix
AppleT
V
GoogleP
lay
iTunes
FriD
ay
myV
ideo(
)
Spotify
,
36.7%
,
63.3%
67.9
57.7
24.8
12.7
11.3
8.3
4.1
1.5
0.7
/
/
: %
: %
-
15
(22)
50.4%
(41.9%)
22
(23)
64.5%35.5%
23
50.4
41.9
33.7
7.4
1.0
1.0
0.9
0.2
64.5
35.5
: %
: %
-
16
(24)
85.3%14.7%
24
(25)
4G 83.4%
3G(14.3%)
25
, 85.3
, 14.7
83.4
14.3
1.1 2.4
4G 3G GPRS(2.5G)
: %
-
17
(26)
(7.9%)
(68.1%) 76.0%(16.9%)
(4.7%) 21.6%
26
(27)
14.2% 85.8%
27
7.9
68.1
16.9
4.7 2.4
/
, 14.2%
, 85.8%
: %
-
18
(28)
ApplePay 34.5%
LinePay(13.4%)(12.5%)
28
(29)
68.9% 20.9%
29
34.5
13.4 12.5
9.5 6.8 5.6 5.6 4.7 4.5 3.8 2.6 1.2 1.1 0.7 0.7 0.7
8.8
AppleP
ay
LinePay
GoogleP
ay
(tW
allet)
Pi
PayP
al
AP
P
friDay
Citygo
Pay pal
GO
MA
JI Pay
/
68.9
20.9 7.4 5.5 2.7 1.9 0.7 3.3
LINE
(
)
(
)
/
: %
: %
-
19
(30)
63.2%
36.8%
30
(31)
84.7%()
12.4%(
)
31
, 63.2%
, 36.8%
WiFi
24.4
60.3
11.3
1.1 2.9
/
: %
-
20
(32)
36.8%()
55.9%(
)
32
(33)
74.2%()
23.4%()
33
4.0
32.8
47.7
8.2 7.3
/
19.5
54.7
20.8
2.6 2.4
/
: %
: %
-
21
(1)
82.3%
17.7%
69.6% 63.5%
34
(2)
ADSL/VDSL()
65.5% 15.5%
35
,
82.3%
,
17.7%
70.8
67.0
40.9
29.2
3.2
0.2
3.4
65.5
15.5
14.3
0.5
9.5
ADSL/VDSL()
4G
: %
: %