2017 iroquois steeplechase
TRANSCRIPT
TABLEO
FCONTEN
TSEventOverview
Demographics–TheBoxHolders
Demographics–TheInfield
TheCharity–MonroeCarellJr.Children’sHospitalatVanderbilt
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SponsorshipsInfo
SNAPSH
OTO
FIROQUOISSTEEPLECH
ASE
OverviewofEventWHAT: AnaUernoonofcolor,pageantryandspectaclethatfeaturesexciXnghorseraceswithpursestotalingmorethan$400,000. TheIroquoisSteeplechaseisoneoftherichestweight-for-agesteeplechaseeventsintheUnitedStates,and isconsideredthetopsocialeventofthespringseason!AffecXonatelyknownas“theritesofspring”,the IroquoisSteeplechasehasbeenanannualeventsince1941.Thisyearcelebratesthe76thIroquois Steeplechaseandthe36thyeartheMonroeCarellJr.Children’sHospitalatVanderbilthasbeenthebeneficiary.
WHERE: InbeauXfulandscenicPercyWarnerPark,Nashville,TennesseeWHEN: BytradiXon,alwaysonthesecondSaturdayinMay.Raceday2017isSaturday,May13.PostXme1p.m.
WHY: ToconXnueahistoryofgivingtoMonroeCarellJr.Children'sHospitalatVanderbilt,over$10millionhasbeencontributed fromtheproceeds,whileshowcasingthebestnaXonalandinternaXonalthoroughbredhorsesinsteeplechaseracing.
FastFacts
Expectedafendance:25,000+
Pursesandprizemoney:$400,000+AfendancethroughGeneralAdmission,BoxSeats(sold-out,waiXnglistinplace),HospitalityTents,TentsintheTurn,HuntClubTent,SkyboxSuites,andTailgaXngSpaces.
Dates
May11,2017 DrawingforPostPosiXons
May13,2017 76thIroquoisSteeplechase
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SNAPSH
OTO
FIROQUOISSTEEPLECH
ASE
Cap<vateClientsandShowcaseYourImage
Sponsorship
Sponsorshipsarecustomizedtomeetclient’sgoalsandobjecXveswithamaximumreturnoninvestment.WhetheryouarelookingtoentertainasmallorlargegrouporbroadcastyourbrandtoouruniquedemographicofIroquoisfans,wearecommifedtohelpingyouget
results!ContactourofficeandspeakwithGeorgeAnnDingus,DirectorofSponsorshipandBusiness
Development,toseehowourteamcangettoworkforyoutoday.
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TheIroquoisSteeplechaseisNashville’sRiteofSpringsince1941andtheidealvenuetoentertainorhostprospec<veclients,marketyour
products,orpromotebrandawareness.
DEM
OGRA
PHICS–TH
EBOXH
OLD
ERS
EDUCATIONMARITALSTATUS
AGE INCOME
AmarketresearchstudyconductedfortheNaXonalSteeplechaseAssociaXon(NSA)bytheCenterforSpectatorSportResearchattheUniversityofMassachusefs,Amherst,quesXonedmorethan20,000steeplechasefans.Theresearchdocumentedafendancepaferns,percepXonsanddemographicsofSteeplechasefans.Amongtheresults:morethan90percentofracefanshavecollege,graduateorprofessionaldegreesand72.8percenthaveincomesinexcessof$100,000peryear.
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DEM
OGRA
PHICS–TH
EBOXH
OLD
ERSMOREFACTSANDFIGURES
MedianIncome $271,440MedianNetWorth $1,553,760DrivePersonalLuxuryCar 78%AverageNetWorth $955,400
BoughtNewCarinLastYear 55%HaveInvestmentsWorth>$1,000,00028%Take>16AirlineTripsaYear 43%MarketValueofPrimaryResidence $803,400MemberofaFrequentFlierClub 78%OwnMorethanOneHome 27.2%
RentedaCarintheLastYear 56%OwntheirHomeOutright 81%MaintainValidPassport51%MembershipinHealthClub52.8%MembershipinCountryClub40.8%MembershipinEaXng/CityClub23.4%
Chairman/President40.5% BusinessOwner 35%
Professional/Management93.6%
OCCUPATION
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DEM
OGRA
PHICS–TH
EINFIELD
MARITALSTATUSCOLLEGEGRADUATE
AGE HOUSEHOLDINCOME
AstudybyaDenver-basedcompanyrevealstheinteresXngdemographicdichotomyrealizedinthesport.Whiletheboxholdersarehighincomethein-fieldisabitdifferent.Theseyoungcollegegraduatesaremostlysinglewithincomesinthe$70,000to$100,000rangewholiketodineoutandbuyalcohol.
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DEM
OGRA
PHICS–TH
EINFIELD
MOREFACTSANDFIGURES
PurchaseAlcoholMorethanOnceaWeek 47.2%
DineOutOncePerWeek 94.1%
BoughtAirTravel7+Times 37.9%PerYear
OwnaHome 63.4%
HOMEVALUE
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LOTSO
FOPTIO
NS
LotsofOp<onsforRaceDay
• Over1400TailgaXngSpotsintheInfield• FamilyArea• BoxSeats–IroquoisSociety,PaddockClub,TurfClub• SkyboxSuites–PrivateLuxurySuites• HuntClub-TentedseaXngwithfoodandbeverage• TentsIntheTurn–PrivateTentswithrail-sideview• HospitalityVillage–PrivateTentsnearBoxSeats• SXrrupClub• GeneralAdmission• IroquoisShoppes
andmore!
andmore!
VisitourWebsiteforMoreinforma<onhUp://iroquoissteeplechase.org
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BRANDAPPEA
L• GetSocialwith#TNsteeplechase
• Twiferimpressions
– 2016-301.000
– 2015-231,000
• InstagramStats
• Over3,000fanslikedorcommentedonInstragrampostsduringraceweek2016.• InstagramfansidenXfythebrandwithfashion,sports,Nashville,andinternaXonalhorseracingthroughoutthespring
season.• Raceweek2016fansonInstagramandTwiferrespondedwithover2.7millionuniqueviewsandover5.2millionin
overallreach.– (unique+mulX-views=absolutereach)
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• BroadBrandAppeal
• SnapChatwasaddedin2016andincreasedfollowersby44%onraceday.
• LiveFeedtestedon2016onracedayreceived30,236viewsin111countries.
MED
IACO
VERAGE
Socialchannelsgrowyearoveryear,andengagementwiththeIroquoisbrandhassoaredwithliveTwifer/Instagramon5jumbotrons.
TWITTERFollowers:3,896
FACEBOOKFollowers:6,657INSTAGRAM
Followers–3,892
Raceweek2016fansonInstagramandTwiferrespondedtoourcontentwithover2.7million
uniqueviewsandover5.2millioninoverallreach.
#TNSTEEPLECHASE
MediaCoverageandBlogs,PressReleases
73MediaHitsfrom37OutletsinMay2016includingGarden&Gun,USA
TodayandESPNSixTVSegments
67Blogs,pressreleases,andarUcles122reporters,bloggers,photographersfrom52mediaoutletsaXended2016
WebsiteViews
Websiteviews418,000,averaging5.13pagespersessionand95,800
uniqueusers.
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241Tweetsusing#tnsteeplechaseonracedaycamefromU.S.,GreatBritain,Australia,India,MalaysiaandGhana
• SocialMediaStats
THECH
ARITY
MonroeCarellJr.Children’sHospitalatVanderbilt
MonroeCarellJr.Children’sHospitalatVanderbiltbenefitsfromyourgenerousdonaXonstotheIroquoisSteeplechase.Children’sHospital,constructedasafreestandingfacilityin2004,isnaXonallyrecognizedasaleadingproviderofpediatrichealthcareservices.
With271inpaXentbeds,thehospitalisalsoatop-levelteachingandresearchfacility.LivingbytheprincipleofpaXentandfamilycenteredcare,Children’sHospitalexpertstreatandhelppreventallhealthissuesrangingfrombrokencoldsandbrokenbonestoheartdiseaseandcancer.FeaturingCentersofExcellenceforthetreatmentofdiabetesandcongenitalheartdisorders,Children’sHospitalalsooperatestheregion’sonlylevel1pediatrictraumaunitandaneonatalintensivecareunitwiththehighestdesignatedlevelofcareinthestate.
ToconXnuetoprovidethehighestqualitycaretochildrenandtheirfamilies,regardlessoftheirabilitytopay,Children’sHospitaldependsonthesupportoftheenXrecommunity.Withyourhelp,wecanensurethatchildrenwhocometoMonroeCarellJr.Children’sHospitalatVanderbilt,nowandinthefuture,areabletoreceivethecaretheyneed.Overthepastthirty-fiveyears,Steeplechasehascontributedmorethat$10,000,000toChildren’sHospital.VisitChildrensHospital.Vanderbilt.orgformoreinformaXon.
BrooklynMorley2016IroquoisSteeplechaseChildAmbassador
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