20170422 hb smith - primer workshop
TRANSCRIPT
Contents
• In�Progress/Done�List�(W14~16)�
• Marketing�Result�
• To�Do�List�
• Appendix
2
FYI
• 시작하기�전에�잠깐!�
• https://www.slideshare.net�에서�처음�3장�slide�안의�hyperlink는�동작하지�않습니다.�
• 그래서�요�↑�link는�동작하지�않는�거죠.�
• 다음�slide의�link가�정상�동작하기�위해서�이�slide를�추가했습니다.
3
In�Progress/Done�List�(W14~16)
• 법인�설립�진행�중�(W19�까지�모든�행정절차�완료�목표)�
• 외주�진행�(일주일에�두�번,�윤제상님�파견�근무)�
• 법인�명과�서비스�명�일치�(�https://hbsmith.io�)�및�landing�page�개선�
• 잠재�고객(법인)�2개�인터뷰�
• 실제�요구사항�정리�
• W24(6월�둘째주)까지�MVP�전달�목표�
• AWS�Summit�KR�발표�(offline�marketing)
4
Marketing�Result
5
Date ChannelMarketing�Cost
SessionTotal�Session
Goal�맛보기고객
Goal�가입고객
Goal�유료고객
CAC RevenueTotal�
Marketing�Cost
2017-03
Naver�Search�AD
₩12,606 30
250 19 3 0 ₩573 ₩0 ₩12,606Email ₩0 56
(other) ₩0 164
2017-04
Naver�Search�AD
₩4,730 10
214 6 1 0 ₩676 ₩0 ₩4,730
Google�AdWords
₩0 0
Facebook�AD ₩0 0
Facebook�Group ₩0 0
Email ₩0 63
Offline ₩0 21
(other) ₩0 120
To�Do�List
• Landing�page�(�https://hbsmith.io�)�개선�
• 잠재�고객(법인)�전용�‘hbsmith’�기능�제공�및�가격�정책�논의�
• Email�/�Blog�/�Offline�marketing�
• MailChimp�subscriber�관리�
• 기존에�Medium�으로�작성된�글�안에�GA�code�추가�
• Facebook에�개발자�모임�대상으로�관심있을�만한�article/seminar�제공 (발표�slide에�GA�code�포함)�
• 외주�진행�(활주로�연장의�꿈)�
• 현재�남은�활주로�길이:�약�15개월
6
Appendix�-�MailChimp
7
Appendix�-�SlideShare
8
Appendix�-�Google�Analytics
9
