2018 local political advertising outlook · telemarketing $0.90 u. s. totals $27.34 share ......

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Tomorrow’s Media, Understood Today www.BorrellAssociates.com 2018 Local Political Advertising Outlook 1

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Tomorrow’s Media, Understood Today

www.BorrellAssociates.com

2018 Local Political Advertising Outlook

1

2© Borrell Associates, Inc.

Corey ElliottVP, Research & Analysis

Kip CassinoExecutive VP

PLUS – a mystery guest!

3

3

➢ 9th Annual Borrell Conference➢ 400+ Digital Media Executives➢ 40+ Best-In-Class Speakers➢ Premiere Networking Experience➢ 98% Say They’ll Return

Borrell Associates, Inc. 2017. All rights reserved

4Borrell Associates, Inc. 2017. All rights reserved

4

Save $400Register by Nov. 30

5

5

Borrell Associates, Inc. 2017. All rights reserved

Save $200Register by Dec. 31

AGENDA ADDITION:

Tapping 2018’s $8.5 BillionPolitical Advertising Waterfall

Chris NolanFounder of Spot-On

6

Information from First 2018 Outlook

• We plan on 2 more updates to this report

• End of Q1

• End of Q2

• 50 state reports including $ spent on races per DMA

7

AGENDA

• Overview/Methodology

• Races• Federal• State• Local • Special Interests

• What is to be done?

• Future

8

3 major things to consider

1.National vs Local contests

2.Political cycles

3.Ad spend per eligible voter

Example Sources

Borrell Advertising DB

Ballotpedia.org

National Conference of State Legislatures

Revenue DB

Opensecrets.org

United States Election Project

Followthemoney.org

FCC filings

Woods & Poole

Larry Sabato’s Crystal Ball

9

Federal $212.63 2.5%

State $1,566.96 18.4%

Local $1,323.15 15.6%

Advocacy* $5,400.00 63.5%

Cutting to the Chase…..The $8 Billion

* Includes spending by PACs

In millions

OfficeU.S. Senate

U.S. House

Governor

Other State Offices

State Senate

State House

State Judiciary

Local Judiciary

School Boards

Local Government

Ballot Issues

Other Advocacy*

Fed

era

lSt

ate

Loca

l

10

4 year cycles

Year 1 Year 2 Year 3 Year 4

2001 2002 2003 2004

2005 2006 2007 2008

2009 2010 2011 2012

2013 2014 2015 2016

2017 2018 2019 2020

Local“off-year”

congressionalLocal &

Gov.Pres.

11

= $ X 13 RacesEligible Voter

# of contestsBy

Category

Demographic/Statistical Information by County Filter

Sub-Totals by County

Cook Political ReportSabato’s Crystal BallBallotopediaRothenberg Political Report

Weighted by:

Center for Responsive Politics

Borrell’s Media Spend Database

Methodology

12

What is different this year….and going forward

• With this process, we were able to track more money back to PACs• 2 out of 3 dollars• Decision to make…..do we place with PACs or with Races?• We went with “Advocacy/Public Affairs”

13

Federal Races = 2.5% of money spent 33 seats open

(or 435 seats)

SENATE = HOUSE OF REPRESENTATIVES =

14

Federal spending is similar….but different

U.S.

Media Choice Senate

Newspapers $0.68

Other Print $0.04

Broadcast TV $15.49

Cable $2.28

Radio $0.84

Out of Home* $0.23

Direct Mail** $0.15

Online/Digital $6.72

Telemarketing $0.90

U. S. Totals $27.34

Share 0.3%

U.S.

Media Choice House

Newspapers $5.23

Other Print $0.38

Broadcast TV $103.71

Cable $17.08

Radio $6.49

Out of Home* $1.96

Direct Mail** $1.41

Online/Digital $43.14

Telemarketing $5.90

U. S. Totals $185.29

Share 2.2%

$27.34 / 33 = $828k $185.29 / 435 = $426k

Approx. 56%

Approx. 24%

US SENATE US HOUSE

15

State Races = 18.4% of money spent

Governor

State House

State Senate

Other State Offices

Other State Judiciary

$54.01 million

$42.20 million

$904.77 million

$565.98 million

$0

3.4%

2.7%

57.7%

36.1%

16

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Newspapers Other Print Broadcast TV Cable Radio Out of Home* Direct Mail** Online/Digital Telemarketing

Total Ad Spending

State Senate State House

State Senate to spend more –especially on TV

(in $ millions)

17

No State Senate Races No State House Races

LouisianaMissouriNebraskaNew JerseyVirginia

LouisianaMissouriNew JerseyVirginia

Where this ISN’T happening…

18

Local Races = 15.6% of money spent

Municipal Gov.

School Boards

Local Judiciary

Ballot Issues

$362.81 million

$802.17 million

$95.55 million

$62.62 million

27.4%

60.6%

7.2%

4.7%

19

Top 10 States Municipal Gov. Ad Spending

1. California2. New York3. Texas4. New Jersey5. Florida6. Illinois7. Maryland8. Virginia9. Massachusetts10.Ohio

Top 10 States Ballot Issues Ad Spending

1. California2. Florida3. Massachusetts4. Georgia5. Indiana6. Wisconsin7. Arizona8. Utah9. Alabama10.Nevada

Not all states are the same….

20

Political

Action

Committee

An organization that

pools campaign

contributions from

members and donates

those funds to

campaign for or against

candidates, ballot initiatives, or legislation

Where the REAL money is coming from

21

Basic Facts about PACs

• 3 types: Connected, Non-Connected and Super PACs• At a state level, PACs form according to state’s election laws• Citizens United gave birth to Super PACs

• Super PACs may engage in unlimited political spending independently of the campaigns.

As of November 09, 2017, 1,285 groups organized as super PACs have reported total receipts of $696,011,919 and total independent expenditures of $344,560,359 in the 2014 cycle.

As of November 27, 2017, 1,691 groups organized as super PACs have reported total receipts of $108,273,169 and total independent expenditures of $30,224,351 in the 2018 cycle.

SOURCE: opensecrets.org

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80-20 SOUTHWEST OHIO CHAPTER

A STRONGER VOICE FOR A BETTER AMERICA

AACC BUSINESS COMMITTEE PAC

AAUP-WRIGHT STATE UNIVERSITY (WSU) PAC

ACADEMY OF SENIOR HEALTH SCIENCES PAC

ACE CASH EXPRESS INC PAC

ADAMS COUNTY REPUBLICAN PAC

ADMINISTRATORS, BUSINESS OFFICIALS AND CITIZENS PAC

ADVANCING FREEDOM ACTION NETWORK

AFFILIATED CONSTRUCTION TRADES OHIO FOUNDATION PAC

AFFILIATED CONSTRUCTION TRADES OHIO FOUNDATION PCE

AFSCME OHIO COUNCIL 8, AFL-CIO PAC

AFSCME OHIO COUNCIL 8, AFL-CIO PCE

AIR TRANSPORT SERVICES GROUP, INC PAC

AK STEEL CORPORATION PAC

AKRON TEACHERS PAC

AKSM UROLOGY POLITICAL ACTION COMMITTEE 'AKSM UROLOGY PAC'

ALLEN COUNTY REPUBLICAN PAC

ALLIANCE PAC

ALLIED CLUBS PAC

ALTERNATIVE HEALTH AND RENEWABLE RESOURCE

AMERICAN ASSOCIATION OF UNIVERSITY PROFESSORS-UNIVERSITY OF CINCINNATI CHAPTER (AAUP-UC CHAPTER PCE)

AMERICAN COUNCIL OF ENGINEERING COMPANIES OF OHIO PAC

AMERICAN ELECTRIC POWER COMMITTEE FOR RESPONSIBLE GOVERNMENT

AMERICAN ELECTRIC POWER OHIO COMMITTEE FOR RESPONSIBLE GOVERNMENT

AMERICAN HERITAGE PAC

AMG VANADIUM CORPORATION POLITICAL ACTION COMMITTEE (AMG VANDIUM PAC)

ANCHORPAC!

APPALACHIAN COMMUNITY ACTION PAC

APPLE PAC

ASHLAND COUNTY REPUBLICAN PAC

ASHTA CHEMICALS, INC. PAC

ASHTABULA COUNTY REPUBLICAN PAC

ASSOCIATED BUILDERS & CONTRACTORS OHIO VALLEY ABC PAC

ASSOCIATED BUILDERS & CONTRACTORS, INC. NORTHERN OHIO CHAPTE

ASSOCIATED GENERAL CONTRACTORS OF OHIO, PAC

AT&T INC. OHIO EMPLOYEE POLITICAL ACTION COMMITTEE

ATHENS COUNTY REPUBLICAN PAC

AUGLAIZE COUNTY REPUBLICAN PAC

AUSTIN POWDER COMPANY PAC

AUTO DEALERS FOR PROGRESS, INC.

AUTOMOTIVE SERVICE ASSOCIATION OF OHIO POLITICAL ACTION COMMITTEE

BAKER & HOSTETLER LLP OHIO PAC

BAKERY, CONFECTIONERY, TOBACCO WORKERS AND GRAIN MILLERS INTL UNION LOCAL 19

BEATTY FOR CONGRESS (FEDERAL)

BELMONT COUNTY REPUBLICAN PAC

BIPARTISAN ADVOCATES COMMITTEE

BLACK WOMEN'S POLITICAL ACTION COMMITTEE (BWPAC)

BLANK ROME LLP OH PAC

BMC PAC

BOAT OHIO FOUNDATION PAC

BOB HAGAN FOR SENATE

BOILERMAKERS LOCAL 85 FEDERAL PAC

BOTTLE BILL FOR OHIO

BOWLING PROPRIETORS ASSOC. OF OHIO

BRICKER & ECKLER LLP PAC

BRICKER & ECKLER STATE POLITICAL ACTION COMMITTEE

BRICKLAYERS LOCAL 55 PCE

BROTHERHOOD OF LOCOMOTIVE ENGINEERS AND TRAINMEN PAC FUND

BROUSE & MCDOWELL, A LEGAL PROFESSIONAL ASSOCIATION FSL PAC

BROWN COUNTY REPUBLICAN PAC

BUCKEYE FIREARMS ASSOCIATION

BUCKEYE PATRIOT POLITICAL ACTION COMMITTEE

BUCKEYE STEEL CASTINGS PAC

BUCKINGHAM, DOOLITTLE & BURROUGHS PAC

BUILDING INDUSTRY PAC OF NW OHIO

BUTLER COUNTY PROGRESSIVE PAC

BUTLER COUNTY PROGRESSIVE PAC-FEDERAL

BUTLER COUNTY REPUBLICAN PAC

BUY ENERGY STRATEGICALLY TOGETHER

CAIR-PAC

CALFEE FUND FOR GOOD GOVERNMENT

CALPINE CORPORATION PAC

CANFIELD REPUBLICAN WOMEN'S CLUB PAC

CANTON PROFESSIONAL EDUCATORS ASSOC. PAC

CAPITOL PARTNERS PAC

CARDINAL HEALTH INC. PAC AKA CARDINAL HEALTH COMPANIES PAC

CARESOURCE MANAGEMENT SERVICES CO. PAC

CARPENTERS #186 POLITICAL EDUCATION FUND, PAC

CARPENTERS LOCAL 171 TRI-COUNTY PAC

CARPENTERS LOCAL 285 PCE

CARPENTERS LOCAL 435 PCE

CARROLL COUNTY REPUBLICAN PAC

CCG PAC

CEMENT MASONS LOCAL #404 PAC

CEMENT MASONS LOCAL 404 PCE

CENTRAL OHIO ASSOCIATED BUILDERS & CONTRACTORS

CENTRAL OHIO CHAPTER NATIONAL ASSOCIATION OF INDUSTRIAL AND OFFICE PROPERTIES (NAIOP) PAC

CENTRAL OHIO GREEN PARTY

CENTRAL OHIOANS COUNTERING KASICH

CHAMPAIGN COUNTY REPUBLICAN PAC

CHARTER COMMUNICATIONS OHIO PAC

CHECKSMART FINANCIAL LLC PAC

CHIROPAC POLITICAL ACTION COMMITTEE

CHRIS DEPIZZO FOR CONGRESS (SUPER)

CINCINNATI AFL-CIO LABOR COUNCIL PAC

CINCINNATI BELL INC. FEDERAL PAC

CINCINNATI SHEET METAL WORKERS PAC FUND

CINCINNATUS PAC

CINTAS CORPORATION PARTNERS PAC

CITIZENS FOR A BETTER WARREN COUNTY

CITIZENS FOR A LEVEL PLAYING FIELD

CITIZENS FOR AFFORDABLE HOUSING PAC

CITIZENS FOR COMMUNITY VALUES ACTION PAC (AKA CCV ACTION)

CITIZENS FOR HONORABLE GOVERNMENT

CITIZENS FOR JUSTICE

CITIZENS FOR TAX REFORM

CITIZENS FOR TURNER

CITIZENS LEAGUE FOR REGIONAL RESURGENCE (CLEARR)

CLARK COUNTY REPUBLICAN PAC

CLERMONT COUNTY REPUBLICAN LEADERSHIP PAC

CLERMONT COUNTY REPUBLICAN PAC

CLEVELAND FIRE FIGHTERS ASSOCIATION PCE

CLEVELAND FORWARD PAC (SUPER PAC)

CLEVELAND POLICE PATROLMENS ASSOCIATION

CLIFFS NATURAL RESOURCES INC. POLITICAL ACTION COMMITTEE (CLIFFSPAC)

CLIMACO WILCOX PECA PAC

CLIMACO, CLIMACO, LEFKOWITZ AND GAROFOLI PAC

CNG HOLDINGS, INC. PAC

COALITION FOR OHIO'S FUTURE (SUPER PAC)

COLLEGE DEMOCRATS OF OHIO PAC

COLUMBIANA COUNTY REPUBLICAN PAC

COLUMBUS APARTMENT ASSOC. PAC

COLUMBUS SHEET METAL WORKERS COPE FUND

COLUMBUS-FRANKLIN COUNTY AFL-CIO PCE

COLUMBUS/CENTRAL OHIO BUILDING & CONSTRUCTION TRADES COUNCIL PAC

COLUMBUS/CENTRAL OHIO BUILDING & CONSTRUCTION TRADES COUNCIL-EDUCATION FUND

COMMITTEE FOR RESPONSIBLE BUSINESS

COMMITTEE TO STRENGTHEN OHIO

COMMUNICATIONS WORKERS OF AMERICA OHIO LEGIS. ACTION COMM.

COMMUNITY BANKERS ASSOCIATION OF OHIO FEDERAL PAC

COMMUNITY INSURANCE COMPANY GOOD GOVERNMENT PROGRAM

CONSERVATION OHIO PAC

CONSERVATIVE FIRST PAC

CONSERVATIVE MUSICANS FOR AMERICAN (CMFA)

CONSTRUCTION EMPLOYERS PAC

CONSTRUCTION INDUSTRY PAC

CONVERGYS CORPORATION PAC

COOLIDGE WALL CO., L.P.A. POLITICAL ACTION COMMITTEE

COOPER TIRE & RUBBER COMPANY PAC

COPE 33 DBA SHEET METAL WORKERS COPE 33

COSHOCTON COUNTY REPUBLICAN PAC

COUNCIL FOR OHIO HEALTH CARE ADVOCACY PAC

COURAGE PAC

CPM LAW PAC

CRAWFORD COUNTY REPUBLICAN PAC

CTL PAC

CUYAHOGA COUNTY PROGRESSIVE CAUCUS

CUYAHOGA COUNTY REPUBLICAN PAC

CUYAHOGA DEMOCRATIC WOMENS CAUCUS

CUYAHOGA LEADERSHIP PAC

CWA LOCAL 4320 COPE PCE

CWA OHIO STATE COUNCIL PCE

DARKE COUNTY REPUBLICAN PAC

DAYTON DISTRICT ACADEMY OF OSTEOPATHIC MEDICINE

DAYTON SHEET METAL WORKERS POLITICAL EDUCATION COMMITTEE FUND

DEFIANCE COUNTY REPUBLICAN PAC

DELAWARE COUNTY REPUBLICAN PAC

DEMOCRATIC PROGRESSIVES OF OHIO

DESIGN GROUP PAC

DINSMORE & SHOHL LLP PAC

DISTRICT EIGHT REGIONAL ORGANIZING COMMITTEE

DOUG WILSON FOR CONGRESS

DRAFT RICH CORDRAY

DRAIN TH SWAMP OHIO

DRUG FREE TUSC PAC

EAST CENTRAL OHIO BUILDING AND CONSTRUCTION TRADES COUNCIL PCE

EATON CORPORATION PUBLIC POLICY ASSOC.

EDUCATORS FOR OHIO (SUPER PAC)

EIGHT IS ENOUGH OHIO

ELECTRICAL CONTRACTORS OF CENTRAL OH CHAPTER, NECA PAC

ELK & ELK PAC

ENVIROHIO PAC

EQUALITY CINCINNATI PAC

ERICKSON RETIREMENT COMMUNITIES FEDERAL PAC

ERIE COUNTY REPUBLICAN PAC

FAIR CONGRESSIONAL DISTRICTS FOR OHIO

FAIR ELECTIONS OHIO PAC

FAIR WAGE OHIO

FAIRFIELD COUNTY DEMOCRATIC CLUB

FAIRFIELD COUNTY DEMOCRATIC WOMEN'S CAUCUS

FAIRFIELD COUNTY REPUBLICAN PAC

FAIRFIELD COUNTY YOUNG DEMOCRATS

FAMILY FIRST

FAMILY FIRST

FAMILY MEDICINE PAC COMMITTEE OF THE OH ACADEMY OF FAMILY MD

FARMERS INSURANCE OF COLUMBUS PAC

FARMERS POLITICAL ACTION COMMITTEE 1

FARMERS UNION-FARMERS POLITICAL ACTION COMMITTEE

FAYETTE COUNTY REPUBLICAN PAC

FEARLESS OHIO PAC

FIFTH THIRD BANCORP POLITICAL ACTION COMMITTEE

FIGHTING FOR EDUCATION

FIRSTENERGY PAC FSL

FLEXIBLE PAVEMENTS PAC

FOREST CITY REALTY TRUST INC, UNITED FOR A SENSIBLE GOVERNMENT (FOCUS)

FRANKLIN COUNTY DEMOCRATIC LAWYERS CLUB PAC

FRANKLIN COUNTY REPUBLICAN PAC

FRATERNAL ORDER OF POLICE CAPITAL CITY LODGE #9 PCE

FRATERNAL ORDER OF POLICE OF OHIO, INC. PAC

FRIENDS OF JOHN BOEHNER (FSL PAC)

FRIENDS OF OHIO HOSPITALS

FRIENDS OF PORK, OHIO PORK PRODUCERS COUNCIL PAC

FROST BROWN TODD LLC POLITICAL ACTION COMMITTEE

FULTON COUNTY REPUBLICAN PAC

GALLIA COUNTY REPUBLICAN PAC

GEAUGA COUNTY REPUBLICAN PAC

GEAUGA COUNTY TEA PARTY

GENCORP INC. PAC

GIBBS FOR CONGRESS

GO CITIZENS PAC OH

GO-GO PAC

GOODYEAR TIRE & RUBBER COMPANY GOOD GOVERNMENT FUND

GOP GOLF PAC

GRANGE MUTUAL CASUALTY COMPANY OHIO PAC

GRANGE MUTUAL CASUALTY COMPANY PAC

GREATER CINCINNATI NORTHERN KY APARTMENT ASSOC. PAC

GREATER CLEVE. CHAPT. NAT. ELECTR. CONTRACTORS ASSOC PAC

GREATER CLEVELAND PARTNERSHIP PAC

GREENE COUNTY REPUBLICAN PAC

GUERNSEY COUNTY REPUBLICAN PAC

HALL OF FAME CENTRAL LABOR COUNCIL, AFL-CIO

HALL OF FAME CENTRAL LABOR COUNCIL, AFL-CIO POLITICAL CONTRIBUTING ENTITY

HAMILTON COUNTY REPUBLICAN PAC

HANCOCK COUNTY REPUBLICAN PAC

HARDIN COUNTY REPUBLICAN PAC

HARRISON COUNTY REPUBLICAN PAC

HBA BUILD PAC (HBAGC)

HCR MANOR CARE PAC

HEALTHY OHIOANS WORK

HEARING HEALTHCARE ALLIANCE OF OHIO PAC

HEAT & FROST INSULATORS LOCAL #3 POLITICAL ACTION FUND

HEAT & FROST INSULATORS LOCAL #50 PAC

HELP OHIOANS NURTURE & ESTABLISH SIMPLE TRUTH (HONEST)

HENRY COUNTY REPUBLICAN PAC

HEXION INC PAC

HIGHLAND COUNTY REPUBLICAN PAC

HISPANIC ACTION COMMITTEE

HOCKING COUNTY REPUBLICAN PAC

HOLMES COUNTY REPUBLICAN PAC

HOME BUILDERS ASSOC OF GREATER CLEVELAND PAC

HOME BUILDERS PAC

HOPE FOR OHIO

HR GRAY PAC

HULL POLITICAL ACTION COMMITTEE

HUNTINGTON BANCSHARES INC. PAC (HBI-PAC)

HURON COUNTY REPUBLICAN PAC

IBEW 683 PCE

IBEW LOCAL 246 POLITICAL CONTRIBUTING ENTITY

IBEW LOCAL 540 PCE

IBEW LOCAL 8 PCE

IC PAC

ICE MILLER PAC

IGS VENTURES COMMITTEE FOR RESPONSIBLE GOVERNMENT (IGS)

INDEPENDENT ELECTRICAL CONTRACTORS OF GREATER CINCINNATI

INDIANA/KENTUCKY/OHIO REGIONAL COUNCIL OF CARPENTERS PAC (OHIO OFFICE)

INDIANA/KENTUCKY/OHIO REGIONAL COUNCIL OF CARPENTERS PCE (OHIO OFFICE)

INFOCISION MANAGEMENT CORPORATION PAC

INT'L ASSOC OF HEAT & FROST INSULATORS & ASBESTOS WORKERS LOCAL 45 POLITICAL EDUCATION COMMITTEE

INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS LOCAL #306 PCE

INTL ASSOC. BRIDGE STRUC. ORNAMEN. IRON WORK. LOCAL 55

INVACARE CORPORATION PAC

IRON WORKERS LOCAL UNION 17 PCE ACCOUNT

IRONWORKERS LOCAL #172 POLITICAL CONTRIBUTING ENTITY

IRONWORKERS LOCAL 207 PCE

IRONWORKERS LOCAL 550 PAC

IRONWORKERS LOCAL 550 POLITICAL CONTRIBUTING ENTITY

JACKSON COUNTY REPUBLICAN PAC

JEFFERSON COUNTY REPUBLICAN PAC

JGM TEST PAC

JIM JORDAN FOR CONGRESS (FSL PAC)

JIM RENACCI FOR CONGRESS

JOBS AMERICA PAC

JOHNSON FOR CONGRESS

KEATING, MUETHING & KLEKAMP PAC

KEGLER, BROWN, HILL & RITTER PAC

KEYCORP ADVOCATES FUND

KGM PAC

KIDS PAC / OHIO SCHOOL BOARDS ASSOCIATION (OSBA)

KNOX COUNTY REPUBLICAN PAC

KOHRMAN JACKSON & KRANTZ PLL PAC

KRUGLIAK,WILKINS, GRIFFITHS & DOUGHERTY LPA PUBLIC AFF COMM

KUCINICH ACTION PAC (FSL PAC)

L BRANDS, INC. OHIO PAC

LABORERS DISTRICT COUNCIL OF OHIO - LPL

LABORERS DISTRICT COUNCIL OF OHIO PCE

LABORERS DISTRICT COUNCIL OF OHIO-PAC

LABORERS INTL UNION OF NORTH AMERICA AFL-CIO LOCAL 500 PAC

LABORERS LOCAL 265 PAC

LABORERS LOCAL 265 PCE

LABORERS LOCAL 500 PCE

LABORERS LOCAL 758 PCE

LAKE COUNTY REPUBLICAN PAC

LAKE ERIE PROTECTION FUND

LAKE MILTON ASSOCIATION PAC

LATINO VOTERS ACTION FUND (SUPER PAC)

LAWRENCE COUNTY REPUBLICAN PAC

LEAD OHIO PAC

LEADINGAGE OHIO PAC

LEGACY LEGISLATORS - OHIO'S CITIZENS STATEHOUSE

LIBERTY COMMITTEE

LICKING COUNTY DEMOCRATIC WOMEN'S CAUCUS

LICKING COUNTY PAC (LICOPAC)

LICKING COUNTY REPUBLICAN BOOSTERS

LICKING COUNTY REPUBLICAN PAC

LICKING COUNTY REPUBLICAN PATRIOTS PAC

LIMA BUILDING TRADES POLITICAL FUND

LIMITED, INC. PAC

LOCAL #219 PCE

LOCAL 373 PCE

LOGAN COUNTY REPUBLICAN PAC

LORAIN COUNTY REPUBLICAN PAC

LUCAS COUNTY REPUBLICAN PAC

M-E COMPANIES INC PAC

M/I HOMES INC PAC

MADISON & ROSAN LLP

MADISON COUNTY REPUBLICAN PAC

MAHONING COUNTY REPUBLICAN PAC

MAHONING VALLEY ARTS AND CULTURE PAC (MVACPAC)

MAHONING VALLEY ELECTRICAL CONTRACTORS PAC

MAHONING VALLEY ROUGH RIDERS CIGAR CLUB (MVRRCC)

MANSOUR GAVIN LPA

MARATHON PETROLEUM CORPORATION EMPLOYEES POLITICAL ACTION COMMITTEE (MPAC)

MARION COUNTY REPUBLICAN PAC

MARSYS LAW FOR OHIO LLC

MATERION CORPORATION POLITICAL ACTION COMMITTEE

MAZANEC, RASKIN & RYDER CO., LPA PAC (MR&R PAC)

MCDONALD HOPKINS LLC PAC

MCKINLEY CIGAR CLUB PAC

MECHANICAL CONTRACTING INDUS./CLEVELAND PLUMBING INDUS. PAC

MECHANICAL CONTRACTORS ASSOCIATION OF OHIO PAC

MEDIA FUND SUPER PAC

MEDICAL MUTUAL OF OHIO POLITICAL ACTION COMMITTEE

MEDINA COUNTY REPUBLICAN PAC

MEIGS COUNTY REPUBLICAN PAC

MEMORIALHEALTHPAC

MERCER COUNTY REPUBLICAN PAC

MESSER CONSTRUCTION CO. PAC

MIAMI COUNTY BUILD PAC

MIAMI COUNTY REPUBLICAN PAC

MID-STATES DISTRICT COUNCIL OF ROOFERS PCE

MILLENNIUM LEADERSHIP PAC

MILLWRIGHTS AND PILE DRIVERS LOCAL 1090 PCE

MONROE COUNTY REPUBLICAN PAC

MONTGOMERY COUNTY REPUBLICAN PAC

MOODY NOLAN PAC

MORGAN COUNTY REPUBLICAN PAC

MORROW COUNTY REPUBLICAN PAC

MOSSER GROUP GOOD CITIZENSHIP FUND

MOTORISTS MUTUAL INSURANCE CO. CIVIC FUND

MOVING FORWARD PAC

MS CONSULTANTS, INC. PAC

MURRAY ENERGY CORPORATION PAC

MUSIKPAC, OHIO COIN MACHINE ASSOC.

MUSKINGUM AREA WOMENS DEMOCRAT PAC

MUSKINGUM COUNTY REPUBLICAN PAC

MUSLIMS FOR OHIO POLITICAL ACTION COMMITTEE

NARAL PRO-CHOICE OHIO PAC

NATIONAL ASSOCIATION OF INSURANCE & FINANCIAL ADVISORS OHIO (NAIFA - OHIO PAC)

NATIONAL ASSOCIATION OF SOCIAL WORKERS/OHIO PACE -NASW

NATIONAL ELECTRICAL CONTRACTORS ASSOC. CINCINNATI CHAPT. PAC

NATIONAL ELECTRICAL CONTRACTORS ASSOC. OHIO/MICHIGAN CHAPTER PAC

NATIONAL TOOLING & MACHINING ASSOCIATION (NTMA) COMMITTEE FOR A STRONG ECONOMY

NATIONWIDE MUTUAL INSURANCE COMPANY POLITICAL PARTICIPATION COMMITTEE

NEIGHBORS FOR RESPONSIBLE BUSINESS

NEIGHBORS FOR RESPONSIBLE RETAIL

NETJETS ASSOCIATION OF SHARED AIRCRAFT PILOTS PAC; NJASAP PAC

NETJETS INC PAC

NEW ALBANY PAC

NEW AMERICAN PAC

NEW VOICE PAC

NISOURCE INC. PAC

NOBLE COUNTY REPUBLICAN PAC

NORTH CENTRAL OHIO BUILDING & CONSTRUCTION TRADES COUNCIL PCE FUND

NORTH CENTRAL OHIO BUILDING TRADES PAC

NORTH CENTRAL OHIO ELECTRICAL CONTRACTORS PAC

NORTH COAST BIA BUILD PAC

NORTH COAST LEADERSHIP PAC

NORTHCOAST PAC

NORTHEAST OHIO ACADEMY OF CHIROPRACTIC PAC

NORTHEAST OHIO APARTMENT ASSOC. PAC COMMITTEE NOAA/PAC

NORTHERN OHIO FIRE FIGHTERS PAC

NORTHERN OHIO MEDICAL POLITICAL ACTION COMMITTEE

NORTHWEST OHIO CONSERVATIVE COALITION

NOT OUR OHIO

NUCOR CORPORATION PAC OF OHIO, INC.

NURSERY AND LANDSCAPE PAC

OAPSE AFSCME TURNAROUND OHIO PAC

OAPSE AFSCME TURNAROUND OHIO PCE

OCSEA/AFSCME LOCAL 11 POLITICAL ACTION FUND

OH CHAPTER OF THE AMERICAN COLLEGE OF EMERGENCY PHYSICIANS PAC

OHIO ACADEMY OF NUTRITION AND DIETETICS POLITICAL ACTION COMMITTEE

OHIO ACTION COMMITTEE FOR RURAL ELECTRIFICATION (ACRE)/OHIO RURAL ELECTRIC COOPERATIVES INC./NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION

OHIO ADMINISTRATIVE DISTRICT COUNCIL OF BRICKLAYERS & ALLIED CRAFTWORKERS

OHIO AFL-CIO COMMITTEE ON POLITICAL EDUCATION

OHIO AFL-CIO VOTER EDUCATION FUND

OHIO AGGREGATES PAC

OHIO AGRICULTURE COALITION FOR GOOD GOVERNMENT

OHIO AMBULANCE AND MEDICAL TRANSPORTATION ASSOCIATION PAC

OHIO AMBULATORY SURGERY CENTERS PAC

OHIO AMERICAN BIKERS AIMED TOWARD EDUCATION PAC

OHIO APARTMENT ASSOCIATION PAC

OHIO ARCHITECTS PAC

OHIO ASSOC. OF COSMETOLOGY SCHOOLS PAC

OHIO ASSOC. OF HEALTH PLANS PAC

OHIO ASSOCIATION FOR JUSTICE PAC (OAJ PAC)

OHIO ASSOCIATION OF ADVANCED PRACTICE NURSES PAC "OAAPN PAC"

OHIO ASSOCIATION OF COMMUNITY ACTION AGENCIES/OACAA-PAC

OHIO ASSOCIATION OF CONVENTION AND VISITOR BUREAUS PAC

OHIO ASSOCIATION OF COUNTY BEHAVIORAL HEALTH AUTHORITIES PAC

OHIO ASSOCIATION OF COUNTY BOARDS SERVING PEOPLE WITH DEVELOPMENTAL DISABILITIES (OACB-DD-PAC)

OHIO ASSOCIATION OF HEALTH UNDERWRITERS PAC

OHIO ASSOCIATION OF INDEPENDENT TITLE AGENTS PAC

OHIO ASSOCIATION OF PHYSICIAN ASSISTANTS POLITICAL ACTION COMMITTEE

OHIO ASSOCIATION OF PROFESSIONAL FIRE FIGHTERS - OHIO FIRE PAC

OHIO ASSOCIATION OF PROFESSIONAL FIRE FIGHTERS - OHIO FIRE PCE ENTITY #9700

OHIO ATHLETIC TRAINERS' ASSOCIATION POLITICAL ACTION COMMITTEE (OATAPAC)

OHIO AUTOMOBILE DEALERS ASSOC. DEALER INVESTMENT GROUP

OHIO AVIATION ASSOCIATION PAC (OAA)

OHIO BANK PAC

OHIO BLACK REPUBLICANS ASSOCIATION PAC

OHIO BUSINESS & PROFESSIONAL WOMENS PAC

OHIO CABLE-PAC

OHIO CAMPGROUND OWNERS ASSOCIATION PAC

OHIO CAST METALS ASSOC. PAC

OHIO CATTLEMEN'S ASSOCIATION PAC

OHIO CERTIFIED PUBLIC ACCOUNTANTS PAC

OHIO CERTIFIED REGISTERED NURSE ANESTHETIST PAC

OHIO CHAMBER OF COMMERCE PAC

OHIO CITIZENS PAC

OHIO COAL PAC

OHIO COALITION FOR MEDICAL COMPASSION

OHIO COMMITTEE TO ELECT PRO-LIFE DEMOCRATS (OH-PL-DEMS)

OHIO CONCRETE POLITICAL ACTION COMMITTEE

OHIO CONFERENCE OF PLASTERERS & CEMENT MASONS PCE FUND

OHIO CONFERENCE OF TEAMSTERS PCE

OHIO CONSERVATIVES FOR A CHANGE (SUPER PAC)

OHIO CONTRACTORS PAC

OHIO CORN AND WHEAT GROWERS ASSOCIATION

OHIO COUNCIL FOR HOME CARE AND HOSPICE PAC

OHIO COUNCIL OF BEHAVIORAL HEALTH & FAMILY SERVICES PROVIDERS POLITICAL ACTION COMMITTEE

OHIO COUNSELING ASSOCIATION PAC

OHIO COUNTY AUDITORS POLITICAL ACTION COMMITTEE

OHIO CREDIT UNION LEAGUE POLITICAL ACTION COMMITTEE (OCULPAC)

OHIO CREDIT UNION LEGISLATIVE ACTION COMMITTEE

OHIO D.R.I.V.E. (DEMOCRAT REPUBLICAN INDEPENDENT VOTER EDUCATION)- TEAMSTERS JC #41

OHIO DAIRY PRODUCERS PAC

OHIO DEMOCRATIC COUNTY CHAIRS ASSOCIATION

OHIO DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE (ODPAC)

OHIO DENTAL HYGIENISTS' POLITICAL ACTION COMMITTEE (O-HY-PAC)

OHIO EDUCATION ASSOC FUND FOR CHILDREN AND PUBLIC EDUCATION

OHIO EDUCATION ASSOCIATION EDUCATORS PCE

OHIO ELEVATOR SAFETY PAC

OHIO ENVIRONMENTAL COUNCIL ACTION FUND PAC

OHIO ENVIRONMENTAL SERVICE INDUSTRIES

OHIO FAIR MANAGERS ASSOCIATION AND GREATER OHIO SHOWMEN'S ASSOCIATION PAC

OHIO FARM BUREAU FEDERATION INC AGRICULTURE FOR GOOD GOVT PAC

OHIO FEDERATION OF TEACHERS POLITICAL CONTRIBUTING ENTITY

OHIO FOOD PAC/OHIO GROCERS ASSOCIATION

OHIO FUNERAL DIRECTORS ASSOCIATION PAC

OHIO GAMEFOWL BREEDERS ASSOCIATION PAC

OHIO GREEN PARTY YOUTH CAUCUS

OHIO GUN COLLECTORS ASSOC. PAC (SSF)

OHIO GUN RIGHTS PAC (OGR PAC)

OHIO HEALTH CARE ASSOC. PAC

OHIO HEMP HEROES PAC (OHHPAC)

OHIO HOME BUILDERS ASSOC. BUILDERS PAC

OHIO HOTEL PAC

OHIO INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION PAC

OHIO INSURANCE AGENTS POLITICAL ACTION COMMITTEE (OIA PAC)

OHIO INSURANCE INSTITUTE POLITICAL ACTION COMMITTEE

OHIO IRON WORKERS ASSOCIATION POLITICAL CONTRIBUTING ENTITY

OHIO JOBS AND GROWTH COMMITTEE

OHIO LABORERS DISTRICT COUNCIL PAC

OHIO LAND TITLE ASSOC. PAC

OHIO LAWPAC

OHIO LIFE INSURANCE PAC

OHIO MANUFACTURED HOMES ASSOC. PAC

OHIO MANUFACTURERS ASSOC. PAC

OHIO MASSAGE THERAPY PAC

OHIO MCDONALDS OPERATORS PAC

OHIO MEDICAL EYE PAC

OHIO MERCHANTS COMMITTEE

OHIO MORTGAGE BANKERS PAC

OHIO NATIONAL FINANCIAL SERVICES POLITICAL ACTION COMMITTEE

OHIO NURSES ASSOCIATION PCE

OHIO OIL AND GAS PRODUCERS FUND

OHIO OPTOMETRY PAC

OHIO ORTHOPAEDIC PAC

OHIO ORTHOTICS AND PROSTHETICS PAC

OHIO OSTEOPATHIC POLITICAL ACTION COMMITTEE

OHIO PEST CONTROL ASSOCOCIATION POLITICAL ACTION COMMITTEE -OCAPAC

OHIO PETROLEUM MARKETERS AND CONVENIENCE STORE ASSOCIATION POL POLITICAL ACTION CMTE (OPMCA PAC)

OHIO PHARMACISTS ASSOC. PHARMACY PAC

OHIO PHYSICAL THERAPY ASSOC. PAC

OHIO PODIATRIC MEDICAL ASSOC. PAC

OHIO POULTRY ASSOCIATION PAC

OHIO PROPANE PAC

OHIO PROSECUTING ATTORNEYS POLITICAL ACTION COMMITTEE (OPAPAC)

OHIO PROVIDER RESOURCE ASSOCIATION PAC

OHIO PSYCHIATRISTS PAC

OHIO PSYCHOLOGICAL ASSOC. PAC

OHIO RADIOLOGICAL SOCIETY PAC

OHIO RECEIVABLES MANAGEMENT ASSOCIATION PAC (ORMAPAC)

OHIO REPUBLICAN PAC

OHIO RESTAURANT PAC

OHIO RIGHT TO LIFE SOCIETY INC. PAC

OHIO RURAL ELECTRIC COOPERATIVES PAC

OHIO RURAL WATER PAC

OHIO SAFE AND HEALTHY COMMUNITIES CAMPAIGN

OHIO SCRAP PAC (INSTITUTE OF SCRAP RECYLING INDUSTRIES)

OHIO SIERRA CLUB POLITICAL COMMITTEE

OHIO SOCIETY FOR RESPIRATORY CARE PAC

OHIO SOCIETY OF ANESTHESIOLOGISTS PAC

OHIO SOCIETY OF ORAL AND MAXILLOFACIAL SURGEONS PAC

OHIO SOCIETY OF PROFESSIONAL ENGINEERS PAC (OSPE-PAC)

OHIO SOFT DRINK ASSOC. PAC

OHIO SOYBEAN ASSOCIATION PAC

OHIO SPEECH & HEARING PAC

OHIO STATE ASSOCIATION OF PLUMBERS AND PIPEFITTERS PCE

OHIO STATE BUILDING & CONSTRUCTION TRADES COUNCIL AFL-CIO

OHIO STATE BUILDING AND CONSTRUCTION TRADES COUNCIL SSF

OHIO STATE CHIROPRACTIC ASSOCIATION C-PAC

OHIO STATE CORONERS ASSOCIATION OSCA-PAC

OHIO STATE FARM AGENTS & ASSOCIATES PAC

OHIO STATE MEDICAL ASSOCIATION PAC (OSMAPAC)

OHIO STATE MEDICAL ASSOCIATION PAC (OSMAPAC)

OHIO STATE UAW CAP COUNCIL

OHIO TAXPAYERS FOR LOWER DRUG PRICES

OHIO TELEPHONE PAC

OHIO TOURISM PAC

OHIO TRUCKING ASSOCIATION - TRUKPAC

OHIO URBAN EMPOWERMENT

OHIO URBAN RESOURCE SYSTEMS (OURS)

OHIO USA PAC

OHIO VETERANS UNITED PAC

OHIO VETERINARY MEDICAL ASSOCIATION - VETERINARY PAC

OHIO VOTER FUND PAC (SUPER PAC)

OHIO WHOLESALE MARKETERS ASSOC PAC

OHIO WOMENS DEMOCRATIC CAUCUS

OHIO YOUNG DEMOCRATS OF AMERICA

OHIOAGEPAC

OHIOANS AGAINST BREED DISCRIMINATION

OHIOANS AGAINST MARIJUANA MONOPOLIES

OHIOANS AGAINST THE DECEPTIVE RX BALLOT ISSUE

OHIOANS FOR ACCOUNTABLE GOVERNMENT

OHIOANS FOR A BETTER FUTURE (SUPER PAC)

OHIOANS FOR A VOTERS BILL OF RIGHTS

OHIOANS FOR CONCEALED CARRY PAC

OHIOANS FOR EDUCATIONAL FREEDOM

OHIOANS FOR JUSTICE

OHIOANS FOR LIVESTOCK CARE POLITICAL ACTION COMMITTEE

OHIOANS FOR SCHOOL CHOICE PAC

OHIOANS FOR WORKPLACE FREEDOM

OHIOANS TO END PROHIBITION (OTEP)

OHIOANS UNITED ACTION FUND

OHIOHEALTH STAR CORPORATION PAC DBA OHIOHEALTH PAC

OHIOLIBERTY.ORG

OLBC - POLITICAL ACTION FUND

OMNOVA SOLUTIONS INC PAC

ON THE MOVE PAC

ONE ENERGY OHIO PAC

OPERATING ENGINEERS LOCAL 66 DISTRICT 2 PCE

OPTICIANS ASSOC. OF OHIO OHIO OPTICAL COUNCIL FOR POL. ED.

OREIA PAC OH1162

ORGANIZATION FOR HEALTHCARE INNOVATION IN OHIO PAC

ORGANIZE THE MOVEMENT CANDIDATES

ORGANIZE THE MOVEMENT ISSUES

OTTAWA COUNTY REPUBLICAN PAC

OUTDOOR ADVERTISING ASSOCIATION OF OHIO PAC

OWENS-CORNING BETTER GOVERNMENT FUND

OWENS-ILLINOIS, INC. EMPLOYEES GOOD CITIZENSHIP FUND

PAC FOR EQUINE RACING (P.A.C.E.R.)

PAC OF GENERAL TRUCK DRIVERS, CHAUFFEURS & HELPERS LOCAL 957

PARETO PAC

PARKER-HANNIFIN CORPORATION POLITICAL ACTION COMMITTEE PARKER PAC

PARMA SOUTH WEST AREA COPE AFL-CIO

PAULA BROOKS FOR CONGRESS (FSL PAC)

PAULDING COUNTY REPUBLICAN PAC

PENNANT PAC

PEOPLE IN COMMAND (P.I.C.)

PERRY COUNTY REPUBLICAN PAC

PERSONHOOD OHIO

PICKAWAY COUNTY REPUBLICAN PAC

PIKE COUNTY REPUBLICAN PAC

PILLPAC

PILOT, AFFILIATED WITH INTL BROTHERHOOD OF TEAMSTERS JOINT

PIZZUTI PAC

PLANNED PARENTHOOD ADVOCATES OF OHIO PAC

PLUMBERS & PIPEFITTERS LOCAL 189 SSF PCE

PLUMBERS & PIPEFITTERS LOCAL UNION #94 POLITICAL CONTRIBUTING ENTITY

PLUMBERS & PIPEFITTERS LOCAL UNION 495 PCE

PLUMBERS & STEAMFITTERS LOCAL 42 PCE

PLUMBERS AND PIPEFITTERS LOCAL 162 SSF PCE

PLUMBERS, PIPEFITTERS & M.E.S. LOCAL UNION 392 P.A.C.

POGGEMEYER DESIGN GROUP PAC

POLICE & FIRE RETIREES OF OHIO PAC

POLITICAL ACTION COMMITTEE OF KWW

POLITICAL EDUCATION PATTERNS POLITICAL ARM OF THE IUOE

POLITICAL LEAGUE OF THE AMERICAN TRAIN DISPATCHERS DEPARTMEN

POLYONE CORPORATION POLITICAL ACTION COMMITTEE

PORTAGE COUNTY REPUBLICAN PAC

PORTAGE COUNTY TEA PARTY PAC

PORTMAN FOR SENATE COMMITTEE FSL

PREBLE COUNTY REPUBLICAN PAC

PRECISION METALFORMING ASSOCIATION VOICE OF THE INDUSTRY COMMITTEE (PMAVIC)

PRESERVE THE CONSTITUTION

PRINTING INDUSTRY OHIO GRAPHIC ARTS PAC

PROCTER & GAMBLE COMPANY GOOD GOVERNMENT FUND (P&G GGF)

PROFESSIONAL LAND SURVEYORS OF OHIO-POLITICAL ACTION COMMITTEE

PROFESSIONALS GUILD OF OHIO COPE

PROMOTING OUR REPUBICAN TEAM PAC

PROTECT OHIO'S VOTE COMMITTEE

PRYCE FOR CONGRESS

PUBLIC EMPLOYEES REPRESENTATIVES UNION PAC

PUTNAM COUNTY REPUBLICAN PAC

R & L CARRIERS, INC. STATE PAC

R100 PAC

REALTORS PAC

REBIRTH OF AMERICA

REBUILD OHIO (SUPERPAC)

RECHARGE OHIO

RED OHIO PAC

REFORM FOR ELECTING AMERICAN LEGISLATORS (SUPER PAC)

REMINGER CO., L.P.A. OHIO POLITICAL ACTION COMMITTEE

REPUBLICANS FOR A NEW LUCAS COUNTY PAC (RNLCPAC)

RESOURCES PAC

RESPONSIBLE REYNOLDSBURG

RICHLAND COUNTY REPUBLICAN PAC

ROAR PAC

ROETZEL & ANDRESS FSL PAC

ROSS COUNTY REPUBLICAN PAC

ROUNDING THIRD PAC

RPM INTERNATIONAL INC. MANUFACTURING IN AMERICA PAC

RTI INTERNATIONAL METALS, INC. PAC

SAFE ROADS OHIO PAC

SAFELITE GROUP INC PAC (AKA SAFELITE PAC)

SAFER OHIO PAC

SANDUSKY COUNTY REPUBLICAN PAC

SCHMIDT FOR CONGRESS COMMITTEE (FSL PAC)

SCHOTTENSTEIN STORES CORPORATION PAC

SCHOTTENSTEIN STORES CORPORATION PAC

SCIOTO COUNTY REPUBLICAN PAC

SE BUTLER COUNTY REPUBLICAN CLUB (SEBCRC)

SEIU DISTRICT 1199 PAC

SEIU DISTRICT 1199 PCE

SEIU LOCAL 1 PAC

SEIU LOCAL 1 PCE

SEIU OHIO STATE JOINT COUNCIL PCE

SENECA COUNTY REPUBLICAN PAC

SHEET METAL WORKERS LOCAL 24 PCE FUND

SHEET METAL WORKERS LOCAL 33 AKRON DISTRICT COPE

SHEET METAL WORKERS LOCAL 33 TOLEDO PCE

SHEET METAL WORKERS LOCAL 33 WHEELING DISTRICT OHIO PAC

SHEET METAL WORKERS LOCAL UNION NO. 33 VERMILION DISTRICT COPE

SHEET METAL WORKERS LU 33 PCE

SHEET METAL WORKERS' COPE FUND YOUNGSTOWN DISTRICT

SHELBY COUNTY REPUBLICAN PAC

SHELBY COUNTY STATE CANDIDATES PAC, LLC

SHELLY PAC

SHERIFFS PAC

SHUMAKER ADVISORS PAC

SINGLE-PAYER ACTION NETWORK OHIO (SPAN OHIO)

SIX PAC-PAC OF OHIO LICENSED BEVERAGE ASSOCIATION

SMALL BUSINESS FOR A BETTER OHIO

SMARTALEC(K) ADVOCATES FOR PUBLIC HIGHER ED PAC

SOMALI PAC

SOUTHWEST PROGRESSIVE DEMOCRATS

SOUTHWEST PROGRESSIVE DEMOCRATS

SPECIALTY CONTRACTORS COALITION OH PAC 892

SPECIALTY CONTRACTORS PAC

SPENGLER NATHANSON GOOD GOVERNMENT FUND

SPOT PAC

STAGEHANDS LOCAL #27 PAC

STAND UP 4 YOUR RIGHTS (SUFYR)

STAND UP FOR OHIO PAC

STARK COUNTY REPUBLICAN ORGANIZATION

STARK COUNTY REPUBLICAN PAC

STATE AUTO EMPLOYEES FED PAC COMMITTEE OF STATE AUTOMOBILE MUTUAL INS. CO

STEED HAMMOND PAUL INC. PAC

STERIS CORPORATION GOOD GOVERNMENT FUND

STIVERS FOR CONGRESS (FEDERAL)

STOP PUPPY MILLS OHIO

STRAT PAC

STRATEGIC PUBLIC PARTNERS LLC PAC (SPP-PAC)

STRICKLAND FOR SENATE

STRONG OHIO COMMUNITIES

SUBCONTRACTORS ASSOCIATION OF NORTHEAST OHIO PAC (SANEO-PAC)

SUMMIT COUNTY PROGRESSIVE DEMOCRATS PAC

SUMMIT COUNTY REPUBLICAN PAC

SUMMIT, PORTAGE & MEDINA COUNTIES CARPENTERS PAC

SUTTER O'CONNELL CO. PAC

TAFT, STETTINIUS & HOLLISTER BETTER GOVERNMENT FUND

TEACHERS EDUCATING AND CHANGING HEARTS (TEACH PAC)

TEAMSTERS LOCAL #348 PAC FUND

TEAMSTERS LOCAL 20 PCE

TEAMSTERS LOCAL 20 PILOT FEDERAL

TEAMSTERS LOCAL 24 DEMOCRAT, REPUBLICAN,INDEPENDENT VOTER ED

TEAMSTERS LOCAL NO. 908 D.R.I.V.E. CHAPTER

TEAMSTERS LOCAL UNION 284 DRIVE FUND

TEAMSTERS LOCAL UNION 377 D.R.I.V.E. FUND

TEAMSTERS LOCAL UNION 413 DRIVE FUND

TED STRICKLAND FOR CONGRESS (FSL PAC)

TESTPAC2

THE BLACK AGENDA CAUCUS

THE DAYTON POWER AND LIGHT COMPANY RESPONSIBLE CITIZENSHIP FUND

THE GOVERNMENT INTEGRITY FUND - ACTION NETWORK

THE ISAAC WILES POLITICAL ACTION COMMITTEE

THE K&D GROUP PAC

THE KROGER CO. POLITICAL ACTION COMMITTEE

THE MANNIK & SMITH GROUP INC PAC AKA (MSG PAC)

THE MATRIOTS

THE NEW ALBANY STATE PAC

THE OHIO REVOLUTION

THE OHIO STATE TEA PARTY

THE OXLEY GROUP LLC PAC

THE PRESIDENT'S COUNCIL PAC

THE SCOTTS MIRACLE-GRO COMPANY STEWARDSHIP PAC

THE TOLEDO REGIONAL CHAMBER OF COMMERCE LEADERSHIP FUND

THE WENDYS COMPANY POLITICAL ACTION COMMITTEE

THOMPSON HINE GOOD GOVERNMENT PROGRAM

THOROUGHBRED PAC

TIBERI FOR CONGRESS (FSL PAC)

TIM RYAN FOR CONGRESS FSL PAC

TIMKEN CO. GOOD GOVERNMENT FUND

TIMKENSTEEL CORPORATION PAC (TIMKENSTEEL PAC)

TOLEDO PORT COUNCIL PCE

TOWING & RECOVERY ASSOCIATION OF OHIO PAC (TRAO-PAC)

TRAR PAC

TRI-COUNTY BUILDING TRADES PCE

TRUCK DRIVERS CHAUFFEURS & HELPERS LOCAL 100 D.R.I.V.E. FUND

TRUCK DRIVERS LOCAL 92 PAC

TRUCK DRIVERS UNION, LOCAL 407 PAC

TRUE LEGALIZE OHIO

TRUMBULL COUNTY REPUBLICAN PAC

TRW INC. GOOD GOVERNMENT FUND

TUSCARAWAS COUNTY REPUBLICAN PAC

U.A. LOCAL 50 PLUMBERS & STEAMFITTERS PCE

U.S. CITIZENS ASSOCIATION

UA PROGRESSIVE ACTION

UAW OHIO STATE PAC

UFCW LOCAL 1059 ACTIVE BALLOT CLUB

UFCW LOCAL 1059 ACTIVE BALLOT CLUB PCE

UFCW LOCAL 75 POLITICAL CONTRIBUTING ENTITY

ULMER & BERNE LLP PAC

UNION COUNTY REPUBLICAN PAC

UNITED ASSOC OF JOURNEYMEN & APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY LOCAL NO 189 PAC

UNITED ASSOC. LOCAL 50, PLUMBERS & STEAMFITTERS POL. ACTION

UNITED CONSERVATIVES OF OHIO

UNITED FOOD & COMMERCIAL WORKERS UNION LOCAL 880 PCE

UNITED FOOD AND COMMERCIAL WORKERS UNION LOCAL 880 PAC

UNITED STEELWORKERS OF AMERICA DISTRICT 1 PCE

UNITED TRANSPORTATION UNION (UTU) TRANSPORTATION POLITICAL EDUCATION LEAGUE

UPPER OHIO VALLEY BUILDING & CONSTRUCTION TRADES COUNCIL

UPPER OHIO VALLEY BUILDING TRADES POLITICAL EDUCATION FUND

USWA DISTRICT 1 OHIO PAC

VAN WERT COUNTY REPUBLICAN PAC

VANTI INC GOOD GOVERNMENT FUND

VINTON COUNTY REPUBLICAN PAC

VORYS SATER SEYMOUR & PEASE ADVOCATE FOR EFFECT. PUBLIC ADMINISTRATION

VORYS SATER SEYMOUR & PEASE ADVOCATES FOR EFFECTIVE GOVERNMENT

WARREN COUNTY REPUBLICAN PAC

WASHINGTON COUNTY REPUBLICAN PAC

WAYNE COUNTY REPUBLICAN PAC

WE ARE OHIO

WENSTRUP FOR CONGRESS

WEST-O-PAC / WESTON HURD FALLON PAISLEY & HOWLEY, LLP

WESTERN & SOUTHERN LIFE INSURANCE COMPANY PAC

WESTERN RESERVE BUILDING AND CONSTRUCTION TRADES COUNCIL PCE

WESTERN RESERVE CONSERVATION EDUCATION FUND PAC

WESTFIELD FEDERAL EMPLOYEE PAC OF OHIO FARMERS INSURANCE COMPANY

WHITE CASTLE PAC

WHITETAIL DEER FARMERS OF OHIO INC PAC

WHITETAIL DEER FARMERS OF OHIO INC STATE PAC

WHOLESALE BEER & WINE ASSOCIATION OF OHIO, INC. PAC

WILLIAMS COUNTY REPUBLICAN PAC

WOMENS ISSUES NETWORK WIN

WOOD COUNTY DEMOCRATIC FEDERAL ACCOUNT

WOOD COUNTY REPUBLICAN PAC

WOOLPERT INC. PAC

WORTHINGTON INDUSTRIES PAC

WYANDOT COUNTY REPUBLICAN PAC

YES FOR OHIO'S ENERGY FUTURE

YOUNGSTOWN/WARREN REGIONAL CHAMBER POLITICAL ACTION COMMITTEE

ZANESVILLE NATIONAL ORGANIZATION FOR WOMEN PAC

OUTDOOR ADVERTISING ASSOCIATION OF OHIO PAC

MEDIA FUND SUPER PAC

OHIO CONSERVATIVES FOR A CHANGE (SUPER PAC)

OHIO VOTER FUND PAC (SUPER PAC)

OHIOANS AGAINST MARIJUANA MONOPOLIES

Local PACs - Ohio

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Newspapers6% Other Print

1%

Broadcast TV39%

Cable12%

Radio7%

Out of Home*4%

Direct Mail**3%

Online/Digital22%

Telemarketing6%

TOTAL 2018 Political Advertising

The influence of PACs

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Newspapers8%

Other Print1%

Broadcast TV35%

Cable14%

Radio10%

Out of Home*6%

Direct Mail**3%

Online/Digital17%

Telemarketing6%

Total WITHOUT Advocacy/Public Affairs*

The influence of PACs

* Includes spending by PACs

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Newspapers5% Other Print

1%

Broadcast TV42%

Cable11%

Radio5%

Out of Home*2%

Direct Mail**3%

Online/Digital25%

Telemarketing6%

Advocacy/Public Affairs*

The influence of PACs

* Includes spending by PACs

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Top 10 States Advocacy* Ad Spending

1. California2. New York3. Texas4. New Jersey5. Florida6. Illinois7. Pennsylvania8. Maryland9. Virginia10. Massachusetts

Top 10 States Highest % of Advocacy Ad Spending

1. Louisiana2. Missouri3. New Jersey4. Virginia5. South Carolina6. Kansas7. Minnesota8. New Hampshire9. Washington10. Pennsylvania

Where is PAC money flowing?

* Includes spending by PACs

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73% 88%

Different from market to market

28

Great……

So a lot of money is going to be spent in my state/city…..

How does a local media company cash in?

29

• Cloud-based online ad placement service for political campaigns, advocacy groups, non-profits

Chris Nolan

http://spot-on.com/

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31

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0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Newspaper Digital

Share of Newspaper & Digitalby Contest

U.S. total

33

So….what does the future hold?

34

Digital begins to track(& catch up with) TV

35

2017 '17 (P) '13-'17 2018 '18 (F) '14-'18

Media Choice Projection Share % Change Forecast Share % Change

Total Digital $500.17 10.1% 2,674.9 $1,878.10 22.1% 2,539.2

Paid Search $124.80 25.0% 1,632.3 $414.49 22.1% 1,439.6

Display $265.69 53.1% 3,190.1 $991.11 52.8% 3,079.3

Email Marketing $57.82 11.6% 3,428.0 $241.33 12.8% 2,901.7

Streaming Video $51.86 10.4% 4,589.4 $231.18 12.3% 4,498.6

Social Media Sites $266.87 53.4% 3,493.7 $1,036.45 55.2% 3,025.4

Mobile Devices $42.55 8.5% 5,008.5 $510.64 27.2% 3,802.1

By Category

By Target

Expect more digital, more video, and a whole lot more mobile

36

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37

RECOMMENDATIONS

• Know your market

• Qualify/quantify your audience

• Sell political, don’t wait for buy

Besides what Chris has mentioned…..

Tomorrow’s Media, Understood Today

www.BorrellAssociates.com

THANK YOU!

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