22 annexure ii

8/17/2019 22 Annexure II

1/7

City

Response No.

Annexure- II Questionnaire for Apparel

Dear Respondent, as a part of my doctoral study, I am conducting a research to understand

“Consumer

Buying

Behavior

and

Preference

towards

Organized

and

Unorganized Retail Formats”

for the purchase of Apparel. Information

shared

by

you

would

be

used only for academic purposes and in any circumstances will not be shared with

someone else. 1 request you to please spare some of your valuable time. Thanks a lot.

Q-l Kindly give your preference for the format from where you purchase apparel wear

majority of the timesOR

From which format did you purchase apparel maximum times in last five visits

(Mark anyone format and then give your preferred store

into the same )

,

Preferred,

format

Organised Formats 1

Unorganised Formats 2

Dimension A:

Shopping Oriented Temporal Aspects

A. Kindly give your shopping orientation that drives your preference towards the

format preferred in Q-l. In the below questions, numbers indicate the code

A-l. Please specify your apparel Shopping pattern /Frequency in terms of time

interval

A-2 Please indicate your purchase planning habit for apparel

Fully Planned purchase ' .Totally unfflined- '

1 2 3

A-3 Please specify your purchase pal (The one who accompanies you in your visit) if

any for the purchase of apparel

^1 With neighbor

2

« i -|pr

3

1 ‘ ■ - *1 j t liember " "*

4 5

A-4 Please specify your elasticity to travel the distance for the purchase of apparel

0 to 1 km 1 to 2 km ^ Cl/’ « «/ VI

.More thanilO km

1 2 3 4 5


2/7

Dimension B:

Consumption Preference for Apparel Inventory items / Merchandise mix

B. There are various items that come under Apparel/Fashion accessories.

Below

given is a list of these various items. Please give your consumption preference(As your

frequent wearing pattern) for the following apparel wear driving your preference

towards the particular retail format

Code Explanation

1 You have consumption preference for particular apparel wear and majority of the times you purchase it from stores in the organized formats

2 You have consumption preference for particular apparel wear and majority of the times you purchase it from stores in the unorganized formats

3 If There is no consumption preference for particular apparel wear

Mens’ Wear

Casual wear 1 2 3 Tie 1 2 3

Formal wear 1 2 3 Footwear 1 2 3Ethnic wear 1 2 "> Wallets 1 2 3Occasional/Party wear 1 2 3 Belts 1 2 3

Sports wear 1 2 3 Sunglasses(Designer) 1 2 3

Socks 1 2 3Handkerchief 1 2 3

Jewellery(cufflink tie pin) : 1 2 3Watches 1 2 3Designer pens 1 2

'V

Cosmetics 1 2 3Women's near Women’s fashion accessories

Indian wear (SalwarKameez) 1 2 3 Hand bags/purses 1 0 3

Traditional Indian wear(Saari) 1 2 3 Wallets/clutches 1 2 3Ethnic & Fusion wear 1 2 3 Footwear 1 2 3

Western

casual wear 1 2 3 Artificial/Fashion jewellery 1 2 3Western

formal wear 1 2 3 Matchingaccessories(pins,rubber)

1 i 3

Kurds 1 2 3 Socks 1 0 3Matchings:

Laggings/dupattas 1 2 3 Belts 1 ">

3

Occasional/Party wear 1 2 3 Watches 1 n 3

Sports wear 1 2 3 Sunglasses(Designer) 1 n 3Cosmetics 1 2 3

rc


3/7

Dimension C:

Store attributes

C.

State

the

level

of

influence

of the

following

store

attributes

on

your

preference

towards the format given in Q-l

Please rate them on the scale of 1 to 5

Where, 5- Means Extremely influential

1- Means Not at all influential

Established store image

Developed ambience of

the store

Availability of space with

arrangement of

merchandise

Availability

of

quality of merchandise

Affordable Pricing

structure of a particular

format

Convenient store location

Availability of brands to

decide upon

Availability of multiple

sizes

Variety into merchandise

ensuring wider options

Attractive Promotions

Convenient parking

facility

Good packaging of items

Established relation with

the store person

Availability

of exchange

facility

Good lighting and

brightness inside the

store


4/7

Cleanliness in the store

Mode of payment

Recommendation

of

relatives/friends

In-store temperature

Advertisement of the

store on TV/News paper

etc

Fashion simulation

through stock reshuffling

In-store alteration facility

Changing room facility

Display

and

self -

selection

Availability of all items

under one roof

Unlimited shopping

hours

Luggage

keeping

facility

Advantage of

membership discounts

In-store advertisement

Availability of music

Facility of in store cany

bags

Availability

of snacks

Attributes exclusively provided at in

Availability

of credit

keeping

facility

Possibility to go for

Bargaining

Free home delivery

facility after

alteration/polishing

Sitting arrangement for

selection


5/7

Dimension D: Situational Variables

D. Give your preference towards the formats in the given situation with reason

(Multiple ticks are allowed)

Preference towaids organized

format with reasons

i Mdtion m r in 10 os iv


6/7

Dimension E:

Consumers’ Characteristics

D. State your demographic and socio-economic profile that stimulus your preference towards

the

format preferred

in

Q-l

l''


7/7

Total earning

members

(earners in the

family

1 member 1

2 members 2

3 members 3

4 members or more 4

Influencer isEnjoying chief earner ’s status in family

Influencer is a chief earner 1

Influencer is not a chief earner 2

Monthly Family

income

(in Rs.)

Less than 9000 1

9001-20000 2

20001-50000 3

50001-100000 4

100000+ 5

Vehicle possession Only two wheeler 1

Two wheeler and four wheeler both/only four wheeler 2

Yearly expense on

apparel

(Approx, in Rs.)

less than 20000 1

20001-35000 2

35001-50000 3

50000+ 4

Q-2

Give your level

of

satisfaction towards preferred format in Q-1

for the following generic attributes given consideration at the time format selection

Please rate them on the scale of 1 to 5.

Where, 5- Means Extremely satisfied

1- Means Not at all satisfied

PriceQuality____________ Availability of brands

Promotion________ _

Location ___________

Space/ proper

arrangement ________ Mode of Payment

Q-3 Give your top of the mind reason responsible for not preferring the other format

over the one majorly preferred by you in Q-l

for apparel purchase

Reason-

22 annexure ii

Documents