22@Barcelona, the innovation district22@Barcelona, the innovation district

IndexIndex

Framework

22@Barcelona: Where

22@B l Hi t

0

1

2 22@Barcelona: History

22@Barcelona: The Innovation District

22@Barcelona: Urbanism

2

3

4 22@Barcelona: Urbanism

22@Barcelona: Economics

22@Barcelona: Social

4

5

6 22@Barcelona: Social

Q&A

6

7

Framework0 Framework0

Knowledge

KnowledgeInfrastructure

Innovation

Knowledge-basedEconomy

Economy

Geography Political Economy

Source: Loet Leydesdorff & Martin Meyer. 2003.

TRIPLE HELIX. Local & Global Innovation Systemoca & G oba o at o Syste

Government

University Industry

Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

I+II I

Global

NationalIntern

Regional

national

Local

Science Technology Industry Market

Innovation

Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.

Born Global CompaniesBorn Global Companies

University

Industryy

Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.

T-EconomyT Economy

Source: Tom Cannon. 2007

22@Barcelona: Where1 22@Barcelona: Where1

Among the main European capitalsAmong the main European capitals

Barcelona’s Metropolitan AreaBarcelona s Metropolitan Area

The Barcelona’s eastern transformatione a ce o a s easte t a s o at o

Sagrera AVE

Forum 2004Forum 2004

22@Barcelona

22@Barcelona: History2 22@Barcelona: History2

22@Barcelona, included in the Ensanche’s plan (1859)@ a ce o a, c uded t e sa c e s p a ( 859)

1986 - 1992: the opening of the waterfront986 99 t e ope g o t e ate o t

1996 - 1999: the opening of Diagonal Avenue996 999 t e ope g o ago a e ue

February 1999February 1996

1860 - 1960: the “Catalan Manchester”860 960 t e Cata a a c este

1960 - 1990: obsolescence and degradation960 990 obso esce ce a d deg adat o

22@Barcelona: the innovation district3 22@Barcelona: the innovation district3

1998: the debate about the future of the industrial areas998 t e debate about t e utu e o t e dust a a eas

An urban renovation strategy. A new model of making cityThe answer to a necessity: the Knowledge Economy

3459 Plan

CLUSTERS & BUSINESS DEVELOPMENT

3 59 a

BUSINESS DEVELOPMENT

TALENTINFRASTRUCTURES

INTERNATIONAL

URB

ECO

SOC

URBANICT

22@

BCN MEDIA ENEBIO DIS

URB

DISTRICTINT

CAT

PROMOTION

DEMAND

22@INNOVATION

DEMAND

Value chaina ue c a

Talent Attraction Retention Development Creation

Company Promotion Location Monitoring Growth

Innovation Science Technology Company Market

Urbanism Planning Management Infrastruct ConstructionUrbanism Planning Management Infrastruct. Construction

Conceptual modelCo ceptua ode

Phase 2 CorporateEnvironmentProjects

Phase 1 PhysicalEnvironmentTown Planning

Phase 3 PersonalEnvironmentRelationship spacejg

BuildingInfrastructure

p p

The 22@ Plan, a new model of compact citye @ a , a e ode o co pact c ty

@ ti iti G I d t i l h itA d i f t t@ activities Green spaces Industrial heritageAvanced infrastructures

Subsidized housing7@ facilities New mobility model Revitalization public spaces

22@ Barcelona: Urbanism4 22@ Barcelona: Urbanism4

The scale of 22@Barcelonae sca e o @ a ce o a

The scale of the project:

Territory

New gross floor space3 200 000 2

198,26 Ha (115 city blocks)

4.000.000 m²

• Productive Activities• Housing, facilities and services

Increase in green spaces

3.200.000m2

800.000 m2

114.000 m²

Increase in facilities

Investment in infrastructures

145.000 m²

180 million €

f % f

Update execution 4t 2008:

Urban Plan and new economic ceiling• Rearrangement of 69% of the territory• More than 1.400 firms and institutions recently established

Infrastructures Plan and investment• 42% of reurbanization works finished or in process42% of reurbanization works finished or in process• Investment until 4T 2008: 100 million euros

The urban planning process (2001-2008)e u ba p a g p ocess ( 00 008)

Compact city, with publicly

… 2008 …2000 2001 … … 2003 … … 2004 … … 2004/06… … 2004 …

with publicly owned land,

fully urbanised and offering

excellent infrastructure,

providing many

Industrial land, little used or in

complete disuse, 100%

privately Urban Planning Urban Infrastructures ConstructionCorporate Projects

more jobs in the field of

knowledge intensive activities

owned, and part yet to be

urbanised

Management Infrastructures Construction Projects, clusters

Urban planning. DensityU ba p a g e s ty

Increase density:

3

@ ACTIVITIES

SUBSIDIZED HOUSING

2’7 -

22’2 -

m² o

f la

nd

INDUSTRIALACTIVITIES

URBANPRODUCTIVEACTIVITIES

-

bilit

y: m

² of c

eilin

g/m

0CLAVE 22a CLAVE 22@

Bui

ld a

b

CODE 22a CODE 22@

Balance public and private benefits:

PRIVATE BENEFITS PUBLIC BENEFITS • More productive uses:

22a 22@ • Higher density:

2 2,2 / 2,7

• Free cession of land:• 10% for 7@ facilities • 10% for subsidized housing • 10% for green areas • Eventual opening of streets

• Leadind edge infrastructures

• Financing a part of the Special Infrastructure Plan

Special infrastructures planSpec a ast uctu es p a

Public space renewal New energy networksNew mobility plan Public space renewal New energy networksNew mobility plan

New heating and cooling system Underground galleriesSelective pneumatic waste collection

22@ Barcelona: Economics5 22@ Barcelona: Economics5

Urban clusters

MEDIACluster strategies ENERGY MEDTECH ICT DESIGN

U ba c uste s

MEDIAg

Transversalprograms

ENERGY MEDTECH DESIGN

Clusters policy

Entrepreneurship

Clusters policy

Services for companies

Internationalization

Community of professionals

Relation between clusters

Marketing

Leadership of projects: current situation and forecast

22@Barcelona: Clusters & activities

Leadership of projects: current situation and forecast

CompaniesInstitutions Specific spaces

Entrepreneurs

Technological centers

Universities

Residences

Specific spaces

Dissemination spaces

Incubators Residences

Other services

Media: Barcelona Media ParkMedia: Barcelona Media Park

Institutions

Companies

RNE CAC Barcelona TV

MediaPro, Lavinia, Cromosoma…

Universities

Institutions

Specifics spaces

UPF, UB, UOC

RNE, CAC, Barcelona TV…

Audiovisual Production Centre (PBM)

Universities

Incubators

Technological centers

UPF, UB, UOC

Media-TIC Building

Barcelona Media-Innovation Centre

Residences

Dissemination

Melon District / Ciutadella

Media Factory

ICT: Network of R+D centres related to ICTICT: Network of R D centres related to ICT

Institutions

Companies

CMT FBD Localret

T-Systems, Indra, Telefónica

Universities

Institutions

Specifics spaces

UB, UPC, La Salle

CMT, FBD, Localret

Interface building, Media-TIC building

Universities

Incubators

Technological centers

UB, UPC, La Salle

Media-TIC building

Technological ICT Center

Residences

Dissemination

Melon District

ICT House

Media & ICT Cluster: 2006 - 2010Media & ICT Cluster: 2006 2010

BARCELONA ACTIVA

AGBAR TOWER RBA HQ.

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…

RNEINDRA

GREEN AREAS

AUDIOVISUAL PRODUCTION CENTRE

T-SYSTEMS HQ. &BARCELONA DIGITAL

COMMUNICATION FACULTY (UPF)

INTERFACE BUILDING:IMI, Indra & ACC

RNEINDRA

VILA CASAS MUSEUMOF CONTEMPORARY ART

BARCELONA TV

MEDIA-TIC BUILDINGSUBSIDIZED HOUSING

Energy: Interuniversity Campus of BesòsEnergy: Interuniversity Campus of Besòs

Institutions

Companies

ITER BCN Chamber of Commerce

Endesa, Ecotècnia, Agbar

Universities

Institutions

Specifics spaces

UB, UPC

ITER, BCN Chamber of Commerce

Campus Offices

Universities

Technological centers

UB, UPC

b_TEC Incubator

IREC

Incubators

Residences

Dissemination

b_TEC Residence

Campus services

Medical Technologies - MedTechMedical Technologies MedTech

Institutions

Companies

CatSalut Blood and Tissues Bank

Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine

Universities

Institutions

Specifics spaces

UB, UPC, Official Nursing College

CatSalut, Blood and Tissues Bank

Health Building, BIO Enterprise Park

Universities

Technological centers

UB, UPC, Official Nursing College

Health Building

22@MedTech Laboratory

Incubators

Residences

Dissemination

Nido

Health Building

DesignDesign

Institutions

Companies

BCD

G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design

Universities

Institutions

Specifics spaces

University of Vic, UPC, IAAC

BCD

Palo Alto, PBM, Hub Design

Universities

Technological centers

University of Vic, UPC, IAAC

Media-TIC, “Projecte Bressol” (textile)

Centre d’Innovació, Barcelona Media

Incubators

Residences

Dissemination

Melon District / Ciutadella

Hub Design

22@ Spaces. Engines of transformation22@ Spaces. Engines of transformation

Media

MedTech

ICT

EnergyEnergy

Cluster’s leader agentsCluster s leader agents

10 universities: 25,000 students10 universities: 25,000 students

SAE INSTITUTE

UPF COMUNICATION

IL·3

UOC

HEALTH BUILDING

B_TEC, UPC UNIVERSITYEMAVPASADENA, ART CENTER COLLEGE OF DESIGN

BAU

UPF CIUTADELLA SCHOOL OF PROFESSIONAL & EXECUTIVE

DEVELOPMENT (UPC)

4 residences: more than 800 beds4 residences: more than 800 beds

NIDO RESIDENCECIUTADELLA RESIDENCE

b_TEC RESIDENCE

MELON DISTRICTRESIDENCE

9 R+D+i & technological centres9 R D i & technological centres

KIM BCN

BARCELONA MEDIA INNOVATION CENTER

ICT TECHNOLOGICAL CENTER

IREC

BIOMEDICAL RESEARCH PARK

HEALTH BUILDINGLEITAT TECHNOLOGICALCENTER

ORANGE R+D

ALSTOM R+DTELEFONICA R+D

New companies and new jobs at 22@BarcelonaNew companies and new jobs at 22@Barcelona

New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2008 in number of employers)

(December 2008)

New companies installed in the district since 2000

(December 2008)

(Accumulated data at 12.31.2008 in number of companies)

+ 50%

Employees of companies already located or in process to be installed 42.000

44’6% newly created

Companies already located or in process to be installed 1.441

Design ICT

+ 50%

Clusters69% Design

33%

Media 19%

31%

MedTech 4%

Energy 6%

19%Others 7%

No clusters31%

22@ PLUS Bussines Services22@ PLUS Bussines Services

Innovation and Technology

Spaces and Infrastructures

Innovation and Technology

Clusters and Market access

Public Financing

22@Capital

Talent

22@Capital

Networking

PromotionPromotion

22@ PLUS: Spaces and Infrastructures22@ PLUS: Spaces and Infrastructures

Spaces and advanced infrastructures available

1. Space search

2. 22@Barcelona landing platforma. Weekly and Monthly Spaces

3. Information and advice on infrastructuresa. Telecommunications

b. Selective pneumatic waste collection

c. Centralized climate system

d. New power grid

22@ PLUS: Networking22@ PLUS: Networking

Services, sharing and consolidating the district

1. 22@Network, Association of Businesses and

Institutions of 22@Barcelonaa. Welcome plan, for new companies and institutions that move to

the district.

b. Work commissions, which work as networking opportunities

and project generatorsand project generators.

c. Network workshops

2. 22@Update Breakfast

3 Symposium on Urban Clusters3. Symposium on Urban Clusters

4. IN22@

22@ PLUS: Talent22@ PLUS: Talent

Attracting and developing talent

1. 22@Staying in company:a. 22@MÁSTER / 22@DEGREE

b 22@BECATb. 22@BECAT

c. 22@FP

d. MIT-SPAIN

e. 22@MBA

2. Dissonances

22@ PLUS: Innovation and technology22@ PLUS: Innovation and technology

Supporting innovation and access to technology

1. Technology Valorization Program: KimBCN Foundation

2. Urban Lab:22@Barcelona offers a large number of opportunities for technology22@Barcelona offers a large number of opportunities for technologycompanies that decide to move to the district, like spaces to run pilot programsto test new technology.22@Barcelona = Urban Lab

3. 22@Innovation:Through this program 22@Barcelona fosters innovation with specific projects togenerate sophisticated demand through both private and public initiatives.This allows small and medium-sized companies to access new clients and markets.

22@ PLUS: Innovation and technology22@ PLUS: Innovation and technology

Supporting innovation and access to technology

• 4. 22@Synergys

Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.

• Easy access to new emerging technologies to create synergies and more competitive business environment.

• Helping to generate new business opportunities.

• Talent’s attraction and retention in the city of Barcelona.

22@ PLUS: Public and Private financing22@ PLUS: Public and Private financing

Public FinancingPersonalized information, advice and management

The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.

22@CapitalPrivate and venture capital investment networks

Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.

22@ Barcelona: Social6 22@ Barcelona: Social6

Space of personal relationSpace of personal relation

22@ Space ofPersonal Relation

22@Talent

• International Community: IN22@ • 22@Districte Digital

For the professionals For the neighbours

y @• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat

@ g• Actions of direct communication• Support to initiatives of the district • 22@Staying in company

Increase of the belonging feelingCreation of the community 22@

Pride to work/live in 22@Pride to work/live in 22@

Q & A7 Q & A7

Citizens ProjectsCitizens Projects

• Virtual Memory of the Sant Martí District’s elders

• 22@FP

22@Staying in company22@Districte Digital

District s elders• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District

• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree

Sponsorship and participation in the neighborhood activitiesDirect communication actions

Citizens needs analysisy

www.22barcelona.comwww.22barcelona.com