235_ch.10 - ppt
TRANSCRIPT
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DATA PROCESSING
CHAPTER-10
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
EEPA
K CH
AWLA
DR
NEE
NA
SOND
HI
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SLIDE 10-1
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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The data preparation process
DATA EDITING
DATA TABULATION
DATA CLASSIFICATION
DATA CODING
EXPLORATORY DATA ANALYSIS
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SLIDE 10-2
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIField work validation
Pre-survey In case the form has been translated into another languageThe questionnaire survey has to be done at multiple locations and
if one has outsourced to outside research investigators , thus there might have been discrepancy in conduction or recording
Post-surveyThe qualifying instructions like-“in case answer is ----- please
answer the next set of questions else go to question-------.” were overlooked.
The respondent seems to have used the same response category for all the questions.
The form that is received back is incomplete.The form has been filled in by someone who is not representative
of the population to be studied.The forms are not in proportion to the sampling plan.
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SLIDE 10-3
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIBenefits of data editing
The data obtained is complete in all respects.
It is accurate in terms of information recorded and
responses sought.
Questionnaires are legible and are correctly deciphered,
especially the open ended questions.
The response format is in the form that was instructed.
The data is structured in a manner that entering the
information will not be a problem.
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SLIDE 10-4
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIData editing
Field editing: usually done by the field investigators at the end of every field day the investigator(s) who must review the filled forms for any inconsistencies, non-response, illegible responses or incomplete questionnaires.
Centralized in-house editing: usually done at the researcher’s end.
BacktrackingAllocating missing valuesPlug valueDiscarding unsatisfactory responses
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SLIDE 10-5
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIData coding
The process of identifying and denoting a numeral to the responses given by the respondent is called coding
Field
Record
File
Data matrix
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SLIDE 10-6
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIData coding
Sample record: Excel sheet for two-wheeler owners
Unit Column 1
occupation Column 2
Vehicle Column 3
Km/day Column 4
Marital status
Column 5
Family size Column 6
1 4 1 20 1 3 2 3 2 25 2 1 3 5 1 25 1 4 4 2 1 15 2 2 5 4 2 20 2 4 6 5 2 35 2 6 7 1 1 40 1 3 8 5 2 20 2 4
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SLIDE 10-7
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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Code book formulation
Appropriate to the research objective
Comprehensive
Mutually exclusive
Single variable entry
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SLIDE 10-8
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIPre-Coding
closed-ended questionsDichotomous questions:Do you eat ready-to-eat food? Yes=1; no=0 (X-1)Ranking questions
Q.NO. Variable name Coding instructions Variable name 1. Balika Badhu Number from 1-10 X 10a 2. Sathiya Number from 1-10 X 10b 3. Sasural Genda Phool Number from 1-10 X 10c 4. Bidai Number from 1-10 X 10d 5. Pathshala Number from 1-10 X 10e 6. Bandini Number from 1-10 X 10f 7. Laptaganj Number from 1-10 X 10g 8. Sajan Ghar Jaaana Hai Number from 1-10 X 10h 9. Tere Liye Number from 1-10 X 10i 10. Uttaran Number from 1-10 X 10j
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SLIDE 10-9
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIPre-Coding
Closed-ended questionsChecklists/multiple responsesHow many columns will you make for the following
question?Which of the following newspapers do you read (tick all that you read)
Times of India --------------------
Hindustan Times ---------------------
Mail Today ----------------------
Indian Express ---------------------
Deccan Chronicle ---------------------
Asian Age ----------------------
Mint ----------------------.
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SLIDE 10-10
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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HIPre-Coding
Closed-ended questionsScaled questions
Col.no. Variable name Coding instructions Variable name 1. Individual shops more A number from 1 to 5
SA = 5, A = 4, N = 3, D = 2, SD = 1
X 1a
2. Well informed - do - X 1b 3. Knows what to buy - do - X 1c 4. More spending money - do - X 1d 5. More shopping options - do - X 1e
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SLIDE 10-11
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HISample code book extract
Question No. Variable Name Coding Instruction
Symbol used for variable
name
1. Buy ready to eat food products Yes = 1 No = 0
X1
2. Use ready to eat food products Yes = 1 No = 0
X2
22. Age
Less than 20 yrs = 1, 21 to 26 years = 2, 27 to 35 years = 3, 36 to 45 years = 4,
More than 45 years = 5
X22
23. Gender Male = 1
Female = 2 X23
24. Marital status Single = 1
Married = 2 Divorced/widow = 3
X24
25. No. of children Exact no. to be written X25
26. Family size One to two = 1,
Three to five = 2, Six & more = 3
X26
27. Monthly household income
Rs.20000 to Rs.34999 = 1, Rs.35000 to Rs.50000 = 2, Rs.50001 to Rs.74999 = 3
Rs.75000 & above = 4
X27
28. Education Less than graduation = 1
Graduation = 2 Post graduation & above = 3
X28
29. Occupation
Student = 1 Businessman = 2 Professional = 3
Service = 4 Housewife = 5
Others = 6
X29
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SLIDE 10-12
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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HIPost-Coding
Open-ended questionsIf you think Lean was a success so far, please specify
three most significant reasons that have contributed to its success in your opinion?
Col.no. Variable name Coding instructions Variable name
63. Improvement at work place by eliminating waste. Yes = 1No = 0
X 63a
64 To meet increasing demands of customers Yes = 1No = 0
X 63b
65 To improve quality Yes = 1No = 0
X 63c
66 To achieve corporate goal Yes = 1No = 0
X 63d
67 It reduces cycle time of the manufacturing & production. Yes = 1No = 0
X 63e
68 Reduced response time Yes = 1No = 0
X 63f
69 Enhanced innovation and creativity Yes = 1
No = 0
X 63g
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SLIDE 10-13
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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K CH
AWLA
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SOND
HIClassification and tabulation of data
Classification by attributes: mostly categorical
Classification by class intervals: this could be exclusive or inclusive
Tabulation: arrangement of data into an orderly arrangement of rows and columns in order to subject it to statistical analysis
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SLIDE 10-14
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIExploratory data analysis
Sample characteristics: age group of the sample
Age groups frequency percent
20-25 27 27.0
26-30 37 37.0
31-35 9 9.0
36-40 22 22.0
41-45 3 3.0
46 & above 2 2.0
Total 100 100.0
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SLIDE 10-15
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIExploratory data analysis
pie charts
46 & Above41-4536-4031-3526-3020-25
Age Group
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SLIDE 10-16
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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HIExploratory data analysis
bar charts
46 & Above41-4536-4031-3526-3020-25
Age Group
40
30
20
10
0
Freq
uenc
yAge Group
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SLIDE 10-17
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIExploratory data analysis
histograms
40.0035.0030.0025.0020.0015.0010.00
purchase in gms
6
4
2
0
Freq
uenc
y
Mean =18.3553Std. Dev. =6.55777
N =15
Histogram
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SLIDE 10-18
RESEARCH METHODOLOGY
CONCEPTS AND CASES
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HIExploratory data analysisstem and leaf diagrams
Purchase distribution of customers purchase of gold jewellery
13 1 3 3 9
15 6 6 8
16 3 6
17 3 7
18 2
22 2
31 0
35 6
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SLIDE 10-19
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
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Statistical software packagesMS EXCEL
MINITAB
System for Statistical Analysis(SAS)
Statistical Software for Social Sciences(SPSS)
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END OF CHAPTER
RESEARCH METHODOLOGY
CONCEPTS AND CASES
DR D
EEPA
K CH
AWLA
DR
NEE
NA
SOND
HI