METRO Cash & Carry Russia Member of

METRO Cash&Carry RUSSIA: от маркетинга продукта к маркетингу клиента

Анастасия ЛаскаДиректор по маркетингу и работе с клиентами

26, 27 и 28 октября 2011 г.

X ЮБИЛЕЙНЫЙ БИЗНЕС-ФОРУМ TOP Marketing Management

Москва, Holiday Inn, Lesnaya

www.MarketingOne.ru

METRO Cash & Carry Russia Member of Page 2

От маркетинга продукта к маркетингу клиента

METRO Cash & Carry Russia Member of

Target Group Management – создание индивидуальных бизнес решений для целевых групп клиентов

I receive best prices on most relevant products for my business

I have a full range of professional assortment, guaranteed safety and quality of goods

I get value added services & expertise on development of my business

HoReCa

I receive consistent stable assortment and reliable price

I find full assortment range for my business in one place

I get full business solution – TS&P

I get a fast and easy access to an array of professional solutions covering the majority of my general business needs

Products I need are always available in one place in needed quantity

Convenient way to order and purchasing

Магазины Продукты Офисы и Сервисы

METRO Cash & Carry Russia Member of Page 4

Составляющие бизнес-решений для целевых групп клиентов

Сегментация и приоритеты

КоммуникацияПостроение ассортимента

Ценовая политика

Дополнительные сервисы

Concentration on Restaurants (national, Italian, Asian cuisine) and canteens

Focus on A/B customers

Roll out Key Account Management in MOW and SPB

Split Core Assortment for sub-CTGs

Regionalization of Core Assortment

OB focus (HS, Rioba)

Improvement of regular pricemonitoring vs. wholesalers

KVI pricing

Implementationof price fixation (HO, Store)

Delivery (assortment, pricing, terms)

Master-classes (including OB)

Customer center (Q4 2011)

HRC MetroMail

Gastro Catalog

Metro Expo + prof. expos

Improvement of direct communication