Who am I?
Freemium Economics
Head of Marketing at Wooga
Who am I?
Mobile Dev Memo
Freemium Economics
Head of Marketing at Wooga
2014 megatrends
• Massive growth in video
2014 megatrends
• Massive growth of Facebook
2014 megatrends
• Rise of the “Sister App” / Shift & Lift
• Four companies own apps that generate 70% of the unique visitors to the Top 25 mobile apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
2014 megatrends
• The Great Unbundling
And what about the users?
• Most smartphone owners download 0 new apps per month*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?
• Nearly half of all time spent in mobile apps is devoted to users’ single favorite apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?
Megatrend 1: Vertical integration on platforms
Megatrend 1: Vertical tool chain integration on platforms
Megatrend 1: Vertical tool chain integration on platforms
Megatrend 2: UA morphs from “offensive” to “defensive”
Megatrend 2: Proliferation of alternative UA channels / competitive advantage in exploration