3 words 4 entrepreneurs

Lakshmi Narayanan, Cognizant

1, 2, 3

• Fear – This is something we all have experienced at some point of time. Professional fear is something that you should never experience. Fear is a word that cannot be explained; it is a feeling. Get that feeling out.

• Success – Success is achieving a certain goal. This is the second most important word.

• Jargon – This means any word that is not fear, or success. Many words and terminology are used to frighten the hell out of the entrepreneur. Just put them in a bucket called jargon, and say, “I can understand these words easily. But, to me, these are less important than success or fear.” (Story)