3.3 I~uuuuo~inA uoa 3.4 ~ ~ ~ ~ ~ L u u u o ~ ilw-toud

o~dds=nou~d~ut~udr~~n~niw~unisdotf~s 3.6.1. Source-Encoder

3.6.1.3. n n u i .

3.6.1.4. 3:flflt71dt?dfl~ <fW~b43%~

3.6.2. Reclever or Decoder

f3.6.3, Message *

3.6.4. Channel

4. n'jd

Sll.r:dliicy

I. m~domrijn~iuhlilulu~n~uoau~ubiid0iianid"au1~0~~o~ad1ani~

urruiun~iu~4nirnfiniiazii~~~wu~~n~4uiaun"u n'iln'nuo(jr~un'urA14luknuiiaz

vlnnu~u~nui;oziiAou

2. msdamrldu~ad:uo~ni~diuwomdi~nir n?iun"n iiasw"wun3oin

qnnan:jldujqnnao'uigunr:uqunirdYnna 2 diurinimr:n'idon'ulnudiu~o

'M?0$09011dd19 7

3. ni~doaisd~i~~u~uuisiijnaiuar"u~"uin"u

uyudnil~4niuilw'idudonaid dd~n'n7iuwuiun'ud.rciic q l A

uinuiuGqui'dnirwnuRi iia:nii.rdrdun lihiuiufhdi~ q lAoli~tnfisuqi~aa:

uiuiidj uufhliun~iu iui9oociiddu-rnir

4: adnuuuo.rnirdonisdid q l ~ ~ n ~ i ~ u m ~ ~ i i d o l ~ o i ' ~ 1 i u

nniuni~nr"vosni56oni~dii~ncii~~u~onld i ia : idoo~~iu~i jn~r~~?uni~doms~~s 4 .a

6 . n i s d o n i r i d o l b i ~ ~ d r ~ ~ n i n i n ~ s q m ~ r ~ ~ ~ f i i u ~ n ~ i l ~ ~ u ~ u o ~ 6 dsgflouvoanisdonis$;l(d~~7s $urns dotm.rmsdoais nazsnimdnuAoismi

$dn'nv:luni~8oms~od~aid~is iY~un3 n~iu~sruuwi.r~~nu<oiuu~ssu uo-rQ80nis Y nistlonsni, iuowiais:nis aazms~mnr:n'ims s,u$~msi'ionl4dadwi~nir

dornsw~~bdw'~ignbdinui:~u

I Communic~ti@n and Societies

I . nmuhr~uaoqnrrdo~m v 49 nir doair ~cornmunicotion~ $u tCiui tdedia~nua2 mu yuS luud ariu~hitd

duuouaunrwh ti'iuou7ui~ainaitdu ~~iiar~unirdom~~nunirt;iluu m q a nirb

ua:n~rdiu 8u6u

u'ndna$n~iusim~AndiaB~uy~u"iifiu8ma"ftnu $triouwuiurn1uiiuyu8 t5 4 " inuuunqri~qimttitn1r~aun"u13un~1~t~van ~~~3urnrliollt~~$~nuu"o~l~r~~u

tanii~niidmiu$n~m:ni~r7un~x1 nnr~~,nlun(u ni~dnuainuiroo~r~un"u~0~ t5 a' v d e ndu~~iuuuuodCuil~auwnin"qdr~nirnd~ kf ido nir3ndo#~airnirtin~n"uwio~tnu

d u d r~6irto~mnan~mriu~vi1wutuni~~nd~~on1rr~niitn"0~~otrmi9nlun~u nir~ndodoniruY~u~iutdu~wirn'ynirpi~tilu~~muotu~uu" &ctinuai!b:&

n ~ r ~ ~ ~ ? m o u ~ t ~ n n ~ ~ e ~ m ~ u n ' i ~ ~ t l n ~ n i r ~ n ~ ~ u f ~ ~ " u d n " u ~ n ~ n ~ u ~uoinnisafitaisd

in~iuci'u~ourioudqn 40 nirynainic l d a u n i i Ineoifiubou2nau

d d3rlnn6ld q u'nl!FJu%l?LuOr¶.hdO Thomas Mann(1) I $~ (nu ni~don3Iclutawir ~ 3 o d

uodnnmnmiii ~fluoisuarrulcluhuo.rr~"u~oqdq Mann ~nnu~daiin'ipiid q 6iIGd

n1mli1~oonlniid1n"ui1~1u"un"1~~~nlm~~~uad~61w~n~~no~~u~u1ni.r~i1 IuIanuoc

r n ~ i d n ~ o i n n i r d o ~ i ~ r n f i o i a o r ~ n ~ ~ u a i u i ~ ~ d I ~ ~ ~ u I ~ n d u Unaii t~dt31Ia.i

n i u i ~ ~ ~ r [ i i u ~ o c l n ~ u 8 m ~ 1 ~ ~ n i ~ d ~ q n n a ~ u ~ n ' r ~ u n " d ~ ~ ~ l i u i ~ n ~ ~ r ~ ~ naiu8muo~fluiu

~ l ~ l L ~ ( i l u " ~ ~ ~ l ~ l ~ ~ Z ~ l l ~ l ~ ~ ~ ~ ~ l ~ ~ W l d ~ 2 1 ~ 1 f l ~ ~ ~ ~ l l f i l 3 1 0 1 ~ ~ ~ c l ~ ~ ~ ~ ~ ~ ~ ' 1 ~ ~ ~ ~ 9

nnuljuu dcniinulywwann~o~fluI~ollran

2. ~ J ? U U U I U ~ ~ R ~ v v ~ J I ~ ~ o J ~ ~ , ~ o A I ~

n i ~ d n ~ l i . r w u i u 6 ~ ~ a d ~ u 0 ~ n i ~ r i ' 1 u w ~ m ~ i a ~ l i ~ nmuAn n'~un8ain~nnnwd.r d Id 4 4 fl n now (Art of transrnltting information, Idea and dtltude from one parson to another)

.I ~flun3ru2uni3nq nna 2 c h u i i n i n i u (lnteractlon) u'nwquijiiu2uuinIfl$ " U 4' n~iuwuiuuotrn.rdo~i~Ia~~0~

LLnullW Sl (R. De. 0. Carnpas)Cz)

~mrdorns8unrtvaun~rn'iun~nnaiu~w naiufi $nuorzoimrpinqnn~ 4 4 4 vd~rn?oeiualruinfdfivnn~ou ~~a~ug~ljJmuiutunirTu'uu'iaI~~

fllftl 78 %8dkln~$i (Dr. Carl I. H~vland)C3) f

d 4 d - 4 -nirr7bnil iio nrruaummqnnnnu.r"~~.ri~una'i #n'.ra~r ~~ommun~cotar) i d " d d d d r i J i ~ ~ u " ~ > r ~ u ~ ~ ~ ~ w o ~ ~ ~ ~ > ~ o r n i n ~ a ~ ' ~ ~ n " ~ n i u i ~ ~ w ~ o n i ~ i i S u u (Verbal Symbol) Imuii

d 6 - 4 ~m~ds:atni~oldduukelufiiLtnzw~fins3uvo~nuo v.~aunii(ifumr (cornmun~catees)~

'\

(1) J. Regls O'Connor. Speech . Exploring Communl~atlon (New Jersey : Prentlce-Hall, Inc,. 1981), p, 15 (2) R, de. 0. Campas. Reflections of Lotln Amerlcy Development, 2d ed, (Texas : Unlverslty of Texas, 1969). (3) Carl I. Hovland. lwlng L Jaws and Harold H. Kalfy. Colnmunlcatbn and Pepuoslon. (New Haven . Yale University

Press,1953), p. 12.

a riiuhu ir1oi~~: i lu6~ulvi iw1.au1.aor i~0~~~~n~tn"~yn5nn1~~~~~.a~3o doann~nmv

~nui~odic n 3 o i r i o i ~ o z b ~ ~ n r o ~ r u i ~ ~ d i ~ ~ ~ 0 ~ i n ~ ~ n " t ~ v 0 ~ 6 2 i ~ ~ t n " u ~ n n ~ ~ ~ i ~ i q n t:

InuAutnirnd.aniriviiuu mai~~~uniurfluni~boai~6i~'~1~3'auni~~i (Nonverbal Cornmunl-

cation)

ouijlrfifl uyubdoairl6~filntrn~rynaa::niriQuui5ni~do~iruuud

(4) Wllbur Schrarnrn, 'Nature of Comrnunlcation Between Hurnans."lhe Process and Effects of Mass Communlcatlon, ed. (Urbano, Ill . Unlversiiy of llllnois Press, 19741, p. 12.

(5) Wllbur Shrarnm and Donald F. Rolusts. The Process and EffeChof M a Communlcatlon. eds. (Urbano. Ill. : Unlversliy of Illlnok, 1974). p. 13.

(6) Wllllarn D, books, Speech Comrnunlcatlon (Dubugue. Iowa : W. M. C. Brown Company Publlsher. 1971). p. 15.

iilurnrboniwu f9umul (Verbal Communlcatlon) ~ ~ ~ ~ ~ ~ $ ~ I H ? Q ~ I ~ " I $ $ Q ~ ~ M ~ ~ L M ~

nnuZmAo~Ma q 'ldC'iq~nnduq cl v & c r u n ' l ~ uunno nirdoni.rr:wiicqnn~~u~o.~ 6flumr6iunomnnuwuiuv8~naiu~m cin nuwd.~lw'~~nudu~n6oiocaa:plrrnaiunuiu~~m fiIdumr6iunomnaiuZmlmu nirlfi ~~uqtriEPrunii ~iIunirboniruuu nainqna~n

2.2 u n u ~ n n a ~ f i ~ ~ S a ~ ~ ~ oinii~luiuhjndi?ou'i~6udY6ndiao'.m yuyunirboair n'ib%ririldnnuii

n1rbo~ir~~un~:uaunir~i$~na1u~uw"ue"vo~uyuu"~t~~n~t~zi~u~m~i~ana1~8uw"u8" v u A' w oo:~i~~unImm~u(7) 2.2.1. n~rbon~r~~m~~wri::~~nnnfi~~n~rnfi~na~uXuw"u~Idunirvr"~lw'

iquh tcommoness) ~~dr:nunirnilln:na;u~mlmunirdonaiuHuiuoinmrdonird aucr dcr .I nautdunirwnubtmun"uvo.~q~n~~~oflu~~au~~~n~qm~~in"un~~udu 7 lu8qnu

2.2.2. nirbonis 1flunsz~~aunirdl6ua~oqn"u ~ " ~ w n z naiufim ua: wq~nnuvo.rqnnadu nirb~mr~flm~6c:btriflir~uf~inqnna~u~uwuiunaiuii1u

a a v~:i~nri.rmr wiodio~nira:darnr<uqnnaouuu I(nnnd~na:donir2i?~c:Ko~~u~u f ~ ~ d n i ~ c i u n m ~ o o n u i ~ u ' i i e ~ ~ u ~ " i ~ m niuiviini~wioXqliYnwf Xqlql iwi iq q LIP:[MYII~I

donir2i?uh~iuirodonaiuwuiuIdi uona in~~na: i~11an~ iuwuiud i r ibon i ra~ana iu~~ i law"u~: f i6~~n~o~

fir.rmiuA$bo~ir6o~nirw'au ~udnhwu~unaiuii~ne\an"q 2 diu i ia $q#iritmnla:tJfu nirs:~oti~r:nunir~"~usiia~ird~i~lomr~u~~uod~a~iiuan~~ w7odnaiu~~ilc dr:mmraiuocandiuwdc ko~uiuiuri i ioi~~nnj n'iodlr~u~mlrdd~ulLou'lrf~(~ncode) ~bforiqniroon'ld nar~dtniriioomrrirr (Decode) nirbonir$uunrffnai.unuiuva.~nir iYuuiI~uI~dr:rrunircu"ui~flua~nr~~~~~anir~i.~~ (Frame of Reference) Sunirida

Meaning) %w'lt?~~?l~L.u'1~~f aun'u (Common Understanding) ~ R ~ ~ U P . I U ~ U S I O J ~ ~ I % &

3. J bbuuuodns$ucy?unl.rdo17s on ~ o d e ~ s )

3.1 l ~ u u m e a a i ~ b t , ~ ~ (me Arlsbtellan Model)

oinlm 1Ra~fJuu'ndsiad"tl?an4n fl6wiwliuiufiniiu nnnouu'oy agiu

iu'os$uuot nszu-~unisdoml aunnf16~fluslluuu.a"u~1diwuw6c lnuoinlm tRa\bii~~i.r

~~~iuuosnsru2unisdonisoan~flu 3 ~ d i ~ i i o n. (lp (Speaker)

91. 819 (Message)

unrjl662urau~ri ~ j $

AUDIENCE

I

o i n ~ ~ n ~ a ~ d ~ ~ u " i i i ~ n ~ . ~ f l s " i d u o d n ~ ~ ~ ~ a : ~ n ' i n n i w u o . ~ ~ ~ ~ Qudaudi6qjlu

m3a'ngPa[jl68uoii~uin 3diuuuotoinlm~ad ~ u a d i u u i I ~ o ~ u i u n i r b o n i ~

5:wildqflna (Interpersonnl Communlcatlon)

3.2 fl bbYY9Q4 ~~IIUWQU~~WL~I~O~ (The Shannon and W-er Model)

Claude Shannon 66aZ Warren Weaver I f inad 66uuni3boni4<~1u~ n.s.

194s ~tuol:huauuouduisan~luu~~~"w1~~8ww"~ua <d& ~di~uuuoqitauuouun: ano~uiuu~udodna7uQn~duod~iania~n~do~ddairrmr d~ v diudo~wiPn?~Ki$?uiuir

unnjlKnj~luugC fid

~ o ~ s e Source c!3 uonoini~u~d L L U Shannon & Weaver u"u"dun~diid&~unau (Nolse source) d i i ~ n~~nmrm8ouniow"-1%w'ni~si~~1~u"u"1.~;d'~~~unai~dii%a~~annon & ~ e a v e r l $ 6 i i i signal

lnformatlon

Source 9

n ~ a ~ ~ ~ ~ o l ~ m n m r i i ~ w ~ i ~ ~ u i ~ ~ u ~ ~ a n ~ u o ~ ~ u a ~ u ~ o . ~ aiIun2iuwuiuaid 7 uod Shannon

C

Slgnal Destlnatlon

.57"qjqjlol Reclever Q G I M U ~ U ~ A ~ U M ~ J i

& Weaver

nil~~di~uu$ofuiu~~naiudi~~vo~ni~11n"lfluni'~doni~uo.~u~~u" dtn'iiiu

nirliilu<u~?Iumou <dd

uwiss i i aa i~ I -

b

d d uon~~wuiu iu8nf i~ ia~d~tu~p1o~nis~o~is lnullr:ynP(ain~dttuw~d~wa Y rmiiuiusiun:t~u~uiaodiauoa~dan\ln~unz~7unirl~u~]inuu niu mn aiy n~iu~dodia q

n'iiruu n'mm~ ~ i n u i nniwnnbu 5?u~di;at&oaiiadia 7 d~iuiIarunisdornr u o n o i n ~ u ~ a I ~ ~ ~ i s ~ i i ; ~ i " ~ n i ~ i o ~ i s daamtnisdomr8arunaudiq q dsrlilu

- 0

8 , U \' * cn c w

Sender Message Channel Reclever fi 8 0

y Sex Verbal seeing Age 8 13 u Q, Q,

race - nonverbal hearlng sex health 5 Vocal tasting etc,

t

Rellglon . .

touching

Occupation Smelllng Decodlng

Attitude

Value

Noise Interference

Belief etc.

b

3.4 dnlaetii?neuJ m e n w c r n b model. 1953)W

Newcomb I&%Ju;d t t l t ~ n l ~ d ~ Cf1sIa"lu~~d~ "An Approach to Study of

(8) Gerhord J. Honnernan and Wllllorn J. McEwen Comrnunlcatllon ond Behovtor (London : Addlson-Wesley Publishing Cornpony, 1975). p. 62.

(9) lhedore M. Newcornb, "An Approach to the Study Uf Cofnmunicotlon Acts, "Psychologlcol Revlew. 60 (1 953) : pp. 393- 404.

Communlsatlon Acts' ll~7fiFllJ09 Newcomb ~ u ~ l ~ u ~ d n i ~ b ~ ~ i r u " u \ G i u i ~ i n ~ q ~ ~ ~ ~ i ~ kinu1d4aii Balance theory ~ ~ ~ ~ a l u n ~ d ~ d a ~ ~ u n l ~ ~ ~ l d ~ ~ ~ ~ ~ ~ ~ u u i f l u ~ ~ ~ ~ ~ n a i u

nuqn nriiado 1nua.13uaiRuosu~uu uyrrbidiotn~~afitnaiunuqn1utmI09w"~iin $uun:~dol~iimiudnaiu~ijn~~~znaiu5nuo.ju~~1u'i~d.~ 2 dc ~A~naiuu'pll~bdn'u riia:

oqlumind'lu'~qnni~6iua.la i;a:liinoini~miun miunqudnaiurmqn $undiaii r l J ~iliimni~z~ciud numiia:6o.rdit(1?"a~won~:fnuinaiuau~n1ii~ii~u'u

riimuiilnn:niduan"uni3Aoni33:w<i~~~1nn lciu ~ynt?" B ~ d u a n ~ ~ & d 3 A d0qddtfl3 B ~0{%Jtf13 x d ~ & d 3

drl "U nirdonira:zl~:nunaiudi~sauinu'u $uodn'unaiu8uwirsnasum3ijio A M * ' A {dtnir (n'Pnn3iia:naiuQnii.) 1ln:naiufijnQnfinnu~;1oR~~ 3 ocii.113

3.4.1 ~ 1 7 : ~ 7 1 ~ ~ q n ~ l d 6 1 ~ t ~ ~ ' i l ~ 2 fl36 4 4 4 1 1. ~iunisdnaiufiwuuiH~on'plunmn~l~f~~nia UR:IUUN:

A M , ' A A M 8

f l ~ ? ~ n 7 i ~ ~ n l ~ ~ ~ 0 d f f ' 1 ] n i 3 n ~ ~ ) 0 8 ~ ~ 3 l icani i~ldainM"~unRuo.~fd~ni~ numo Y &d 3 naiu#uw'uhzwiit~funisan:rjd~fii5Zion'u finiwlbuuazlii~naiunuqa

mt6iu7douoc(funia

2. naiuauqak7in~ul6iiio~do rJ%niiliaou~diirni3~~nzijM"fiun3 AM t d l i l i o n i r a a : n a i u u u 2 d iu numo8-d 3 //~lmnOii~nYUZi?u

5 ~ ~ ~ f i f l ~ n n ~ b a u q a 4 4 rn

I. m ~ d 1 u ~ ~ ~ a i s d i o ~ 1 ~ ~ ~ ' u n ' ~ ~ n ~ ~ ~ ~ ~ ~ ~ 1 ~ d u w ' u 4 1 1 0 ~ m u n u m 0 ~ d ~ a 1 s e l m I

2. ~ j j u n i ~ ~ d d u u n i r u h ~ m s w ~ ~ ~ d 3 ~ s n a r 9 ' n v i n ~ i u ~ u q a ~ n ' ~ l i l ~ i ~ m ~ u ~ ~ m ~ o ~ ~ u u i n u ' ~ u ~ t i ~ ~ u m4 A imnu

-4' e-4' ionm~~1~di~u16uinw"Du~~ril~u 6il&pmdnuliln7~o 4nnun~~uirrrinuunuuo~di ~ri~<n?ivdiniyio#~ 2 dafut~ucl~niii&uqn~ouucibu

3.5 ~d~LlJlJ%~d~~llJ€t~ ~IUIU~ (?hb Schramm Model, 1P54)1°

~chramm~6fJ~Ll l~ 8~n~rll~unimrnr~oal~~flunrs'~~o he ProcessandEffect

of Mass Communlcatlon I ~ u 11anjl5Aiul d 4 ~ ~ 6d

rJd 1

SOURCE DESTINATION

. FIELD OF EXPERIENCE FIELD OF EXPERIENCE

SOURCE ENCODER DECODER DESTINATION .r

I

(10) WHbut Schtamm.The Process and Effects vf Moss C.mnkat lon. ed. (Urbana, III. : The Unhrerslty Of Illinois, 1960). p. 3- 10.

r J d 3 L

DECODER -- +

IWERPRETR v

ENCODER

Schramrn ndi?jildumuu8dnird8fli~na~d~n~m:6d&o 1. ii[d.r\rnr n'ofiuaouo.rui3mr 2. d r ~ i ~ i n ~ a nnnir dori~ood1~8ui~iyqxi 3. oi~~rifluw3niYiy+~m1 symbol d~1:i?J~~i~i1vuody'&nir 4. r ioudy~ni5o:iui laaz~n'a~ii~no~r~~~ou Schramm iiluni5boni5

V J O V J ~zniia~m"nu qyninuin1PluQd~m5un:y'iuirnir aiuiron'i\fluhnutduanirnia c l ~ ~ r J f ~ ~ ~ ~ d i b ~ i i i n ' aul6n"d~non5qfl (Decoder) ia:~nnuiudaiuv~id (t)erthatlon)

Schrumrn iiui~udi 61 ~~nirl$unidfi~f~p1uflidm~iid3 nii$uiuan%wn uotrn5 ~.rluil~uo.ri3~nak~a-5minuild~6u~~inu i~ni5l6S"uGntwnlnsinaniw u~nsibuCi?utduuouiumuo;lJsznuniad ( F I ~ I ~ of Experience) d5rmnisthiid q fig ~ n ~ ~ n i a n i ~ ~ r n ~ ~ ~ a a u l u ' n i r ~ ~ i ~ ~ ~ a i u n ~ ~ ~ ~ i i ~ r ~ ~ i u ~ ~ n i l n ~ ~

Qddnirard~nirtdu\~ im7uurnridulr ~un'uiinid~~:auni~cu'i~u3n"u d o ~ z u ~ iidul5 ri~uduonm~o\dnifiISjr"liui5n~"iuiim1iiuunir im:ni5&m516

Q?unirfiidun'u n i a r I ~ ~ i p n ~ i u u a . r ~ i r o o n \ f l ~ K n ~ m : ~ ~ u ~ ~ 81~841

iuiii d 5 m ~ ~ u n i d i n " ni51.h 14ul~ nn:a:#u nn71unuiulunirdom~s:m5.~~u~~o~Sju"un"1~d5~'?1uni5dd

uiard~udod I [ins 3 $u lilunirbom5niuIu~3~nnn 3 Schramm i&Rjuod#d-1~~15 n%l~fiJCT15rii; ~~nvlnt~larl i l~6iU

w 4- d a m a~uodcii~rn~lin:i~im"~id8dd~i~iid3 nuinanodidnutnna in31unuiuuotnr$uhu ~domridmroonIdih ~S"uniroiad~nR'uu~"Iu~duo~ Feedback Iuu~lrd~d.r~i5iIu D~S-

tinattm I.?U tuifie:iduQGn~irmuiuuo~a1~63u

t ENCODER DECODER

INTERPRETER INTERPRETER

DECODER MESSAGE FEEDBACK ENCODER

3 d u ~ u ~ ~ n 1 ~ b o ~ l ~ ~ ! ~ ~ ~ ~ ~ ~ ay Communlcaflon WG~?! Decoder Source 'A8

u~iuiainnniw6!am8ouniu~~fl~5?u~a~~a" 8n~m5$nnniwuam~nud!uiwuukd !!h wioudazri.r i io i~~ii~IsClaz!~ir~"nIqrilunom~~&ag?~ i~-fi~I~Iililunis Decoder i i ~ z o ~ n

sM"?rr~a"a8naiuwuiuoia~:ijni~I6~~~00n!d n'suI&no~fldfli3~Slii~~nd~8u Feedback

oanui Decoder n?o RI iinaiudu s2 n i r u o r ~ ~ t ~ n ~ u n : ~ ~ ~ n i ~ o i ~ I x i m ~ ~ ~ u i i I ~ cur^^ Fleld of Experience Aonurn Idiio~~8udjd'rit niaw% y " k f 1 5 szd4w~o4'urnrlfiawIh

e f # 6 1 4 U 4 uolf!unu~~d3z~~nl3munl~u ~ ~ a z n ~ 1 ~ 1 n Q ~ z l u u a u n ~ z i j n ] ~ z ~ n i ~ n i o i i . ~ u # u a h 6 ~ u 3.6 ~ ~ L L U U I O P L ~ ~ ~ L@3 blJ0& (The Berlo Model. 1960)(11)

1 n.ff. ID 60 ~ o v l d K, wdo I ~ ~ ~ ~ ~ H A ~ ~ ~ L L U U ~ I S ~ ~ ~ ~ ~ I ~ U W U ' ~ A O ~ O . ~ me

Races of Communlcatlon ~ I ~ ~ ~ ~ ~ ~ ~ o u I U ~ I ~ ~ ~ ~ I ~ U " 6 ad14

Communication Source 6umo

Encoder i1181n31~3m~8.~ Communlcatlon Source

uiuu'isn'pr n~urTql6'nvpl ido~iui I+ar$d

~u"14eusanuu~~wan n iw mum?

Message 7$~d@ia~6d4db1n~0on~l

Channel &I do tn i~ ~ ~ ~ a ~ ~ ~ i ~ o ~ n u 1 ~ 6 '

Decoder no97~'nuotals dolnic:nanu+in15!~110 210~ fYiJ

Communlcatlon Reclever *' 070flunu 7 !#ua~~ouinf l i l f i~6

~umailomauaaau ~ o m m ~ m ~ c a t ~ m source, Encoder, Decoder UR:: Commu-

nlcation Reclever ~ z ~ a ~ f l f h I

Bedo j i o a 6 d ~ : n 0 ~ 1 ~ l j i ~ d o m ~ d 7 . ~ 7 mriid azdauduwionnwioan d3zilnEniduni3doni316

Fidellty d Cornmunlcation or Communication efficiency

(1 1) David K. Berlo. The Process of Communlcatlon (New York : Holt. Rlnehart and Wlnston. Inc., 1960). pp. 23-26.

x ~laziunmuiciionnn~~az~~nisod"i~nu~ nt.ici.lsl'u$u~lou nilmi iduuu

3.6.4 Channel 9ia~~ia1um~ti l~~l4d0l~n1~d~a13 f i~i~nis~~s3irni;~n-~iu n i u i s n ~ s ~ ~ ~ u n i s ~ e a ~ s r d i n ~ u w k ~ m r f i ~ ~ ~ f nis~iiu mdlnZiu rnsriuwir n i i l ~ndu

msPu aazdsn14~od~n~s~muiznu

oin2di~uuo'iaojua-rnszu~unitbonisdndi~ui~~::iiiuiiiiriaudsrnou r?agiuiEsariir njuY

1. ~ ~ T ~ ~ w ~ D L L H ~ J " u ~ ~ ~ a13 (Source, Communicator. Sender)

2. $ 7 ~ in% (Reciever. Destination)

3. ~ 3 1 ~ ~ 1 ~ 1 4 ~ ~ ~ ~ 1 5 ~ b d ~ f l 1 3 (hterpretation)

CO a

75

(6

"a G

ys

G

C c

a

a

32

5 2

ys

Q

3

Tz 2

-5

A

c

83

G

b-- 2

2

'7 cP

G

-a?

5' Q

G

0

ys

C

C

c

c

5'

7

(a

0

C

aF !z

!z aa

aa r

r

ys

ys

E E

sag aaz

s

a0

2

Tta az

G

G

G

G

G

2- 2-

22

@

3

2

a

ii G-

ta e

af

'

!zpc

-ag X .z

CG

C

'=ac

-a6

8

'Q G

9 C

6

E

t Le r

s

UQ - 5

It- "

-&

'E L

22

7

ta Q

I@ z

i? F

L

q2

6'

-z ax'

22 7

2E 0

2

aG

cP

G

@

Q

-6

h

7

5 Q

aw

2

5 Be

C

BE!

'8

-3

? 7

'=G

IP C

G c

7

Q

z 3

b-

5 ii

6 -2

r

5%

d

F

(a a

&G

O

3"

f Le s

0

It-

-

G h 2

a

n 0

a, c

D- -I6

L

I2

a

-g G

a37 -

It- r

a c

G

E' a

c

P 0

a

s

Q

c Uv

aa I

t-

7

& (a

5T

w

C

5 5

Q

r

5 (a

7s

-P