Is there an App for that?

SSP 1B: The Rise of Applications: The Future of Science Communication 06.03.10

SiNae Pitts, PhDsinae@amphetamobile.com

1.215.475.5176/ T@amphetamobile

1.Why build Apps for science & medical communication?

✦ Mobility

✦ Information browsing, searching, chasing

✦ Just in time & in situ

✦ Constant companion

2. How do Publishers need to think differently about Apps?

✦ Direct to consumer

✦ One App, one screen

✦ Instant feedback

✦ Iterate, update, improve

✦ Multiple devices

3. Does your community need an App for that?

✦ Use cases and user experience

✦ User’s needs & motivations?

✦ Current mobile users?

4. What’s your motivation?

✦ Re-purposing content

✦ Additional subscriber benefit

✦ Building new subscriber base

✦ Building new tools

✦ Promoting sharing & collaborating

✦ Extending brand

✦ New revenue stream

5. Can your App make $?

✦ Free or Paid

✦ Free trial/sample/limited features with in App purchase for more

✦ Access by subscription

✦ existing IP or login account, usual sales channels

✦ App specific account, paid thru in App purchase

✦ Sponsorship and advertising

WIRED sold 24,000 in 1st Day

(30% of newstand sales, 3% of subscribers)

http://www.wired.com/epicenter/2010/05/wired-ipad-app-sells-24000-copies-in-first-24-hours/

6. Which mobile

devices to build for?

Mobile traffic by device

Google Analytics from Journal of Bone & Joint

Surgery

8%1%2%2%4%

84%

iPhone Blackberry PalmHTC Samsung Other

7. Where does the content come from?

✦ Web only content

✦ Existing, public website

✦ Dedicated, private website

✦ Pre-loaded content (App updates)

✦ Hybrid:

✦ Both

✦ Local cache synchronizes with web

RicochetTM Server

8. What Apps can Publishers build?✦ 1. Content: a) Publisher exclusive and

timely (Journals)

✦ 1. Content: b)Publisher exclusive reference and CME

8. What Apps can Publishers build?

✦ 1. Content: c)General reference (but Publisher formatted/organized/curated)

8. What Apps can Publishers build?

✦ 2. Utilities and Tools: a)Timers, counters, alerts & reminders, calculators, checklists

8. What Apps can Publishers build?

✦ 2. Utilities and Tools: b) Protocols and reference management

8. What Apps can Publishers build?

✦ 2. Utilities and Tools: c) Novel tools, sensors, GPS, camera

8. What Apps can Publishers build?

✦ 3. Community & Sharing

✦ News, blogs, updates

✦ Quizzes and surveys

✦ Calendar, events, conferences, workshops

✦ Multimedia presentations

✦ Social media, sharing & commenting

8. What Apps can Publishers build?

9. Where to look ahead?

✦ Meaningful use and performance improvement

✦ Mobile specific interactions

✦ Data collection & production

✦ Phased approach, idealized design (by the users for the users)

10. What about iPad?“...we finally have a digital platform that allows us to retain all the rich visual

features of high-gloss print, from lavish design to glorious

photography, while augmenting it with video,

animations, additional content and full interactivity.”

http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/#ixzz0pXu9uecS

2 million iPads sold in 2 monthsequals $1 Billion

iOrtho-Universal App

Note-Apps displayed in iPhone/iPad shell are powered by AMMO, screenshots of other Apps are produced by other developers/companies.