3c k11 nhóm 3 difesa - · pdf filemỤclỤc 1. giớithiệuvềdifesa 2. thông...
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Difesa(Siro tng khng tr em)
3C K11 nhm 3
Gii thiu nhm
Trn Th Quznh Chi
on Th Trang
L Minh Hi
Nguyn Tt Thng
Thu Thy
Nguyn Thy Hng
L Thu Quznh
MC LC
1. Gii thiu v Difesa
2. Thng ip, i tng, mc tiu
3. Kch bn chin dch
4. Infographic
5. 50 concept
6. nh viral sng to
7. Bi vit chun SEO
8. Bi PR
9. Mu qung co ADW,mu content qung co FB
10. To Quiz
11. tng video sng to
1. Gii thiu Difesa
Sn xut bi cng ty Buona Italia t nm2009. Cng ty c rt nhiu dng thc phmchc nng dnh cho tr em.
Slogan: "Buona - hnh phc cho cc con"
Thnh phn tc dng
Keo ong
Echinacea
(Hoa cc)
Km
Dog rose
(h hoa hng)
Tc dng: Tng cng h thng min dch, tng sc khng
2.Thng ip - i tng - Mc tiu
Thng ip
Difesa - Bo v thin
thn ca bn nh
ngha: Gip bo v con bn, nhng
thin thn theo ng mongc ca bn
Bo v sc khe con bn b tr thnh nhng thinthn theo cch m nhnga tr (Italia) cbo v
i tng
Gii tnh tui S thch
i tng
Thu nhp Ngh nghip Hn nhn
i tng
a l Hc vn Hnh vi
Khch hng:
Thu nhp cao hn trung bnh, cn thn trong chm sc con ci, khng tin lm vo hng trong nc, snh ngoi, lo lng cho sc khe ca con
Mc tiu
Thnghiu:
Nhn bit thnghiu Siro Difesa
tng sc khngtr em nhp khu
t
Doanhs:
Bn c 5.000 sn phm trong 3 thng u nh
internet marketing
3. Kch bn chin dch
Gip cha m c nhng kin thc nng cao sc khng, phng bnh cho tr tr khemnh, xinh p nh nhngthin thn
Cha m lun thch v p thinthnca nhng tr em vcng mun con mnh khemnh, xinh p nh vy khi sdng siro Difesa sn xut ti
ngha chin dch:
Bin con bn thnhthin thn nh
Phng php sngto kch bn: Cngiu, lin tng, so snh,chi ch
Chin dch:
4. Infographic
5. 50 concept
1. Tm hiu v dng siro tng khng cho b t mi xut hin ti VN.
2. Nui con khe mnh, xinh p nh ngi Italia, ti sao khng?
3. Ngi La M dng tho dc tng sc khng nh th no?
4. 57% cc b m sai cch chn dc phm tng sc khng cho tr
5. 5 bc phng vim ph qun cho tr khi ma lnh ti
6. Hc ngi bo v sc khe b khi giao ma
7. Nhng iu nn trnh con khng b vim ng h hp ma lnh
8. Nhng iu ti k trong chm sc sc khe b ma lnh
9. Bt lo lng vi nhng cn ho ban m ca tr
10. Li ch ca s dng Difesa so vi tpcn tng khng xch tay.
50 concept
11. Tr hay b ho phi x l{ nh th no cho ng cch?
12. Tng bc nng cao sc khng cho con nh th no?
13. con ho di ngy mi lo cha tr.
14. Cho tr n nhiu s tng sc khng?
15. Nhng lm tng khi cha tr h hp cho tr
16. 10 iu cn lm khi tr c du hiu bnh h hp
17. 10 li khuyn ca chuyn gia tai mi hng Bacalos n t Italia
18. ng tnh vi quan im ca chuyn gia Bacalos trong phng bnh h hp cho tr
19. Tai hi khi t { cha s mi cho tr bng phng php dn gian khng ng cch
20. Dng Difesa tng sc khng c thc s tt khng?
50 concept21. Cp nht tnh hnh dch bnh h hp ti H Ni trong thng 10/2015
22. Thng 7 va qua, tnh hnh mc bnh h hp ti H Ni tng t bin
23. Mo phng bnh cho tr ngy lnh nh m khng nh
24. Tuyt chiu ca m ngy lnh phng bnh h hp cho tr
25. Nhng mo phng bnh h hp ho tr ca ngi m
26. Tng cng kh nng phng bnh h hp cho tr, nn v khng nn
27. M hi, chuyn gia tr li nhng cch phng bnh h hp cho tr khi giao ma
28. Kinh nghim cha ho cho tr khng dng thuc ca b m 3 con
29. Tht gi thuc Difesa cch phn bit
30. Nhng du hiu nhn din Difesa nhp khu trc tip t Italia.
50 concept
31. Hng dn s dng thuc Difesa
32. Cuc thi vit v tc dng thuc Difesa cho cc b m tr
33. Bng tp hp { kin khch hng sau 1 nm s dng thuc difesa
34. 80% cc b m an tm v con c Difesa bo v ng h hp
35. Ton cnh hi tho M hiu c th b bao nhiu %
36. Cuc thi Con thin thn nh m thng thi hiu ng v cch bo v ng h hp cho b
37. Cuc thi nh Con l thin thn ca m (Difesa t chc nhn ngy quc t thiu nhi 1/6)
38. Chuyn gia Ubaby ni g v bnh vim ng h hp ca tr
39. H Ni giao ma bnh vim ng h hp tng cao
40. Kha hc cho cc b m v chm sc tr ngy giao ma
50 concept
41. Hi tho c chuyn gia trng khoa h hp bnh vin nhi:
i mi t duy trong phng bnh ng h hp cho tr (phng vn)
42. Dng Difesa tng sc khng c thc s tt khng?
43. top 5 sn phm tng sc khng h hp TE cho ma ng 2016?
44. Phng ho hay cha ho tt hn cho tr
45. Gia tng cc bnh h hp ca tr do nhim khng kh
46. Tng cng min dch cho tr, 10 iu cc b m phi bit
47. Cch x tr khi tr b vim ng h hp cp
48. Phng nga cc bnh h hp cho tr cch no cho hp l{
49. 7 tuyt chiu tng sc khng cho tr cha m nn bit
50. M ch quan khin tr mc bnh h hp ko di
6. nh Viral sng to
So snh thin thn ca m vca ba mt cch hi hc
Link: https://www.facebook.com/pages/Difesa/786614694788870
https://www.facebook.com/pages/Difesa/786614694788870https://www.facebook.com/pages/Difesa/786614694788870
6. nh Viral sng to
Nhng lc nh th ny, ba chnh l thin thn trong mt con
Link: https://www.facebook.com/pages/Difesa/786614694788870
https://www.facebook.com/pages/Difesa/786614694788870
7. Bi vit chun SEO
Link: https://tangdekhangdifesa.wordpress.com/2015/08/03/7-tuyet-chieu-tang-suc-de-khang-cho-tre-cha-me-nen-biet/
7 tuyt chiu tng sc khng cho tr cha m nn bit
T kha cn SEO: Tng sc khng cho tr
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7. Bi vit chun SEO
Who: i tng cp tr em
i tng nhm: cha m quan tm
v chm sc con ci
Why: Cha m mun tng sc
khng gip con gim thiu mc
bnh nn lm theo nhng tuyt chiu
trn
When: tng khng cho con
mi la tui, k t khi tr sinh ra ti
khi tr ln.
Where: mi lc, mi ni c
th.
How: mun tng
sc khng cho
tr, nn lm theo
nhng hng dn
trn.
7. Bi vit chun SEO
What: bng cch:
sa m, tim
chng, dinh
dng, thc
phm chc
nng.
8. Bi PR
M ch quan khin tr mc bnh h hp ko dihttps://tangdekhangdifesa.wordpress.com/2015/08/03/me-chu-quan-khien-tre-mac-benh-ho-hap-keo-dai/
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