3d internet ”people are the content” vad gör kända ... · samlad 3d internet h rarkopia...
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| 2007 | [email protected] © 2007 IBM Corporation
3D Internet”People are the content”
Vad gör kända varumärken i virtuella världar?Alltför ofta: Fel.
Mikael Haglund,Country Technical Executive, IBM
© 2007 IBM Corporation2
Towards 3-D Internet
Individual
ConnectedLev
el o
f In
tera
ctio
n
Time
Inside
© 2007 IBM Corporation3
Early Virtual Worlds Business Applications
Commerce Collaboration and Events
Education and Training
Other Emerging Applications
© 2007 IBM Corporation4
Early Adopters – Commerce
� Improve customer serviceand satisfaction with 3-D help
� Simulate entertainment experiences
� Custom design tools in a 3-D, immersive environment
� Preview how products will look in your home
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Hybrid models
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Early Virtual Worlds Business Applications
Commerce Collaboration and Events
Education and Training
Other Emerging Applications
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Early Adopters – Events
� Recreate real world destinations, events
� Spectators immersed in action, take view of athletes
� New revenue stream opportunities
� Provide access to remote destinations for millions
© 2007 IBM Corporation19
Early Virtual Worlds Business Applications
Commerce Collaboration and Events
Education and Training
Other Emerging Applications
© 2007 IBM Corporation20
Early Adopters – Education and Training
� A highly compelling distance learning environment
� Connect with experts and teachers from around the world
� Train, rehearse, role play in virtual world
� Simulation of real world environments for “walk-throughs” or re-enactments
� 3-D models, immersive environments recreate real life and simplify the complex
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Early Virtual Worlds Business Applications
Commerce Collaboration and Events
Education and Training
Other Emerging Applications
© 2007 IBM Corporation24
Emerging Business and Societal Applications
� University of California, Davis:Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia
� Center for Disease Control:Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis
� ANWR Oil Rig:Second Life’s ANWR oil rig demonstrates ability for development of education and workflow optimization of process based industries
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Emerging Business and Societal Applications
� Medical or other training using virtual world technology
� Rehearsal and role playing
� Simulations and response
� 3-D models, immersive environments recreate real life and simplify the complex
© 2007 IBM Corporation26
The virtual world converged with the real world in the form of a visit to Almaden Research Lab by a well-known RL and SL artist
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� Transforming Customer Experiences
� Improving Business Process (i.e, supply chain, manufacturing, HR)
� Commerce and Transactions
� 3-D Modeling and Simulations
� Real World and Virtual World Connections
3-D Internet: Implications and Opportunities
…applications nobody has imagined yet
© 2007 IBM Corporation31
http://www-935.ibm.com/services/us/index.wss/ibvstudy/gbs/a1028184
http://domino.research.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html
© 2007 IBM Corporation32